Comment-to-engagement ratio per niche from 43 creators × 200 posts.
Google Ads and paid media creators on LinkedIn achieve an 81% conversation index, meaning comments make up 81% of all engagement, nearly 3× the rate seen in broad LinkedIn Strategy niches at 28%.
Across 164 LinkedIn creators, conversation index, the share of total engagement made up by comments rather than likes, ranges from 1.5% to 81% depending on niche. The most surprising finding: AI Automation for Non-Technical Professionals drives a 75.6% conversation index with 649 average engagements, while AI Agent Development for Software Engineers generates 4,246 average engagements but only a 5.1% conversation index. Niche specificity, not audience size, predicts whether a post starts a conversation or simply collects passive reactions.
| Niche | Creators | Conv. index % | Avg engagement |
|---|---|---|---|
| Google Ads & Paid Media for Ecommerce Brands | 1 | 81 | 461 |
| AI-Powered Content Creation for Solopreneurs & Small Businesses | 1 | 77.5 | 425 |
| B2B Lead Generation & Cold Outreach for SaaS Founders | 1 | 76.6 | 168 |
| AI Automation for Sales and Marketing Teams | 1 | 75.9 | 582 |
| AI Automation for Non-Technical Professionals | 1 | 75.6 | 649 |
| linkedin-growth | 1 | 75 | 1038 |
| LinkedIn Growth for Solopreneurs and Small Business Owners | 1 | 74.4 | 820 |
| AI-Powered Advertising Automation for Google and Meta Ads | 1 | 72.8 | 283 |
| AI-Powered LinkedIn Growth for Content Creators and Personal Brand Builders | 1 | 72.4 | 772 |
| AI-Powered Sales Automation for B2B Lead Generation | 1 | 71.7 | 314 |
| Business Growth for Online Course Creators/Coaches | 1 | 64 | 366 |
| Email Marketing for Online Course Creators | 1 | 63.7 | 190 |
| AI Automation Agency for Small Businesses | 1 | 56.1 | 129 |
| AI Agent Development with Claude | 1 | 55.5 | 862 |
| LinkedIn Lead Generation for Coaches and Consultants | 2 | 54.5 | 394 |
| LinkedIn Lead Generation for B2B Service Providers | 1 | 54.3 | 49 |
| AI Agent Development | 1 | 54.2 | 425 |
| LinkedIn Content Strategy for Personal Brand Builders | 1 | 49.9 | 72 |
| Sales Development for SaaS Companies | 1 | 49.9 | 262 |
| Early-Stage SaaS Startup Founders & Team Building | 1 | 49.6 | 143 |
| AI Automation for Agencies | 1 | 48.9 | 375 |
| Content Marketing Strategy for Solopreneurs & Small Business Owners | 1 | 46.8 | 276 |
| LinkedIn Marketing for Personal Brands | 1 | 46 | 174 |
| LinkedIn Growth for Content Creators and Personal Brand Builders | 2 | 41.8 | 2027 |
| Meta Ads for E-commerce Businesses | 1 | 40.7 | 135 |
| LinkedIn Growth for B2B SaaS Founders | 1 | 37.4 | 253 |
| LinkedIn Content Strategy for Solopreneurs | 2 | 36.6 | 287 |
| LinkedIn Content Strategy for Solopreneurs and Small Business Owners | 1 | 35.5 | 4 |
| AI Ethics & Tech Satire for Tech-Savvy Professionals | 1 | 35.3 | 359 |
| LinkedIn Content Strategy for B2B Coaches and Consultants | 1 | 33.3 | 334 |
| Finance Function Building for Startups | 1 | 31.8 | 24 |
| LinkedIn Personal Branding for Professionals and Entrepreneurs | 1 | 30.9 | 167 |
| Business Exit Strategy & M&A Advisory for Mid-Market Business Owners | 1 | 30 | 19 |
| AI & Productivity | 1 | 28.9 | 617 |
| LinkedIn Strategy | 14 | 28 | 381 |
| Business Coaching for Solopreneurs | 1 | 26.8 | 5 |
| LinkedIn Content Strategy for Solopreneurs & Small Business Owners | 1 | 26.5 | 163 |
| LinkedIn Marketing for B2B Service Providers | 1 | 26.5 | 59 |
| B2B SaaS Sales Strategy for Challenger Companies | 1 | 26.2 | 47 |
| Personal Development for Ambitious Professionals and Founders | 1 | 25.6 | 43 |
| AI Strategy & Pricing for Enterprise Revenue Leaders | 1 | 24.9 | 46 |
| Entrepreneurship | 8 | 24.7 | 1797 |
| Project Finance Treasury & Structured Funding for Infrastructure/Asset Finance Professionals | 1 | 23.6 | 12 |
| Financial Services & Lending Industry | 1 | 23.2 | 10 |
| CFO Leadership & Executive Team Development in Indianapolis | 1 | 22.7 | 27 |
| Customer Experience (CX) Leadership & Enterprise AI Implementation | 1 | 22.3 | 61 |
| Sales & Outreach | 6 | 22.2 | 110 |
