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Lead Generation

Best LinkedIn scheduling tools

The top LinkedIn scheduling tools to maximize your reach and engagement in 2024.

5 min read
beginner
Scheduling LinkedIn posts sounds simple until you realize how different LinkedIn is from every other platform. The formatting quirks, the carousel format, the way personal profiles and company pages behave differently, all of it matters. These six tools cover the full range, from free multi-platform schedulers to LinkedIn-native tools built specifically for creators who post daily.

The best LinkedIn scheduling tools compared

LinkedIn scheduling tools at a glance
Tool
Starting Price
Free Tier
LinkedIn Carousels
AI Writing
Analytics Depth
Best For
Shield Analytics
$25/mo
No
No
No
Best-in-class
Data-driven creators
Taplio
$49/mo
No
Yes
Yes
Good
LinkedIn-first creators
AuthoredUp
$19.95/mo
No
No
No
Basic
Writers and daily posters
Publer
$0/mo
Yes (3 accounts)
Yes
Yes
Basic
Budget-conscious creators
Buffer
$0/mo
Yes (3 channels)
No
No
Basic
Multi-platform solopreneurs
Hootsuite
$99/mo
No
No
No
Comprehensive
Enterprise marketing teams

πŸ₯‡ 1. Shield Analytics

Shield Analytics is the only tool on this list built entirely around LinkedIn data. It tracks post performance, follower growth, and audience demographics that LinkedIn's native dashboard does not expose. If you post consistently and want to know which content types actually drive profile visits and follows, Shield gives you that data at a granular level. The catch is that Shield does not schedule posts. It is purely an analytics layer. You still need a separate tool to queue and publish content. That sounds like a limitation, but for creators who are serious about LinkedIn growth, the data Shield provides changes how you write and what you post. Historical tracking means you can compare performance across months, not just the last 28 days. At $25 per month, Shield is priced reasonably for what it does. Pair it with Buffer at $6 per month or AuthoredUp at $19.95 per month and you have a complete LinkedIn content stack for under $50.

Best for data-driven creators who want analytics LinkedIn does not provide. Pair it with a scheduling tool like Buffer or AuthoredUp to cover the full workflow.

πŸ₯ˆ 2. Taplio

Taplio is built specifically for LinkedIn, and that focus shows in the feature set. It includes a carousel builder, an AI writing assistant trained on LinkedIn content patterns, and a library of viral posts you can use for inspiration. No other tool on this list combines all three in one place. The AI writing quality is inconsistent. For short-form hooks and post openers it works well. For longer thought leadership content, you will edit heavily. The carousel builder is genuinely useful, especially for creators who publish educational content and want a visual format without jumping into Canva or Figma. At $49 per month, Taplio is the most expensive tool here that is not Hootsuite. There is no free tier. That price is justified if LinkedIn is your primary growth channel and you post multiple times per week. If you only post occasionally or manage multiple platforms, the cost is harder to justify.

Best LinkedIn-specific tool for creators who want AI-assisted writing plus scheduling. Worth the price if LinkedIn is your primary growth channel.

πŸ₯‰ 3. AuthoredUp

AuthoredUp solves a specific problem: LinkedIn's native editor is terrible. You cannot bold text mid-sentence, create clean line breaks, or save drafts without losing formatting. AuthoredUp fixes all of that with a Chrome extension that sits inside LinkedIn and gives you a proper text editor with template support and draft management. The formatting tools are the main reason to use it. You can save post templates, reuse structures that perform well, and manage a library of drafts without copy-pasting between apps. For writers who post daily and care about how their content looks, this matters more than most tools acknowledge. At $19.95 per month, it is the most affordable paid option on this list. The Chrome extension dependency is the main limitation. It does not work outside the browser, and there is no mobile app. If you write and schedule posts from your phone, AuthoredUp will not fit your workflow.

Best for writers who care about formatting and draft management. The text editor alone is worth it if you post daily on LinkedIn.

4. Publer

Publer is an all-in-one social media scheduler with a free tier that supports up to 3 social accounts. It handles LinkedIn carousels, which Buffer does not, and includes AI caption generation. For creators who need carousel support without paying Taplio prices, Publer is the practical answer. The interface is functional but less polished than Buffer. Analytics are basic, covering reach and engagement without the depth Shield provides. The user community is smaller, which means fewer third-party tutorials and integrations compared to more established tools. The free tier makes Publer worth testing before committing. Paid plans start at a competitive price point and add bulk scheduling, which is useful if you batch-create content weekly.

Best budget option with carousel support. If you need LinkedIn carousels and do not want to pay Taplio prices, Publer covers that gap.

5. Buffer

Buffer is the most straightforward tool on this list. It schedules posts across LinkedIn, Instagram, X, and Facebook from a clean, fast interface. The free tier supports 3 channels, which is enough for a solopreneur managing a personal LinkedIn profile alongside one or two other platforms. Buffer does not support LinkedIn carousels. It has no LinkedIn-specific features like formatting tools or AI writing trained on LinkedIn patterns. Analytics are basic. If LinkedIn is your main channel, Buffer will feel limited within a few weeks. Where Buffer works well is multi-platform management on a tight budget. At $6 per month for the Essentials plan, it is the cheapest paid option here. For someone who posts to LinkedIn twice a week alongside Instagram and X, Buffer handles the scheduling without overcomplicating the workflow.

Best for solopreneurs managing multiple social platforms on a budget. Not the right choice if LinkedIn is your primary channel.

6. Hootsuite

Hootsuite is built for marketing teams, not individual creators. It handles LinkedIn Company Pages well, with team collaboration, approval workflows, and social listening built in. For a team of three or more managing multiple company pages across regions, those features matter. For individual LinkedIn creators, Hootsuite is the wrong tool. At $99 per month, it costs more than the other five tools combined. LinkedIn personal profile support is limited compared to what LinkedIn-native tools provide. There is no carousel support. The interface is dense and takes time to learn. The one scenario where Hootsuite makes sense is an enterprise marketing team that already uses it for other channels and wants to add LinkedIn Company Page management without adopting a separate tool.

Best for marketing teams managing multiple company pages. Overpriced and overly complex for individual LinkedIn creators.

Top 3 tools compared on key features
Feature
Shield Analytics
Taplio
AuthoredUp
Starting price
$25/mo
$49/mo
$19.95/mo
Post scheduling
No
Yes
Yes
LinkedIn carousels
No
Yes
No
AI writing
No
Yes
No
Text formatting tools
No
Basic
Best-in-class
Draft management
No
Yes
Yes
Analytics depth
Best-in-class
Good
Basic
Historical data tracking
Yes
No
No
Free tier
No
No
No
Chrome extension required
No
No
Yes

How to choose the right LinkedIn scheduling tool