Jayant Joshi
ML Engineer | Training Ryze- AI that manages paid ads
Jayant Joshi teaches AI-powered advertising automation by packaging Claude and Gemini skills as free, ready-to-use tools for Google and Meta ads—then drives 72.8% of engagement through comments by ending every post with a direct CTA asking readers to comment a keyword for access. His most distinctive move is the 'free tool + comment-gated access' pattern, which turns product distribution into conversation.
9.4/wk
28 posts in 30d
283
avg per post
72.8%
comments / total
2.5%
reposts / total
numbered list
Wed · 2 AM CET
Voice & tone
Direct, technical but accessible, and urgency-driven without hype. Jayant writes like someone who just built something and wants to show you exactly how it works—no fluff, no storytelling. He uses short declarative sentences ('That's it.', 'Just drag, drop, ask') and speaks in the language of his audience (marketers and ad ops people). The tone is confident but helpful, never condescending.
Signature phrases
- “That's it.”
- “Just drag, drop, ask”
- “No complex setup. No API keys. No code.”
- “Comment [keyword] and I'll send you free access”
- “We refined them for paid ads and they're free”
- “That level of detail.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Claude just released skills We refined them for paid ads and they're free Google Ads: • negative-keywords: finds wasted spend, gives you a block list • pmax-auditor: grades your assets, tells you what to fix • rsa-generator: writes ads that don't sound robotic • search-terms: surfaces winners and losers in your report • shopping-feed: checks titles and descriptions for issues Meta Ads: • ad-copy: writes primary text that matches your voice • asc-auditor: catches setup mistakes in Advantage+ campaigns • audience-builder: finds targeting options based on your customer • creative-analyzer: scores your ads, explains what's working • hook-optimizer: rewrites your first 3 seconds to stop the scroll How to use them: - - Drop the folder i send you in Claude - - Connect Google and Meta Ads - - Tell it what you need. - - It reads the skill, then helps with your ads That's it. No complex setup. No API keys. No code. Just drag, drop, ask Comment Claude and I'll send you free access
'Claude just released skills' hijacks the trend of Claude's new feature release, but the real hook is the next line: 'We refined them for paid ads and they're free.' This combination of timeliness + specificity + zero friction creates urgency. The reader knows Claude is relevant, knows it's for their niche, and knows there's no cost.
Hook → Value prop (free) → Two categorical lists (Google Ads skills, Meta Ads skills) with bullet-point descriptions → How-to section (4 steps, ultra-simple) → Friction removal (No complex setup. No API keys. No code.) → CTA (Comment Claude and I'll send you free access).
- Skill names are hyphenated and lowercase (negative-keywords, pmax-auditor), making them feel like actual technical tools, not marketing fluff
- Each skill gets a one-line benefit in plain language ('finds wasted spend, gives you a block list'), not feature descriptions
- The 'How to use' section uses ultra-short sentences and parallel structure ('Drop... Connect... Tell... It reads...') to make setup feel frictionless
- Friction removal section uses negation ('No complex setup') to preempt objections before they form
The CTA 'Comment Claude and I'll send you free access' is gated by a keyword comment, which drives the 72.8% conversation rate. It's not 'DM me' or 'Click the link'—it's a public comment, which trains the algorithm to show the post to more people and creates social proof (readers see others asking for access).
Lead with a trend or feature your audience cares about, immediately specify how you've adapted it for their niche, remove all friction from the next step, and gate access behind a comment keyword to turn distribution into conversation.
Claude recently released skills We refined them for paid ads and they're free Google Ads: • negative-keywords: finds wasted spend, gives you a block list • pmax-auditor: grades your assets, tells you what to fix • rsa-generator: writes ads that don't sound robotic • search-…
'Claude recently released skills' is nearly identical to post 1, but the engagement is 26% lower (2557 vs 3456), suggesting timing and slight wording changes matter. 'Recently' is softer than 'just'—it's less urgent. The hook still works because the value prop is identical, but the urgency is diluted.
