LinkedIn Algorithm
The LinkedIn algorithm is the ranking system that decides which posts appear in each user's feed and how widely a post is distributed.
LinkedIn's algorithm is a multi-stage ranking system. When a post is published, it's first shown to a small ring of the creator's first-degree network. The algorithm watches early engagement signals. dwell time, reactions, comments, reshares. for typically 60–90 minutes. If those signals exceed an internal threshold, the post gets pushed to a wider ring; if not, it's throttled.
Three signals seem to matter most based on observable behavior: dwell time (how long someone reads the post. the strongest signal), comment quality (long comments outperform "great post!" by a wide margin), and reshare velocity (especially with original commentary). Likes alone are weak.
The algorithm also penalizes things: external links in the post body (push them to the comments instead), low-effort engagement bait ("agree?"), and patterns that look like algorithmic gaming (immediate engagement from accounts with no relationship to the creator). It rewards content that keeps users on LinkedIn, which is why text-and-image posts and native video typically outperform link posts.
Related terms
- Engagement RateEngagement rate is the percentage of people who saw a LinkedIn post and reacted, commented, or reshared it.
- Outlier PostAn outlier post is a piece of content that performs 3× to 10× better than the creator's typical baseline.
- Content PillarA content pillar is a recurring theme. usually 3 to 5 per creator. that anchors what someone consistently posts about on LinkedIn.
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