jessie van breugel
I help you hit $10K+/months without cold DMs or content burnout | $3.1M in client revenue across 200+ members | Join Authority Figures
Jessie van Breugel builds authority by teaching LinkedIn lead generation to coaches and consultants through tactical, resource-heavy posts that trade free playbooks for comments and reposts. His signature move is the high-value lead magnet hook—anchored to a specific time investment or result metric—followed by a simple comment-to-DM conversion that generates 68% comment engagement and 2600+ avg engagement on bullet-list CTAs.
15.4/wk
48 posts in 30d
633
avg per post
68.1%
comments / total
1.1%
reposts / total
problem-solution
Wed · 9 AM CET
Voice & tone
Direct, confident, and slightly irreverent. Jessie speaks like someone who has tested everything and is impatient with theory. Phrases like 'steal this' and 'my inbox tend to be full' signal both generosity and scarcity. He uses lowercase, casual punctuation, and playful asides ('ps. repost for priority-access – or have some patience ♻️') to feel peer-like rather than guru-like. The tone says: I've done the work, here's the proof, now your turn.
Signature phrases
- “I've spent 100+ hrs learning [skill] to get inbound leads.”
- “I'm sharing the 25+ page playbook with you – steal this ↓”
- “Comment "[KEYWORD]" and I'll send it to you.”
- “This is the only [thing] you need to get more leads:”
- “ps. repost for priority-access – or have some patience ♻️”
- “If your content on LinkedIn doesn't perform / It's 99% of the time because [root cause].”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
I've spent 100+ hrs learning Canva to get inbound leads. Today I'm sharing the 25+ page playbook with you ↓ Comment “DESIGN” and I’ll send it to you. Use this Canva Guide to get more leads on LinkedIn: → Tips & tricks → How-to guides → All the Magic Studio Guides → New features you didn’t know before + I added a new ChatGPT <> Canva Workflow: 'How to Create 50 Designs in 5 Minutes' Want access? Just comment “DESIGN” and I send it to your inbox. ps. repost for priority-access – or have some patience ♻️
I've spent 100+ hrs learning Canva to get inbound leads. This opening works because it immediately signals both expertise (100+ hours is a credible investment) and a specific outcome (inbound leads, not vanity metrics). The number is concrete enough to feel real, not inflated.
Bullet list with CTA. Opens with hook + promise, then lists 4 concrete deliverables (Tips & tricks, How-to guides, Magic Studio Guides, New features), adds a bonus (ChatGPT workflow), then repeats the CTA twice with escalating urgency (comment, then repost for priority).
- Repetition of CTA — 'Comment DESIGN' appears twice, anchoring the action
- Arrow formatting (→) for visual scannability and to signal 'here's the list'
- Bonus reveal — 'I added a new ChatGPT <> Canva Workflow' increases perceived value mid-post
- Scarcity signal — 'my inbox tend to be full' and 'repost for priority-access' create FOMO without being aggressive
- Lowercase, conversational tone — 'ps. repost for priority-access – or have some patience ♻️' feels like a peer, not a salesman
The dual CTA (comment for access, repost for priority) drives 3643 comments because it's frictionless and creates a status hierarchy. Reposts get priority, comments get the resource—both actions feed the algorithm and the creator's inbox.
Use a two-tier CTA that rewards both engagement types (comments and reposts) and add a scarcity signal that feels earned, not desperate.
I've spent 100+ hrs learning Canva to get inbound leads. Today I'm sharing the 25+ page playbook with you ↓ Comment “DESIGN” and I’ll send it to you. Use this Canva Guide to get more leads on LinkedIn: → Tips & tricks → How-to guides → All the Magic Studio Guides → New featur…
After 24+ months of testing Canva to get inbound leads / I'm sharing the 25+ page playbook with you – steal this ↓. This hook works because it frontloads the time investment (24 months signals rigor and removes 'is this tested?' doubt) and immediately promises a specific, valuable resource (25+ page playbook). The word 'steal' is permission-giving and lowers the reader's guilt about taking free content.
