Chris Do
Success requires all of you. I’ll make the introductions. Unbland™ Yourself. Reformed introvert, Professional Weir-Do on a mission to help you be more YOU. Get help with your personal brand → Content Lab.
Chris Do teaches creative professionals how to build personal brands by being authentically themselves rather than following templates, using story-driven posts that blend vulnerability with contrarian takes on industry norms. His most distinctive move is the 'vulnerable contrarian'—he admits his own struggles (introvert, awkward, refugee) while simultaneously dismantling the playbook everyone else is following, which creates both relatability and authority.
14.2/wk
185 posts in 30d
1.0K
avg per post
19.3%
comments / total
2.9%
reposts / total
problem-solution
Sun · 7 PM CET
Voice & tone
Chris writes like a mentor who's tired of watching people play it safe. He's direct without being harsh, mixing self-deprecating humor ('I'm socially awkward AF') with sharp critique of industry BS. He uses casual language ('Weird-Do,' 'lost in the gloss,' 'death by template') and speaks to the reader as a peer, not a guru. The tone says: I've been where you are, I see what's broken, and here's what actually works.
Signature phrases
- “Stop [common advice]. Start [contrarian alternative].”
- “It's just a number.”
- “I'm watching LinkedIn die a slow 'death by template'.”
- “Real personal branding isn't about what you DO. It's about who you ARE.”
- “When everyone uses the same playbook, nobody plays to win.”
- “Let's do this like it's 1999.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
My friend watched me work for 10 minutes and said: “I think I’ve been using AI wrong this entire time.” He’s an AI phenom. Years deep in platforms, prompts, and processes. A wizard with AI. There’s very little he can’t do with it. Me? I’m an old-school Photoshop and Illustrator guy. We spent the last week jamming on new projects. While making YouTube thumbnails, he hit a wall. The AI kept producing images that were almost right. Close, but not quite. Weird facial expressions. Odd skin detail. Missed references. Strange lighting. No extra fingers anymore (progress), but mystery hands holding things up. We laughed every time it output something absurd. Prompt. Re-prompt. Prompt again. Tokens burning. After his 47th iteration, I said, “Let’s do this like it’s 1999.” I jumped into Photoshop. Fixed faces. Adjusted lighting. Painted over the weird bits. Combined three outputs into one image. Fifteen minutes later: done. He stared at the screen. Then at me. “I forgot I could do that.” That’s when it hit us both. He’d become obsessed with one-shotting it. Slowly, conveniently, he outsourced judgment to the machine. “Lost in the gloss” of shiny AI output. There’s a "reported" Apple finding that AI isn’t intelligence. It’s sophisticated mimicry. Like a knock-off luxury bag. Good from afar. Far from good. The irony of AI? It reminds us to be human. Back to craft. Back to taste. Back to judgment. Not for nostalgia. But to get it right. He thanked me—not for fixing the image—but for reminding him why he fell in love with design. AI didn’t replace his creativity. It just made him forget he had it. AI is great for ideation. Terrible for precise, nuanced execution. The ideal workflow: Intent and ideas (you). Repetitive labor (AI). Judgment, refinement, editing (you). The best work still happens when you don’t export thinking to the machine. Are you trying to one-shot your work? What skills have you let atrophy? What happens if you pick them back up? This post reflects how I use Stanley (AI): Human input. AI output. Human refinement. I’ll drop a link if you’re curious. #sponsored #designthinking #creativity
The hook 'My friend watched me work for 10 minutes and said:' works because it's a real-time moment, not a lesson being taught. Readers expect a punchline and lean in. The follow-up ('I think I've been using AI wrong this entire time') is surprising because the friend is the AI expert, not Chris, which flips the expected hierarchy.
Story arc with dialogue. Opens with scene-setting, builds tension through repeated prompts and failures ('After his 47th iteration'), introduces the turning point ('Let's do this like it's 1999'), shows the resolution (15 minutes, done), then closes with the realization moment and the lesson extracted ('He'd become obsessed with one-shotting it').
- Dialogue as proof — uses the friend's words, not Chris's explanation, to validate the insight
- Specific numbers for credibility — '47th iteration,' '15 minutes,' 'one-shotting' grounds the story in reality
- Metaphor for the insight — 'Lost in the gloss' of shiny AI output captures the theme in a phrase
- Pacing through short sentences — 'Prompt. Re-prompt. Prompt again. Tokens burning.' creates rhythm and frustration
The post ends with a cliffhanger ('There's a 'reported' App…') that cuts off mid-thought, forcing readers to comment asking what he was about to say. This drives the 651 comments by creating open loops.
