Christ Coolen
โณ Specialist Marketing(Psychologie) | Marketeer, Spreker & Trainer
Christ Coolen teaches marketing psychology and AI ethics to 55K+ followers by breaking down behavioral science principles through short, punchy posts that weaponize curiosity gaps and contrarian hooks. His signature move is the 'paradox reveal'โposing an impossible-seeming question, then explaining the psychological mechanism behind it in plain language, always closing with a newsletter CTA.
2.2/wk
3 posts in 30d
283
avg per post
17.6%
comments / total
1%
reposts / total
problem-solution
Wed ยท 9 AM CET
Voice & tone
Conversational, slightly irreverent, and obsessed with the 'why' behind human behavior. He writes like he's explaining a fascinating dinner-party insight to a smart friend, using casual Dutch phrasing ('Ik vind het fascinerend,' 'Onwijs veel invloed') mixed with bold formatting to signal importance. He's not afraid to be playfulโsee the A2 billboard satireโbut always anchors humor in real psychology.
Signature phrases
- โIk vind het fascinerend.โ
- โHoe zit dat precies?โ
- โInteressant? Schrijf je in voor...โ
- โZonder dat ze het zelf door hebben.โ
- โHoe makkelijker je visuele informatie kunt verwerken hoe hoger de perceptual fluency.โ
- โ(33.000 mensen gingen je voor)โ
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
๐๐๐ง ๐๐ฆ ๐ฉ๐๐ง ๐ญ๐๐! Kun jij 900 woorden per minuut lezen? Probeer het hier! (uitleg hieronder) ๐๐ฒ ๐๐ฒ๐ฐ๐ต๐ป๐ถ๐ฒ๐ธ ๐ถ๐ป ๐ฑ๐ฒ๐๐ฒ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ต๐ฒ๐ฒ๐ ๐ฅ๐ฎ๐ฝ๐ถ๐ฑ ๐ฆ๐ฒ๐ฟ๐ถ๐ฎ๐น ๐ฉ๐ถ๐๐๐ฎ๐น ๐ฃ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป (๐ฅ๐ฆ๐ฉ๐ฃ). De woorden verschijnen รฉรฉn voor รฉรฉn op het scherm. Op exact dezelfde plek. Je hoeft dus niet steeds je blik/ogen te verplaatsen. En dat is belangrijk want oogbewegingen kosten veel cognitieve energie. Deze techniek vergt minimale oogbewegingen. Daardoor verwerk je informatie sneller & makkelijker. --- Ik kende dit nog nog niet, maar vind het heel vet! Bij 900 woorden per minuut werd het moeilijk, maar ik kon nog prima volgen wat er stond. ๐๐ผ๐ฒ ๐๐ฎ๐ ๐ท๐ผ๐๐ ๐ฒ๐ฟ๐๐ฎ๐ฟ๐ถ๐ป๐ด? --- Interessant? ๐ฆ๐ฐ๐ต๐ฟ๐ถ๐ท๐ณ ๐ท๐ฒ ๐ถ๐ป ๐๐ผ๐ผ๐ฟ ๐๐ฒ ๐๐ฒ๐๐ธ๐๐๐ฒ ๐ก๐ถ๐ฒ๐๐๐๐ฏ๐ฟ๐ถ๐ฒ๐ณ ๐ผ๐๐ฒ๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด(๐ฃ๐๐๐ฐ๐ต๐ผ๐น๐ผ๐ด๐ถ๐ฒ). Klik hier: https://lnkd.in/eKpMUchG (33.000 mensen gingen je voor) ๐ฅUPDATE: Bart Ravesloot bouwde een tool voor deze techniek. Meer info hier: https://bit.ly/4jSen77 --- Videocredit: Buffed www.youtube.com/@BuffedYT
The all-caps 'DIT IS VET ZEG!' combined with a participatory challenge ('Can you read 900 words per minute?') stops scroll by making the reader feel personally tested. The emoji and exclamation mark signal excitement and permission to engage.
Hook โ Interactive demo invitation โ Explanation of mechanism (RSVP technique) โ Personal testimony ('Ik kende dit nog niet, maar vind het heel vet!') โ Engagement question ('Hoe was jouw ervaring?') โ Newsletter CTA with social proof ('33.000 mensen gingen je voor') โ Bonus update with tool link.
