Why I will not
sell you content.
I have watched people pay for LinkedIn help and get posts worse than the ones they wrote themselves. The writing is rarely the problem. What goes missing is everything after it, and that is the part I build.
Hi, I am Stijn.
Founder and system architect
I live in the Netherlands and I build the backend of other people's businesses. More than 80 founders and operators so far, most of them running a practice rather than a company: advisers, accountants, fractional CFOs, consultants.
The pattern is almost always the same. They are already posting. They are already getting read. Nobody is doing anything with the people who read them. So that is what we take over: the expertise becomes the content, the engagement becomes the conversations, and all of it is built inside their own accounts.
Three things worth knowing.
I built my first marketing agency to about 18k a month, and then I closed it and went travelling for four and a half months. No plan, no handover, no pipeline waiting for me.
When I came home the business was at zero. No leads, no calls, nothing. I rebuilt it to 20k a month in four months, and the billing record shows the gap where there was nothing. That is the stretch I think about when somebody tells me they have been posting for a year and the phone is quiet.
I used to build websites for the same kind of firms. The websites were never the problem either. So I moved to building the thing that fills them: posts published under your name, everyone who engages captured the same day, conversations opened in your voice, and a list that is yours. The Cockpit is where we run it.
You will know everyone working on your account by name.
Creator is a small team and you deal directly with the people doing the work. Somebody writes your content. Somebody runs your conversations. I build the systems underneath. You can see all of it as it happens in the Cockpit, including the parts that are going badly.
Every number we publish comes from an export we can show you.
Including the ones that go the wrong way. The Irish practice booked 20 calls in month one, 12 in month two and 10 in month three, and that is printed on the results page because leaving it out would make the rest worth less.
See what we would install for your practice.
Start with the client acquisition system. It maps what your marketing function looks like, what we install, and how it runs.
Get the client acquisition system