How is LinkedIn engagement rate calculated?

LinkedIn engagement rate = (likes + comments + shares) / impressions * 100. A good engagement rate varies by niche, but 2-5% is average and 8%+ is excellent based on our data from 44,000+ posts.

What is a good LinkedIn engagement rate?

Based on our data across 25+ managed accounts: below 1% needs improvement, 1-3% is average, 3-5% is good, 5-8% is very good, and above 8% is excellent. Top 10% of posts in most niches achieve 6%+.

Does engagement rate differ by niche?

Yes. SaaS content averages 2.8% engagement, agency content averages 3.4%, consulting averages 4.1%, and personal development averages 5.2% based on our cross-niche data.

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LinkedIn Engagement Rate Calculator

Calculate your LinkedIn engagement rate and benchmark against real data from your niche. See how you compare to top performers.

Engagement Rate Calculator

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LinkedIn Engagement Rate Calculator

Engagement Rate Calculator

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