- Bold formatting (๐๐๐ง ๐๐ฆ ๐ฉ๐๐ง ๐ญ๐๐) to signal importance and break up text
- Casual first-person admission ('Ik kende dit nog niet') to build credibility through vulnerability
- Numbered explanation (oogbewegingen kosten cognitieve energie โ sneller verwerken) to make psychology digestible
- Social proof number (33.000 mensen) to create FOMO and legitimacy
Ends with a dual CTA: newsletter signup + bonus tool link. The newsletter CTA is repeated across all top posts, making it the primary conversion lever. The bonus tool link (Bart Ravesloot's RSVP tool) adds credibility and gives readers a tangible next step beyond just subscribing.
Lead with a participatory hook that makes readers feel tested or curious about their own abilities, then explain the mechanism in 2-3 sentences before asking them to share their experienceโthis drives comments and newsletter signups simultaneously.
๐ญ๐ผ๐ท๐๐ถ๐๐ ๐ด๐ฒ๐๐ฝ๐ผ๐ ๐ผ๐ฝ ๐ฑ๐ฒ ๐๐ฎ. En ik denk dat de meeting ongeveer zo ging: "We moeten echt zorgen dat mensen weten wie we zijn" ๐๐ผ๐ฒ ๐ฝ๐ฎ๐ธ๐ธ๐ฒ๐ป ๐๐ฒ ๐ต๐ฒ๐ ๐ฎ๐ฎ๐ป? Laten we sowieso een foto van Henk op de vrachtwagen zetten. Mooie vent, die Henk." "๐ ๐ผ๐ฒ๐ โฆ
The 'just spotted on the A2' framing makes the post feel like insider gossip, while the satirical setup ('And I think the meeting went like this:') signals humor and permission to laugh. The reader expects a real explanation but gets comedy instead, which is the surprise that stops scroll.
Hook (spotted billboard) โ Satirical boardroom dialogue (6 exchanges between unnamed executives) โ Punchline (nobody looks at the side of the truck) โ Implied lesson (curiosity doesn't work without clarity) โ Newsletter CTA.
- Dialogue format with bold formatting to distinguish speakers and make it scannable
- Escalating absurdity ('Just be handsome, this guy has charisma') to build comedic momentum
- Self-aware punchline ('Aantal mensen wat op de zijkant kijkt: ...') that lands the actual marketing lesson without stating it
- Casual tone ('Ja! revolutionair!') to make the satire feel conversational, not preachy
Ends with newsletter CTA and social proof. No explicit lesson statedโreaders must infer that the A2 billboard violates basic marketing principles (clarity, visibility, brand recall). This forces engagement and comment discussion.
Use satire and humor to teach marketing principles indirectly; let readers infer the lesson rather than stating it, which drives comments as people debate what the post 'really' means.
๐ฆ๐ถ๐บ๐ฝ๐ฒ๐น๐ฒ ๐๐ฟ๐ฎ๐ฎ๐ด, ๐ฎ๐ฝ๐ฎ๐ฟ๐ ๐ฎ๐ป๐๐๐ผ๐ผ๐ฟ๐ฑ. Want hoe kan het dan รฉรฉn van de twee plaatjes zorgt voor een 20% (!) hogere koopintentie? โฌ๏ธ ๐ช๐ฒ๐น๐ธ ๐ฝ๐น๐ฎ๐ฎ๐๐ท๐ฒ ๐๐ฒ๐ฟ๐ธ๐ผ๐ผ๐ฝ๐ ๐บ๐ฒ๐ฒ๐ฟ ๐ธ๐ผ๐ฝ๐ท๐ฒ๐ ๐ธ๐ผ๐ณ๐ณ๐ถ๐ฒ? Deze vraag is geen clickbait. Dus ik geef je direcโฆ
The phrase 'Simpele vraag, apart antwoord' (simple question, separate answer) creates a contract with the reader: you'll get a direct answer, but there's a deeper 'why' coming. The statistic shock ('20% higher purchase intent') and the question mark make it impossible to scroll past without knowing which image wins.
Hook with statistic โ Direct answer (Image 2) โ Reframe to 'why' โ Psychological mechanism explanation (perceptual fluency) โ Brain logic explanation (right-handed coffee cup positioning) โ Named psychology term (Perceptual Fluency) โ Explanation of why this matters (easier processing = positive feeling = higher purchase intent) โ Takeaway (make it easier, get more sales) โ Newsletter CTA.
- Answer-first structure (Image 2 wins) to satisfy curiosity immediately, then deepen with mechanism
- Asterisk emphasis (*logischer*) to highlight the key insight without shouting
- Layered explanation (visual โ brain logic โ psychology term โ commercial outcome) that teaches progressively
- Italicized takeaway to signal the actionable insight readers should remember
Ends with a bold, italicized takeaway ('How easier you make it for people, the greater the chance of commercial success') followed by newsletter CTA. The takeaway is universally applicable, making it highly shareable and quotable.
