The cheapest real way to use Loomly in 2026 costs $588 annually. This gets you the Starter tier, supporting up to 3 users and 12 social accounts. Loomly focuses on content planning and approval workflows. It helps teams get social media content reviewed and signed off quickly.
Loomly pricing in 2026: a quick overview
What each Loomly tier actually includes
Starter tier: essential approvals for small teams
The Starter tier costs $49/mo when billed annually. It includes core content planning and approval features. You get unlimited calendars, post ideas, and best-time-to-post suggestions. This tier supports up to 3 users and 12 social accounts. It offers basic analytics with 2 listening queries per month. Advanced analytics or extensive social listening are not part of this plan. Custom branding is also unavailable.
Beyond tier: advanced features for growing agencies
The Beyond tier costs $249/mo when billed annually. This tier includes everything in Starter. It adds custom branding and a branded subdomain. Two-factor authentication (2FA) enforcement is also included. This tier supports more users and social accounts. It represents a significant price jump from the Starter tier. The additional features cater to more established teams and agencies.
Enterprise tier: custom solutions for large organizations
The Enterprise tier offers custom pricing. It targets large organizations with specific needs. This includes advanced security requirements and custom integrations. It provides tailored solutions beyond the standard tiers. Contact Loomly directly for a quote on this plan.
Hidden costs: what Loomly's sticker price leaves out
Loomly's pricing structure has a few points to consider. Annual billing offers a lower monthly rate than monthly billing. For example, Starter is $49/mo annually versus $65/mo monthly. User limits are strict. The Starter tier caps at 3 users. There are no intermediate tiers between Starter and Beyond. This means a team needing 4 users must jump from $49/mo to $249/mo.
Significant pricing gap
The jump from the Starter tier ($49/mo annually) to the Beyond tier ($249/mo annually) is substantial. There is no middle ground for teams outgrowing Starter but not needing full Beyond features.
Your Loomly cost at different team sizes
For a single user, Loomly's Starter tier is the most cost-effective. At $49/mo billed annually, your total annual cost is $588. This provides full access to content planning and approval features for one person.
A team of 5 users cannot use the Starter tier. You would need the Beyond tier. This costs $249/mo when billed annually. Your total annual cost becomes $2,988. This covers the increased user count and additional features like custom branding.
For a team of 20 users, the Beyond tier remains an option at $249/mo billed annually. This gives an annual cost of $2,988. If your team requires specific enterprise-level features, custom integrations, or compliance, the Enterprise tier would be necessary. Its pricing is custom.
Key questions before you buy Loomly
Is Loomly good for small agencies? Yes, Loomly Starter is best for small agencies needing approval workflows with up to 3 users and 12 social accounts.
What if my team needs more than 3 users? If your team needs more than 3 users, you must upgrade to the Beyond tier, starting at $249/mo when billed annually.
Does Loomly include advanced analytics? Loomly's analytics are basic, with Starter offering only 2 listening queries per month, so you'll likely need external tools for deep reporting.
Can I customize approval roles? Yes, custom approval roles are a core strength of Loomly, allowing defined content states and audit trails.
Is Loomly the right fit for your content approvals?
Loomly suitability checklist
Compare Loomly to a competitor
Claude / GPT-4Act as a marketing operations consultant. Evaluate Loomly against [Competitor Tool Name] for a team of 8 users managing 15 social accounts, with a focus on approval workflows and analytics. Outline the pros and cons of each for this specific scenario.
