Jasmin Alić
Award-winning coach | Founder, Link Up community (70+ countries) | Building world-class personal brands & businesses
Jasmin Alić builds personal brand authority on LinkedIn by mixing vulnerable career announcements with numbered-list frameworks, achieving 3,662 avg engagement per post. His signature move is the curiosity-gap hook paired with a story reveal—he withholds the payoff for 1-2 sentences, then delivers a concrete win (new role, diplomatic passport, team trip) that feels both personal and aspirational.
15.4/wk
38 posts in 30d
3.7K
avg per post
39.6%
comments / total
1.5%
reposts / total
numbered list
Wed · 5 PM CET
Voice & tone
Casual, celebratory, and unapologetically proud without arrogance. Jasmin writes like he's texting a friend who just achieved something big. He uses exclamation marks liberally, drops lowercase asides in parentheses like "(oh, you thought that was it?)", and closes with playful P.S. lines that invite further engagement. The tone says: 'I'm winning, and I want you to win too.'
Signature phrases
- “I've been sitting on this news for months.”
- “This is my coolest career moment of all time.”
- “We must be doing something right, eh?”
- “I have no words for you anymore.”
- “On a scale of 1-10, how cool is this?!”
- “P.S. Ask me anything!”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
I've been sitting on this news for months. I'm officially a LinkedIn Learning Instructor! 1. This means I have a new "job". 2. This means I will drop courses on things I'm passionate about: psychology, writing, social selling. 3. This means I will share even more video. My first course is out today - and it's a collaboration with none other than Dr. Shadé Zahrai: https://lnkd.in/dBUAYP8N 4. And ummm... I may also be the first Bosnian to ever do this so... feels cool to say that part. Thanks for your support, guys. ❤️ Glad we're all learning together - globally! Now, off to celebrate. Where them burgers at?! P.S. Ask me anything!
"I've been sitting on this news for months" creates artificial scarcity and suspense. The phrase 'sitting on' implies the creator has been holding back something big, which makes the reader lean in to find out what. It's a soft cliffhanger that doesn't feel manipulative because it's true.
Curiosity-gap hook (1 sentence) + immediate reveal (1 sentence) + numbered list (4 items) + call-to-action (P.S. Ask me anything!). The structure moves from tension to relief to actionable takeaways, keeping momentum high.
- Numbered list with short, punchy lines ("This means I have a new job") that feel like rapid-fire wins
- Parenthetical asides ("ummm... I may also be the first Bosnian") that inject personality and self-awareness
- Emoji use (❤️) to signal warmth and gratitude without over-explaining emotion
- Casual sign-off ("Now, off to celebrate. Where them burgers at?!") that humanizes the creator and invites levity
"P.S. Ask me anything!" is an open-ended CTA that invites comments without prescribing what to say. This drives the 39.6% conversation index because readers feel empowered to ask follow-ups, not lectured.
Pair a curiosity-gap hook with a numbered list to create both emotional tension and structural clarity; the list gives readers a reason to stay and comment.
I just received a diplomatic passport! Wow. Bosnia & Herzegovina, this is for you. ❤️ Over the years, sooo many of you have told me: 1. I've never heard of Bosnia til I followed you 2. You've made me book a ticket to Bosnia 3. They better make you an ambassador Well, they did…
"I just received a diplomatic passport! Wow." is a bold, declarative statement followed by an exclamation. The 'Wow' signals that even the creator is still processing the win, which makes it feel fresh and authentic rather than rehearsed. It's a status signal wrapped in genuine surprise.
Bold opening + emotional context (gratitude to community) + named acknowledgments (Minister, Adviser) + personal invitation (Link Up meetup in Sarajevo) + P.S. with repost ask. The structure moves from personal achievement to community credit to future action, making the reader feel part of the story.
