1. Trigger-based
"[Company] just raised Series B. Timing question."
Use when: You have a specific, recent trigger. Works because it proves you did research.

2. Mutual connection
"[Shared contact] suggested I reach out."
Use when: You have a genuine mutual connection. Never fabricate this.

3. Outcome reference
"How [Similar Company] cut CAC by 30%."
Use when: You have a relevant case study with a specific number.

4. Direct topic
"SDR capacity at [Company]."
Use when: The prospect is clearly dealing with this issue. Directness signals confidence.

5. Problem framing
"Losing deals in the proposal stage?"
Use when: You know the specific stage where their deals stall. Avoid generic pain points.

6. Role-specific
"[Name], your Q3 pipeline."
Use when: You can speak directly to something they own. First name plus a concrete responsibility.

7. Competitor mention
"How you compare to [Competitor] on onboarding speed."
Use when: You have data showing a clear difference. Only use if the comparison is accurate.

8. Hiring signal
"Three new AEs and no playbook."
Use when: You can see they are hiring for a role that creates a predictable gap.

9. Time-bound
"Before your Q4 planning starts."
Use when: Your solution is relevant to a planning cycle. Avoid false urgency.

10. Short and curious
"A thought on [Company]'s pricing page."
Use when: You have a specific observation. The specificity earns the open.