Dickie Bush wins on raw engagement (227 avg) and conversation rate (50.4%) by positioning himself as a generous resource-giver, while Richard van der Blom leverages bold contrarian claims and data reports to reach a larger audience (266k followers). Choose Dickie if you want to build trust through free value; choose Richard if you want to stand out through provocative takes.

I talk about digital writing & personal progress

LinkedIn Strategist | Algorithm Research-Backed | Helping Entrepreneurs Turn Visibility Into Revenue Without Living on the Platform | 350K+ Trained | Keynote Speaker
| Dimension | Dickie Bush 🚢 | Richard van der Blom |
|---|---|---|
| Voice | Direct, results-oriented, generous authority figure who gives away frameworks and templates freely. | Authoritative data-driven skeptic who challenges LinkedIn myths and calls out platform shortcomings. |
| Content mix | Monetizing writing, LinkedIn growth, AI tools, ghostwriting, and writing templates dominate. | Algorithm updates, LinkedIn myths, content strategy, and platform critique form the core pillars. |
| Hook style | Time investment hooks ('I spent X hours') and direct problem statements with resource offers. | Numbered lists with negative outcomes and bold irrelevance statements ('Your X doesn't matter anymore'). |
| Engagement pattern | 227 average engagements per post with 50.4% conversation index (replies dominate). | 422 average engagements per post but only 28.5% conversation index (likes/reposts dominate). |
| Posting cadence | 15.4 posts per week with 1.1% repost rate; mostly original content. | 15.3 posts per week with 2.1% repost rate; slightly more reliant on reposts. |
266k followers vs 155k for Dickie, a 71% advantage built on contrarian positioning.
50.4% conversation index vs 28.5% means Dickie's audience replies 1.8x more often.
Templates, prompts, and frameworks are inherently more saveable than algorithm reports or critiques.
Both post 15+ times weekly on Sundays with identical problem-solution format and similar repost discipline.
Pick Dickie Bush 🚢 if…
Pick Richard van der Blom if…LinkedIn rewards two opposite strategies equally well: generosity and contrarianism. Dickie wins at depth (50.4% conversation rate) by giving away valuable resources and building trust, while Richard wins at scale (266k followers) by challenging assumptions and positioning himself as a data-backed skeptic. The real lesson is that your voice matters more than your format. Both use problem-solution hooks and post 15 times weekly, but Dickie's 'here's the solution, I'll help you' approach creates loyal repliers, while Richard's 'here's the uncomfortable truth' approach attracts followers who want to feel informed. Pick the voice that matches your personality and audience, not the one with bigger numbers.
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