Daniel Bustamante 🥷🏻
💰 Million-dollar email marketing prompts, tactics, & strategies for 7 & 8 figure founders | Founder at Velocity & CMO Premium Ghostwriting Academy ($8M/year revenue)
Daniel Bustamante teaches email marketing and content systems to 7-8 figure founders by sharing battle-tested frameworks and free resources. His most distinctive move is the comment-gated lead magnet CTA, which converts 63.7% of his engagement into comments and drives massive list-building.
10.3/wk
31 posts in 30d
190
avg per post
63.7%
comments / total
0.3%
reposts / total
numbered list
Thu · 10 AM CET
Voice & tone
Casual, profane, and self-aware. He uses phrases like 'NO BUENO' and 'f*ck it' to sound like a peer, not a guru. He admits when something sucks ('usually sucks') and shares his own numbers transparently ('I've sold $72,827 worth of digital products this year'). The tone is confident but never arrogant—he's showing you what works because he's already done it.
Signature phrases
- “But f*ck it - I'll give you all my prompts & templates for free”
- “NO BUENO.”
- “If you think [X], let me tell you: We're NOT.”
- “Just comment [word] & I'll send you”
- “So I created [free resource] to show you how to do the same.”
- “But if I showed you [my work]... 😅 You'd think I am joking.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
LinkedIn's reach has been sh*t lately. So I found 12 viral lead magnet ideas for you: Last week, I researched 12 different LinkedIn creators who're crushing it. People like Lara Acosta, Matt Lakajev, Ruben Hassid, and more. Then, for each of them, I found their most successful LinkedIn lead magnet post from the past month. These are posts that have driven hundreds (if not thousands) of comments & email subscribers. Lastly, I curated each of these posts into a neat swipe file. Now, full transparency: I originally did all this research for myself. But I know LinkedIn has been slow for a lot of people lately (myself included). So I wanna share them with you. That way, you can try some of these ideas for your own niche (and boost your your traffic & lead flow before the holidays begin). Just comment "idea" & I'll send you a free copy. PS - And just to make this as valuable as possible... When you get a copy of this, I'll also give you a second swipe file with my 10 most viral lead magnet posts. I've used lead magnets to add 15,000+ followers & 8,000+ email subs over the past year. So I'm sure you'll find some more good ideas in there :)
Opens with a profanity and a shared frustration ('LinkedIn's reach has been sh*t lately'). This immediately signals the post is about a real problem and creates in-group feeling with readers who've experienced the same pain.
Problem statement → research narrative (what he did) → transparency checkpoint (why he's sharing) → value prop (12 viral ideas + 10 of his own) → call-to-action (comment 'idea').
- Name-drops credible creators (Lara Acosta, Matt Lakajev, Ruben Hassid) to signal he's done real research, not guessing
- Uses 'full transparency' to build trust and disarm skepticism
- Adds a PS with a bonus (second swipe file) to increase comment likelihood
- Includes proof of concept ('15,000+ followers & 8,000+ email subs over the past year') to show the tactics work
Comment 'idea' & I'll send you a free copy. The low friction (one word) and promise of a second bonus swipe file drive the 1,168 comments by removing hesitation and adding perceived value.
Lead with a shared pain point, show your work transparently, and use a one-word comment CTA with a bonus to maximize engagement.
This guy's quiz funnels convert 20-40% of landing page visitors (industry average is 2-5%). Here's the 15-question framework he uses: Quick context: His name is Daniel Priestley - Co-founder of ScoreApp (quiz software used across 150+ industries) - Scaled multiple businesses f…
Opens with a specific conversion metric (20-40% vs 2-5% industry average) and attributes it to a named expert (Daniel Priestley). The gap between the two numbers creates immediate curiosity and the promise of a 'framework' signals the post will be actionable.
Hook with stat gap → context on the expert (credentials, scale) → framework breakdown (3 parts, 15 questions) → detailed explanation of each part with examples → implied CTA (likely comment-gated, though truncated in data).
- Provides context on the source (ScoreApp, 150+ industries) to establish authority before revealing the framework
- Breaks the framework into digestible parts (Part 1, Part 2, Part 3) with clear labels and examples (fitness questions for Part 2)
- Uses bold claims ('This is where the real magic happens') to signal high-value sections
- Includes specific question counts (15 questions, 10 yes/no questions) to make the framework feel concrete and replicable
Post is truncated, but the structure suggests a comment-gated CTA. The detailed breakdown and specificity drive engagement because readers want to save or share the framework.
When teaching a framework, attribute it to a credible source, break it into numbered parts, and include real examples so readers can immediately apply it.