Numbered list (1/, 2/) with problem-solution framing. Opens with hook + resource promise, lists 4 deliverables with arrows, then gives a numbered 2-step CTA (Like, then Comment), and closes with a repost-for-priority signal.
- Numbered CTA steps — '1/ Like the post / 2/ Comment CANVA' is more scannable and feels like a process, not a demand
- Specificity in resource description — '25+ Pages' and 'All the Magic Studio Guides' are concrete enough to feel real
- Parenthetical honesty — '♻️ repost for priority-access – my inbox tend to be full' admits a constraint while making it sound like a feature
- Consistent arrow formatting (→) for visual rhythm
The numbered CTA generates 2746 comments because it breaks the action into two micro-steps, reducing friction. Asking for a like first primes the reader to comment second.
Break your CTA into numbered micro-steps and use parenthetical asides to acknowledge constraints as if they're proof of popularity.
After 24+ months of testing Canva to get inbound leads I'm sharing the 25+ page playbook with you – steal this ↓ Comment “CANVA” and it will arrive in your inbox. This is the only Design Guide you need to get more leads: → 25+ Pages → Tips & tricks → How-to guides → All the M…
I've generated 8+ million views on LinkedIn this year. This hook works because the number is shocking (8M is a rare metric) and specific to a time period (this year, not 'ever'). It immediately establishes authority without bragging—it's just a fact. The follow-up ('I've turned my 10 viral hooks into templates') reframes the big number as actionable for the reader.
Problem-solution with diagnosis. Opens with social proof hook, then pivots to a problem statement ('If your content on LinkedIn doesn't perform'), diagnoses the root cause with a percentage claim (99% because your hook is bad), lists 3 specific failures (no curiosity gap, no formatting, no personality), then provides context (30K followers, 1000s of inbound leads, 6-figure profit), and closes with a CTA and repost signal.
- Percentage diagnosis — '99% of the time because your hook is bad' is bold and specific enough to feel true
- Failure list with strikethrough formatting (𐄂) — visual and scannable
- Context escalation — moves from 8M views to 30K followers to 1000s of leads to 6-figure profit, showing the full funnel
- Parenthetical qualifier — 'The majority of this success comes from 0.1% of my posts' adds nuance and credibility
- Repost incentive repeated — 'ps. repost for priority access ♻️' is consistent across all top posts
The CTA ('Like this post / Comment HOOKS and I'll DM the link') generates 2033 comments because it combines social proof (8M views) with a diagnosis (your hook is bad) that makes the reader feel seen, then offers a specific solution (hook templates).
Lead with a shocking metric, diagnose a specific root cause with a percentage claim, then offer a concrete template or playbook as the solution.
What drives their engagement
Jessie's comment rate (68.1% of all engagement) is driven by two mechanics: (1) a simple, low-friction CTA that asks for a keyword comment, and (2) the promise of a high-value resource (25+ page playbook, hook templates, design guides) sent via DM. Comments feel like a password to access something valuable, not a demand for validation.
Reposts are incentivized with a priority-access signal ('repost for priority-access – my inbox tend to be full'). This creates a status hierarchy where reposts get faster responses, making the action feel like a power move. The repost rate (1.1%) is low because the creator doesn't heavily optimize for shares; comments are the primary conversion lever.
Low. Jessie optimizes for reach and comment conversion, not saves. His posts are designed to be acted on immediately (comment for access) rather than bookmarked for later. The resource-gating model (playbook in DM, not in post) removes the need for readers to save.
Content pillars
Design & Visual Content for LinkedIn
28%Teaches Canva workflows, Magic Studio features, and design-to-leads tactics with 25+ page playbooks and ChatGPT integrations.
Hook Formulas & Content Templates
22%Breaks down viral hooks, shares 10-hook templates, and diagnoses why content fails (bad hooks, poor formatting, no personality).
