Brynne Tillman
Guiding Revenue-Driven Professionals to Start Trust-Based Sales Conversations Consistently, Without Being Salesy┃LinkedIn┃Sales Navigator ┃AI Prompt Writing┃Join Our Next Free Event SocialSalesLink.com/events
Brynne Tillman teaches sales professionals how to build trust-based conversations on LinkedIn through tactical, insight-driven content posted at extreme frequency (14.2 posts/week). Her most distinctive move is the bold statement hook paired with short-to-medium copy that reframes how LinkedIn's algorithm actually works, driving 30.8% comment engagement.
14.2/wk
185 posts in 30d
23
avg per post
30.8%
comments / total
2.9%
reposts / total
problem-solution
Sun · 7 PM CET
Voice & tone
Brynne writes like a mentor who just figured something out and can't wait to tell you. She's direct, slightly conversational, and uses phrases like 'This never gets old!' and 'Let's give it a try!' to create intimacy. She avoids jargon while naming real shifts in platform behavior, making readers feel like insiders to her thinking.
Signature phrases
- “Most people are still trying to win on LinkedIn the way it used to work.”
- “That's right, you have to earn the right to be visible.”
- “In simple terms, [reframe of complex idea]”
- “Let's give it a try!”
- “This never gets old!”
- “Pinch me!”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
I’m happy to share that I’m starting a new position as Best Selling Co-Author | The LinkedIn Edge at Wiley!
The hook 'I'm happy to share that I'm starting a new position as Best Selling Co-Author | The LinkedIn Edge at Wiley!' stops scroll because it combines genuine emotion ('I'm happy') with a specific, prestigious credential. The reader immediately knows this is a win worth celebrating, triggering the congratulations reflex.
Single announcement statement followed by gratitude and community tagging. No bullet points or numbered lists. The architecture is pure narrative: achievement, emotion, acknowledgment of collaborators.
- Emotion-first positioning — 'I'm happy' before the credential
- Specific title and publisher naming for credibility
- Community tagging at the end to distribute credit and trigger notifications
Ends with hashtag and tagged collaborators (#sslinsights, Jeb Blount, Sales Gravy, etc.), which drives comments as people engage with the tagged network and celebrate the milestone.
Lead with genuine emotion about your win, then name the specific achievement, then credit your community — this formula generates celebration engagement, not just likes.
This never gets old!
'This never gets old!' is a micro-hook (3 words) that works because it's vague enough to create curiosity but confident enough to signal the creator has seen something worth repeating. Readers must scroll to understand what 'this' is, and that friction drives engagement.
Hook statement, followed by a screenshot or visual (implied), followed by brief narrative context. The post leans on the image to do the heavy lifting while copy provides emotional framing.
- Vague hook that demands scroll-to-understand
- Emotional validation ('blown away') to signal the post is worth the reader's time
- Reference to a respected peer (Brent Adamson, The Challenger Sale) to anchor credibility
Closes with 'Pinch me!' and community tags, inviting readers into the moment of celebration rather than asking them to do anything. The CTA is implicit: engage because this is a big deal.
Use a vague, confident hook paired with a visual that delivers the payoff — this creates the curiosity loop that drives clicks and comments.
Most people are still trying to win on LinkedIn the way it used to work. 1. Post more. 2. Chase likes 3. Stack comments 4. Hope the algorithm notices That model rewarded volume and surface activity. It doesn’t anymore. What this infographic shows, and what many people are feel…
'Most people are still trying to win on LinkedIn the way it used to work.' This bold statement hook works because it immediately positions the reader as either in the old paradigm (and needs to shift) or already ahead (and will feel validated). It's a belief reframe disguised as a fact.
Hook statement, followed by a numbered list of the old model (1-4), then a transition paragraph explaining the shift, then a new framework (saves > likes, quality > volume), then a direct CTA to test the concept, then a closing paragraph on shallow engagement. The architecture moves from problem diagnosis to solution to proof to action.
- Numbered list of what doesn't work anymore to create pattern recognition
- Reframe statement: 'That's right, you have to earn the right to be visible' — this validates the reader's intuition
- Simplification phrase: 'In simple terms, it's moving from counting reactions to weighing the quality of insight'
- Direct instruction: 'Let's give it a try! Click on the three dots' — turns passive reading into active testing
- Emoji usage (🙃) to soften the instruction and add personality
Ends with an interactive CTA ('Click on the three dots...and click on the Save bookmark') that asks readers to test the concept immediately. This drives comments because readers report back on the action, creating a feedback loop.
Structure problem-solution posts as: bold reframe hook, list of old model, transition to new model, direct testable action, then closing insight — this formula drives 123 engagement by making readers active participants in your thesis.
What drives their engagement
Comments spike when Brynne includes a direct, testable CTA ('Click on the three dots and save this') or asks readers to celebrate a milestone with her. Her 30.8% conversation index shows she's optimizing for dialogue, not just reactions. Posts that reframe how LinkedIn works (like post #3) generate comments because readers want to debate or confirm the insight.
