Devin Reed
I help B2B marketers and execs build durable content systems | The Reeder
Devin Reed helps B2B marketers and executives build content systems on LinkedIn. His most distinctive move is using vulnerable, personal stories to illustrate professional points, creating a strong connection with his audience.
15.3/wk
199 posts in 30d
228
avg per post
17%
comments / total
1.2%
reposts / total
story
Sun · 7 PM CET
Voice & tone
Devin's voice is authentic, relatable, and often self-deprecating. He's not afraid to share personal struggles and triumphs, creating a sense of camaraderie with his audience. The tone is conversational and direct, like talking to a friend, often using phrases like "This never made sense to me" to invite engagement.
Signature phrases
- “This never made sense to me.”
- “Here's the exact playbook I used...”
- “But the real win?”
- “I remember telling her...”
- “That decision as an Indian woman is HEAVY.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
This never made sense to me. Why does Sales get Sales training Sales process Commission (aka fat stacks) But marketing gets Yelled at.
The hook uses a bold statement to call out a perceived unfairness between sales and marketing. It immediately grabs attention by highlighting a common frustration point.
The post uses short, punchy lines and bullet points to emphasize the contrast between sales and marketing. It's designed for easy readability and maximum impact.
- Short sentences for emphasis
- Use of bullet points
- Rhetorical question
The post ends without a direct call to action, relying on the inherent controversy to drive comments and discussion.
Don't be afraid to call out industry norms to spark conversation.
I spent a year at Gong creating content for the 95% of buyers who weren't ready to buy. We grew from 12K to 220K LinkedIn followers and generated millions in pipeline — and never talked about our product. Here's the exact playbook I used (and why most B2B marketers get it backwa…
The hook uses a statistic shock to highlight the untapped potential of the 95% of buyers who aren't ready to buy. It immediately positions the creator as an expert with a unique perspective.
The post is structured as a numbered list, outlining the exact playbook used at Gong. It combines storytelling with actionable advice.
- Use of bold text for emphasis
- Storytelling to illustrate points
- Specific numbers to build credibility
The post ends with a numbered list, promising actionable steps and encouraging readers to implement the framework.
Combine storytelling with actionable advice to create valuable content.
When Shali started dating me (read, finally let me date her), I had no money, no beard and really nothing to offer her. Hella young. Hella tattoos. Cursed a lot (still do). Her Indian immigrant parents were NOT thrilled. (Some auntie found a shirtless pic of me on FB and …
The hook uses a personal story opening to create an immediate emotional connection with the reader. It's vulnerable and relatable, drawing the reader in.
The post is structured as a personal narrative, sharing a story about the creator's relationship. It builds suspense and culminates in a powerful message.
- Vulnerable storytelling
- Use of dialogue
- Building suspense
The post ends with a reflection on personal growth and the importance of self-acceptance, leaving a lasting impact on the reader.
Use personal stories to illustrate universal themes and connect with your audience on an emotional level.
What drives their engagement
Devin's posts often spark debate and discussion by challenging industry norms or sharing controversial opinions. The post about sales vs. marketing is a prime example, generating 424 comments.
Posts that offer actionable advice or share valuable insights are more likely to be reposted. The Gong playbook post, with its specific framework, had a repost rate of 1.2%.
Low — this creator optimizes for reach not saves
Content pillars
Content Strategy
30%Teaches marketers how to build effective content systems that drive pipeline.
LinkedIn Growth
25%Shares strategies for growing a LinkedIn following and generating leads.
Personal Branding
20%Offers advice on building a personal brand that resonates with your target audience.
Sales & Marketing Alignment
15%Explores the disconnect between sales and marketing and how to bridge the gap.
Life & Relationships
10%Shares personal stories and reflections on life, love, and family.
Hook patterns
The Outrage Opener
Statement of common industry practice + 'This never made sense to me'
“"This never made sense to me. Why does Sales get..."”
→ It immediately creates a sense of shared frustration and invites readers to agree or disagree.
The Credibility Bomb
I did X and achieved Y result
“"I spent a year at Gong creating content...We grew from 12K to 220K LinkedIn followers..."”
→ It establishes expertise and promises valuable insights.
The Vulnerable Intro
Personal anecdote that reveals a weakness or struggle
“"When Shali started dating me...I had no money, no beard and really nothing to offer her."”
→ It builds trust and makes the creator relatable.
The Contrarian Take
Common belief + shocking twist
“"CEO: 'No side hustles allowed.' Also CEO: Sits on 3 boards."”
→ It challenges assumptions and sparks debate.
The Intriguing Day
Today is no ordinary day because...
“"Today’s no ordinary Monday. At least not for millions of people."”
→ It creates curiosity and invites readers to learn more.
