Framework / mental model post - Pillar 1 (Authority)
Teach a single, named, repeatable framework. The most-saved format on LinkedIn. Thought leadership content generates 30–50% higher engagement than average. The save rate (not engagement rate) is the leading indicator - people save frameworks they plan to use.
When to use this template
When you have a 3–5 part framework that consistently produces results. The framework must have a name - named frameworks get cited, unnamed ones get forgotten. This is Pillar 1 (Authority) content and should make up roughly 40% of your total posts.
The template
{framework_name} - {one_line_promise}.
Most {audience} get this wrong by {common_failure_mode}.
Here's the framework:
{pillar_or_step_1}: {one_line_description}
{pillar_or_step_2}: {one_line_description}
{pillar_or_step_3}: {one_line_description}
The order matters because {brief_why_sequence_is_not_arbitrary}.
Save this for the next time you're {situation_where_theyd_use_it}.Variables
- {framework_name}
- Give it a name. The best framework names are either a number formula (1-6-1), an acronym, or a memorable metaphor. Named frameworks get cited in comments and DMs. Unnamed frameworks get forgotten.
- {one_line_promise}
- What the framework produces: 'how to turn 1 post a week into 4 booked calls' or 'the 3-part system behind €30K/month inbound pipeline'. This is the reason to read past the name.
- {common_failure_mode}
- What people typically do instead of using this framework. This contrast is what makes the framework feel valuable - it defines the problem it solves. 'posting 5x a week and ignoring DMs' or 'optimising for reach instead of ICP fit'.
- {pillar_or_step 1 through 3}
- 3 steps maximum for the hook version. If you need more than 5, split into two posts. Each step in one line - save the explanation for the body.
- {brief_why_sequence_is_not_arbitrary}
- The line that separates a framework from a list. 'Content earns attention, attention earns conversation, conversation earns the call' explains why the order matters. Without this line, the framework is just a list of things.
Worked example
The 1-6-1 LinkedIn growth framework - how to turn 1 post a week into 4 booked calls. Most B2B founders get this wrong by posting 5x a week and treating DMs as an afterthought. Here's the framework: 1 long-form post: One pillar, one ICP, one big idea. 1,000+ words, posted once a week. 6 days of conversation: Comment on 5 ICP posts daily. Reply to every comment on yours within 2 hours. 1 follow-up loop: Anyone who engaged twice gets a DM - context only, no pitch, one question. The order matters because content earns attention, attention earns conversation, conversation earns the call. Save this for the next time you're tempted to post twice in one day.
How to use it
- 1
Name the framework before you build it
The name is not decoration - it's what makes the framework citeable. When someone DMs you 'I tried the 1-6-1 framework', that's the framework working as a memory anchor. If you can't name it, simplify it until you can.
- 2
State the common failure mode immediately after the name
The contrast between 'what people do' and 'what this framework does' is what makes the framework feel like a solution rather than just information. Lead with the failure mode.
- 3
3 components maximum for the post version
A framework with 7 steps cannot be taught in a single post. Reduce to 3 key components - the ones that explain 80% of the result. More than 5 steps collapses into a list.
- 4
Explain why the sequence is not arbitrary
Sequencing is what separates a framework from a list. 'Content earns attention, attention earns conversation, conversation earns the call' explains the logic of each step's position. Without this, the framework is just 3 things you do.
Related templates
- Case study post - Pillar 2 (Proof) →Walk readers through a specific, real client result: context, problem, what you did, outcome, lesson. Proof posts (Pillar 2) produce 40% higher engagement than average and are the primary driver of inbound DMs. The more specific the numbers, the higher the credibility.
- Listicle hook with specific count →Open with a numbered promise. Odd counts (5, 7, 9) outperform even counts in feed click-through. The qualifier after the count is what separates a high-performing listicle hook from a generic one.
- Personal narrative post - Pillar 3 (Personality) →First-person story with a clear arc and a transferable lesson. Personal stories get 1.8x higher engagement than informational content and generate the longest comment threads. Use sparingly - 1 in 4 posts max (Pillar 3 = 25% allocation). Without a lesson, it's a diary entry.
More post structures templates
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