I charge $5,000 to implement this system for my clients. But f*ck it - I’ll give you all my prompts & templates for free (as an early Xmas present)... Here’s the deal: A welcome sequence is one of the most important parts of every newsletter's sign-up flow. Why? Because by ha…
Opens with a price anchor ($5,000) followed by a profane generosity statement ('But f*ck it'). This creates a perception of extreme value and makes the reader feel like they're getting insider access to paid work for free.
Price anchor + generosity hook → problem statement (why welcome sequences matter) → benefits of a welcome sequence (3 bullets) → what's included in the free resource (5 examples, 5 templates, 1 mega-prompt) → call-to-action (comment 'welcome').
- Uses 'NO BUENO' as a casual dismissal of the status quo (most creators don't have welcome sequences or they suck)
- Lists benefits in bullet form for scannability and clarity
- Specifies what's included (5 examples, 5 templates, mega-prompt) so readers know exactly what they're getting
- Adds a time-saving angle ('in less than 90 mins') to make the resource feel efficient and achievable
- Uses a one-word comment CTA ('welcome') for low friction
Comment the word 'welcome' & I'll send you the link to get access ASAP. The urgency ('ASAP') and one-word simplicity drive the 990 comments by removing all barriers to action.
Anchor a price, use profanity to signal generosity, list specific deliverables, and use a one-word comment CTA to maximize comment-based engagement.
What drives their engagement
Comment-gated lead magnets with one-word CTAs ('idea', 'welcome', 'playbook', 'ugly') drive the majority of engagement. Readers comment to claim the free resource, and the low friction (one word) removes hesitation. His top 5 posts average 937 comments, with 63.7% of all engagement coming from comments.
Reposts are rare (0.3% repost rate), suggesting his audience prioritizes claiming resources over sharing. The comment-gated model may actually suppress reposts because readers want exclusive access rather than broadcasting the post.
High—his posts are designed to be saved and revisited. The frameworks (15-question quiz, 3-part welcome sequence, 13 weekly workflows) are concrete and actionable, making them reference material. The swipe files and templates also signal 'save this for later.'
Content pillars
Free Resource Drops
35%Gives away paid frameworks, templates, and swipe files (worth $1K–$5K) in exchange for comments, positioning himself as generous and building his email list.
Case Studies & Proof
28%Shares specific revenue numbers, follower growth, and conversion rates (e.g., '20-40% conversion vs 2-5% industry average') to prove tactics work.
System & Delegation Playbooks
22%Teaches how to scale content creation and email marketing using VAs, templates, and repeatable workflows rather than grinding alone.
Contrarian Takes on Best Practices
15%Challenges conventional wisdom (e.g., 'good design doesn't convert, good copy does') to stand out and spark debate in comments.
Hook patterns
Profane Problem Statement
Curse word + observation about a widespread pain point, e.g., '[Platform] has been [negative adjective] lately.'
“LinkedIn's reach has been sh*t lately.”
→ Stops the scroll with irreverence and immediately signals the post is about a real problem the reader faces.
Specific Number + Contrarian Claim
This [person/system] converts [high %] (industry average is [low %]). Here's the framework.
“This guy's quiz funnels convert 20-40% of landing page visitors (industry average is 2-5%). Here's the 15-question framework he uses:”
→ The gap between the high and low number creates cognitive dissonance and curiosity; readers want to know the secret.
Price Drop + Generosity Tease
I charge $[X] for this. But f*ck it - I'll give you [resource] for free.
“I charge $5,000 to implement this system for my clients. But f*ck it - I'll give you all my prompts & templates for free (as an early Xmas present)...”
→ Creates urgency and goodwill simultaneously; readers feel they're getting insider access and want to claim it before it's gone.
Personal Milestone + Humble Brag
I [achieved X metric] in [timeframe]. Since then, I've gone from [before] to [after].
“I started writing on LinkedIn 18 months ago. Since then, I've gone from: • 600 to 32,000 LI followers • 1,100 to 11,500 email subs”
→ Establishes credibility while the specificity of the numbers (600 to 32,000) makes the growth feel real and replicable.
Ugly Truth Reveal
I've [achieved big result]. But if you saw [the behind-the-scenes], you'd think [contradiction].
“I've sold $72,827 worth of digital products this year. But if I showed you my sales pages... 😅 You'd think I am joking. Because every single sales page was either a Google Doc or a Notion doc.”
→ Subverts expectations and makes the reader feel like they're getting a secret; it also makes the tactic feel accessible.
Top-performing hooks
“LinkedIn's reach has been sh*t lately.”
“This guy's quiz funnels convert 20-40% of landing page visitors (industry average is 2-5%). Here's the 15-question framework he uses:”
“I charge $5,000 to implement this system for my clients. But f*ck it - I’ll give you all my prompts & templates for free (as an early Xmas present)...”
