Brand24 remains a top choice for social listening in 2026. Its AI-powered monitoring tracks mentions across social, news, blogs, and podcasts. Marketers and agencies use it for reputation tracking and share-of-voice reporting. Understanding its pricing beyond the sticker shock is key. The cheapest real way to use Brand24 in 2026 starts at $199/month. This totals $2,388 annually. This article breaks down every tier, what each truly includes, and what the published price leaves out.
Brand24 pricing at a glance (2026)
Breaking down each Brand24 tier
Individual ($199/mo billed annually)
This tier suits one brand or project. It includes 3 keywords and 2,000 mentions. AI features like sentiment analysis and topic clustering are included. Support is standard. Limits quickly if a brand goes viral.
Team ($299/mo billed annually)
This plan aims at small teams. It offers 7 keywords and 5,000 mentions. It allows more projects. All AI features are available. The mention limit still requires careful keyword selection.
Pro ($399/mo billed annually)
This tier designs for growing agencies. It provides 12 keywords and 10,000 mentions. This tier supports more concurrent campaigns. Data history is longer.
Business ($599/mo billed annually)
This plan is for mid-sized enterprises. It offers 25 keywords and 25,000 mentions. It provides reliable monitoring for multiple brands or large campaigns. Custom reporting options expand here.
Enterprise (From $1,499/mo billed annually)
Custom plans are for large organizations. This includes unlimited keywords and mentions. Dedicated account management and advanced reporting are standard. Pricing varies based on specific needs.
What the sticker price leaves out
Hidden costs and factors
Brand24's listed prices often reflect annual billing discounts. Monthly billing costs more. Mention quotas are strict caps; exceeding them stops data collection until the next cycle or an upgrade. There are no published details on seat minimums or add-ons. Custom Enterprise plans will have these.
Brand24 cost scenarios (2026)
For a single user needing basic monitoring, the Individual plan costs $199/mo, or $2,388 annually. This covers 3 keywords and 2,000 mentions.
A small team of five, managing a few brands, would likely need the Team plan at $299/mo, totaling $3,588 annually. This provides 7 keywords and 5,000 mentions.
An agency with 20 users and multiple clients would typically opt for the Business plan at $599/mo, or $7,188 annually. This includes 25 keywords and 25,000 mentions. For larger needs, Enterprise pricing starts at $1,499/mo.
Questions to ask before you pay
Common buyer questions
Brand24 keyword strategy prompt
Optimize your Brand24 keywords
Claude / GPT-4I am setting up Brand24 for [Your Brand/Client Name]. My budget allows for [Number] keywords and [Number] mentions per month. List 5-7 highly specific keywords I should track, avoiding generic terms. For each keyword, explain why it's a good choice for minimizing mention overages and maximizing relevance. Also, suggest one 'negative' keyword to filter out irrelevant mentions.