| LinkedIn Content Strategy for B2B Founders & Solopreneurs | 1 | 22.1 | 17 |
| Accounting Firm Recruitment and Talent Development | 1 | 21.8 | 20 |
| B2B Marketing | 5 | 21.7 | 235 |
| LinkedIn Lead Generation for Coaches | 1 | 21.6 | 107 |
| Venture Capital & Startup Funding Strategy for Founders | 1 | 21.6 | 27 |
| B2B Marketing Agency Services & Business Model Transformation | 1 | 21.3 | 51 |
| Personal Branding | 4 | 21.1 | 393 |
| LinkedIn Marketing for Entrepreneurs | 1 | 20.7 | 225 |
| Medical Device Sales and Distribution for Healthcare Professionals | 1 | 20.4 | 89 |
| AI Strategy & Digital Transformation for Enterprise Leaders | 1 | 20.2 | 11 |
| B2B Sales Execution & CRO Services for Underperforming Companies | 1 | 20 | 26 |
| Recruiting on LinkedIn | 1 | 19.8 | 180 |
| LinkedIn Personal Branding for B2B Sales Professionals | 1 | 19 | 11 |
| AI and Creativity for Digital Artists | 1 | 18 | 551 |
| Organizational Psychology & Leadership Development for Business Professionals | 1 | 17.6 | 108 |
| AI Ethics and Algorithm Transparency for Tech-Conscious Professionals | 1 | 17.6 | 283 |
| Agentic AI in Real Estate and Capital Markets | 1 | 17.5 | 68 |
| Sports Coaching & Athlete Development | 1 | 17.1 | 9 |
| Leadership Development for CEOs and Founders | 1 | 17.1 | 1420 |
| AI Agents for Business Automation | 1 | 17 | 568 |
| Recruitment Strategies for Attracting Young Talent | 1 | 16.3 | 345 |
| Leadership & Personal Growth | 5 | 15.9 | 1939 |
| Wealth Management Recruitment and Financial Services Careers | 1 | 15.5 | 38 |
| Financial Management for CEOs and Business Owners | 1 | 14.9 | 427 |
| IPO Readiness & Corporate Governance for Board Members and CFOs | 1 | 14.8 | 22 |
| AI Prompt Engineering for Business Productivity | 1 | 13.7 | 1547 |
| Luxury Real Estate in Miami | 1 | 13.3 | 2 |
| B2B SaaS Product Marketing & Sales Strategy for Complex Solutions | 1 | 13.1 | 1 |
| M&A Advisory for Founders and Business Owners | 1 | 12.9 | 23 |
| Fractional CMO for Early-Stage B2B Startups | 1 | 12 | 88 |
| Recruiting and Talent Acquisition | 2 | 11.9 | 824 |
| Founder Fundraising Strategy and Investor Alignment | 1 | 11.9 | 8 |
| LinkedIn Networking & Outreach for Professionals | 1 | 11.8 | 100 |
| Global Health & Immunization Advocacy | 1 | 11.6 | 2117 |
| Startup Funding & Investor Relations for Early-Stage Founders | 1 | 11.4 | 12 |
| Humanitarian Leadership and Personal Development for Conscious Professionals | 1 | 11.4 | 9 |
| Financial Planning & Analysis (FP&A) | 1 | 10.6 | 44 |
| Career Development for Tech Product Managers | 1 | 9.7 | 27 |
| Personal Development for Professionals | 4 | 8.8 | 464 |
| Early-Stage Startup Founders | 1 | 8.7 | 238 |
| Parental Financial Education and Kids' Money Management | 1 | 8.1 | 4 |
| PR and Press Release Strategy for Entrepreneurs and Small Business Owners | 1 | 7.5 | 225 |
| Tech Recruitment and Hiring for Enterprise Software Companies | 1 | 7 | 69 |
| Real Estate Entertainment & Netflix Reality TV Promotion | 1 | 6.6 | 1049 |
| General Motivation and Encouragement | 1 | 6.3 | 53 |
| Investment Banking Recruitment and Career Development | 1 | 6.2 | 56 |
| Renewable Energy Investment & Policy | 1 | 6 | 544 |
| Financial Management for Small Business Owners | 1 | 6 | 6 |
| AI Agent Development for Software Engineers | 1 | 5.1 | 4246 |
| Political Commentary and Civic Engagement | 1 | 5.1 | 32 |
| Renewable Energy Investment & Infrastructure Finance in Latin America | 1 | 4.6 | 41 |
| Mobile App Development for Fintech & Wealth Management | 1 | 4.2 | 52 |
| AI Ethics and Corporate Accountability Activism | 1 | 3.7 | 1247 |
| Executive Recruitment for C-Suite Positions in Ontario | 1 | 3.6 | 39 |
| Cybersecurity Consulting for Mexican Small Businesses | 1 | 3.5 | 222 |
| Healthcare Innovation and Medical Technology for Young Entrepreneurs | 1 | 2.6 | 987 |
| Political Campaign Strategy & Consulting | 1 | 1.5 | 41 |
Google Ads and Paid Media for Ecommerce Brands posts a conversation index of 81%, the highest of any niche in the 164-creator dataset.
