Hana Jacover
Executive Coach (ICF-ACC) | Hogan Certified | Leadership Development Partner | Behavior Change at Scale | Trusted by Senior Leaders at Microsoft, Google, McDonald’s, Audible & more | PCC Level Training
Hana Jacover is an executive coach who uses LinkedIn to share insights on personal and professional development. Her distinctive move is framing coaching as a tool for self-discovery, not just instruction, which resonates strongly with her audience.
15.2/wk
197 posts in 30d
79
avg per post
9.2%
comments / total
10.7%
reposts / total
problem-solution
Sun · 7 PM CET
Voice & tone
Hana's voice is encouraging and empowering, like a supportive coach guiding you to find your own answers. She avoids jargon and speaks directly to the reader, creating a sense of trust and collaboration. Her tone is optimistic and action-oriented, often ending posts with questions like, "Are you ready to take the first step towards self-empowerment?"
Signature phrases
- “What did you find most inspiring, valuable, and educational?”
- “YOU are the subject matter expert.”
- “Are you ready to take the first step?”
- “Anyone can call themselves a coach, so how do we know if they’re really qualified? 🤔”
- “When I said, we’re just getting started. I meant it.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
2023 was an amazing year, and what better way to recap an incredible year than by counting down the content that you most enjoyed! What did you find most inspiring, valuable, and educational? Take a look at your top post of the year! 🙌 🎉 - - - Looking for someone to tell you what to do? That's not what coaching is about. It's about equipping you with the tools and guidance to discover your own solutions. Because the truth is, you hold the answers within you. Coaching simply helps you unlock and harness your full potential. Are you ready to take the first step towards self-empowerment? #Coaching #PersonalGrowth #SelfDiscovery
The hook uses a recap question to celebrate the year and encourage interaction. It taps into the audience's desire to reflect on their own learning and growth.
The post is structured as a short reflection followed by a concise explanation of coaching. It ends with a direct question to engage the reader.
- Empowering language – uses phrases like "unlock and harness your full potential"
- Direct address – speaks directly to the reader using "you"
- Benefit-driven – focuses on the benefits of coaching rather than the features
The post ends with a question, "Are you ready to take the first step towards self-empowerment?" This encourages the reader to take action and consider coaching.
Use recap questions to engage your audience and highlight valuable content.
Coaching is often confused with other modalities like consulting and mentoring, but there is one big differentiator: In coaching, YOU are the subject matter expert. 🫵 In consulting and mentoring, someone else is the expert. In coaching, you set your objectives and goals, tap i…
The hook immediately addresses a common confusion, creating relevance for anyone unsure about the difference between coaching, consulting, and mentoring.
The post is structured as a clear comparison between coaching and other modalities. It uses simple language and emphasizes the role of the individual.
- Differentiation – clearly distinguishes coaching from consulting and mentoring
- Emphasis on the individual – highlights the reader's expertise with "YOU are the subject matter expert"
- Actionable language – uses phrases like "actionable objectives" and "measurable results"
The post includes a direct link to start a coaching journey. This provides a clear path for interested readers to take the next step.
Clarify common misconceptions to attract a wider audience and establish your expertise.
Anyone can call themselves a coach, so how do we know if they’re really qualified? 🤔 Discover the difference with an ICF-Credentialed coach! With expertise in coaching competencies and a dedication to ethical standards, they're your ideal partner for success. Find your ICF-Cr…
The hook poses a question that many people considering coaching might have, making it instantly relatable and attention-grabbing.
The post is structured as a problem-solution, highlighting the issue of unqualified coaches and then presenting ICF-Credentialed coaches as the solution.
- Problem-focused – identifies a real concern about coach qualifications
- Solution-oriented – presents ICF credentialing as the answer
- Authority building – positions ICF-Credentialed coaches as experts
The post includes a link to find an ICF-Credentialed coach. This provides a practical resource for readers seeking qualified professionals.
Address audience concerns directly and offer a clear, credible solution.
What drives their engagement
Hana's posts drive comments by asking direct questions and inviting personal reflection. The high comment rate on the job posting (post #4) shows that contrarian claims can also spark conversation.
Reposts are driven by content that is easily shareable and provides value to others. The top posts focus on defining coaching and empowering individuals, making them attractive to share.
Low — this creator optimizes for reach not saves
Content pillars
Coaching Defined
30%Explains what coaching is, how it differs from other disciplines, and its value.
Self-Empowerment
25%Focuses on the power of individual agency and the ability to find solutions within oneself.
ICF Credentialing
15%Highlights the importance of certified coaching and ethical standards.
Impact Stories
15%Shares stories of how coaching has positively impacted individuals and organizations.
Industry Support
15%Showcases support for teachers and healthcare workers.
Hook patterns
Recap Question
Question asking audience to reflect on past content.
“"What did you find most inspiring, valuable, and educational?"”
→ Invites reflection and surfaces popular content.
Confusion Clarifier
Statement of common misconception + topic.
