Alex Hormozi
Founder Acquisition.com, Co-Founder Skool.com.
Alex Hormozi uses LinkedIn to share business and scaling advice. His most distinctive move is using short, punchy posts ending with a vulnerable question like "agree?" to spark massive engagement.
15.4/wk
55 posts in 30d
2.9K
avg per post
12.6%
comments / total
3.4%
reposts / total
problem-solution
Wed · 9 AM CET
Voice & tone
Hormozi's tone is direct, contrarian, and confident, yet surprisingly vulnerable. He presents his opinions as facts, often challenging conventional wisdom. He's not afraid to be blunt, as seen in phrases like "I will die on this hill...", but always invites discussion. The overall effect is thought-provoking and relatable.
Signature phrases
- “I will die on this hill...”
- “agree?”
- “You might as well...”
- “Don't ask for a discount...”
- “Everyone could use more support.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
I will die on this hill... Friends should be willing to pay to support a friend's business rather than asking for a discount. Everyone could use more support. Don't ask for a discount, buy their product, and leave a positive review. Real friends don't ask for "friends and family discounts" - agree?
The hook uses a strong declaration, "I will die on this hill...", which immediately signals a controversial opinion and compels the reader to see what it is.
The post follows a simple structure: bold statement, elaboration, call for agreement.
- Contrarian Framing: Presents an opposing viewpoint to the norm.
- Social Proof: Implies that supporting friends is a positive social behavior.
- Direct Question: Ends with "agree?" to encourage immediate responses.
The post ends with a direct question, "agree?", which is a low-friction way to encourage comments and boost engagement.
Don't be afraid to share strong opinions, but always invite discussion.
If you can be in a bad mood for no reason... You might as well be in a good mood for no reason. Being easy to work with and being in a good mood is such an underrated skill that employees/managers/leaders don't think about enough.
The hook presents a relatable problem (being in a bad mood) and offers a simple, almost absurd solution (being in a good mood for no reason), making it instantly appealing.
The post uses a problem-solution format, followed by a justification for the solution.
- Relatable Problem: Starts with a common human experience.
- Simple Solution: Offers an easy-to-implement alternative.
- Underrated Skill: Highlights the value of a positive attitude.
There is no explicit call to action, but the post implicitly encourages readers to adopt a more positive mindset.
Offer simple solutions to common problems to resonate with your audience.
agree?
The single-word hook, "agree?", is disarmingly simple and directly invites the reader to share their opinion.
The post consists solely of the question "agree?".
- Minimalism: Uses the fewest possible words to convey the message.
- Direct Engagement: Immediately prompts the reader to respond.
- Vulnerability: Implies a willingness to be challenged or disagreed with.
The entire post functions as a call to action, prompting readers to comment with their agreement or disagreement.
Sometimes, less is more. A simple question can be incredibly effective.
What drives their engagement
Hormozi's posts drive comments by presenting controversial opinions and ending with vulnerable questions like "agree?", directly inviting readers to share their thoughts.
His repost rate of 3.4% is driven by sharing concise, thought-provoking content that resonates with his audience's desire to share business and mindset insights.
Low — this creator optimizes for reach not saves
Content pillars
Mindset
30%Shares unconventional perspectives on success, productivity, and personal growth.
Business Strategy
30%Offers actionable advice on scaling businesses, acquisitions, and marketing.
Leadership
20%Provides insights on effective management, team building, and company culture.
Sales & Marketing
10%Teaches strategies for improving sales processes and marketing campaigns.
Personal Finance
10%Shares tips on wealth building and financial management for entrepreneurs.
Hook patterns
Contrarian Stance
"I will die on this hill..." + [controversial opinion]
“I will die on this hill... Friends should be willing to pay to support a friend's business rather than asking for a discount.”
→ It immediately grabs attention by presenting an unexpected viewpoint.
Conditional Benefit
If [negative situation], you might as well [positive action]
“If you can be in a bad mood for no reason... You might as well be in a good mood for no reason.”
→ It reframes a common problem with a simple, actionable solution.
Vulnerable Question
[Single word question]?
“agree?”
→ It invites immediate engagement and makes the post feel conversational.
Statistic Shock
[Startling statistic] about [relevant topic]
“N/A (no clear example in top posts, but data shows it works)”
→ Numbers grab attention and establish credibility.
Bold Statement
[Unflinching assertion] about [business/life]
“N/A (many examples, but none stand out as a clear pattern)”
→ It conveys confidence and authority.
Top-performing hooks
“I will die on this hill...”