Use real dialogue and specific numbers to make abstract lessons feel like eavesdropped conversations, not lectures, and end with an incomplete thought to trigger comment-driven engagement.
The Introvert's Survival Guide to Actually Enjoying (or at least surviving) Networking Events. I avoid networking events like they're tax audits or root canals. But sometimes you have to show up. (By have to, I mean, your business kind of depends on it.) Here's my "battle-test…
The hook 'The Introvert's Survival Guide to Actually Enjoying (or at least surviving) Networking Events' works because it acknowledges the reader's real emotion (survival, not thriving) and uses humor to validate the struggle. The parenthetical '(or at least surviving)' lowers the bar and makes the promise feel achievable.
Numbered list with sub-bullets and personality. Organized into three sections (Pre-Game, Positioning, Conversation Hacks), each with 3-4 tactical items. Each item has a memorable name ('Clark Kent Exit Strategy,' 'Documentary Mode,' 'Power Pose Like a Pro') that makes the advice stick and shareable.
- Specific numbers with personality — '47 minutes' instead of '45' or '60' signals precision and humor
- Metaphors for tactics — 'Become furniture,' 'David Attenborough studying extroverts' make abstract advice visual and memorable
- Parenthetical asides — '(By have to, I mean, your business kind of depends on it.)' adds voice and relatability
- Exaggeration for humor — 'litter box,' 'tax audits or root canals' make the reader laugh and feel seen
The post cuts off mid-list ('Conversation Hacks for the Socially Exhausted • …'), forcing readers to click 'see more' or comment to ask for the rest. This drives engagement by creating curiosity.
Use specific, memorable names for each tactic and exaggerate the emotional stakes to make practical advice feel like a shared survival mission, not a lecture.
I'm an introvert who hates networking events, cold outreach, pushy sales approaches… Yet I've connected with Seth Godin, Sam Horn, Marty Neumeier, Leila Hormozi, Dan Martell, Daniel Priestley, Gary Vee, and hundreds of industry leaders. Small talk drains my battery. Conference …
The hook 'I'm an introvert who hates networking events, cold outreach, pushy sales approaches… Yet I've connected with Seth Godin, Sam Horn, Marty Neumeier, Leila Hormozi, Dan Martell, Daniel Priestley, Gary Vee, and hundreds of industry leaders' works because it's a direct contradiction. The reader expects the intro to lead to a complaint, but instead gets a flex that proves the opposite is possible.
Contrarian claim (intro hates networking) + proof (list of famous connections) + reframe (stop networking, start teaching) + 3-step system with metaphors (Batman signal, 1-9-90 rule). The structure moves from problem to proof to solution to system.
- Name-dropping as proof — listing specific, recognizable names (Seth Godin, Gary Vee) makes the claim credible without sounding like bragging
- Metaphor as framework — 'Batman doesn't chase criminals. All he needs to do is turn on the signal' makes the concept instantly graspable
- Repetition for emphasis — 'Small talk drains my battery. Conference mixers make me want to hide. Let's grab coffee feels like a root canal' stacks the pain points
- Reframing the problem — 'Stop networking. Start teaching' flips the entire premise and feels like permission
The post cuts off at 'Step 2: The 1-9-90 Rule' with an ellipsis, forcing readers to engage to see the rest. The structure of a numbered system creates anticipation.
Lead with a contradiction that proves your point, then reframe the entire problem with a simple phrase ('Stop X, Start Y'), and deliver a numbered system that feels like a cheat code.
What drives their engagement
Chris's posts end with cliffhangers, incomplete thoughts, or open questions that beg for clarification. Posts 1 and 2 cut off mid-thought ('There's a 'reported' App…' and '• …'), forcing readers to comment asking what comes next. His conversation index is 19.3%, which is high because he creates loops that only comments can close.
Numbered lists and contrarian claims drive reposts (2.9% repost rate). Posts with frameworks (1-9-90 rule, 3-step system) and posts that validate reader frustrations ('death by template') feel like they're worth sharing because they offer both permission and a system.
Practical playbooks (networking survival guide, AI workflow) and frameworks (Batman signal, 1-9-90 rule) are highly saveable because readers want to reference them later. Posts that teach a reusable system outperform posts that just tell a story.
