The sticker price for Keap in 2026 hides a few surprises. Many small businesses buy based on the advertised monthly cost. This guide shows you the real annual spend.
Keap's annual starting cost in 2026
The cheapest way to use Keap involves an annual commitment. You pay a single upfront fee for the year. This secures the base plan, which includes two user licenses.
Keap pricing tiers: at a glance
What you get with Keap's base plan
Keap base plan inclusions and exclusions
- Includes: CRM, marketing automation, appointments, invoicing, 2 user licenses, Tier 1 text marketing.
- Excludes: Additional user licenses, higher text marketing tiers, overage charges for texts/voice.
Hidden costs: what the sticker price leaves out
Keap's advertised price does not cover every potential expense. Additional users and communication overages add to your total. Annual contracts also carry a cancellation fee.
Your real cost: 1, 5, and 20 seats
The number of users significantly impacts your annual Keap cost. Here are calculations for different team sizes.
1 seat annual cost
The base Keap plan includes 2 user licenses. For 1 seat, you pay the base annual rate of $2,988. This is $299/mo billed annually.
5 seats annual cost
For 5 seats, you need the base plan plus 3 additional users. Each additional user costs $39/month. This totals ($299 base + (3 * $39)) * 12 months = ($299 + $117) * 12 = $416 * 12 = $4,992 annually.
20 seats annual cost
For 20 seats, you need the base plan plus 18 additional users. This totals ($299 base + (18 * $39)) * 12 months = ($299 + $702) * 12 = $991 * 12 = $11,892 annually.
Key questions before you buy Keap
Is Keap worth it if I only need a CRM?
No, Keap is overpriced if you only need a CRM. Its value comes from bundling CRM, marketing automation, and invoicing. If you only need one component, cheaper, more specialized tools exist.
What happens if I cancel early?
An early termination fee of $299 applies to annual contracts. This fee covers the cost of breaking your yearly commitment. Factor this into your decision before signing.
How much are text messages?
Tier 1 text marketing is included in the base plan. Higher tiers cost an additional $24-$279/mo. Overage fees apply at $0.015 per message and $0.01 per voice minute.
Can I get a monthly contract?
Keap's pricing is "billed at $2,988/year," indicating an annual commitment. Monthly payment options are not explicitly advertised. Assume an annual contract is required.
Evaluate your Keap needs
GPT-4List your top 3 CRM needs, 3 marketing automation needs, and 3 invoicing needs. If Keap solves at least 7 of these, it could be a good fit. Otherwise, compare alternatives.
