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Dataset · Cadencen = 1,000· Posts collected 2025-2026

Best day to post on LinkedIn - data from 8,600 posts

Day-of-week × engagement, computed across 43 creators (43 niches, 200 posts each).

Headline finding

Wednesday posts on LinkedIn earn 855 average engagements — 5× more than Thursday posts at 170, despite Thursday being the most-posted day in the dataset.

Wednesday is the highest-engagement day on LinkedIn with an average of 855 engagements per post, yet it accounts for only 99 of the 1,000 posts analyzed. Thursday, the most crowded day with 310 posts, delivers the weakest average engagement at 170 — less than one-fifth of Wednesday's figure. This gap between posting volume and engagement return suggests most creators are scheduling around habit, not performance data.

The data

Wednesday
85599 posts
Saturday
52534 posts
Monday
499142 posts
Sunday
420248 posts
Friday
31878 posts
Tuesday
31589 posts
Thursday
170310 posts

Key findings

  • 1

    Wednesday posts average 855 engagements, the highest of any day across 1,000 posts analyzed.

  • 2

    Thursday is the most-posted day (310 posts) yet returns the lowest average engagement at 170.

  • 3

    Wednesday's average engagement is 5× higher than Thursday's, despite Thursday having 3× more posts.

  • 4

    Saturday posts average 525 engagements from only 34 posts — the second-highest engagement day in the dataset.

  • 5

    Sunday has the second-highest post volume (248 posts) but averages only 420 engagements per post.

  • 6

    Monday averages 499 engagements per post, making it the third-best performing day by engagement.

  • 7

    Friday and Tuesday are statistically similar, averaging 318 and 315 engagements respectively — both well below the weekly median.

What it means

The most actionable signal in this data is the Thursday paradox. Thursday carries the heaviest posting volume — 310 of 1,000 posts — yet returns the lowest average engagement at 170. This pattern is consistent with feed saturation: when more creators post on the same day, each post competes for a finite pool of attention. Wednesday, by contrast, has a relatively low post count of 99 and the highest average engagement at 855, suggesting less competition and more feed visibility per post.

Saturday is a counterintuitive finding worth noting. With only 34 posts in the sample, it averages 525 engagements — second only to Wednesday. This may reflect a self-selection effect where only highly motivated or experienced creators post on weekends, or it may indicate that LinkedIn audiences are more attentive when their feeds are less crowded. Either way, the data does not support the common advice to avoid weekend posting entirely.

For creators optimizing their posting schedule, the data points toward Wednesday and Monday as the highest-return days by engagement average, with Saturday worth testing for accounts that already have an engaged audience. Tuesday and Friday, both averaging around 315 engagements, appear to offer little differentiation from each other and sit well below the top performers. Shifting even one post per week from Thursday to Wednesday could meaningfully change engagement outcomes based on these averages.

Who this is for

  • You post on LinkedIn at least once per week and want to improve organic reach without changing your content.
  • You are a B2B founder or marketer who uses LinkedIn as a primary distribution channel and tracks post-level engagement metrics.
  • You manage a content calendar for a brand or creator and need data to justify scheduling decisions to stakeholders.
  • You are a researcher or journalist writing about social media algorithm behavior or creator economy trends.
  • You are a LinkedIn ghostwriter or content strategist advising clients on when to publish for maximum visibility.

Methodology

This analysis is drawn from a sample of 1,000 LinkedIn posts sourced from the Creator dataset (getcreator.io), which spans a broader corpus of 8,600 posts. Posts were grouped by the day of the week they were published, and average engagement was calculated per day as the mean of total engagements (reactions plus comments) across all posts in that day's cohort. The dataset reflects organic posts and does not distinguish between personal profiles and company pages, nor does it control for follower count, post format, or industry vertical. Researchers and marketers should treat these figures as directional benchmarks rather than controlled experimental results.

Limitations

This dataset does not control for follower count, content format (text, image, video, document), industry, or account type, all of which independently affect engagement. The Saturday sample (34 posts) is small enough that a few high-performing outliers could inflate the average. The data reflects when posts were published, not when audiences were most active, so causation cannot be confirmed. Time-of-day effects within each day are not captured here. This analysis should not be used as the sole basis for scheduling decisions without testing against your own account's historical data.

Cite this dataset

Creator. (2026). “Best day to post on LinkedIn - data from 8,600 posts”. Retrieved from https://www.getcreator.io/data/best-day-to-post-on-linkedin
Best day to post on LinkedIn - data from 8,600 posts - Creator