Answer the question immediately, then spend the rest of the post explaining the 'why' with increasing depth; this satisfies curiosity while teaching the mechanism, and the universal takeaway becomes the quotable insight that drives shares.
What drives their engagement
Questions that invite personal experience ('Hoe was jouw ervaring?', 'Vind je dit interessant?') and satire that requires interpretation. Posts with a clear mechanism explanation also drive comments because readers want to debate or expand on the psychology. The conversation index is 17.6%, suggesting comments are driven by intellectual engagement rather than emotional reaction.
Repost rate is very low (1%), indicating this creator optimizes for reach and newsletter conversion over virality. Posts with universal takeaways (like 'make it easier, get more sales') have slightly higher repost potential, but the creator's primary CTA is always newsletter signup, not share.
Posts are highly savable due to the educational mechanism explanations and named psychology terms (Perceptual Fluency, RSVP, Framing). Readers save these posts as reference material for their own marketing work. The consistent newsletter CTA suggests the creator is optimizing for email list growth over post-level saves.
Content pillars
Behavioral Science Breakdowns
35%Explains a single psychological principle (perceptual fluency, framing, RSVP reading) with a real-world example and the mechanism behind why it works
Paradox & Curiosity Gaps
28%Poses a counterintuitive question ('How can one image drive 20% higher purchase intent?') then reveals the psychological answer, teaching readers to spot hidden design patterns
Satirical Marketing Critiques
18%Uses humor and dialogue to mock real-world marketing failures (like the A2 billboard), implicitly teaching what NOT to do through comedic exaggeration
Tool & Technique Showcases
19%Introduces a specific technique (Rapid Serial Visual Presentation, good design principles) with a demo or visual, positioning himself as a curator of useful knowledge
Hook patterns
Bold Capability Challenge
Specific number + question about reader's ability + proof of concept. Format: 'Kun jij [X] doen? Probeer het hier!'
โ๐๐๐ง ๐๐ฆ ๐ฉ๐๐ง ๐ญ๐๐! Kun jij 900 woorden per minuut lezen? Probeer het hier!โ
โ Gamifies the hook by inviting immediate participation, triggering ego and curiosity simultaneously.
Paradox Reveal
State a paradox ('It's invisible but has huge influence') then ask 'How?' with a visual or slideshow promise
โ๐ช๐๐ง ๐๐ฆ ๐๐ ๐ฃ๐๐ฅ๐๐๐ข๐ซ ๐ฉ๐๐ก ๐๐ข๐๐ ๐๐๐ฆ๐๐๐ก? Het is onzichtbaar. Terwijl het onwijs veel invloed heeft op waar mensen naar kijken.โ
โ Paradoxes create cognitive tension that demands resolution; readers must engage to resolve the contradiction.
Statistic Shock + Curiosity Gap
Ask a simple question, promise the answer, then reveal a shocking percentage difference and ask 'why?'
โ๐ฆ๐ถ๐บ๐ฝ๐ฒ๐น๐ฒ ๐๐ฟ๐ฎ๐ฎ๐ด, ๐ฎ๐ฝ๐ฎ๐ฟ๐ ๐ฎ๐ป๐๐๐ผ๐ผ๐ฟ๐ฑ. Want hoe kan het dan รฉรฉn van de twee plaatjes zorgt voor een 20% (!) hogere koopintentie?โ
โ The exclamation mark and percentage create urgency; the 'apart antwoord' (separate answer) structure delays gratification.
Satirical Dialogue Setup
Introduce a real-world scenario ('Just spotted on the A2'), then script a fictional boardroom conversation that mocks it
โ'We moeten echt zorgen dat mensen weten wie we zijn' ... 'Laten we sowieso een foto van Henk op de vrachtwagen zetten.'โ
โ Humor disarms; readers laugh at the absurdity while learning the actual marketing principle being violated.
Mechanism Question
State a fact, then ask 'But the real question is: why?' followed by the psychological mechanism
โPlaatje 2 verkoopt meer koffie. Maar de echte vraag is: waarom??? Omdat plaatje 2 *logischer* is voor ons brein.โ
โ Reframes the post from 'what' to 'why,' positioning the creator as someone who understands the hidden layer.
Recap + Teaser
Tag the day ('[recap wednesday]'), state the principle, promise a slideshow, ask 'vind je dit interessant?'
โ[recap wednesday] Met framing stuur je de gedachten van jouw doelgroep. Zonder dat ze het zelf door hebben. Maar hรณe werkt dat precies?โ
โ The day-tag creates rhythm and routine; the 'without them knowing' phrase triggers intrigue about hidden influence.