“I started writing on LinkedIn 18 months ago.”
“I've sold $72,827 worth of digital products this year.”
“I'm an email ghostwriter for 6, 7, and 8 figure founders. After writing 1,000+ newsletters, I've built a Claude Skills Vault to help you:”
“Leila Hormozi just quietly repositioned her newsletter and I think it’s a GENIUS move. Let me explain:”
“I was going to charge $149 for this mini-course.”
→ The post offers a valuable free resource (mini-course) addressing a common pain point (poor landing pages) for newsletter creators. The clear value proposition, limited-time offer, and easy call to ac
“Claude can now build *and* execute your newsletter strategy like Alex and Leila Hormozi (for free):”
→ The post leverages the popularity of Alex and Leila Hormozi, promises a free and valuable resource (Claude Skills), and highlights impressive results achieved using their strategies. The clear call to
“I used to have a swipe file with landing page examples.”
What works
- Comment-gated lead magnets with one-word CTAs: His top 5 posts all use this model (comment 'idea', 'welcome', 'playbook', 'ugly'), averaging 937 comments each. This drives list-building while maximizing engagement.
- Specific number + contrarian gap: Posts with stat gaps (20-40% vs 2-5%, $5,000 vs free) average higher engagement because the contrast creates curiosity and urgency.
- Price anchoring + profane generosity: Phrases like 'I charge $5,000 to implement this system for my clients. But f*ck it' create perceived value and make the free offer feel like insider access.
- Named credible sources: Referencing Daniel Priestley, Lara Acosta, and Matt Lakajev adds authority and makes the framework feel battle-tested, not invented.
- Detailed breakdowns with examples: Posts that include specific question counts (15 questions, 10 yes/no), part labels (Part 1, Part 2, Part 3), and real examples (fitness questions) drive engagement because readers can immediately apply the framework.
- Bonus stacking in the PS: Adding a second swipe file or resource in the postscript increases perceived value and comment likelihood without cluttering the main post.
Steal this for your own LinkedIn
- Use a one-word comment CTA for your next lead magnet post. Replace 'reply below' or 'DM me' with a single word like 'templates' or 'framework' to lower friction and increase comments by 50%+.
- Open with a shared pain point + profanity. Start your next post with 'LinkedIn's [problem] lately' or '[Platform] has been [negative adjective]' to signal you're talking about a real issue and create in-group feeling.
- Anchor a price, then give it away. Before revealing your free resource, mention what you charge clients for the same work. This creates perceived value and makes the free offer feel like insider access.
- Break frameworks into numbered parts with labels. If you're teaching a system, use 'Part 1: [Name]', 'Part 2: [Name]' and include specific counts (e.g., '10 yes/no questions') so readers can immediately replicate it.
- Add a bonus in the PS. After your main CTA, include a second resource or swipe file in the postscript to increase perceived value and drive additional comments.
- Name credible sources and cite their scale. When referencing a framework or tactic, mention the person's credentials (e.g., 'Co-founder of ScoreApp, used across 150+ industries') to establish authority and make the tactic feel battle-tested.
Compare Daniel with…
vs Sakshi Tyagi
Daniel Bustamante vs Sakshi Tyagi: List-building vs storytelling on LinkedIn
vs Liam Darmody
Daniel Bustamante vs Liam Darmody: List-building vs thought leadership
vs Michel Mousa
Daniel Bustamante vs Michel Mousa: Generosity vs Volume on LinkedIn
vs Vincent Pierri
Daniel Bustamante vs Vincent Pierri: List-building vs Authority-building
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Posting patterns
Posts 10.3 times per week (roughly 1.5 posts per day) with 31 posts in the last 30 days, showing consistent daily output and a commitment to staying top-of-mind.
Thursday at 9 AM UTC performs best, likely because it's mid-week when professionals are checking LinkedIn and have time to engage.
Long-form (180–350 words) averages 248 engagement, but very long posts (350+ words) still perform well at 135 engagement. The sweet spot is 180–350 words because it's long enough to build credibility and detail a framework, but short enough to hold attention without scrolling fatigue.
Engagement by day
Content mix
avg 100 engagements per post
avg 176 engagements per post
avg 152 engagements per post
avg 84 engagements per post
Daniel's mix of 19% problem-solution posts and 20% numbered lists works because his audience is action-oriented founders who want frameworks they can implement immediately. The 49% very-long-form posts allow him to detail systems in depth, building credibility and making the free resources feel genuinely valuable. This mix also supports his comment-gated lead magnet model—longer, more detailed posts justify the ask for a comment and position the free resource as premium content.
