Charlie Phillips
Scale your offer to $30K-$100K+ per month
Charlie Phillips teaches LinkedIn lead generation and high-ticket sales to coaches, posting 5.8x per week with a 21.6% conversation rate that signals deep audience connection. His most distinctive move is anchoring business advice in personal values and lifestyle philosophy, making tactical sales frameworks feel like life lessons.
5.8/wk
22 posts in 30d
107
avg per post
21.6%
comments / total
0.2%
reposts / total
problem-solution
Thu · 6 PM CET
Voice & tone
Charlie writes like a 21-year-old who's already won and wants to pull others up with him. He's direct, unapologetic, and refuses false humility. He uses short declarative sentences ('It's about working hard enough that the person you love never feels trapped') mixed with casual language ('Shitty businesses. Shitty clients.') to feel accessible rather than guru-like. The tone is confident without arrogance because he always ties wins back to purpose, not ego.
Signature phrases
- “But here's what nobody tells you about [topic]:”
- “The truth is [counterintuitive claim].”
- “It's not about [false assumption]. It's about [real driver].”
- “Most people [common mistake]. But [his approach].”
- “You have to go through the messy version first.”
- “Stop [limiting behavior]. Start [new behavior].”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
One of the biggest reasons I work so hard? So my girlfriend has ultimate freedom... - If she wants to build a business, I'll back her. - If she wants to be a stay at home mum, I'll provide for her. - If she wants to travel, we'll go. The goal is that she always has a choice. And right now she chooses to cook for me every night. She chooses to turn my apartment into somewhere that actually feels like a home. She chooses to work on her own career. She CHOOSES this dynamic. And that's what most people miss when they hear "traditional relationship". - It's not about obligation. - It's not about control. - It's not about men being better than women. It's about working hard enough that the person you love never feels trapped. She has every option available to her. She just chooses this one. And in return I show up as the man she deserves. - I provide - I protect - I support whatever she wants to do next She makes our flat a home. She cooks amazing meals. She shows up as the best version of herself. And she makes me want to be better every single day. People confuse traditional with toxic. They're not the same thing. I work hard for a lot of reasons. But one of the biggest is making sure she always has a choice.
One of the biggest reasons I work so hard? stops the scroll because it's a question that promises a personal revelation. The hook doesn't lead with business or money, which is unexpected in a business niche and creates cognitive friction that demands resolution.
Opens with emotional hook, then uses a series of 'if/then' statements to show freedom of choice, pivots to what people misunderstand about traditional relationships, then lists what it's NOT (obligation, control, superiority) before listing what it IS (provision, protection, support). Closes with a restatement of the core idea and a values-based summary.
- Bullet-point contrast (what it's not vs. what it is) to clarify a misunderstood concept
- Repetition of 'She chooses' and 'She has' to emphasize agency and flip the narrative
- Short punchy sentences mixed with longer explanatory ones to vary rhythm
- Capitalization (CHOOSES) for emphasis without seeming aggressive
No explicit CTA. The post ends with a values statement ('And she makes me want to be better every single day') that invites readers to reflect on their own relationships and motivations. This drives comments because people want to share their own 'why' or debate the framing.
Use personal life philosophy as the hook for business content; readers engage more deeply when they feel you're sharing something real, not just selling.
I'm 21. I run a 6-figure business. But most of the young guys I know grind for the wrong reason. - They want the Lambo. - The Rolex. - The flashy lifestyle. - The move to Dubai. - The attention. It looks exciting. But it’s just temporary dopamine. Because the truth is, the mo…
I'm 21. I run a 6-figure business. But most of the young guys I know grind for the wrong reason. The first two sentences establish credibility and relatability (age + achievement), then the 'But' immediately signals a contrarian take that positions the author as wise, not just successful.
Opens with achievement + age, then lists what young people chase (Lambo, Rolex, Dubai), labels it 'temporary dopamine', then pivots to what actually lasts (purpose-driven goals: girlfriend, travel, family support, kids). Uses two parallel bullet lists to create stark contrast between hollow and meaningful motivations.
