Sahil Bloom
NYT Bestselling Author | Entrepreneur | Investor
Sahil Bloom shares personal development advice for professionals on LinkedIn, focusing on mindset shifts and practical strategies. His most distinctive move is ending almost every post with a clear call to action to download a free PDF, driving newsletter sign-ups and engagement.
15.4/wk
200 posts in 30d
1.8K
avg per post
15.3%
comments / total
3.5%
reposts / total
problem-solution
Tue · 2 AM CET
Voice & tone
Sahil's voice is authentic, vulnerable, and encouraging. He speaks directly to the reader, often sharing personal anecdotes to illustrate his points. The tone is motivational without being preachy, using phrases like "Recovery is your superpower" to inspire action. He aims to be relatable and helpful, like a trusted mentor sharing wisdom.
Signature phrases
- “If this resonated, repost to your network”
- “Want [benefit]? Download my [resource]”
- “The smartest people I know think like this.”
- “Nobody talks about...”
- “The key to life is simple:”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Today is my 35th birthday. I want to open up about something personal. Something that will resonate with a lot of you. It's about timelines. More specifically, the false timelines of life. For all of my 20s, my birthday wasn't something I looked forward to. It was anxiety-inducing. It carried the heavy psychological weight of missed expectations. Another year older. Another checkpoint missed. Another reminder that I wasn't where I was supposed to be. As I consumed a steady diet of highlight reels on LinkedIn and social media, I became fixated with being on track. I watched as people my age (or younger) raised massive funding rounds, landed prestigious titles, announced promotions (they were always "humbled and honored" to do so), and built impressive companies. I needed to get the external markers that would prove I was doing life correctly. To others, sure, but maybe more importantly, to myself. One such marker was the infamous Forbes 30 Under 30 list. It's embarrassing to admit, but I was obsessed with getting on that. I told myself it didn't matter. That it was superficial. That it was a pay-for-play. But privately, I longed for the stamp of approval. The evidence that I was worthy. That I was impressive. That I hadn't fallen behind. That I was on track. I assumed the timelines I was chasing were correct—and that I was the thing that was broken. If I felt behind, it must be because I wasn't working hard enough. If I felt anxious, it must be because I wasn't good enough. If I lacked purpose, it must be because I was broken. Those timelines had a corrosive impact on my life. They created a low-grade sense of self-loathing that nothing seemed to quiet. Looking back on the last 15 years, I can see my relationship with these timelines in phases: • At 20, I learned the timeline. • At 25, I became obsessed with keeping up with it. • At 30, I made myself miserable trying to force my life to conform to it. And now, at 35, I finally see the truth I was blind to for all those years: There is no universal timeline for a meaningful life. There is no fixed age by which you must have it figured out. There is no master schedule for success, purpose, love, or fulfillment. No external scoreboard keeping track of who's ahead and who's behind. There's just you. Your life. Your path. And what you choose to do with it. The great lie of these timelines is that they pretend life is linear and uniform. In reality, it's uneven and deeply individual. So, let this piece be your sign: You're not late. You're not early. You're exactly where your life has led you to be. And you get to decide where you go from here. Take it from me—a proud 10-time Forbes 30 Under 30 Rejectee—you can miss every arbitrary timeline and still build a life you love. Onward and upward. - Sahil
The hook uses vulnerability and a question to immediately draw the reader in. Starting with "Today is my 35th birthday" makes it personal and relatable.
The post is a personal story about overcoming anxiety related to life timelines. It progresses chronologically, sharing past struggles and eventual realizations.
- Vulnerability - Shares a personal struggle with timelines and expectations.
- Relatability - Connects with readers who feel pressure to achieve certain milestones.
- Specificity - Mentions the Forbes 30 Under 30 list to illustrate the pressure he felt.
The post doesn't have a direct CTA in the truncated text, but Sahil typically ends with a call to download a free resource, which likely contributed to the high comment rate (15.3% conversation index).
Use personal stories and vulnerability to connect with your audience on a deeper level.
