Tibor Olgers
CLUB49 helpt MKB-ondernemers hun bedrijf opschalen met systemen, discipline en waarheid. Zodat er meer ruimte ontstaat voor dat wat niet schaalbaar is.
Tibor Olgers builds a Dutch-language personal development community for SMB entrepreneurs by publishing 4.5 posts/week of contrarian, values-driven content that reframes societal norms as problems to reject. His signature move is the repetitive list structure paired with a philosophical mic-drop conclusion, which generates 5x baseline engagement (1173 vs 218 avg).
4.5/wk
58 posts in 30d
218
avg per post
7.9%
comments / total
2.6%
reposts / total
problem-solution
Thu · 12 PM CET
Voice & tone
Direct, uncompromising, and morally grounded. Tibor speaks as someone who sees through cultural lies and invites readers to do the same. He uses casual Dutch phrasing ('best goed nieuws') alongside heavyweight claims about truth, health, and character. The tone is neither preachy nor soft—it's a peer saying 'here's what I see, here's what matters, now act.'
Signature phrases
- “In een wereld waar normaal steeds zieker wordt, kun je maar beter buitengewoon zijn.”
- “Zie het zoals het is. Doe wat je kan.”
- “We zijn hier maar een flits. Maak er iets moois van.”
- “Hoe meer er zichtbaar wordt, des te minder je je druk hoeft te maken.”
- “Weet je er vanaf maar verander je niks? Of WEET je het.”
- “Ze mogen blijven framen, want da's het mooie als je de waarheid aan je zijde hebt”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Zwaar bewerkte producten eten is normaal. Een lucht vol strepen is normaal. Wekelijks alcohol drinken is normaal. Blowen, vapen of roken is normaal. Blind het nieuws geloven is normaal. Je schouders ophalen bij de Epstein files is normaal. Een ongetraind lijf is normaal. Alleen met jezelf bezig zijn is normaal. In een wereld waar normaal steeds zieker wordt, kun je maar beter buitengewoon zijn.
Opens with 'Zwaar bewerkte producten eten is normaal.' This is a statement of fact that reads as acceptance, but the repetition of 'is normaal' across 8 escalating behaviors creates cognitive dissonance. By the 4th repetition, readers feel the weight of the pattern and want to reject it.
Repetitive list (8 items, each on its own line with whitespace). Each item is a single clause. No explanation until the final line, which is a philosophical conclusion that reframes the entire list as a call to action.
- Whitespace isolation — each 'is normaal' statement gets its own line, slowing reader pace and forcing absorption
- Escalation from personal (diet) to systemic (wars, chemicals, abuse) — broadens the scope so rejection feels morally necessary
- Final line inversion — 'In een wereld waar normaal steeds zieker wordt, kun je maar beter buitengewoon zijn' flips the frame from 'these are bad' to 'you are special for rejecting them'
- No bullet points or numbers — the list feels organic, like a stream of consciousness, which increases authenticity
No explicit CTA. The post ends with a philosophical statement that positions the reader as an outlier. This works because it invites readers to claim the identity ('I am buitengewoon') rather than asking them to do something. Comments flood in because readers want to affirm they reject these norms too.
Use whitespace and repetition to build emotional momentum, then flip the frame in the final line to make the reader feel heroic for agreeing with you.
Ongezond zijn is normaal. Ontrouw zijn is normaal. Verslaafd zijn is normaal. Niet verder kijken dan “IK!” is normaal. Oorlogen op basis van leugens zijn de norm. Chemicaliën in je eten is de norm. Nauwelijks rond kunnen komen is de norm. Niet praten over poli…
Opens with 'Ongezond zijn is normaal.' Same pattern as Post 1, but this version escalates faster into moral/political territory (wars, abuse, corruption). The hook works because it starts with a personal health claim (relatable) then expands to systemic corruption (urgent), making rejection feel both personal and civic.
Repetitive list (9 items) with varying line lengths. Some items are single clauses ('Ongezond zijn is normaal'), others are longer ('Niet praten over politiek leiders die minderjarigen misbruiken is normaal'). The final line is a reframe: 'Als je in zo'n wereld een afwijker bent, dan is dat best goed nieuws.'