Hook → Value prop → Two categorical lists (Google Ads, Meta Ads) with identical skill descriptions → How-to section (4 steps) → Friction removal → CTA (Comment Claude and I'll send you free access).
- Identical structure to post 1, suggesting Jayant found a formula and is testing variations of it
- The repetition across two high-performing posts indicates this is a proven template, not a one-off
- Skill descriptions use the same pattern: [Skill name]: [problem it solves], [output it gives]
Identical CTA to post 1, reinforcing that the comment-gating mechanism is the core driver of conversation engagement.
Once you find a hook and structure that works, test variations of it (just vs recently, different platforms, different skill sets) rather than starting from scratch. The formula is the asset; the details are the variables.
How to set up Claude in 10 minutes + 16 ways marketers actually use it 👇 Full setup walkthrough Then what to do with it once it's running Paid acquisition: 1/ Audit any Google Ads account ↳ Flags search terms bleeding budget ↳ Spots asset groups with zero conversions ↳ Breaks…
'How to set up Claude in 10 minutes + 16 ways marketers actually use it' is a how-to hook with a multiplier. The '10 minutes' creates urgency and specificity (not 'learn Claude' but 'set it up fast'). The '16 ways' promises depth and variety, appealing to readers who want both quick wins and comprehensive knowledge. This hook performs well (1748 eng) because it promises both speed and substance.
Hook → Intro (Full setup walkthrough, Then what to do with it) → Two main sections (Paid acquisition, Demand capture) → Numbered list of 16 use cases, each with sub-bullets explaining the workflow → Partial close (Full list in the image. Comment 'Skills' and I'll send you the files).
- The '16 ways' are organized by business function (Paid acquisition, Demand capture), not by tool feature, making them immediately actionable for the reader's job
- Each use case is numbered and includes a workflow arrow (↳) showing the sequence of steps, making it feel like a process, not a list
- Sub-bullets use specific outputs ('Flags search terms bleeding budget', 'Spots asset groups with zero conversions') rather than generic benefits
- The post cuts off mid-way through the list ('Find companies hiring for roles your product replaces ↳ Spots job posts like …'), creating curiosity and forcing readers to comment for the full list
The CTA is gated by a keyword comment ('Comment Skills and I'll send you the files'), but the post also uses truncation (cutting off mid-list) to create additional friction and curiosity, driving comments.
Organize use cases by the reader's job function or business outcome, not by tool features. Use arrows and sub-bullets to show workflow, not just benefits. Truncate longer lists to create curiosity and force engagement.
What drives their engagement
Jayant's comment rate is 72.8%, far above LinkedIn average (typically 5-15%). The driver is the comment-gated CTA: 'Comment [keyword] and I'll send you free access.' This turns the CTA into a public action, creates social proof (readers see others asking), and trains the algorithm to show the post to more people. The keyword is always specific to the post (Claude, Skills, Gemini 3), making it easy to track and fulfill.
Repost rate is low (2.5%), suggesting Jayant optimizes for reach and comments, not shares. Posts that do get reposted are typically the ones with the broadest appeal (Claude Skills, Gemini 3 agents) and the most concrete value prop (free, no setup, immediate utility). Reposts happen when readers want to send the post to a specific person (e.g., their marketing manager).
Low. Jayant's posts are designed for immediate action and conversation, not reference. The time-compression hooks ('2 hours → 3 minutes') and comment-gated access create urgency to engage now, not save for later. Posts are optimized for reach and comments, not saves.
Content pillars
Claude/Gemini Skills for Ads
42%Teaches how to use AI agent skills (markdown files or integrations) to automate specific ad tasks like auditing, copy generation, and spend analysis.
Paid Ads Automation Workflows
35%Shows step-by-step how to set up AI to manage Google Ads and Meta Ads accounts, with specific use cases like budget reallocation and negative keyword discovery.