- Direct address to country ("Bosnia & Herzegovina, this is for you. ❤️") that ties personal win to collective identity
- Numbered list of community feedback ("I've never heard of Bosnia til I followed you") that serves as social proof without sounding boastful
- Specific name-drops and titles that add credibility and show the creator's reach into institutional power
- Invitation to in-person meetup that converts digital followers into real-world community, raising the stakes of engagement
"See you there?" is a soft, personal CTA that assumes the reader will attend rather than commanding them to. The P.S. repost ask ("Repost because this is mega news!") leverages FOMO and the rarity of the achievement to drive shares.
When you announce a major win, immediately credit your community and invite them into the next chapter; this turns a humble-brag into a shared victory and drives reposts.
I got invited to the LinkedIn headquarters! (and I learned a thing or two 👀) While I can't tell you specifically what my 2 private meetings there were for, I can tell you that this platform is on a mission. Genuinely. When was the last time you thought of LinkedIn as "just a …
"I got invited to the LinkedIn headquarters! (and I learned a thing or two 👀)" uses a headline-style hook with a parenthetical tease. The emoji adds intrigue without spoiling the reveal. It's a status signal (HQ invite) paired with a promise of insider knowledge, which is catnip for LinkedIn users.
Curiosity-gap hook + rhetorical questions that reframe LinkedIn's purpose + philosophical pivot ("This has everything to do with how YOU use LinkedIn for YOUR business") + casual asides ("I just landed in LA. It's 3:30am right now. 💤") + playful P.P.S. ("I might've stolen a mug"). The structure moves from insider access to reader empowerment to human vulnerability.
- Rhetorical questions ("When was the last time you thought of LinkedIn as 'just a job search platform'?") that invite self-reflection and position the creator as a thought leader
- Parenthetical interruptions ("Ok, let's not get into that! 😂") that create a conversational, stream-of-consciousness feel
- Shift from 'I' to 'YOU' mid-post, which moves from status-sharing to reader-centric advice
- Vulnerability signal ("I just landed in LA. It's 3:30am right now. 💤") that humanizes the creator and shows the cost of ambition
No explicit CTA; instead, the post ends with a playful P.P.S. that invites speculation ("I might've stolen a mug. (or did I?)"). This drives comments because readers want to know if it's true, and the ambiguity is more engaging than a direct ask.
Use rhetorical questions to reframe your reader's mental model, then shift from 'I' to 'YOU' to make the insight feel personally relevant; end with a playful ambiguity rather than a hard CTA.
What drives their engagement
Jasmin's 39.6% conversation index (vs. LinkedIn avg ~15%) comes from open-ended CTAs and vulnerability signals that invite personal responses. Phrases like "P.S. Ask me anything!" and rhetorical questions ("On a scale of 1-10, how cool is this?!") make commenting feel like a natural conversation, not a demand.
Reposts spike when Jasmin frames a post as 'mega news' or ties it to community benefit ("1 repost will get a 1-year Link Up membership!"). His repost rate of 1.5% is modest, but his top posts hit 232 reposts because he explicitly asks for shares and ties them to scarcity or reward.
Low. Jasmin optimizes for reach and comments, not saves. His posts are time-bound announcements and stories rather than evergreen frameworks. Readers engage in the moment but don't return to reference them later.
Content pillars
Personal Wins & Milestones
28%Announces major career achievements (LinkedIn Learning instructor, diplomatic passport, team trips) framed as community victories, not solo wins.
LinkedIn Strategy & Platform Insights
22%Shares behind-the-scenes intel about how LinkedIn works and how to use it for personal brand growth, often tied to his own experience.
Community Building & Social Proof
25%Celebrates Link Up community members, meetups across 70+ countries, and the trust/results generated by his coaching and platform.
Writing & Content Creation Frameworks
18%Teaches numbered-list tactics, hook formulas, and copywriting patterns that creators can apply to grow their own audiences.
Bosnia & Personal Brand
7%Weaves his Bosnian heritage and identity into posts as a differentiator and proof point of authentic personal branding.
