In 2025, 11x made headlines for its autonomous digital workers. By 2026, many teams are still weighing the cost versus benefit. The cheapest way to get started with 11x will cost you $45,000 upfront, billed annually. This article breaks down every published 11x tier, what each one really includes, and what the sticker price leaves out. We'll show you what you actually pay.
11x pricing tiers: at a glance
11x offers three main tiers for its 'digital workers' Alice and Julian. Each tier targets different team sizes and needs. This table summarizes the published pricing and who each tier is best for.
Best for: Well-funded startups or small teams replacing their first SDR hire.
What each 11x tier actually includes
Understanding what you get for your money is crucial. Here's a breakdown of the features and limitations for each 11x tier.
Alice, Growth: $3,750/mo (billed annually)
This is the entry-level offering for 11x. It is best for teams looking to fully automate outbound prospecting without any human involvement. It includes prospect sourcing, research, personalized message writing, sending, and follow-ups. Contact data, deliverability tools, inbox warmup, inbox rotation, and meeting scheduling are all bundled in. The pricing is per prospect, not per email sent. Multi-market and multi-language outbound capabilities are included. Onboarding is part of the package.
Alice, Pro: Custom (billed annually)
The Pro tier is for teams needing more flexibility or higher volumes than the Growth tier provides. Pricing is custom and requires direct consultation with 11x sales. It is designed for growing teams with specific requirements for their autonomous outbound efforts. Details on specific feature differences from Growth are not publicly listed and are part of the custom negotiation.
Alice, Enterprise: Custom (annual or multi-year)
The Enterprise tier is for large organizations with complex needs. It offers custom pricing, which can be structured as an annual or multi-year commitment. This tier is best for companies requiring extensive customization, dedicated support, and potentially higher volumes of autonomous outreach. Specific features beyond the Pro tier are not publicly detailed and are negotiated based on organizational requirements.
What the sticker price leaves out
The published monthly price can be misleading. Here are the hidden costs and commitments you need to know before buying 11x in 2026.
Real-world costs: 11x at 1, 5, and 20 'seats'
11x sells 'digital workers' not 'seats' in the traditional sense. However, if you consider a 'seat' as equivalent to one autonomous Alice instance, here's how the costs stack up based on the published pricing. This helps compare against human SDR costs.
This model means scaling involves custom quotes beyond the initial Growth tier. Budget accordingly for custom negotiations at higher volumes.
Key questions before you buy 11x
Before making a significant investment in 11x, consider these common buyer questions. Answering them upfront saves time and money.
How do I calculate the ROI for 11x?
Claude / GPT-4To calculate ROI, compare the fully loaded cost of a human SDR (salary, benefits, tools) against the annual 11x cost ($45,000 minimum). Then, project the number of qualified meetings or deals generated by 11x versus a human, considering the historical performance data of your sales team. This prompt helps get the data for your calculation: 'List the fully loaded annual cost for one SDR, including salary, benefits, and all associated software/tools. Then, list the average number of qualified meetings one SDR generates per month and the average close rate from those meetings.'
What if I need more control over messaging? You will surrender most message-level control with 11x's autonomous system.
Can I try 11x before committing annually? No, there is no monthly or self-serve option for 11x.
What if the results are not as promised? 11x drew press attention in 2025 over churn and overstated results, so due diligence on current performance is advised.
Checklist: is 11x right for you?
Use this checklist to determine if 11x aligns with your team's needs and budget in 2026.