The smartest people I know think like this. (It pays off for a lifetime): The most impressive people I know change their minds often in response to new information. It’s like a software update. The goal isn’t to be right. It’s to find the truth. — If this resonated, repost to…
The hook uses a bold statement to establish authority and pique curiosity. "The smartest people I know think like this" implies valuable insights are coming.
The post is a statement-explanation format. It presents a core idea (smart people change their minds) and then explains why it's beneficial.
- Conciseness - Uses short, impactful sentences to convey the message.
- Analogy - Compares changing one's mind to a "software update."
- Call to Action - Includes a clear call to repost and follow for more content.
The post ends with a strong CTA to download a free PDF and join his newsletter, which likely drives a significant portion of his engagement.
Use bold statements and concise explanations to deliver impactful advice.
The biggest skill no one trains: (Your progress depends on this) The ability to quickly reset and recover. From a bad interaction. From a bad day. From a missed workout. From a poor decision. You can start over whenever you want. You can’t always control what happened, but yo…
The hook uses a bold statement to highlight an overlooked skill. "The biggest skill no one trains:" creates intrigue and promises valuable information.
The post follows a problem-solution format. It identifies a problem (lack of recovery training) and then offers a solution (the ability to reset and recover quickly).
- Emphasis - Uses short paragraphs and line breaks to emphasize key points.
- Relatability - Connects with readers by mentioning common setbacks like "a bad interaction" or "a poor decision."
- Empowerment - Frames recovery as a "superpower" to inspire action.
The post ends with a clear CTA to download a free PDF and join his newsletter, reinforcing his list-building strategy.
Frame your advice as a solution to a common problem to increase engagement.
What drives their engagement
Sahil's posts often spark comments because he shares vulnerable stories and asks thought-provoking questions. The high conversation index (15.3%) suggests his audience feels comfortable sharing their own experiences and perspectives.
Reposts are driven by the shareable nature of his advice and the clear calls to action. Phrases like "Repost to remind someone" encourage readers to share the content with their networks.
High. His content offers practical advice and actionable strategies that people want to revisit. The free PDFs he offers also encourage saving the posts for future reference.
Content pillars
Mindset
35%Shares mental models and perspectives for navigating life and work challenges.
Productivity
25%Offers actionable tips and routines for improving focus and efficiency.
Personal Growth
20%Explores themes of self-improvement, resilience, and overcoming obstacles.
Financial Acumen
10%Shares insights on investing, wealth building, and financial literacy.
Life Lessons
10%Shares personal stories and reflections on life's challenges and opportunities.
Hook patterns
Intriguing Question
Question that creates curiosity about a common struggle.
“Today is my 35th birthday. I want to open up about something personal. Something that will resonate with a lot of you.”
→ Invites the reader to self-reflect and anticipate a relatable story.
Bold Statement
Definitive statement about a skill or principle.
“The biggest skill no one trains:”
→ Grabs attention by stating a contrarian or overlooked idea.
Problem Introduction
Identifies a common problem or pain point.
“Nobody talks about recovery speed.”
→ Immediately resonates with readers who experience the problem.
Simple Truth
Presents a fundamental truth about life or success.
“The key to life is simple:”
→ Offers a concise and memorable takeaway.
Advice Opening
Start with a piece of advice or a guiding principle.
“The smartest people I know think like this.”
→ Positions the author as an authority and offers immediate value.
Top-performing hooks
“Today is my 35th birthday. I want to open up about something personal. Something that will resonate with a lot of you.”
→ The post's vulnerability and relatable struggle with societal timelines resonate deeply with professionals facing similar pressures. The message of self-acceptance and individual paths provides encour
“The smartest people I know think like this.”
→ The post leverages a universally appealing concept (intellectual flexibility) and presents it as a desirable trait. The simple, relatable analogy of 'software updates' makes the idea accessible, while
“The biggest skill no one trains:”
→ The post identifies a common struggle (lack of resilience) and offers a solution (mindset shift and resource). The actionable advice and free lead magnet make it valuable and shareable.
“Nobody talks about recovery speed.”
