Jessie van Breugel vs Suleiman Najim: Playbooks beat case studies on LinkedIn
Jessie van Breugel wins on engagement (633 avg vs 425) by trading free 25+ page playbooks for comments, building a 68.1% conversation rate through resource-heavy lead magnets. Suleiman Najim targets deeper technical audiences with AI automation case studies and cost-replacement hooks, but his 54.2% conversation rate and lower repost velocity suggest his niche is narrower. Choose Jessie if you're selling coaching or consulting. Choose Suleiman if you're building technical credibility in AI ops.
jessie van breugel
I help you hit $10K+/months without cold DMs or content burnout | $3.1M in client revenue across 200+ members | Join Authority Figures
Suleiman Najim
AI Agents & AI Automation Expert | Personal Brand | Content Creator | CE + AI @ UofT | Prev @ Replicant, EY
- Jessie: 633 avg engagement, 68.1% conversation rate. Suleiman: 425 avg, 54.2%. Playbooks outperform case studies.
- Jessie targets coaches/consultants with 'steal this playbook' CTAs. Suleiman targets ops leaders with '$250K replacement' claims.
- Jessie's repost rate 1.1% vs Suleiman's 3.4%. Higher reposts signal broader appeal but lower engagement per post.
- Both post 15.4x/week. Jessie peaks Wed, Suleiman peaks Tue. Different audience rhythms, same cadence discipline.
Side by side
| Dimension | jessie van breugel | Suleiman Najim |
|---|---|---|
| Voice | Casual, peer-like, slightly irreverent ('steal this', lowercase, playful asides). Signals both generosity and scarcity. | Direct, provocative, unapologetically practical. Speaks pain-first ('drowning in spreadsheets'), then positions proven infrastructure, not experiments. |
| Content mix | 80% design/templates, 15% hook formulas, 5% authority building. Teaches tactics (Canva, ChatGPT, visual systems). | 60% AI case studies, 25% automation frameworks, 15% personal brand. Teaches architecture (n8n, LLM stacks, agent design). |
| Hook style | Time investment anchors ('I've spent 100+ hrs learning Canva'). Playbook page count as proof. Curiosity gap on formatting. | Cost replacement claims ('REPLACES your $250K/year Finance team'). Role-specific pain statements. Contrarian negation ('This isn't ChatGPT'). |
| Engagement pattern | 633 avg engagement, 68.1% conversation index. Comment-to-DM conversion on keyword CTAs ('Comment CANVA and I'll send it'). | 425 avg engagement, 54.2% conversation index. Lower engagement but 3.4% repost rate suggests technical audience shares more broadly. |
| Posting cadence | 15.4 posts/week, peaks Wednesday. Consistent resource drops anchor mid-week authority windows. | 15.4 posts/week, peaks Tuesday. Consistent case study drops hit ops leaders before mid-week planning cycles. |
Who wins what
110,518 followers vs 99,447. 3.4% repost rate vs 1.1% means his content spreads wider despite lower per-post engagement.
68.1% conversation index vs 54.2%. His keyword CTA format ('Comment CANVA') generates 2600+ avg engagement on bullet lists.
Playbooks and templates are inherently more saveable than case studies. Readers bookmark 'steal this' resources; they read case studies once.
Both post 15.4x/week with identical cadence discipline. Jessie peaks Wed, Suleiman peaks Tue. Different audiences, same execution rigor.
Pick jessie van breugel if…- You sell coaching, consulting, or done-with-you services. Jessie's playbook-to-DM funnel converts browsers into qualified leads at 68% conversation rate.
- You want to teach tactical skills (design, copywriting, systems). His 25+ page playbooks anchor authority and generate 4600+ engagement per drop.
- You need to build a comment-driven community. Jessie's keyword CTA format ('Comment CANVA') is the single most replicable lead magnet structure on LinkedIn.
- The time-investment anchor hook: 'I've spent [X hours/months] learning [skill] to get [outcome].' This frames expertise as earned, not inherited. Jessie's top hook (4646 engagements) uses this exact pattern.
- The keyword CTA format: 'Comment [SINGLE WORD] and I'll send it to you.' Simpler than 'comment below' or 'DM me.' Generates 2600+ avg engagement on bullet-list posts.
- The playbook page count as social proof: '25+ page playbook' or '100+ hrs of testing' signals depth without requiring readers to open the resource. Anchors credibility in the hook itself.
Pick Suleiman Najim if…- You're building technical credibility in AI, automation, or ops. Suleiman's cost-replacement hooks ('REPLACES $250K/year') resonate with CFOs and founders making budget decisions.
- You want broader reach and repost velocity. His 3.4% repost rate means your content travels further, even if per-post engagement is lower (425 vs 633).
- Your audience is technical and skeptical. Phrases like 'production-grade infrastructure Fortune 500 firms use' and 'This isn't a ChatGPT prompt' filter for serious buyers.
- The cost-replacement hook: '[Role] REPLACES your $[specific salary]/year [job title].' This makes the value proposition immediate and quantifiable. Suleiman's top hook (3329 engagements) repeats this because it works.
- The role-specific pain statement: 'Your [C-level role] is drowning in [repetitive task] when they should be [strategic outcome].' Targets the exact person feeling the friction, not the general audience.
- The contrarian negation: 'This isn't [common misconception]. It's [credible alternative].' Positions you above the noise and filters for readers ready to unlearn. Example: 'This isn't ChatGPT. It's production-grade infrastructure.'
Engagement and reach are different games. Jessie wins engagement (68.1% conversation, 633 avg) by selling free resources to a specific niche (coaches/consultants) who comment, convert, and stay. Suleiman wins reach (110K followers, 3.4% reposts) by selling credibility to a broader technical audience who share but comment less. The meta-lesson: choose your metric first. If you're building a coaching business, copy Jessie's playbook-to-DM funnel. If you're building personal brand and product distribution, copy Suleiman's cost-replacement hooks and repost velocity. Both creators post 15.4x/week at identical cadence, but they're optimizing for different outcomes. Jessie optimizes for conversation and conversion. Suleiman optimizes for reach and authority. Neither is wrong. The winner is whoever picks the right metric for their business model first.
More comparisons featuring jessie van breugel or Suleiman Najim
VSDevin Reed vs Suleiman Najim: Story vs Systems on LinkedIn
VSNoah Kagan vs Suleiman Najim: Vulnerability beats ROI on LinkedIn
VSKyle Coleman vs Suleiman Najim: Relatability beats urgency on LinkedIn
VSDevin Reed vs jessie van breugel: Story vs Systems
VSJessie van Breugel vs Noah Kagan: Lead magnets or life lessons?
VSMatt Lakajev vs Suleiman Najim: Free resources vs cost-replacement ROI