AI Agent Stacks for Marketing
18%Demonstrates how multiple AI agents working together can replace entire job functions, from competitor analysis to email sequence generation.
Efficiency Gains & Time Saves
5%Quantifies the time saved by using AI (e.g., 'Competitor teardown: 2 hours → 3 minutes') to make the value proposition concrete.
Hook patterns
Trend Hijacking + Free Tool
[Platform] just released [feature]. We refined it for [niche] and it's free.
“Claude just released skills. We refined them for paid ads and they're free.”
→ Combines FOMO (new feature) with immediate value (free) and specificity (paid ads), stopping readers mid-scroll.
Bold Replacement Claim
Your new [job title/team]: [number] AI agents.
“Your new ads team: 32 AI agents.”
→ Positions AI as a direct replacement for human labor, triggering curiosity about how that's possible.
Feature Drop + Use Case List
[Platform] dropped [feature]. We built [number] for [niche]. Here's what they do.
“Claude Skills dropped last month. We built 10 for marketing. Here's what they do.”
→ Creates authority (we built these) and promises immediate utility (here's the list), lowering friction to engagement.
How-To + Multiplier
How to [action] in [time] + [number] ways [audience] actually use it.
“How to set up Claude in 10 minutes + 16 ways marketers actually use it.”
→ Promises both quick setup and deep utility, appealing to both time-constrained and curious readers.
Time Compression Shock
[Task]: [old time] → [new time].
“Competitor teardown: 2 hours → 3 minutes.”
→ Quantifies the value proposition in a format that's impossible to ignore—the contrast is the entire message.
Specific Problem + Solution Teaser
[Specific problem]. Fix: [specific solution].
“3 ad sets have audience overlap above 60%. You're bidding against yourself. Fix: Add exclusions or merge them.”
→ Moves from abstract to concrete, showing readers the AI can diagnose their exact situation, not generic advice.
Top-performing hooks
“Claude just released skills”
→ It leverages a trending AI update (Claude Skills) and offers a high-utility, low-friction solution to common pain points. The 'Comment' CTA creates a massive engagement loop that boosts visibility whi
“Claude recently released skills”
→ The post leverages the trending Claude AI release as a credibility hook and pairs it with a highly specific, categorized list of 10 free tools solving real pain points for paid ads managers, making th
“How to set up Claude in 10 minutes”
“Claude Skills dropped last month.”
“Your new ads team: 32 AI agents”
→ The post uses a high-impact hook that promises massive labor reduction through AI agents and provides a concrete 'Fix' example to demonstrate immediate utility. The 'Comment to get' CTA leverages the
“Claude just dropped Cowork with Computer Use”
→ It leverages a trending AI release (Claude Computer Use) to solve a specific pain point (manual ad management) and uses a 'Comment to Receive' CTA which triggers high engagement and lead generation.
“New Claude model recently dropped”
“Claude Opus 4.6 now manages your ad accounts”
→ The post combines a concrete ROI proof point ($4,200 found in 5 minutes) with a clear before-after contrast that makes the value immediately tangible, while the comment-gating CTA ('Comment Ads') arti
“Claude recently dropped Cowork with Computer Use”
→ The post presents a clear problem (time-consuming Google Ads management) and offers a compelling solution (AI automation). The specific examples and call to action (comment for a guide) make it easy f
What works
- Comment-gated CTAs drive 72.8% conversation rate. Every top post ends with 'Comment [keyword] and I'll send you [free thing].' This is 5x higher than LinkedIn average because it's a public action that creates social proof and trains the algorithm.
- Trend hijacking + specificity. Posts that open with 'Claude just released' or 'Claude recently released' (posts 1-2) average 3000+ engagement because they combine FOMO with immediate niche relevance. The hook works because it's timely and specific, not generic.