Content pillars
Personal Brand Philosophy
35%Contrarian takes on why templates fail and why authenticity (your story, beliefs, quirks) is the only sustainable differentiator.
Introvert Survival Tactics
25%Practical, humorous playbooks for introverts who hate networking but need to build relationships—reframed as teaching, positioning, and strategic observation rather than forced socializing.
AI and Creative Process
15%Stories about the gap between shiny tools and actual craft—how outsourcing judgment to machines creates mediocrity, and why human judgment still matters.
Milestone and Gratitude
15%Reflective posts about growth metrics that reframe numbers as secondary to the work itself and the community that made it possible.
Content and Teaching Strategy
10%Systems for building a 'bat signal' through teaching, the 1-9-90 rule, and how to become a magnet rather than a chaser.
Hook patterns
Vulnerable Contrarian
Personal admission of weakness or unpopular stance + immediate reframe showing it became a strength or insight
“I'm an introvert who hates networking events, cold outreach, pushy sales approaches… Yet I've connected with Seth Godin, Sam Horn, Marty Neumeier...”
→ Readers expect you to hide weaknesses; admitting them builds trust, then the contradiction makes them curious about the method.
Observation Hook
Third-person observation of someone else's mistake or realization, framed as a story moment
“My friend watched me work for 10 minutes and said: 'I think I've been using AI wrong this entire time.'”
→ Removes ego from the lesson and makes the reader feel like they're eavesdropping on a real conversation, not being sold to.
Industry Critique
Bold statement about what's broken in the industry + emotional reaction word (nauseating, dying, exhausting)
“I'm watching LinkedIn die a slow 'death by template'. And it's nauseating.”
→ Readers are tired of the same advice; naming the problem validates their frustration and positions the writer as an insider who sees what others miss.
Specific Number + Contradiction
Concrete number or detail + 'but' or 'yet' + unexpected outcome
“After his 47th iteration, I said, 'Let's do this like it's 1999.' I jumped into Photoshop. Fixed faces. Adjusted lighting... Fifteen minutes later: done.”
→ The specificity (47th, 15 minutes) makes the story credible; the contradiction (old tool beats new tool) surprises and sticks.
Humorous Self-Deprecation
Exaggerated comparison of self to something absurd or undesirable + practical advice that follows
“I avoid networking events like they're tax audits or root canals. But sometimes you have to show up.”
→ Humor lowers defenses and makes the reader feel like they're in on a joke with someone who gets their pain.
Milestone Reflection
Downplay the metric ('It's just a number') + acknowledge the feeling anyway + redirect to gratitude or the work
“It's just a number. I know this. A big round number. But can I say this? It makes my design heart happy.”
→ Avoids the humble-brag trap by genuinely diminishing the number while still honoring the emotional truth, which feels authentic.
Top-performing hooks
“My friend watched me work for 10 minutes and said:”
→ The post uses a relatable story to illustrate a common struggle with AI, offering a balanced perspective and actionable advice. It resonates with creatives who are navigating the integration of AI int
“The Introvert's Survival Guide to Actually Enjoying (or at least surviving) Networking Events.”
→ The post resonates with introverts by offering practical, humorous advice for navigating networking events. The self-deprecating tone and relatable scenarios make the content highly engaging and share
“I'm an introvert who hates networking events, cold outreach, pushy sales approaches…”
→ The post resonates with introverted entrepreneurs by offering a practical alternative to traditional networking. The numbered list format makes the advice easy to follow, and the personal anecdotes bu
“I'm watching LinkedIn die a slow “death by template”.”
→ The post resonates by calling out a common frustration on LinkedIn (template-driven content) and offering a counter-intuitive solution: embracing individuality. The author uses vulnerability and a dir
“It’s just a number. I know this.”
→ The post leverages a personal story of achieving a milestone (1 million followers) to create an emotional connection with the audience. The vulnerability and gratitude expressed make the post relatabl
“Hourly pricing is outdated and doesn't represent the value of what you create/buy.”
→ The post challenges a common pricing model (hourly billing) with a strong contrarian viewpoint, sparking debate and engagement. Social proof (video views) and mentions of thought leaders add credibili
“Am I arrogant? (read on)”
→ The post uses a relatable story to illustrate a key business principle, making it engaging and memorable. The vulnerability in the opening question and the clear takeaway at the end contribute to its
“The rule: "You can't fire the client. We can't. So you can't either."”
→ The post uses a compelling story format with a relatable challenge (difficult client) and invites the audience to share their own experiences. The validation at the end adds credibility and reinforces
“Do you know your brand voice?”