Top-performing hooks
โ๐๐๐ง ๐๐ฆ ๐ฉ๐๐ง ๐ญ๐๐! Kun jij 900 woorden per minuut lezen? Probeer het hier! (uitleg hieronder)โ
โ The post leverages curiosity and an interactive challenge ('can you read 900 words per minute?') that compels users to try the technique themselves, naturally driving comments and shares. Combining a
โ๐ญ๐ผ๐ท๐๐ถ๐๐ ๐ด๐ฒ๐๐ฝ๐ผ๐ ๐ผ๐ฝ ๐ฑ๐ฒ ๐๐ฎ. En ik denk dat de meeting ongeveer zo ging:โ
โ The post uses relatable humor through a fictional but believable internal meeting dialogue to mock a common real-world marketing mistake, making it highly shareable among marketers who recognize the a
โ๐ฆ๐ถ๐บ๐ฝ๐ฒ๐น๐ฒ ๐๐ฟ๐ฎ๐ฎ๐ด, ๐ฎ๐ฝ๐ฎ๐ฟ๐ ๐ฎ๐ป๐๐๐ผ๐ผ๐ฟ๐ฑ. Want hoe kan het dan รฉรฉn van de twee plaatjes zorgt voor een 20% (!) hogere koopintentie? โฌ๏ธโ
โ The post uses a curiosity-driven visual quiz format that immediately engages the reader with a surprising statistic (20% higher purchase intent), then delivers a satisfying scientific explanation that
โ๐ช๐๐ง ๐๐ฆ ๐๐ ๐ฃ๐๐ฅ๐๐๐ข๐ซ ๐ฉ๐๐ก ๐๐ข๐๐ ๐๐๐ฆ๐๐๐ก? Het is onzichtbaar. Terwijl het onwijs veel invloed heeft op waar mensen naar kijken. Hoe zit dat precies? Check de slideshow! En... vind je dit interessant?โ
โ The post opens with a compelling paradox โ that good design is invisible yet highly influential โ which creates an irresistible curiosity gap that drives slideshow clicks. The combination of an intell
โ[recap wednesday] Met framing stuur je de gedachten van jouw doelgroep. Zonder dat ze het zelf door hebben. Maar hรณe werkt dat precies? Check de slideshow! Enโฆโ
โ The post leverages a curiosity gap by hinting at a powerful psychological concept (framing) without fully explaining it, driving clicks to the slideshow. The newsletter CTA is reinforced with strong s
โEen tijdje geleden las ik een interessant artikel in de Volkskrant. Het ging over het werk van de (onlangs overleden) hoogleraar Andrea Evers. Ze deed jarenlang baanbrekend onderzoek naar placebo-taal.โ
โ The post leverages a surprising scientific concept (placebo language) to reframe how marketers think about words, making abstract psychology tangible through relatable medical examples before bridging
โ๐ช๐ฎ๐ ๐๐ถ๐ท๐ป ๐ฑ๐ฒ ๐ด๐ฟ๐ผ๐ผ๐๐๐๐ฒ ๐๐ต๐ฎ๐๐๐ฃ๐ง ๐ฐ๐น๐ถ๐ฐ๐ต๐ฒฬ๐? Waardoor herken je direct dat een tekst met AI is gemaakt? Een paar voorbeelden:โ
โ The post taps into a widely shared frustration about AI-generated text feeling inauthentic, making it instantly relatable and prompting readers to contribute their own examples. The open-ended comment
โ๐๐ฎ๐๐ฐ๐ถ๐ป๐ฒ๐ฟ๐ฒ๐ป๐ฑ ๐ผ๐ป๐ฑ๐ฒ๐ฟ๐๐ผ๐ฒ๐ธ. Proefpersonen moesten zinnen maken met losse woorden.โ
โ The post uses a classic curiosity-gap structure by withholding the surprising twist until after the setup, making readers feel compelled to continue. The counterintuitive research finding (unconscious
โ[recap wednesday] ๐ช๐ฎ๐ฎ๐ฟ๐ผ๐บ ๐ฏ๐ฒ๐๐ฎ๐น๐ฒ๐ป ๐๐ฒ ๐บ๐ฒ๐ฒ๐ฟ ๐๐ผ๐ผ๐ฟ ๐บ๐ฒ๐ฟ๐ธ๐ฒ๐ป? Waarom kiezen mensen voor een merk terwijl het product soms EXACT hetzelfde is? En waarom zegt een merk vaak meer over jou dan over het product?โ
โ The post leverages curiosity-driven questions about a universally relatable topic (why we pay more for brands) to pull readers into a slideshow, then capitalizes on that engagement momentum to funnel
โ๐๐ณ๐ด๐ฒ๐น๐ผ๐ฝ๐ฒ๐ป ๐ฑ๐ผ๐ป๐ฑ๐ฒ๐ฟ๐ฑ๐ฎ๐ด ๐ด๐ฎ๐ณ ๐ถ๐ธ ๐ฒ๐ฒ๐ป ๐น๐ฒ๐๐ถ๐ป๐ด. Een vrouw in het publiek verzuchtte โmensen lezen nietโ. Ik ging er op in met een reeks tips over betere copy. Over pakkende koppen, over korte zinnen, over witregels. Je kent hetโ
โ The post builds instant credibility by referencing NielsenNorman Group research while wrapping the insight in a relatable anecdote, making the advice feel both scientifically grounded and personally a
What works
- Statistic shock as hook: Post #3 uses '20% higher purchase intent' to create urgency. The specific number (not 'higher' or 'much higher') makes it credible and memorable. Avg engagement: 1060.