Hook patterns
Curiosity Gap with Suspense
Vague statement of major news + delay reveal for 1-2 sentences, then numbered list or story payoff
“I've been sitting on this news for months. I'm officially a LinkedIn Learning Instructor!”
→ Stops scroll because the reader must read further to understand what happened; numbered list that follows gives them a reason to stay.
Bold Achievement Statement
Direct claim of a major win or moment, often superlative (coolest, first, biggest)
“This is my coolest career moment of all time.”
→ Triggers curiosity and status-seeking; readers want to know what counts as 'coolest' and compare it to their own wins.
Statistic Shock
Unexpected number or fact that contradicts assumptions about the creator or platform
“I may also be the first Bosnian to ever do this”
→ Creates a micro-surprise that makes the achievement feel rarer and more credible; identity-based differentiation.
Contrast Statement
Juxtapose two opposing ideas or timelines to highlight change or growth
“When was the last time you thought of LinkedIn as 'just a job search platform'?”
→ Reframes the reader's mental model of the platform and invites them to see themselves in the new paradigm.
Rhetorical Question with Implied Vulnerability
Ask a question that assumes the reader has felt the same doubt or limitation
“Wait, what?! But how, Jasmin?”
→ Anticipates reader skepticism and addresses it head-on, building trust by acknowledging the 'how is this possible' reaction.
Story Opening (Personal Moment)
Begin with a specific, time-bound personal event or realization
“I just received a diplomatic passport! Wow.”
→ Grounds the post in a real moment; readers feel like they're hearing insider news, not a generic lesson.
Top-performing hooks
“I've been sitting on this news for months.”
→ The post builds anticipation with a curiosity-driven hook ('sitting on this news for months') before delivering a layered announcement that combines professional achievement, cultural pride, and a col
“I just received a diplomatic passport! Wow.”
→ The post leverages an extraordinary, once-in-a-lifetime achievement (receiving a diplomatic passport) that validates years of community-driven content creation, making it inherently shareable and emot
“I got invited to the LinkedIn headquarters!”
→ The post leverages a curiosity gap with an exclusive, mysterious LinkedIn HQ visit that most creators dream about, creating instant intrigue and social proof. The conversational, self-aware humor comb
“This is my coolest career moment of all time.”
→ The post combines an emotionally compelling milestone story with tangible proof of community investment and trust, making it highly shareable. The repost incentive (1-year membership) and open-ended q
“Hiring a Pakistani? Best decision I've ever made.”
→ The post leverages shared identity and emotional storytelling to break stereotypes about hiring across cultures, creating a deeply human narrative that invites broad relatability and comment engagemen
“Welcome back to LinkedIn in 2026.”
→ The post combines a no-nonsense, accountability-driven tone with a concrete 15-step action plan that feels like a genuine playbook rather than vague advice, making it highly shareable among LinkedIn g
“I won! I actually won. Man of the Year 2025. 🏆”
→ The post leverages a powerful emotional milestone—a public award win—combined with a heartfelt acceptance speech that humanizes the author and triggers emotional resonance, driving massive comment and
“I made him a promise. He made me a promise.”
→ The post combines a compelling promise-kept narrative with emotional stakes (flying 6,500 miles, reuniting with a son) that creates a deeply human story arc, while the open-ended P.S. and teased 'huge
“Yes, you can fix your low reach on LinkedIn!”
→ The post leverages a curiosity-driven hook with a numbered list format that promises uncomfortable truths, making it highly shareable and save-worthy. The explicit CTA for saves and reposts combined w
“There will be no "winter" for you if you do this:”
→ The post wraps actionable LinkedIn growth tactics in a feel-good 'kindness' narrative, making it easy to share without feeling self-promotional. The seasonal metaphor, relatable weather hook, and expl
What works
- Numbered lists (37% of posts, 3,750 avg engagement) outperform all other formats. Jasmin uses them to break down wins, frameworks, and insights into scannable chunks that feel both substantial and digestible.