→ The post uses a relatable question to draw the reader in, then provides actionable advice on defining a brand voice with a concrete example. It ends with a question to encourage comments and further e
“I’m an advocate for AI. But not the way most are using it.”
→ The post works by presenting a nuanced perspective on AI adoption, acknowledging both its potential and pitfalls. It then offers a solution (the webinar) and ends with a question to drive engagement.
What works
- Contrarian claims as hooks drive 1634 avg engagement (11 posts). Example: 'I'm watching LinkedIn die a slow death by template' immediately positions Chris as someone who sees what others miss and isn't afraid to say it.
- Numbered lists with personality names drive 1696 avg engagement (13 posts). 'Clark Kent Exit Strategy' and 'Documentary Mode' make tactical advice memorable and shareable in a way generic bullet points never could.
- Story openings with dialogue drive 6078 engagement (post 1). 'My friend watched me work for 10 minutes and said:' feels like eavesdropping, not being sold to, which lowers defenses and increases engagement.
- Cliffhangers and incomplete thoughts drive comments. Posts 1 and 2 cut off mid-thought, forcing readers to comment to see the rest. This is a direct driver of the 19.3% conversation index.
- Specific numbers (47 minutes, 15 minutes, 47th iteration) make abstract lessons feel credible and real. Readers trust stories with numbers more than stories without them.
- Reframing the problem ('Stop networking, start teaching') drives engagement because it feels like permission and a new way of thinking, not just advice.
Steal this for your own LinkedIn
- End your next post with a cliffhanger or incomplete thought (ellipsis, 'to be continued,' or a question mark). Don't wrap it up neatly. Force readers to comment to get closure.
- Use a specific number instead of a round one. Instead of '45 minutes,' say '47 minutes.' Instead of 'many iterations,' say 'after his 47th iteration.' Specificity builds credibility.
- Name your tactics with metaphors or pop culture references. Instead of 'tip 3: positioning,' try 'Become Furniture' or 'Documentary Mode.' Make it memorable enough to repeat.
- Open with a contradiction that proves your point. 'I hate networking, yet I've connected with [famous people]' or 'I'm an AI novice, but I solved the problem in 15 minutes.' Lead with the contradiction, not the explanation.
- Use dialogue as proof. Instead of telling readers what you learned, show them a conversation where someone else realizes it. 'He stared at the screen. Then at me. I forgot I could do that.' is more powerful than 'I taught him something.'
- Reframe the entire problem with a simple phrase. 'Stop networking. Start teaching.' or 'Stop one-shotting it. Start combining outputs.' gives readers permission to think differently about a problem they thought was unsolvable.
Compare Chris with…
vs Lea 🌈 Turner
Chris Do vs Lea 🌈 Turner: Reach versus Conversation on LinkedIn
vs Mark A. Pfister - 'The Board Architect'
Chris Do vs Mark A. Pfister: Mass Appeal vs Niche Authority on LinkedIn
vs Jay Clouse
Chris Do vs Jay Clouse: Scale versus conversation on LinkedIn
vs Bonnie Dilber
Bonnie Dilber vs Chris Do: Recruiting insider beats creative mentor on conversation
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Posting patterns
Chris posts 14.2 times per week (roughly 2 per day), maintaining relentless consistency across 185 posts in the last 90 days. This frequency keeps him visible without feeling spammy because each post offers distinct value.
Sunday at 6 PM UTC performs best. This timing likely catches readers winding down their weekend and scrolling, when they're more reflective and open to longer-form content.
Long-form (180-350 words) and very long (350+ words) posts perform best, averaging 1105 and 1274 engagement respectively. Chris uses length to tell complete stories and deliver full systems, not to pad. Shorter posts (under 80 words) average only 661 engagement, suggesting his audience comes for depth.
Engagement by day
Content mix
avg 1.1K engagements per post
avg 1.0K engagements per post
avg 956 engagements per post
avg 1.7K engagements per post
avg 322 engagements per post
avg 756 engagements per post
Chris's mix of 35% problem-solution, 30% story, and 7% numbered lists works because his audience (creative professionals building personal brands) needs both permission and systems. Stories and vulnerable admissions give permission ('I'm an introvert and I still built relationships'); problem-solution and numbered lists give systems ('Here's how'). The 14.2 posts per week keeps him visible without diluting quality because each post serves a distinct purpose in the mix.