- Escalation from health to morality to politics — each item feels more serious than the last, building urgency
- Specific naming of taboo topics (Epstein, abuse) — signals that this creator speaks truths others avoid, building trust
- Final line uses 'afwijker' (deviant/outlier) — reclaims a negative word as positive, which is psychologically powerful
- Tone shift in final line — moves from listing problems to offering hope, which prevents despair and invites engagement
Ends with 'Als je in zo'n wereld een afwijker bent, dan is dat best goed nieuws.' This is an implicit CTA to claim the identity of 'afwijker' and feel good about it. Comments likely come from readers wanting to affirm they too reject these norms.
Escalate from relatable to urgent to taboo, then flip the final line to reframe the reader's outsider status as a strength.
Ondernemerstips van de overheid👌 Hoe hier mee om te gaan? 1. Zie het zoals het is. 2. Doe wat je kan. Doe een van die twee dingen niet, en je komt niet ver.
Opens with 'Ondernemerstips van de overheid👌' — a sarcastic statement that uses emoji to signal irony. The hook works because it promises practical advice but the emoji signals the advice will be obviously bad, creating curiosity about what the 'tips' actually are.
Two-part structure. First, a sarcastic headline. Second, a numbered list with only 2 items ('Zie het zoals het is. Doe wat je kan.'), followed by a philosophical conclusion ('Doe een van die twee dingen niet, en je komt niet ver.'). This is the shortest post in the top 5 (under 80 words) but generates 797 engagement.
- Sarcasm with emoji — the 👌 emoji is doing heavy lifting, signaling 'this is obviously wrong' before the reader reads further
- Extreme brevity — only 2 tips, which is unexpected and memorable. Readers expect 5-10 tips, so 2 feels radical
- Philosophical conclusion — 'Doe een van die twee dingen niet, en je komt niet ver' is a universal truth that applies to any problem, making it shareable
- Implicit criticism of government — the headline frames government advice as useless, which appeals to readers who distrust institutions
No explicit CTA. The post ends with a universal principle that readers can apply to their own lives. The brevity and boldness of the advice invite comments from readers who want to debate, affirm, or ask for elaboration.
Deliver fewer, bolder ideas with philosophical weight rather than long lists. Sarcasm + emoji can signal your real position without saying it directly.
What drives their engagement
Posts that create identity affirmation or moral clarity drive comments. When Tibor asks 'Do you know this or do you LIVE this?' or lists normalized problems and invites rejection, readers comment to claim the outlier identity or debate the premise. The 7.9% conversation index is low overall, but his Q&A and assertion formats push this higher.
Contrarian claims and universal principles drive reposts. Post 3 (797 eng, 53 reposts) uses a sarcastic government critique + 2 universal tips. Posts that feel like 'truth that needs to be shared' get reposted more than personal stories or niche advice.
Low — this creator optimizes for reach and identity affirmation, not reference material. Posts are philosophical and values-driven rather than tactical checklists. Readers engage in the moment to affirm their worldview, not to save for later application.
Content pillars
Societal Norm Rejection
28%Lists of normalized behaviors (unhealthy eating, addiction, disconnection) framed as cultural sickness, positioning the reader as an outlier for rejecting them.
Entrepreneurial Truth-Telling
25%Direct, often contrarian advice for SMB owners on systems, discipline, and seeing reality clearly without self-deception.
Personal Mastery and Character
22%Posts on physical health, mental clarity, time management, and the link between discipline in body/mind and trustworthiness in relationships and business.
Knowledge vs. Action Gap
15%Explores the dangerous space between intellectual knowing and embodied knowing, challenging readers to close the gap through behavior change.
Vision and Values Alignment
10%Posts on building a generation of strong, trustworthy people and the role of truth-telling in solving social problems.
Hook patterns
Normalized Problem Statement
[Behavior/condition] is normal. [Another behavior] is normal. [Escalating list]. [Philosophical flip at end].