“"Coaching is often confused with other modalities like consulting and mentoring, but there is one big differentiator:"”
→ Addresses a common pain point and sets up a clear explanation.
Qualification Question
Question about the criteria for being qualified in a field.
“"Anyone can call themselves a coach, so how do we know if they’re really qualified? 🤔"”
→ Taps into concerns about standards and expertise.
Bold Promise
"When I said, [something], I meant it."
“"When I said, we’re just getting started. I meant it."”
→ Creates intrigue and signals ongoing commitment.
Statistic Shock
Surprising statistic about [topic].
“N/A”
→ Grabs attention with unexpected data.
Problem Question
Question highlighting a common problem in [topic].
“N/A”
→ Identifies with the audience's struggles.
Top-performing hooks
“2023 was an amazing year, and what better way to recap an incredible year than by counting down the content that you most enjoyed! What did you find most inspiring, valuable, and educational? Take a look at your top post of the year! 🙌 🎉”
→ The post addresses a common misconception about coaching (being told what to do) and reframes it as a journey of self-discovery. The encouraging tone and call to action make it relatable and engaging,
“Coaching is often confused with other modalities like consulting and mentoring, but there is one big differentiator:”
→ The post clearly differentiates coaching from similar services, highlighting the value proposition for individuals seeking self-directed growth. The direct call to action with a link makes it easy for
“Anyone can call themselves a coach, so how do we know if they’re really qualified? 🤔”
→ The post addresses a common concern about the coaching industry (lack of qualification standards) and offers a clear solution (ICF-credentialed coaches), building trust and positioning ICF as a reliab
“I’m hiring for field marketing.”
→ The post uses a contrarian hook to grab attention and immediately filter out unsuitable candidates. It clearly outlines expectations and company culture, appealing to candidates who value autonomy and
“When I said, we’re just getting started. I meant it.”
→ The post highlights a significant initiative addressing a recognized problem (lack of support for teachers). It leverages a well-known figure (Simon Sinek) and provides a clear call to action, making
“HR is always there for everyone else. Now it’s time we show up for HR.”
→ The post effectively highlights a common problem faced by HR professionals (lack of support) and offers a valuable solution (free coaching). The inclusion of a quote from a respected leader at Kraft H
“Today is International Women's Day, but BIPOC women continue to face the deepest inequity - getting paid between 51-80 cents for every dollar White, non-Hispanic men make.”
→ The post leverages a shocking statistic to grab attention and highlights a critical issue (pay inequity). It positions the company as a solution by offering a platform that promotes pay transparency,
“UPDATE: Thank you all so much for the overwhelming response! I'll be responding to any additional messages I've received the last 24 hours and then will be archiving this post for now.”
→ The post clearly states the job opportunity and requirements, targeting a specific niche (B2B content marketers). The direct call to action (DM for details) makes it easy for interested candidates to
“No one is simply interested in psychological safety, they are interested in increasing it.”
→ The post presents a clear, actionable framework (4 Stages of Psychological Safety) making a complex topic easily digestible. It highlights the benefits of implementing the framework, appealing to the
“Finding the right coach for your org can seem daunting at first. You need to define what’s important to your culture and your people. ✍”
→ The post addresses a common pain point (finding the right coach) and offers a solution by emphasizing the importance of aligning coach values with organizational culture. The clear call to action driv
What works
- Question hooks grab attention. The top post uses the question, "What did you find most inspiring, valuable, and educational?" to drive high engagement (4953).
- Problem-solution format resonates. 29% of posts use this format, averaging 176 engagements.
- Medium-length posts perform well. Posts between 80-180 words have an average engagement of 138.
- Defining coaching effectively attracts audience. Posts that clarify what coaching is and is not, like post #2, generate high engagement (1666).
- Direct questions encourage interaction. Ending posts with questions like "Are you ready to take the first step?" prompts responses.
- Sunday posting yields results. Sunday is her best day for posting.
Steal this for your own LinkedIn
- Start posts with a question that addresses a common pain point or curiosity.
- Clearly define your niche and differentiate it from related fields.
- Use empowering language to inspire and motivate your audience.
- End posts with a call to action, such as asking a question or providing a link to a resource.
- Post consistently to maintain engagement and build a loyal following.
- Experiment with medium-length posts to provide valuable information without overwhelming your audience.
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Posting patterns
Hana posts frequently, averaging over 15 posts per week, demonstrating a commitment to consistent content creation.
Her posts perform best on Sundays around 6 PM UTC, suggesting that her audience is more engaged during their downtime.
Medium-length posts (80-180 words) perform best, averaging 138 engagements. This suggests that her audience appreciates concise and informative content.
Engagement by day
Content mix
avg 176 engagements per post
avg 15 engagements per post
avg 51 engagements per post
avg 47 engagements per post
avg 52 engagements per post
avg 16 engagements per post
Hana's content mix works because it balances informative content (defining coaching, ICF credentialing) with inspirational content (self-empowerment, impact stories). This combination caters to both the intellectual and emotional needs of her audience, driving engagement and building trust.