→ The post resonates by highlighting a less-discussed aspect of success: recovery speed. It offers actionable advice and a free resource, making it valuable and shareable.
“The key to life is simple:”
→ The post's simple, repetitive message is highly relatable and easy to digest, making it shareable. The call to action to repost and follow, combined with a free resource, encourages engagement and aud
“Nobody talks about what discipline really is.”
→ The post uses a relatable personal story to reframe a common concept (discipline), making it more appealing. The clear benefit-driven explanation and lead magnet offer create a compelling reason to en
“Nobody talks about being boring.”
→ The post presents a contrarian view on 'boring' habits, making it relatable and shareable. The simple list format and clear call to action encourage engagement.
“The most attractive trait in the world:”
→ The post uses a universally appealing concept (attractiveness) and reframes it in terms of controllable behavior (energy). The actionable advice and lead magnet offer further value, encouraging shares
“The rarest skill in the world isn't talent.”
→ The post resonates by highlighting a common struggle (lack of completion) and framing it as a competitive advantage. The direct call to action (repost and download) encourages engagement and lead gene
“Hot take: There’s no such thing as a loser who wakes up at 5am and works out.”
→ The post uses a strong, contrarian statement to grab attention and then offers a practical solution (early rising and exercise) framed as a way to build confidence and control. It effectively promotes
What works
- Vulnerability: Sharing personal stories, like his birthday reflection, fosters connection and drives engagement (6046 eng).
- Clear CTAs: Ending posts with a specific call to download a free PDF consistently drives newsletter sign-ups and comments.
- Problem-Solution Format: Identifying a common problem and offering a solution resonates with readers and encourages sharing (5166 eng).
- Bold Statements: Starting with a bold statement, such as "The biggest skill no one trains," grabs attention and piques curiosity.
- Concise Language: Using short sentences and paragraphs makes the content easy to read and digest, especially in medium-length posts.
- Repetition: Using consistent phrases like "If this resonated, repost to your network" reinforces his brand and encourages engagement.
Steal this for your own LinkedIn
- Share a personal story related to your professional field to build trust and relatability.
- End every post with a clear call to action, offering a free resource or asking a question.
- Identify a common problem in your industry and offer a practical solution in your content.
- Use bold statements to grab attention and position yourself as an authority.
- Keep your posts concise and easy to read by using short sentences and paragraphs.
- Develop a signature phrase to reinforce your brand and encourage engagement.
Compare Sahil with…
vs Alex Hormozi
Hormozi vs Bloom: Controversy beats vulnerability on LinkedIn
vs Matt Gray
Matt Gray vs Sahil Bloom: Systems vs Stories on LinkedIn
vs Justin Welsh
Justin Welsh vs Sahil Bloom: Bold reach or strategic nurture?
vs Codie Sanchez
Codie Sanchez vs Sahil Bloom: Contrarian edge beats vulnerable mentorship
vs Noah Kagan
Noah Kagan vs Sahil Bloom: Scrappy founder beats polished strategist
vs The StartUp Circle
Sahil Bloom vs The StartUp Circle: Reach versus Conversation on LinkedIn
Get the full Sahil Bloom playbook
Hook templates, content calendar, posting cadence, and the exact frameworks they use - delivered to your inbox.
Posting patterns
Sahil posts consistently, averaging 15.4 posts per week, demonstrating a strong commitment to content creation.
His posts perform best around 1 AM UTC, likely due to reaching a broad audience across different time zones.
Medium-length posts (80-180 words) perform best, averaging 1860 engagement. This suggests his audience prefers concise and easily digestible content.
Engagement by day
Content mix
avg 1.8K engagements per post
avg 1.9K engagements per post
avg 1.3K engagements per post
avg 2.2K engagements per post
avg 2.1K engagements per post
avg 1.4K engagements per post
Sahil's format mix works because it balances personal storytelling with actionable advice. The problem-solution format addresses common pain points, while stories add a human element. This combination keeps the content engaging and valuable for his audience.
Post length distribution
Hook style mix
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