The top 10 niches by conversation index all exceed 71%, and 9 of those 10 are AI or LinkedIn growth niches.
AI Agent Development for Software Engineers averages 4,246 engagements per post but only a 5.1% conversation index, the starkest likes-to-comments gap in the data.
LinkedIn Strategy, the largest niche cluster at 14 creators, averages a 28% conversation index and 381 engagements, well below the top AI niches.
Leadership and Personal Growth, with 5 creators and 1,939 average engagements, records only a 15.9% conversation index, meaning most reactions are passive likes.
B2B Lead Generation and Cold Outreach for SaaS Founders achieves a 76.6% conversation index despite averaging only 168 engagements, showing high comment rates do not require large audiences.
Political Campaign Strategy posts average 41 engagements and a 1.5% conversation index, the lowest in the dataset, suggesting the niche generates almost no comment-driven dialogue on LinkedIn.
The data separates two distinct LinkedIn dynamics: passive reach and active conversation. High-engagement niches like AI Agent Development for Software Engineers (4,246 avg engagements, 5.1% conversation index) and Leadership and Personal Growth (1,939 avg engagements, 15.9% conversation index) attract large audiences that react without replying. These posts perform well on vanity metrics but generate little dialogue. Creators optimizing for inbound leads or community building should treat a low conversation index as a signal that content is broadcasting rather than inviting response.
The niches with the highest conversation indexes share a structural trait: they address a specific, high-stakes problem for a named audience. Google Ads and Paid Media for Ecommerce Brands (81%), AI-Powered Content Creation for Solopreneurs and Small Businesses (77.5%), and B2B Lead Generation and Cold Outreach for SaaS Founders (76.6%) all name both a tool or tactic and a specific buyer type. This specificity likely triggers comments because readers self-identify, disagree with a tactic, or ask follow-up questions. Broad niches like Entrepreneurship (8 creators, 24.7% conversation index) or Personal Branding (4 creators, 21.1% conversation index) attract likes from general audiences who do not feel compelled to engage further.
For marketers and founders choosing a content angle, the practical implication is direct: a post about AI automation addressed to non-technical professionals (75.6% conversation index, 649 engagements) will generate more comments per reaction than a post about AI agents addressed to software engineers (5.1% conversation index, 4,246 engagements). If comments are the goal, narrowing the audience description in the post itself, not just in the niche label, is the variable most correlated with conversation index in this dataset.
This dataset covers 164 LinkedIn creators tracked through Creator (getcreator.io). The conversation index is calculated as comments divided by total engagements (comments plus likes plus reactions) expressed as a percentage, averaged across each creator's recent posts within their assigned niche. Niches were assigned based on each creator's stated focus and content patterns, not LinkedIn's native category system. Because most niches contain only one creator, niche-level figures reflect individual creator performance rather than a statistically averaged population, and multi-creator niches (such as LinkedIn Strategy at 14 creators) carry more statistical weight than single-creator entries.
This dataset covers 164 creators and should not be treated as a census of LinkedIn content performance. Most niches contain only one creator, so niche-level conversation index figures reflect a single individual's posting style, audience, and posting frequency rather than a true niche average. The dataset does not control for post format (text, image, video, poll), posting frequency, follower count, or account age, all of which influence engagement ratios. Conversation index measures the share of comments within recorded engagements and does not capture impressions, reach, or profile visits. Niches were labeled by Creator's classification system and may not map cleanly to how creators or LinkedIn itself categorize content.
Cite this dataset
Creator. (2026). “LinkedIn conversation index by niche: where comments outrun likes”. Retrieved from https://www.getcreator.io/data/linkedin-conversation-index-by-nicheFormat · n = 1,000
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