- Skill/agent naming conventions. Jayant names tools with hyphenated lowercase (negative-keywords, pmax-auditor, rsa-generator), making them feel like real technical tools, not marketing concepts. This builds credibility and makes the post feel like insider knowledge.
- Friction removal section. Posts that explicitly state 'No complex setup. No API keys. No code.' or 'Just drag, drop, ask' perform better because they preempt the reader's objection before it forms. This is a 2-3 sentence section that removes 80% of hesitation.
- Workflow arrows and sub-bullets. Posts that use ↳ arrows to show process steps (post 3) feel more actionable than flat lists. Readers can visualize the workflow, not just read benefits.
- Time compression as proof. Posts that show 'Competitor teardown: 2 hours → 3 minutes' (post 4) quantify value in a format that's impossible to ignore. The contrast is the entire value prop.
Steal this for your own LinkedIn
- End every post with a comment-gated CTA using a specific keyword tied to the post topic. Instead of 'DM me' or 'Click the link,' use 'Comment [keyword] and I'll send you [free thing].' This drives public engagement and trains the algorithm.
- Open with a trend or feature your audience cares about, then immediately specify how you've adapted it for their niche. Use the formula: '[Platform] just released [feature]. We refined it for [niche] and it's free.' This combines FOMO with specificity.
- Use hyphenated, lowercase names for tools or processes (negative-keywords, pmax-auditor) to make them feel technical and credible, not marketing-speak.
- Add a 2-3 sentence 'friction removal' section that explicitly states what's NOT required ('No API keys. No code. No complex setup.'). This preempts objections before they form.
- Organize use cases by the reader's job function or business outcome, not by tool features. Use arrows (↳) and sub-bullets to show workflow, making each use case feel like a process, not a benefit.
- Post 9+ times per week at consistent times (Jayant posts Wednesday at 1 AM UTC). High frequency keeps you visible and allows you to test variations of successful hooks without waiting weeks for data.
Compare Jayant with…
vs Diksha Burnwal
Diksha Burnwal vs Jayant Joshi: Storytelling beats tools on LinkedIn
vs Emma Weber
Emma Weber vs Jayant Joshi: Vulnerable storytelling beats AI automation hype
vs Vikash Kumar
Jayant Joshi vs Vikash Kumar: Volume beats depth on LinkedIn
vs Oskar Moen
Jayant Joshi vs Oskar Moen: Product distribution beats personal metrics on LinkedIn
Get the full Jayant Joshi playbook
Hook templates, content calendar, posting cadence, and the exact frameworks they use - delivered to your inbox.
Posting patterns
Jayant posts 9.4 times per week (roughly 1-2 per day), with 28 posts in the last 30 days, indicating consistent daily or near-daily posting. This high frequency keeps him visible in followers' feeds and allows him to test variations of successful hooks.
Wednesday is the best day, and 1 AM UTC is the best hour. This suggests his audience is global and likely checking LinkedIn early morning in US time zones (8-9 PM ET Tuesday = 1 AM UTC Wednesday). He's posting when his audience is most active, not when most creators post.
Medium-length posts (80-180 words) perform best, averaging 350 engagement. This is the Goldilocks zone: long enough to include multiple use cases and a CTA, short enough to read in one scroll. Posts longer than 350 words drop to 24 avg engagement, suggesting his audience wants density, not depth.
Engagement by day
Content mix
avg 223 engagements per post
avg 329 engagements per post
avg 31 engagements per post
avg 192 engagements per post
avg 22 engagements per post
avg 18 engagements per post
Jayant's format mix (40% numbered lists, 29% problem-solution) works because both formats are scannable and actionable. Numbered lists let readers quickly find relevant use cases; problem-solution posts let him show the before/after value of his tools. The 72.8% comment rate suggests his audience doesn't want to read long narratives—they want to see what's possible, ask for access, and move on. This is why medium-length posts (80-180 words) outperform longer ones: his audience values density and clarity over depth.