Reposts are low (2.9% average) because her content is highly personal and niche-specific to sales professionals. Reposts spike on announcements and stories (her top 5 posts show 0-9 reposts) because these feel like insider moments worth sharing within professional networks, not broad enough for mass distribution.
High savability on posts that teach a framework or name a shift in how LinkedIn works. Post #3 explicitly asks readers to save it ('Click on the three dots and click on the Save bookmark'), signaling that saves are the metric she's optimizing for, not likes. Posts about algorithm changes and methodology are saved for reference.
Content pillars
LinkedIn Algorithm & Visibility Shifts
28%Teaches how LinkedIn's evaluation criteria have changed from volume to depth, emphasizing saves over likes and quality insight over surface engagement.
Trust-Based Sales Conversations
26%Positions authentic, relationship-first selling as the antidote to traditional pushy sales tactics, aligned with her headline positioning.
Personal Wins & Milestones
18%Celebrates book launches, speaking engagements, and career announcements with gratitude and community tagging, building authority and relatability.
Sales Methodology & Frameworks
16%Shares numbered lists, problem-solution breakdowns, and tactical frameworks that help sales pros execute on LinkedIn without being salesy.
Community & Collaboration
12%Tags collaborators, references other thought leaders, and invites readers into her network, reinforcing trust and belonging.
Hook patterns
Bold Contrarian Statement
Claim that contradicts conventional wisdom about [LinkedIn/sales], stated as fact without hedging
“Most people are still trying to win on LinkedIn the way it used to work.”
→ Creates immediate cognitive friction that demands explanation, averaging 30 engagement per post across 84 uses.
Celebratory Milestone Announcement
Personal achievement or milestone stated with genuine emotion ('I'm happy to share', 'Pinch me!', 'And that's a wrap!')
“I'm happy to share that I'm starting a new position as Best Selling Co-Author | The LinkedIn Edge at Wiley!”
→ Triggers congratulations and community celebration, generating 185 engagement on her top post through authentic joy.
Intriguing Question That Reframes
Question that shifts perspective on a common belief, often paired with a follow-up statement that answers it
“Most people are still trying to win on LinkedIn the way it used to work. [Then: 'That's right, you have to earn the right to be visible.']”
→ Engages curiosity while positioning the creator as someone who has the answer, driving deeper reading.
Casual Relatability Opener
Short, conversational phrase that signals insider knowledge or shared experience ('This never gets old!', 'And blown away at this screenshot')
“This never gets old!”
→ Lowers the barrier to engagement by sounding like a peer sharing a moment, averaging 140 engagement.
Pattern Interrupt with Specificity
Name a specific behavior or metric shift that readers are feeling but can't articulate, then name it for them
“That's why saves now matter more than likes. A save signals usefulness.”
→ Creates an 'aha' moment where readers recognize their own experience reflected back, driving saves and comments.
Direct Call to Action as Hook
Instruction disguised as invitation ('Let's give it a try!', 'Click on the three dots')
“Let's give it a try! Click on the three dots on the top right of this post and click on the 'Save' bookmark.”
→ Transforms passive reading into active participation, increasing time-on-post and comment depth.
Top-performing hooks
“I’m happy to share that I’m starting a new position as Best Selling Co-Author | The LinkedIn Edge at Wiley!”
→ Announcing a new position, especially as a co-author of a book about LinkedIn, establishes authority and generates positive engagement. The specificity of the book title adds credibility.
“This never gets old!”
→ The post is a simple, positive affirmation that resonates with a broad audience. Its brevity and upbeat tone make it easily likeable and shareable, driving engagement.
“Most people are still trying to win on LinkedIn the way it used to work.”
→ The post identifies a common frustration with the LinkedIn algorithm and offers a clear solution, positioning the author as an expert. The call to action to 'save' the post directly encourages engagem
“Amazon Best seller in a new category!”
→ The post leverages the author's achievement (Amazon Best Seller) and associates it with a well-known and respected book in the sales field, enhancing credibility. The mention of a popular book and res
“And that’s a wrap!”
→ The post celebrates a team achievement, fostering positive sentiment and associating the poster with success in the AI sales space. Tagging key individuals amplifies reach and engagement within their
“Guess what I am doing today?”
→ The post uses a simple, open-ended question to pique curiosity and encourage followers to engage in the comments. The brand mention and hashtag further promote visibility within the social selling nic
“My breakup with ChatGPT was harder than my divorce.”
→ The post uses a relatable breakup analogy to draw readers in, then offers a practical solution (prompt for exporting ChatGPT data) which drives traffic to the full story and lead magnet. The personal
“Thrilled to have made the Wiley Holiday Business Book List of the year.”
→ The post leverages the author's achievement to recommend valuable resources, positioning them as knowledgeable and credible. The list format makes it easy for the audience to consume and find relevant
“👎 LinkedIn’s interface is stuck in the past.”