Top-performing hooks
“This never made sense to me. Why does Sales get”
→ The post highlights a common frustration point between sales and marketing, sparking debate and driving high engagement. The concise format and relatable scenario make it easily digestible and shareab
“I spent a year at Gong creating content for the 95% of buyers who weren't ready to buy. We grew from 12K to 220K LinkedIn followers and generated millions in pipeline — and never talked about our product.”
→ The post provides a clear, actionable framework (95-5) for content marketing, supported by impressive results from Gong. The numbered list format and specific examples make the advice easy to digest a
“When Shali started dating me (read, finally let me date her), I had no money, no beard and really nothing to offer her.”
→ The post leverages a vulnerable and relatable personal story about overcoming obstacles in a relationship. It resonates with audiences through themes of love, acceptance, and family, amplified by the
“CEO: "No side hustles allowed."”
→ The post highlights a common hypocrisy in corporate environments, sparking strong opinions and driving engagement. The relatable scenario and rhetorical question encourage users to share their own exp
“Today’s no ordinary Monday. At least not for millions of people.”
→ The post connects with a broad audience by sharing a personal journey of understanding and celebrating a different culture. It promotes inclusivity and reflection on universal values, fostering engage
“I saw someone bragging about “2 exits” in their LinkedIn headline. Not to brag, but I’m a 6-exit guy:”
→ The post uses self-deprecating humor to poke fun at the often-inflated claims made on LinkedIn, making it relatable and shareable. The playful tone and short, punchy list format contribute to its high
“Hey bro haven’t seen you post lately, you good? No bro, I’m not.”
→ The post's vulnerability and raw emotion regarding current political and social issues resonate strongly, prompting empathy and discussion. The personal connection to broader concerns makes it relatab
“Whoa! Grammarly just changed their name 😮”
→ The post leverages a surprising announcement about well-known brands to pique interest. It then prompts engagement by asking for opinions on the change, making it relatable and shareable.
“B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year”
→ The post uses a numbered list format to present future trends, making it easy to digest. The contrarian takes on AI and paid ads, combined with actionable advice on LinkedIn and content creation, spar
“LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January.”
→ The post provides valuable data-backed insights into LinkedIn performance, addressing a common pain point (lack of feedback) and offering a reassuring perspective. The specific data points and compari
What works
- Vulnerable storytelling: Devin uses personal anecdotes to connect with his audience on an emotional level, as seen in the post about his relationship with Shali.
- Contrarian opinions: He challenges industry norms and sparks debate, as demonstrated by the post about side hustles.
- Actionable advice: He provides specific frameworks and playbooks that readers can implement, like the Gong playbook post.
- Short, punchy writing: His most engaging posts are often short and to the point, averaging 329 engagements in the 30-80 word range.
- Bold statements: He uses bold statements to grab attention and convey his message, as seen in the hook "This never made sense to me."
- Statistic shock: He uses surprising statistics to highlight opportunities or challenges, as seen in the Gong post about the 95% of buyers who aren't ready to buy.
Steal this for your own LinkedIn
- Share a personal story that illustrates a professional point.
- Challenge a common industry belief or practice.
- Provide a specific framework or playbook that readers can implement.
- Use short, punchy sentences to convey your message.
- Start your post with a bold statement or question.
- Incorporate surprising statistics to grab attention.
Compare Devin with…
vs Lara Acosta
Devin Reed vs Lara Acosta: Niche expertise beats broad motivation
vs Richard van der Blom
Devin Reed vs Richard van der Blom: Stories beat data on LinkedIn
vs Dickie Bush 🚢
Devin Reed vs Dickie Bush: Story sells, systems scale on LinkedIn
vs Ash Rathod
Ash Rathod vs Devin Reed: Vulnerability as brand vs systems as moat
vs Beatrice Vladut
Beatrice Vladut vs Devin Reed: Authority versus authenticity on LinkedIn
vs Suleiman Najim
Devin Reed vs Suleiman Najim: Story vs Systems on LinkedIn
Get the full Devin Reed playbook
Hook templates, content calendar, posting cadence, and the exact frameworks they use - delivered to your inbox.
Posting patterns
Devin posts frequently, averaging 15.3 posts per week, demonstrating a commitment to consistent content creation.
His posts perform best on Sundays, specifically around 6 PM UTC.
Short posts (30-80 words) perform best, averaging 329 engagements, suggesting that concise and impactful content resonates most with his audience.
Engagement by day
Content mix
avg 251 engagements per post
avg 125 engagements per post
avg 264 engagements per post
avg 109 engagements per post
avg 258 engagements per post
avg 552 engagements per post
The mix of personal stories, actionable advice, and industry commentary keeps the content fresh and engaging, appealing to a broad audience of B2B marketers and executives. The high frequency of posting ensures consistent visibility and engagement.