→ This post taps into a universally relatable tension between personal relationships and business support, triggering strong emotional reactions on both sides of the debate. The direct 'agree?' CTA at t
“If you can be in a bad mood for no reason...”
→ The post uses a simple, relatable reframe that flips a universal human experience into an empowering insight, making it instantly shareable. Its brevity and conversational tone lower the barrier to en
“This is me. July 2013.”
→ The post leverages a relatable before-and-after narrative from a highly credible figure, creating aspirational contrast between humble beginnings and massive success. The closing philosophical line 'Y
“It’s not hard to…”
→ The truncated hook 'It's not hard to…' creates an irresistible curiosity gap that compels users to click 'see more,' artificially boosting dwell time and engagement signals. This open-loop psychologic
“Everything that was once hard, with enough repetition, becomes boring.”
→ The post delivers a paradoxical, thought-provoking insight in a single punchy line that challenges conventional wisdom about hard work, making it instantly shareable and relatable. The open-ended 'agr
“You only need 3 things to win this year:”
→ The post uses an ultra-simple, universally relatable format that requires zero prior knowledge to engage with, making it highly shareable across all professional demographics. The closing reassurance
“I saw this image when it went viral on X.”
→ The post uses a relatable third-party story to deliver a universal truth about mindset and effort, making it easy for readers to see themselves in the narrative and share it with others. The simple bu
“My 1st business: Failed”
→ The repetitive list of failures creates a hypnotic rhythm that builds emotional tension before delivering a universally relatable payoff, making it highly shareable. The 'you only need to be right onc
“You feel behind because you’re in a rush.”
→ The post uses a cyclical repetition structure to mirror the anxious thought loop readers already experience, creating instant emotional resonance before breaking the pattern with a simple, validating
“These two photos are 13 years apart.”
→ The before-and-after photo contrast creates instant emotional curiosity while the ultra-short, punchy reframe of failure as 'an earlier exit' delivers a universally relatable and shareable insight. Th
What works
- Contrarian Hooks: Opening with a controversial statement like "I will die on this hill..." grabs attention (Post #1, 13924 engagements).
- Vulnerable Questions: Ending posts with "agree?" consistently drives high engagement (Posts 3, 4, and 5).
- Short, Punchy Content: Micro posts (under 30 words) perform well, indicating his audience prefers brevity.
- Problem-Solution Format: Presenting a problem and offering a simple solution resonates with his audience (Post #2, 13350 engagements).
- High Posting Frequency: Maintaining a consistent posting schedule of over 15 posts per week keeps him top-of-mind.
- Strategic Timing: Posting around 8 AM UTC aligns with his audience's peak activity.
Steal this for your own LinkedIn
- Start with a contrarian statement to immediately grab attention.
- End your posts with a simple, vulnerable question to encourage comments.
- Keep your posts concise and easy to read, aiming for under 80 words.
- Share your unique perspective, even if it goes against conventional wisdom.
- Post consistently to maintain a strong presence on the platform.
- Experiment with different posting times to find your audience's peak activity.
Compare Alex with…
vs Gary Vaynerchuk
Hormozi vs GaryVee: Controversy beats motivation on LinkedIn
vs Sahil Bloom
Hormozi vs Bloom: Controversy beats vulnerability on LinkedIn
vs Justin Welsh
Hormozi vs Welsh: Reach versus Conversation on LinkedIn
vs Matt Gray
Alex Hormozi vs Matt Gray: Viral reach versus conversation depth
vs Ruben Hassid
Alex Hormozi vs Ruben Hassid: Mindset vs Tactics on LinkedIn
vs Eric Partaker
Alex Hormozi vs Eric Partaker: Speed beats depth on LinkedIn
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Posting patterns
Hormozi posts frequently, averaging 15.4 posts per week, demonstrating a consistent presence on the platform.
His posts perform best around 8 AM UTC, suggesting his audience is most active during the morning hours.
Micro posts (under 30 words) perform well, averaging 2619 engagements, indicating his audience appreciates concise and easily digestible content. Short posts (30-80 words) do even better, at 3507 engagements.
Engagement by day
Content mix
avg 2.7K engagements per post
avg 2.7K engagements per post
avg 2.5K engagements per post
avg 1.4K engagements per post
avg 7.1K engagements per post
avg 1.1K engagements per post
Hormozi's content mix works because it balances thought-provoking insights with actionable advice, delivered in a concise and engaging format. The emphasis on short posts and vulnerable questions encourages interaction and builds a strong community.