→ The post identifies a common frustration (poor formatting options on LinkedIn) and offers a valuable solution (a cheat sheet of symbols/emojis). The clear call to action (saving the post and joining w
“LinkedIn should not be treated like a prospecting database.”
→ The post resonates by addressing a common frustration with inauthentic LinkedIn outreach. It provides actionable advice for building genuine connections, positioning the author as a thought leader in
What works
- Bold statement hooks dominate her top performers — 84 posts using this pattern average 30 engagement, 30% higher than direct questions (22 engagement). Example: 'Most people are still trying to win on LinkedIn the way it used to work.' This reframes the reader's reality rather than asking them a question.
- Announcement format with milestone celebration generates her highest engagement (185, 140, 108 on her top 3 posts). The formula: genuine emotion + specific credential + community tagging. This works because it triggers both congratulations and network notifications.
- Numbered lists in problem-solution format average 30 engagement (9% of posts), outperforming her overall 23 average by 30%. Post #3 uses this: 'Post more. Chase likes. Stack comments. Hope the algorithm notices.' — naming the old model before introducing the new one.
- Direct CTAs that ask readers to take action immediately ('Let's give it a try! Click on the three dots') drive comment depth because readers report back on the action. This transforms passive reading into active testing.
- Tagging collaborators and thought leaders at the end of posts (Jeb Blount, Brent Adamson, Wiley) triggers notifications and cross-network engagement, extending reach beyond her immediate followers.
- Simplification statements ('In simple terms, it's moving from counting reactions to weighing the quality of insight') make complex platform behavior accessible, reducing friction to understanding and increasing saves.
Steal this for your own LinkedIn
- Start your next post with a bold statement that contradicts what most people believe about your niche, not a question. Brynne's 84 bold statement hooks average 30 engagement vs. 22 for direct questions. Example: 'Most sales teams are still using the playbook that worked in 2019.'
- Include a direct, testable CTA that readers can execute in under 30 seconds ('Click on the three dots and save this post'). This converts passive readers into active participants and generates comment feedback loops.
- Post 2-3 times per day at consistent times (Brynne posts 14.2 times weekly) rather than batching once per week. Her consistency across 30 and 90 days shows this rhythm trains her audience to check back daily.
- When announcing a win or milestone, lead with emotion ('I'm happy to share', 'Pinch me!') before the credential, then tag 3-5 collaborators at the end. This formula generated 185 engagement on her top post.
- Use numbered lists to name what doesn't work before introducing what does. Post #3 lists the old model (Post more, Chase likes, Stack comments) before pivoting to the new model (Earn visibility, Save signals, Quality over volume). This creates pattern recognition and makes the shift feel inevitable.
- Simplify complex ideas with a single sentence that starts with 'In simple terms' or 'That's right' — this lowers the barrier to understanding and increases saves from readers who want to reference the insight later.
Compare Brynne with…
vs Jill Konrath
Brynne Tillman vs Jill Konrath: Provocateur vs Cheerleader
vs Josh Braun
Brynne Tillman vs Josh Braun: Bold claims or disarming stories?
vs Kyle Coleman
Brynne Tillman vs Kyle Coleman: Controversy vs Vulnerability on LinkedIn
vs Thibaut Souyris
Brynne Tillman vs Thibaut Souyris: Bold claims vs personal stories
vs Koka Sexton
Brynne Tillman vs Koka Sexton: Bold claims versus relatable scenarios
vs John Hu
Brynne Tillman vs John Hu: Algorithm insider vs founder proof
Get the full Brynne Tillman playbook
Hook templates, content calendar, posting cadence, and the exact frameworks they use - delivered to your inbox.
Posting patterns
Brynne posts 14.2 times per week (roughly 2 per day) with 100% consistency across the last 30 and 90 days, treating LinkedIn as a daily publishing platform rather than a weekly cadence.
Sunday at 6 PM UTC performs best, suggesting her audience checks LinkedIn on weekend evenings, likely during wind-down or planning time.
Micro posts under 30 words (30% of her mix, averaging 23 engagement) and short posts 30-80 words (25% of mix, averaging 24 engagement) perform nearly identically, while medium posts 80-180 words (33% of mix, averaging 18 engagement) underperform. The data suggests she should lean harder into micro and short formats, which are easier to consume and comment on.
Engagement by day
Content mix
avg 23 engagements per post
avg 14 engagements per post
avg 30 engagements per post
avg 26 engagements per post
avg 45 engagements per post
avg 18 engagements per post
Brynne's 36% problem-solution format combined with 15% question-answer and 9% numbered lists (60% total teaching content) works because her audience is sales professionals seeking tactical frameworks, not inspiration. Her 6% story format punches above its weight (45 avg engagement) because stories about milestones and wins feel earned and credible, not promotional. The remaining 39% (announcements, miscellaneous) serves as social proof that her methods work, which reinforces the teaching content.
