Diagnostic quiz distribution post
Post driving to a short diagnostic quiz. Highest conversion rate of any lead magnet format - often 15–25% - because the result feels personalised. The mechanism: people want to know which bucket they're in, and the quiz gives them a specific answer.
When to use this template
When your ICP has distinct profiles or situations that need different advice, and when you have built at least 3 well-defined result profiles before writing the questions. Do not build the questions first - build the profiles first, then write backward to the questions.
The template
There are {number} types of {audience_segment}.
Most {audience_segment} don't know which one they are - and it's costing them {cost_of_not_knowing}.
I built a {question_count}-question diagnostic that tells you exactly which profile you are and what to fix first.
It takes 60 seconds.
{link_or_cta}
{alternative_comment_trigger}Variables
- {number}
- Number of quiz profiles - 3 to 5 is optimal. Fewer than 3 feels like a coin flip. More than 5 feels overwhelming before they even start.
- {audience_segment}
- Your ICP, named specifically: 'LinkedIn B2B founders', 'business coaches building their first system', 'B2B consultants with an established practice'. The more specific, the more compelling the 'which type are you?' frame.
- {cost_of_not_knowing}
- What it costs them to not know their type. This is the urgency mechanism. 'months of content that reaches the wrong audience', 'wasted outreach to people who aren't buyers', 'building the wrong system for their stage'.
- {question_count}
- 5 to 8 questions. Fewer than 5 feels trivial. More than 8 triggers abandonment. 6 questions is the sweet spot - feels thorough without being a form.
- {link_or_cta}
- Direct link to the quiz page. Alternatively: comment trigger that DMs them the link.
- {alternative_comment_trigger}
- Optional: 'Or comment your type below - 1, 2, or 3 - if you already know.' This drives comments from people who've taken a similar quiz before or can self-identify.
Worked example
There are 3 types of LinkedIn consultants. Most LinkedIn consultants don't know which one they are - and it's costing them months of content that reaches the wrong audience and outreach that converts badly. I built a 6-question diagnostic that tells you exactly which profile you are and what to change first. It takes 60 seconds: getcreator.io/quiz Or type 1, 2, or 3 in the comments if you already know which you are - I'll share what your type usually needs to fix first.
How to use it
- 1
Build the 3–5 profiles before writing a single question
Each profile needs a name, a specific problem, and a recommended first action. Build these on paper first. The questions exist only to sort people into profiles - write them backward from the profiles, not forward from generic curiosity.
- 2
Test for profile purity: can every question cleanly sort respondents?
A question where all 3 profiles answer the same way is a wasted question. Before publishing, check every question against all 3 profiles. If one answer dominates across profiles, replace the question.
- 3
Make result descriptions feel like a mirror
The result description should make the reader think 'how did it know?' Profile descriptions need to be specific enough to feel like they were written about the reader personally. Generic result text ('you're a grower type') kills the conversion from quiz-taker to lead.
- 4
Follow up by profile segment, not with a generic sequence
The quiz creates segmentation data. Use it. Different profiles need different follow-up sequences, different lead magnets, and different sales conversations. Generic follow-up wastes the most valuable thing the quiz produced.
Related templates
- Hand-raiser post - checklist distribution (Pillar 4) →Post that teases a downloadable checklist and drives comment opt-ins. Pillar 4 (Pipeline) format: directly invites qualified prospects to raise their hand. Comments are weighted 15x more than likes in LinkedIn's algorithm - a well-executed hand-raiser does double work: it generates algorithmic reach AND creates a self-identified warm lead list.
- PDF guide distribution post →Post promoting a short PDF guide (5–15 pages). Best for capturing higher-intent prospects willing to give an email address. Use after a series of related posts has warmed the topic - the guide converts better when readers have already seen the topic in your content feed.
- Comment prompt - self-identification post →Post that directly requests a specific type of comment with a concrete scaffold. Generates 3–10× more comments than a standard post when the prompt is specific. The best comment prompts make every commenter give you a qualified data point AND self-identify as a warm lead.
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