Deliverables

Deliverables answer "what, exactly, will you produce?" They are the most important part of a service contract because they determine what success looks like and what the client can reasonably hold the provider to. Vague deliverables ("LinkedIn management") lead to scope creep and disputes; specific deliverables ("4 posts per week, 1 carousel per month, weekly analytics report delivered every Friday by 9am") create shared clarity.

For LinkedIn services, deliverables typically include: post count and format breakdown (e.g., "20 posts per month: 14 text, 4 carousels, 2 short videos"), cadence commitments (posts scheduled at agreed times), reporting obligations (monthly performance report with defined metrics), and communication SLAs (response time to client messages, frequency of strategy calls).

The practical importance: deliverables are how an agency manages its own capacity. Knowing exactly what's owed to each client each month allows accurate workload planning, appropriate staffing, and realistic pricing. Underspecified deliverables almost always result in overdelivery at cost or underdelivery at the expense of the client relationship.