Lead Generation Systems & Authority Building
25%Teaches coaches and consultants how to hit $10K+/month without cold DMs, using inbound-first strategies and content positioning.
Problem-Solution Frameworks
15%Identifies common LinkedIn mistakes (no curiosity gap, weak formatting, lack of specificity) and offers tactical fixes.
Social Proof & Results Anchors
10%Leads with quantified wins (8M+ views, 30K followers, 1000s of inbound leads, 6-figure revenue) to establish credibility.
Hook patterns
Time Investment + Payoff Promise
I've spent [specific hours/months] learning [skill] to get [outcome]. Today I'm sharing the [page count] playbook with you.
“I've spent 100+ hrs learning Canva to get inbound leads. Today I'm sharing the 25+ page playbook with you ↓”
→ Signals both expertise (time spent) and generosity (sharing the result), lowering resistance to engagement.
Statistic Shock
[Specific metric] this [time period]. I've turned my [output] into templates – steal this ↓
“I've generated 8+ million views on LinkedIn this year. I've turned my 10 viral hooks into templates – steal this ↓”
→ The gap between the big number and the actionable takeaway creates curiosity and makes the reader feel like they're getting insider access.
Root Cause Diagnosis
If your [desired outcome] doesn't happen / It's [percentage]% of the time because [single root cause].
“If your content on LinkedIn doesn't perform / It's 99% of the time because your hook is bad.”
→ Reframes the reader's problem as solvable and positions the creator as the diagnostician, not just a cheerleader.
Bold Contrarian Claim
[Specific claim about what actually works]. [Proof or context]. [Invitation to learn more].
“This is the only Design Guide you need to get more leads: [followed by feature list]”
→ Removes decision paralysis by claiming one clear path, which is more persuasive than offering options.
Results Anchored to Effort
After [time period] of testing [tactic] to get [outcome] / I'm sharing [resource] with you – steal this ↓
“After 24+ months of testing Canva to get inbound leads / I'm sharing the 25+ page playbook with you – steal this ↓”
→ The long testing period signals rigor and removes skepticism about whether the tactic actually works.
Top-performing hooks
“I've spent 100+ hrs learning Canva to get inbound leads.”
→ The post leverages a classic comment-to-receive lead magnet mechanic that artificially inflates engagement signals while delivering a clear value proposition backed by a specific time investment claim
“After 24+ months of testing Canva to get inbound leads”
→ The post leverages a high-perceived-value free resource (25+ page playbook) combined with a low-friction comment-to-DM mechanic that artificially inflates engagement signals while triggering LinkedIn'
“I’ve generated 8+ million views on LinkedIn this year.”
→ The post leverages a high-credibility proof point (8M+ views, 30K followers, 6-figure profit) to validate the lead magnet, while the comment-to-receive mechanic artificially inflates engagement signal
“I've spent 200+ hrs learning Canva to get inbound leads.”
→ The post leverages a high-perceived-value free resource (25+ page playbook) combined with a comment-gating mechanic that artificially inflates engagement signals, triggering LinkedIn's algorithm to am
“Gemini 3 → LinkedIn”
→ The post leverages a comment-gating CTA ('Comment GEM') to artificially boost engagement signals while presenting a frictionless before/after contrast that makes the solution feel inevitable. The numb
“I spent the last 100+ days obsessing over the perfect LinkedIn lead-gen post. After 5M+ organic impressions and 1,000s of leads, I cracked the code. The secret?”
→ The post stacks multiple credibility signals (5M impressions, 33K leads, 100+ clients) before presenting a clear, benefit-driven offer, making the value feel proven and irresistible. The comment-gatin
What works
- Bullet-list CTAs with lead magnets generate 2604 avg engagement—4x higher than problem-solution posts (490 avg). The format (bullets + specific resource + keyword CTA) is Jessie's highest-performing structure, used in his top 2 posts.
