Tibor Olgers vs Todd Clouser: Philosophical depth beats posting frequency
Tibor Olgers (22.8K followers, 218 avg engagement) builds authority through contrarian values-driven content posted 4.5x/week, while Todd Clouser (23.5K followers, 130 avg engagement) compensates with 14.4 posts/week of self-deprecating humor and tactical frameworks. The difference: Tibor's best posts hit 1173 engagements (5x baseline) because they reframe cultural norms as sickness; Todd's consistency and 24% conversation rate create loyal followers who engage with everything, not just peaks.
Tibor Olgers
CLUB49 helpt MKB-ondernemers hun bedrijf opschalen met systemen, discipline en waarheid. Zodat er meer ruimte ontstaat voor dat wat niet schaalbaar is.
Todd Clouser
The Worst Marketer in the World
- Tibor: fewer posts, bigger spikes. Todd: constant output, steady engagement.
- Tibor speaks as a truth-teller rejecting societal norms. Todd speaks as a friend who failed and learned.
- Tibor's 7.9% conversation rate masks 5x engagement spikes. Todd's 24% conversation rate spreads across 187 posts.
- Choose Tibor for philosophical authority. Choose Todd for tactical credibility and relationship-building.
Side by side
| Dimension | Tibor Olgers | Todd Clouser |
|---|---|---|
| Voice | Uncompromising truth-teller who positions readers as outliers rejecting cultural sickness; uses Dutch phrasing and moral weight. | Self-deprecating friend who weaponizes personal failure (unemployment, job transitions) to teach marketing frameworks with humor. |
| Content mix | Societal norm rejection (60%), entrepreneurial truth-telling (20%), personal mastery (20%) — all values-driven, no tactical how-tos. | Personal narrative + lesson (40%), problem-solution frameworks (35%), industry critique (15%), sponsored integrations (10%) — heavily tactical. |
| Hook style | Normalized problem statement escalating into philosophical flip ('Ongezond zijn is normaal' → 1173 engagements); uses emoji undercut and bold assertions about danger. | Humorous anecdote tied to life event ('The past month of unemployment...'; 820 engagements); elongated casual words ('Weeeell') and relatable millennial self-awareness. |
| Engagement pattern | Volatile: 218 avg but top posts hit 1173 (5x spike). Conversation index 7.9% suggests readers engage deeply with best content, ignore rest. | Consistent: 130 avg across 187 posts with 24% conversation rate (3x Tibor's). Every post gets replies; nothing goes viral but nothing flops. |
| Posting cadence | 4.5 posts/week (strategic, high-effort). Repost rate 2.6% (mostly original). Best day Thursday. | 14.4 posts/week (volume-based, rapid-fire). Repost rate 0.7% (almost all original). Best day Sunday. |
Who wins what
187 posts analyzed vs 58 for Tibor means Todd's content appears in feeds 3x more often; follower counts nearly identical (23.5K vs 22.8K) but Todd's volume compounds visibility.
24% conversation index vs Tibor's 7.9% means Todd's followers reply to nearly 1 in 4 posts; Tibor's readers engage selectively on high-conviction content.
Philosophical reframes ('In een wereld waar normaal steeds zieker wordt...') are quotable and shareable; Todd's tactical frameworks are useful but less memetic.
0.7% repost rate and 14.4 posts/week with stable 130 avg engagement shows reliable output; Tibor's 2.6% repost rate and volatile spikes (218 avg, 1173 peak) suggest feast-famine rhythm.
Pick Tibor Olgers if…- You're building a personal brand as a thought leader in values/philosophy and want 5x engagement spikes on your best ideas (even if 70% of posts underperform).
- Your audience is Dutch-speaking SMB owners or professionals who crave contrarian truth-telling over tactical checklists; you want to be seen as a truth-teller, not a coach.
- You have deep conviction on 1-2 big ideas and want to reframe them repeatedly through different angles; you're willing to post 4-5x/week rather than 14x/week.
- Use the escalating normalized-problem hook: list 3-4 behaviors/conditions that are culturally normal, then flip with a philosophical mic-drop ('In een wereld waar normaal steeds zieker wordt, kun je maar beter buitengewoon zijn'). This structure generated Tibor's 1173-engagement post.
- Pair lists with emoji undercuts: 'Ondernemerstips van de overheid👌' (sarcasm emoji) signals you're rejecting the premise before explaining why. Creates permission for readers to think differently.
- Anchor posts in values, not tactics: Tibor's content on discipline, character, and truth-telling attracts followers who want to be better humans, not just better marketers. This builds a more loyal, less price-sensitive audience.
Pick Todd Clouser if…- You want steady, predictable engagement (24% conversation rate) and loyal followers who reply to everything; you prioritize relationship-building over viral spikes.
- You're teaching tactical B2B/SaaS frameworks and need to prove credibility through personal vulnerability (job loss, failure stories) paired with actionable steps.
- You can sustain 14+ posts/week and want to dominate feed visibility; you're optimizing for consistency and algorithmic frequency over philosophical depth.
- Open with a personal vulnerability tied to a business lesson: 'The past month of unemployment has been quite enlightening' (820 engagements). Failure + insight = permission for readers to admit their own struggles and stay engaged.
- Use self-aware humor and casual language ('Pardon my millenial, but...', 'Weeeell') to lower the barrier to engagement. Todd's 24% conversation rate shows readers feel safe replying to someone who roasts himself first.
- Post 14+ times/week with a mix of tactical frameworks, industry critique, and sponsored integrations. Todd's 0.7% repost rate and consistent 130 avg engagement proves you can build authority through volume if each post is original and useful.
Tibor and Todd represent two valid LinkedIn strategies that solve different problems. Tibor optimizes for authority and memorability: fewer posts, bigger ideas, volatile engagement that spikes when he hits a nerve. Todd optimizes for relationship and consistency: constant output, steady engagement, and the compound effect of being in followers' feeds 3x more often. Neither is objectively better. Tibor wins if your goal is to be quoted and remembered; Todd wins if your goal is to build a community that trusts you enough to click every link and reply to every post. The real lesson is that posting frequency and engagement depth are inversely correlated on LinkedIn. You can have Tibor's 5x spikes or Todd's 24% conversation rate, but not both. Choose based on whether you want to be a philosopher (rare, high-impact posts) or a friend (constant, reliable presence).
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