- Parallel list structure (what they want vs. what actually works) to make the argument visual and memorable
- Casual language ('Lambo', 'Rolex') to stay relatable while critiquing shallow goals
- Numbered list at the end (1-5) to make purpose feel concrete and achievable, not abstract
- Closing statement ('A Lambo won't get you through hard days. Purpose will. Trust me.') that's short, direct, and feels earned
No explicit CTA. The post ends with 'Trust me,' which is a soft appeal to credibility and invites readers to either agree or challenge the premise in comments. The high comment count (59) suggests readers are debating whether purpose or money matters more.
Use numbered lists to make abstract values feel concrete and actionable; readers save and share posts that give them a framework for thinking about their own priorities.
I’ve built a business I’m SERIOUSLY happy with. - I make $20K-$30K a month consistently - I work from my laptop - I travel when I want - I meet interesting people - And I help people change their lives But getting here wasn’t easy. For the first 3 years it looked very differen…
I've built a business I'm SERIOUSLY happy with. The all-caps 'SERIOUSLY' signals genuine emotion and breaks the pattern of typical LinkedIn humblebrag. It feels like a confession rather than a flex, which stops readers because it's rare.
Opens with achievement, then immediately lists the tangible outcomes (revenue, laptop work, travel, interesting people, impact). Pivots to the past ('For the first 3 years it looked very different') and lists what was hard (shitty businesses, undercharging, trial and error, long hours). Then explains the lesson: those years taught what NOT to want, which forced clarity on what to build. Closes with a reframe: the hard path is necessary, not a detour.
- Contrast lists (current state vs. past state) to show evolution without self-pity
- Profanity ('Shitty businesses. Shitty clients.') to feel authentic and break corporate tone
- Numbered list (1-3) to extract the core lesson from the struggle
- Reframe at the end ('That's how you figure it out') that positions struggle as a feature, not a bug
No explicit CTA. The post ends with a philosophical statement ('You have to go through the messy version first') that invites readers to either accept the premise or share their own iteration stories. The 62 comments suggest readers are asking for specifics on how to skip the messy phase or validating their own struggles.
Use past struggle as proof that current success is earned; readers comment more when you acknowledge the hard path because it gives them permission to struggle too.
What drives their engagement
Charlie's posts end with philosophical statements or implicit questions rather than explicit CTAs, which invites debate and personal reflection. Posts that challenge conventional wisdom (money, relationships, success) generate 62-63 comments because readers want to either agree, disagree, or share their own experience. The 21.6% conversation index is high because his hooks create emotional stakes, not just informational curiosity.
Reposts are extremely low (0.2% average), which suggests his audience is more interested in engaging directly (commenting, liking) than broadcasting. This is likely because his content is personal and values-driven rather than universally applicable frameworks. Posts with specific tactics (like the 50% close rate post) might repost better, but the data doesn't show a clear repost winner.
Low. Charlie optimizes for reach and conversation, not saves. His posts are designed to be read once, reflected on, and discussed in the comments rather than bookmarked for later reference. Posts about mindset and philosophy are more likely to be saved than tactical frameworks, but the overall pattern suggests he's building a commenting community, not a reference library.
Content pillars
Personal Values + Business Results
35%Ties revenue milestones and business wins to deeper life philosophy (family, freedom, purpose, relationships) to make money feel meaningful rather than hollow.
Sales Framework & Close Rate Tactics
28%Shares specific conversion mechanics (50% close rate, objection handling, pre-call qualification) with free lead magnets to drive DM engagement and list building.
Mindset Reframes on Money & Success
22%Challenges conventional wisdom about wealth (hoarding vs. spending, Lambo vs. purpose, traditional vs. toxic) to shift how readers think about earning and living.
Journey & Iteration Stories
15%Reflects on early failures (3 years of shitty businesses, 20% close rate) to normalize the messy path and position current success as earned, not lucky.