“Zwaar bewerkte producten eten is normaal. Een lucht vol strepen is normaal. Wekelijks alcohol drinken is normaal... In een wereld waar normaal steeds zieker wordt, kun je maar beter buitengewoon zijn.”
→ Repetition creates rhythm and agreement, then the final line reframes the reader as heroic for being different—generating 1173 engagement.
Contrarian Claim with Emoji
[Ironic or sarcastic statement about authority/conventional wisdom] + emoji that undercuts it.
“Ondernemerstips van de overheid👌”
→ The emoji signals 'this is obviously wrong' before the reader reads further, creating cognitive tension that pulls them in. Avg 797 engagement.
Bold Assertion About Danger
'[Thought/behavior] is one of the most dangerous [things].' Then explain the hidden cost.
“"Ik weet dat al" is een van de gevaarlijkste gedachtes.”
→ Elevates a mundane thought to existential threat, making readers want to understand why. Avg 582 engagement.
Negation + Reframe
It's not about [surface thing]. But [surface thing] does form a foundation for [deeper thing].
“Het gaat niet om spieren en geld. Maar beiden vormen wel een prima fundament voor de zaken waar het wel om gaat in het leven.”
→ Disarms reader expectations, then offers a more meaningful frame. Generates 534 engagement and invites philosophical agreement.
Direct Question About Behavior Gap
Do you [know/say] X? Or do you actually [embody/live] X?
“Weet je er vanaf maar verander je niks? Of WEET je het.”
→ Forces self-examination and creates discomfort that drives comments. Avg 227 engagement for Q&A format.
Truth vs. Lie Contrast
For [truth-teller], [positive outcome]. For [liar], [negative outcome].
“Hoe meer er zichtbaar wordt, des te minder je je druk hoeft te maken. Voor de leugenaar geldt precies het omgekeerde.”
→ Binary moral framing appeals to readers' desire to be on the right side and invites them to signal virtue.
Top-performing hooks
“Zwaar bewerkte producten eten is normaal. ”
→ The post uses a powerful repetitive pattern that builds momentum and relatability before delivering a provocative contrarian message that challenges societal norms, triggering high engagement through
“Ongezond zijn is normaal. ”
→ The post uses a series of shocking statements to grab attention and challenge common beliefs, creating a sense of urgency and prompting discussion about societal issues. The contrarian conclusion offe
“Ondernemerstips van de overheid👌”
→ The post uses a relatable critique of government advice combined with a disarmingly simple 2-step framework that feels both profound and immediately applicable, encouraging engagement through agreemen
““Ik weet dat al” is een van de gevaarlijkste gedachtes. ”
→ The post uses a relatable insight ('Ik weet dat al') to challenge readers' complacency and encourage self-reflection. By posing a direct question and offering a solution focused on present-day actions
“Het gaat niet om spieren en geld. ”
→ The post presents a strong, albeit potentially controversial, viewpoint on societal issues related to masculinity and femininity. It resonates with those who share similar beliefs and sparks conversat
“Op welk level complotdenken zit jij?”
→ The post uses a provocative question and relatable statements to spark debate and self-reflection. It taps into a growing sentiment of distrust towards large institutions, encouraging engagement from
“Krijg wat je wil.”
→ The post uses concise, impactful language to deliver a motivational message. The simplicity and relatability of the advice make it easily shareable and engaging.
“Je doet het niet voor jezelf.”
→ The post uses a concise and impactful statement about collective action for climate change. The simplicity and relatable message likely resonate with a broad audience, encouraging engagement through l
“En morgen in Tibors School voor sociale vaardigheden: Waarom je als man juist zo veel mogelijk in het hol van je vrouw moet zitten👌”
→ The post uses a provocative statement ('in the hol of your wife') to grab attention and challenge conventional relationship advice, sparking debate and discussion in the comments. The contrarian natur
“Het bedrog in het wereldje van persoonlijke ontwikkeling en spiritualiteit. ”
→ The post challenges the superficiality often found in the personal development space, offering a more authentic approach. It resonates by highlighting a common problem (ego masking) and suggesting a s
What works
- Repetitive list structure with philosophical flip — Posts 1 and 2 use 8-9 repeated 'is normaal' statements followed by a reframe that positions the reader as heroic. This generates 1173 and 905 engagement respectively, 5x baseline.