- Story format (24% of posts, 3,917 avg engagement) paired with a numbered list (3% of posts, 4,367 avg engagement) is his highest-performing combo. The story hooks attention; the list gives structure and takeaway value.
- Curiosity-gap and bold-statement hooks (4,543 and 4,475 avg engagement respectively) outperform problem-solution hooks (2,884 avg engagement) by 57%. Jasmin leads with wins and mysteries, not problems.
- Personal vulnerability (diplomatic passport, 3:30am landing, 'might've stolen a mug') paired with achievement signals drives both comments and reposts. Readers feel they're seeing the real person, not a polished brand.
- Explicit community credit (naming team members, thanking ministers, inviting followers to meetups) increases engagement because readers see themselves as part of the story, not audience members.
- Playful P.S. lines ("Ask me anything!", "Where them burgers at?!", "I might've stolen a mug") lower the barrier to commenting by signaling that the creator is approachable and not overly formal.
Steal this for your own LinkedIn
- Start your next post with a curiosity-gap hook that withholds the payoff for 1-2 sentences. Example: 'I've been sitting on this news for months' or 'I just got invited to [prestigious place].' This stops scroll better than direct statements.
- Use a numbered list (3-5 items) to structure any win, insight, or announcement. Keep each line to 1-2 sentences. This gives readers a reason to stay and makes your post shareable as a framework.
- End with a P.S. that invites conversation rather than demands action. Instead of 'Let me know your thoughts,' try 'Ask me anything!' or 'On a scale of 1-10, how cool is this?!' This drives comments because it feels like an invitation, not a CTA.
- Name specific people and places in your posts (team members, institutions, countries). This adds credibility, makes the post feel more real, and gives those people a reason to engage and share.
- Inject 1-2 vulnerability signals per post (a time stamp like '3:30am', a playful admission like 'I might've stolen a mug', or a self-aware aside in parentheses). This humanizes you and makes readers feel they're seeing the real person behind the wins.
- Post on Wednesday between 3-5 p.m. UTC if your audience is primarily English-speaking professionals. This is Jasmin's peak window, and timing matters more than most creators admit.
Compare Jasmin with…
vs Matt Lakajev
Jasmin Alić vs Matt Lakajev: Viral wins versus systems-first growth
vs Jill Konrath
Jasmin Alić vs Jill Konrath: Volume beats depth on LinkedIn
vs Lara Acosta
Jasmin Alić vs Lara Acosta: Celebration beats confession on LinkedIn
vs Ryan Serhant
Jasmin Alić vs Ryan Serhant: Community wins beat philosophical wisdom on LinkedIn
vs Jalonni Weaver
Jalonni Weaver vs Jasmin Alić: Vulnerability beats volume on LinkedIn
vs Oana Labes, MBA, CPA
Jasmin Alić vs Oana Labes: Volume beats depth on LinkedIn's engagement math
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Posting patterns
Jasmin posts 15.4 times per week (roughly 2 per day), maintaining constant presence without burnout signals. His 38 posts in the last 30 days show he's still active but slightly less frequent than his historical average, suggesting intentional curation.
Wednesday at 4 p.m. UTC performs best. This timing catches end-of-week momentum when professionals are planning their week ahead and more likely to engage with aspirational content.
Medium (80-180 words) and long (180-350 words) posts perform nearly identically (3,504 and 3,973 avg engagement). Jasmin's sweet spot is 150-300 words: long enough to tell a story or list 3-4 points, short enough to read in one scroll without fatigue.
Engagement by day
Content mix
avg 3.8K engagements per post
avg 3.9K engagements per post
avg 2.9K engagements per post
avg 2.5K engagements per post
avg 4.4K engagements per post
avg 4.2K engagements per post
Jasmin's 37% numbered-list + 24% story split works because his audience (content creators and personal brand builders) want both inspiration and actionable frameworks. Stories build trust and aspiration; lists provide the 'how.' By mixing them and occasionally combining them (3% of posts), he keeps readers engaged across multiple visit types: some come for the win, others for the tactic.