Hook patterns
Personal Achievement + Vulnerability Flip
[Impressive claim about self]. But [admission of struggle or counterintuitive truth].
“I'm 21. I run a 6-figure business. But most of the young guys I know grind for the wrong reason.”
→ Establishes credibility instantly, then immediately subverts it to signal the post is about wisdom, not bragging.
Lifestyle Statement as Proof
[Specific lifestyle outcome]. Everyone told me [objection]. I thought the opposite...
“I drive a Porsche at 21. Everyone told me I was irresponsible for buying it. I thought the opposite...”
→ The contradiction creates curiosity and the personal stake makes readers want to understand the reasoning.
Relationship/Purpose Motivation
One of the biggest reasons I [work hard/do X]? [Emotional anchor about someone else or deeper purpose].
“One of the biggest reasons I work so hard? So my girlfriend has ultimate freedom...”
→ Immediately signals this is not another get-rich-quick post; it's about meaning, which stops cynical scrollers and attracts engaged readers.
Business Metric + Free Value Offer
[Specific revenue or conversion number]. I'm giving away my [framework/breakdown] for FREE.
“I did $40K revenue last month with a 50% close rate. I'm giving my away my sales call framework for FREE.”
→ Proof point establishes authority; free offer creates immediate action (comment/DM) and drives conversation metrics.
Bold Accomplishment Statement
I've [built/achieved X]. But getting here wasn't easy.
“I've built a business I'm SERIOUSLY happy with. But getting here wasn't easy.”
→ Sets up contrast between current state and past struggle, making the post feel earned and relatable rather than lucky.
Statistic Shock + Objection Reveal
[Impressive metric]. Most [target audience] are [repeating problem]. It's [emotional consequence].
“I did $40K revenue last month with a 50% close rate. Most coaches and consultants are handling the same objections on every single call... It's exhausting.”
→ Numbers grab attention; naming the hidden problem makes readers feel seen and creates urgency to read the solution.
Top-performing hooks
“One of the biggest reasons I work so hard?”
→ The post uses a personal story to challenge conventional thinking about traditional relationships, sparking debate and resonating with those who share similar values. The vulnerability and clear artic
“I'm 21. I run a 6-figure business.”
→ The post leverages a relatable generational tension — rejecting flashy status symbols in favor of deeper purpose — which triggers emotional resonance and social sharing among young ambitious audiences
“I’ve built a business I’m SERIOUSLY happy with.”
→ The post creates powerful emotional contrast by juxtaposing a desirable lifestyle outcome with an honest portrayal of the messy path that led there, making it deeply relatable to aspiring entrepreneur
“I did $40K revenue last month with a 50% close rate.”
→ The post leads with a compelling revenue and close rate stat to establish instant credibility, then agitates a pain point every coach recognizes before offering a free solution gated behind a comment
“I drive a Porsche at 21.”
→ The post uses a relatable achievement (buying a Porsche) to grab attention and then pivots to a deeper message about enjoying life and avoiding a scarcity mindset. The personal story makes the advice
“One of my clients is a coach doing $100K+ per month.”
→ The post builds instant credibility by leading with a concrete, aspirational result ($100K/month, zero ad spend) and then demystifies it with a simple numbered framework, making success feel achievabl
“One of my clients is a coach doing $120K per month.”
→ The post uses a compelling case study with specific numbers to grab attention. It offers a free, valuable resource (video) in exchange for engagement, making it likely to generate leads.
“5 words my girlfriend said that changed my business:”
→ The post uses a relatable personal story to draw the reader in and then pivots to a contrarian opinion, sparking engagement. The vulnerability combined with a strong stance makes it memorable and shar
““He who dares always wins””
→ The post leverages a memorable quote tied to a personal father-son story, creating emotional resonance and relatability, while the logical bullet-point breakdown ('no action = no progress') validates
“My setter booked 30+ qualified sales calls in April.”