- Sarcasm + emoji as hook — 'Ondernemerstips van de overheid👌' signals irony before the reader reads further, creating curiosity. Generates 797 engagement with only 2 actual tips.
- Contrarian claims about thought patterns — 'Ik weet dat al is een van de gevaarlijkste gedachtes' elevates a mundane thought to existential threat. Avg 582 engagement for this format.
- Negation + reframe structure — 'Het gaat niet om spieren en geld. Maar beiden vormen wel een prima fundament...' disarms expectations then offers deeper meaning. Generates 534 engagement.
- Moral clarity without hedging — Tibor names taboo topics (Epstein, abuse, corruption) and takes clear positions. This builds trust and invites readers to claim the same moral stance.
- Short posts with universal principles — Post 3 is under 80 words but generates 797 engagement because the 2 tips ('Zie het zoals het is. Doe wat je kan.') are universally applicable and feel like wisdom.
Steal this for your own LinkedIn
- Tomorrow morning, write a post using the 'normalized problem' structure: list 5-8 behaviors/norms that are culturally accepted but problematic, each on its own line. End with a single philosophical line that reframes the reader as heroic for rejecting them. Use whitespace aggressively.
- Add a sarcastic emoji hook to your next post about conventional wisdom. Write a headline that sounds like you're endorsing bad advice (e.g., 'How to stay broke: [advice]👌'), then deliver the opposite or a contrarian take.
- Replace long lists with 2-3 bold principles. Instead of '10 ways to succeed,' give 2 universal truths and explain why doing one without the other fails. This feels more authoritative and is more memorable.
- Name a taboo topic or uncomfortable truth in your niche. Tibor mentions Epstein, abuse, and government corruption. What does your audience know but not say? Speaking it builds trust and invites others to claim the same moral position.
- End posts with identity affirmation rather than task assignment. Instead of 'Do this tomorrow,' ask 'Are you the kind of person who does this?' or 'If you reject this norm, you're already different.' This invites comments from readers claiming the identity.
- Post Thursday mornings at 11 UTC (or your local equivalent mid-morning). Tibor's data shows this window performs best. Consistency matters more than perfect timing, but this window is when professionals are most receptive.
Compare Tibor with…
vs Hana Jacover, ACC
Hana Jacover vs Tibor Olgers: Volume beats depth on LinkedIn
vs Vitalii Dodonov
Tibor Olgers vs Vitalii Dodonov: Philosophical Authority vs Founder Credibility
vs Todd Clouser
Tibor Olgers vs Todd Clouser: Philosophical depth beats posting frequency
vs Roel Willemse 🟡
Roel Willemse vs Tibor Olgers: Conversation beats philosophy on LinkedIn
vs Patrick Bet-David
Patrick Bet-David vs Tibor Olgers: Scale versus Conversation
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Posting patterns
Tibor posts 4.5 times per week with 100% consistency (58 posts in 58 days), signaling reliability and commitment to his audience.
Thursday at 11 UTC performs best. This is mid-morning in Central European Time, likely when Dutch professionals are checking LinkedIn before lunch.
80-180 words (medium length) performs best with 253 avg engagement. This is long enough for a list + philosophical conclusion but short enough to read in one scroll. His top posts (1173, 905, 797 eng) all fall in this range, while longer posts (180-350 words) average only 129 engagement.
Engagement by day
Content mix
avg 150 engagements per post
avg 366 engagements per post
avg 225 engagements per post
avg 183 engagements per post
avg 227 engagements per post
avg 86 engagements per post
Tibor's 40% problem-solution format paired with 7% numbered lists creates a foundation of practical content, but his real power comes from the 48% of medium-length posts that combine lists with philosophical conclusions. This mix works for his audience because SMB entrepreneurs want both tactical guidance and moral clarity—they want to know what to do AND why it matters. The low comment rate (7.9%) reflects that his posts are designed for reach and identity affirmation, not debate. Readers engage by reposting and liking, signaling agreement with his worldview rather than asking questions.