- Time-investment hooks (100+ hrs, 24+ months) average 884 engagement on before-after contrasts and 749 on statistic shocks. Specificity in the time metric signals rigor and removes skepticism about whether the tactic is tested.
- Keyword CTAs ('Comment DESIGN', 'Comment CANVA', 'Comment HOOKS') generate 3643, 2746, and 2033 comments respectively. The keyword creates a scannable action and makes the comment section feel like a community password exchange, not a comment graveyard.
- Scarcity signals ('my inbox tend to be full', 'repost for priority-access') are repeated across all top posts and feel earned rather than artificial. They acknowledge a constraint while implying high demand.
- Problem diagnosis with a percentage claim ('99% of the time because your hook is bad') reframes the reader's failure as solvable and positions the creator as the diagnostician. This drives both engagement and trust.
- Resource specificity (25+ pages, 10 viral hooks, ChatGPT workflow) makes the lead magnet feel real and valuable. Vague promises ('free guide') underperform; concrete page counts and feature lists overperform.
Steal this for your own LinkedIn
- Write a hook that combines a time investment with a specific outcome: 'I've spent [X hours/months] learning [skill] to get [result]. Today I'm sharing the [resource] with you.' Test this on your next 3 posts and measure comment rate.
- Use a keyword CTA instead of 'comment below' or 'let me know.' Pick a single word (DESIGN, HOOKS, STRATEGY) and repeat it twice in the post. This makes the comment section feel like a gated community and increases comment velocity.
- Add a parenthetical scarcity signal at the end: '(my inbox tends to be full)' or '(repost for priority access)'. Make it feel like a constraint you're acknowledging, not a tactic you're deploying.
- Diagnose a specific root cause with a percentage: 'If [desired outcome] doesn't happen / It's [X]% of the time because [single cause].' This reframes the reader's problem as solvable and makes you the expert.
- List 4-5 concrete deliverables with arrow formatting (→) instead of writing paragraphs. Bullets are 2-3x more scannable and increase engagement on medium-length posts (80-180 words).
- Repeat your CTA twice: once as the main ask, once as a bonus incentive (e.g., 'Comment CANVA' then 'Repost for priority access'). This creates a status hierarchy and increases both comments and reposts.
Compare jessie with…
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Jessie van Breugel vs Matt Lakajev: Playbooks vs Frameworks on LinkedIn
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Jessie van Breugel vs Michel Mousa: Authority vs Community on LinkedIn
vs Soufyan Hamid
Jessie van Breugel vs Soufyan Hamid: Volume beats depth on LinkedIn
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Posting patterns
Jessie posts 15.4 times per week (roughly 2-3 posts per day), maintaining high visibility and consistency. His last 30 days show 48 posts, indicating sustained output without burnout—likely because he recycles and tests variations of the same core hooks and resources.
Wednesday at 8 UTC performs best. This is likely when his target audience (coaches and consultants in North America and Europe) is most active and receptive to LinkedIn content.
Medium-length posts (80-180 words) perform best, averaging 739 engagement. This range is long enough to include a hook, a problem diagnosis, a resource list, and a CTA, but short enough to avoid scroll-fatigue. Jessie avoids very long posts (350+ words, avg 144 eng), which suggests his audience prefers scannable, actionable content over deep dives.
Engagement by day
Content mix
avg 490 engagements per post
avg 564 engagements per post
avg 109 engagements per post
avg 1.2K engagements per post
avg 2.6K engagements per post
avg 655 engagements per post
Jessie's format mix (56% problem-solution, 13% numbered lists, 4% bullet lists with CTA) works because problem-solution posts establish authority and diagnosis, while bullet-list CTAs with lead magnets convert that authority into comments and DM access. The high volume of problem-solution posts (56%) keeps him visible and builds trust; the smaller percentage of high-converting bullet-list posts (4%) drives the actual lead magnet conversions. This mix allows him to post frequently (15.4x/week) without diluting his conversion rate.