→ The post uses a strong statistic to grab attention and then provides actionable advice on improving sales outreach. The clear structure and specific solutions to common problems make it valuable and s
What works
- Bold statement hooks with immediate vulnerability flip. Posts starting with 'I'm 21. I run a 6-figure business. But...' or 'I drive a Porsche at 21. Everyone told me I was irresponsible...' average 115 engagement because they establish credibility then immediately subvert it, creating curiosity.
- Story format with contrast lists. The top post (507 engagement) uses a personal story (girlfriend, freedom, choice) paired with bullet-point contrasts (what it's NOT vs. what it IS) to make abstract ideas concrete and debatable.
- Free value offers tied to specific metrics. The post 'I did $40K revenue last month with a 50% close rate. I'm giving away my sales call framework for FREE' drove 147 comments because the specific number creates proof and the free offer creates immediate action (comment SALES).
- Reframing struggle as necessary, not shameful. Posts that normalize the 'messy version' (3 years of shitty businesses, 20% close rate before 50%) generate high engagement because readers feel permission to struggle and want to hear more about the path.
- Values-driven motivation over money motivation. Posts anchoring business wins to deeper purpose (girlfriend freedom, family support, meaningful life) average higher engagement (176 for story format) than posts focused purely on tactics or revenue.
- Short, punchy closing statements. Closing with 'A Lambo won't get you through hard days. Purpose will. Trust me.' or 'Stop hoarding. Stop waiting for the right time to enjoy what you built.' drives comments because it's memorable and slightly provocative.
Steal this for your own LinkedIn
- Start your next post with a personal achievement, then immediately flip it with 'But [counterintuitive truth].' This pattern appears in 4 of his top 5 posts and stops the scroll because it feels like a confession, not a brag.
- Use parallel bullet lists to create visual contrast (what people chase vs. what actually works, what it's NOT vs. what it IS). This makes abstract arguments feel concrete and gives readers something to screenshot and share.
- End with a short, declarative statement that's slightly provocative but not mean ('Stop hoarding.' 'You have to go through the messy version first.' 'Trust me.'). This invites debate in the comments rather than just likes.
- Tie every business tactic or revenue number back to a personal value or life outcome. Instead of 'I built a 6-figure business,' say 'I built a 6-figure business so my girlfriend has ultimate freedom.' This makes your success feel earned and relatable.
- Post Thursday at 5 PM UTC if your audience is primarily English-speaking professionals in Europe or early-morning US. This is Charlie's peak window and suggests his audience checks LinkedIn mid-week during work hours.
- Keep posts between 150-250 words. Long enough to tell a story or make a complex argument, short enough to read in one scroll. Charlie's medium-length posts slightly outperform his longest ones (111 vs. 104 engagement).
Compare Charlie with…
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Posting patterns
Charlie posts 5.8 times per week with 22 posts in the last 30 days, showing consistent daily or near-daily activity that keeps him visible in followers' feeds without overwhelming them.
Thursday at 5 PM UTC is his peak posting time, suggesting his audience is most active mid-week in the early evening (likely checking LinkedIn during or after work).
Long-form posts (180-350 words) dominate his mix at 59% and average 104 engagement, but medium-length posts (80-180 words) actually perform slightly better at 111 engagement. The sweet spot appears to be 150-250 words: long enough to tell a story or make a complex argument, short enough to read in one scroll without losing attention.
Engagement by day
Content mix
avg 83 engagements per post
avg 176 engagements per post
avg 111 engagements per post
avg 65 engagements per post
Charlie's 57% problem-solution format paired with 12% story format creates a balance between tactical teaching and emotional connection. The problem-solution posts (avg 83 engagement) are his bread-and-butter for lead generation, but his story posts (avg 176 engagement) are what build loyalty and drive the high conversation rate. By mixing these, he teaches his audience how to sell while also modeling the mindset and values that make selling feel authentic. The low repost rate suggests his audience is more interested in engaging directly with him than broadcasting his content, which is ideal for building a tight, commenting community rather than a broad reach play.