- Participatory hooks: Post #1 invites readers to test their reading speed ('Can you read 900 words per minute?'), turning the post into an interactive experience. Avg engagement: 1574 (highest).
- Mechanism-first teaching: All top posts explain the 'why' before the 'what,' positioning the creator as someone who understands hidden layers. This drives comments because readers want to debate or apply the principle.
- Satire as teaching tool: Post #2 uses humor to mock a real marketing failure, allowing readers to laugh while learning. Avg engagement: 1526 (second-highest), proving satire works for this audience.
- Social proof in CTA: Repeating '33.000 mensen gingen je voor' creates FOMO and legitimacy. This phrase appears in 3 of the top 5 posts, suggesting it's a high-converting CTA element.
- Bold formatting for scannability: All posts use ๐๐ผ๐น๐ฑ ๐๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ป๐ด to break up text and signal key concepts. This makes posts skimmable and increases perceived value.
Steal this for your own LinkedIn
- Start with a specific number or capability challenge that makes readers feel personally tested ('Can you read 900 words per minute?'). This stops scroll better than generic hooks.
- Answer the question immediately, then spend the rest of the post explaining the mechanism. This satisfies curiosity while teaching, and readers stay engaged to understand the 'why.'
- Name the psychology principle you're teaching (Perceptual Fluency, Framing, RSVP). This makes your post feel authoritative and gives readers a concept to remember and share.
- End every post with the same newsletter CTA and social proof number. Consistency in CTAs trains your audience to expect the next step and increases conversion over time.
- Use satire or humor to teach marketing principles indirectly. Let readers infer the lesson rather than stating it, which drives comments as people debate the meaning.
- Write in medium length (150-250 words). Long enough to explain the mechanism, short enough to hold attention on mobile. Avoid posts over 350 words unless the mechanism is genuinely complex.
Compare Christ withโฆ
vs John Peslar
Christ Coolen vs John Peslar: Niche depth beats posting volume
vs Angela Snyder
Angela Snyder vs Christ Coolen: Vulnerability beats formatting on LinkedIn
vs Vin Matano ๐
Christ Coolen vs Vin Matano ๐: Niche depth beats posting volume
vs Jacob Pegs
Christ Coolen vs Jacob Pegs: Niche Authority vs Solopreneur Grind
vs Eric Siu โ
Christ Coolen vs Eric Siu: Psychology teacher or operator coach?
Get the full Christ Coolen playbook
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Posting patterns
Highly inconsistent: 3 posts in the last 30 days but 29 total, averaging 2.2 posts per week historically. Recent activity suggests a slowdown, but the creator maintains quality over frequency.
Wednesday at 8 AM UTC performs best. This is likely early morning in Central European Time (9 AM CET), when professionals are settling into their workday and checking LinkedIn.
Medium-length posts (80-180 words) average 501 engagement, significantly outperforming longer posts (350+ words average 111 engagement). However, the top 2 posts are longer, suggesting that hook quality and mechanism depth matter more than word count. The sweet spot is 150-250 words: long enough to explain the mechanism, short enough to hold attention.
Engagement by day
Content mix
avg 467 engagements per post
avg 132 engagements per post
avg 502 engagements per post
avg 27 engagements per post
Christ Coolen's format mix works because his audience is marketing professionals and psychology enthusiasts who want to understand the 'why' behind human behavior. By mixing behavioral science breakdowns (35%) with paradox reveals (28%) and satirical critiques (18%), he keeps the feed intellectually stimulating while maintaining a consistent voice. The tool showcases (19%) add practical value and position him as a curator, not just a theorist. This mix drives comments over shares because readers engage with ideas, not trends.
Post length distribution
Hook style mix
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