Jill Konrath
Inspiring positive change in an evolving world
Jill Konrath shares bite-sized wisdom for sales professionals, often celebrating others' achievements and milestones. Her most distinctive move is opening with a story or anecdote to draw readers in, as seen in her top-performing post.
15.2/wk
197 posts in 30d
52
avg per post
21.4%
comments / total
2.2%
reposts / total
problem-solution
Sun · 3 PM CET
Voice & tone
Jill's tone is encouraging, celebratory, and authentic. She comes across as a supportive mentor and champion for women in sales. Her writing is concise and positive, often using phrases like "So true about today's buyers" to connect with her audience on a personal level. She's a cheerleader.
Signature phrases
- “So true about today’s buyers”
- “It was so fun to be there”
- “She soooo deserves it”
- “Here it is!”
- “Little did I know”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Love this story from Shari Levitin. So true about today’s buyers. And what a savvy salesperson.
The hook uses a story opening, immediately drawing the reader in with a relatable scenario. By mentioning Shari Levitin, it also adds credibility and social proof.
The post is a simple share of another person's story, with a brief introduction.
- Concise endorsement
- Name dropping for credibility
- Focus on relatability
No explicit call to action, but the implied CTA is to reflect on the story's message, which drives comments.
Use other people's stories to illustrate your points and spark conversation.
Data teams should be the first to know about data issues. Today I’m happy to announce: Metaplane raised a $13.8M Series A to automate that 🚀 When data teams wake up to messages like “why does this number look weird?” and “this dashboard seems broken,” time is lost and trust in …
The hook presents a clear problem and immediately offers a solution, making it highly relevant and attention-grabbing. The rocket emoji adds visual appeal and excitement.
The post follows a problem-solution structure, explaining the issue, introducing the solution (Metaplane), and highlighting its growth and customer base.
- Problem/Solution framing
- Data-driven claims
- Social proof (customer list)
The post ends with a promise of more to come, encouraging continued engagement and building anticipation.
Clearly articulate the problem you're solving and showcase your solution's impact with data.
It’s the end of an era—my career in sales is officially over. (I’m at What’s Really Possible now.) And it went out with a bang at my final Women Sales Pros event. Little did I know that my colleagues had a big surprise for me—the Sales Trailblazer Award and a fun poem. I was so…
The hook uses a bold statement about a career transition, creating intrigue and prompting readers to learn more. The mention of a final event adds a sense of closure and celebration.
The post tells a personal story about receiving an award, including a poem written in her honor.
- Personal narrative
- Inclusion of a poem
- Gratitude and recognition of others
The post ends with thanks to colleagues, reinforcing the theme of community and collaboration, which encourages comments.
Share personal milestones and express gratitude to build deeper connections with your audience.
What drives their engagement
Jill's posts drive comments by sharing relatable stories, asking questions, and celebrating others' achievements, inviting readers to share their own experiences and offer congratulations. The high conversation index of 21.4% shows she fosters dialogue.
Reposts are driven by content that is insightful, inspiring, or newsworthy, particularly posts that offer valuable advice or announce significant milestones. The repost rate is 2.2%.
Low — Jill optimizes for reach and immediate engagement rather than long-term reference value.
Content pillars
Sales Strategy
30%Shares tips and insights on modern sales techniques and building trust with buyers.
Women in Sales
30%Highlights achievements and provides support for women in the sales profession.
Career Transitions
15%Offers advice and encouragement for professionals navigating career changes.
Industry News
15%Comments on relevant industry news and trends, offering her perspective.
Personal Anecdotes
10%Shares personal stories and experiences to connect with her audience.
Hook patterns
Story Teaser
"Love this story from [Name]. So true about [topic]."
“Love this story from Shari Levitin. So true about today’s buyers. And what a savvy salesperson.”
→ It immediately piques curiosity and promises valuable insights.
Bold Announcement
"[Problem] Today I’m happy to announce: [Solution] raised $[Amount] Series [Letter] to [Action] 🚀"
“Data teams should be the first to know about data issues. Today I’m happy to announce: Metaplane raised a $13.8M Series A to automate that 🚀”
→ It grabs attention with a clear problem and a promising solution.
Career Milestone
"It’s the end of an era—my career in [Field] is officially over. (I’m at [New Place] now.)"
“It’s the end of an era—my career in sales is officially over. (I’m at What’s Really Possible now.) And it went out with a bang at my final Women Sales Pros event.”
→ It creates intrigue and signals a significant change.
Achievement Spotlight
"Congrats to [Name] on being honored yesterday at [Event] in recognition of [Achievement]."
“Congrats to Lori Richardson on being honored yesterday at the Women Elevating Women conference in recognition of her ability to form strategic and meaningful relationships.”
→ It's positive and celebrates others' success.
Trust Statement
"In [Field], nothing is more important than [Value]."
“In sales, nothing is more important than a long-term relationship grounded in trust.”
→ It establishes a core principle and invites agreement.
Vulnerable Question
Question about a common struggle in the industry.
“(From another post) "What's the biggest challenge you face in sales today?"”
→ Invites engagement and positions the creator as empathetic.
Top-performing hooks
“Love this story from Shari Levitin. So true about today’s buyers. And what a savvy salesperson.”
→ The post leverages a compelling story to illustrate a key point about modern buyer behavior, making it relatable and insightful for the sales audience. By referencing Shari Levitin, it also adds credi
“Data teams should be the first to know about data issues. Today I’m happy to announce: Metaplane raised a $13.8M Series A to automate that 🚀”
→ The post announces a significant achievement (Series A funding) while addressing a common pain point for data teams (data quality issues). It builds credibility by highlighting customer growth and pro
“It’s the end of an era—my career in sales is officially over. (I’m at What’s Really Possible now.) And it went out with a bang at my final Women Sales Pros event.”
→ The post celebrates a significant career milestone with a personal touch, including a heartfelt poem. It resonates by highlighting achievement, gratitude, and the impact of community, fostering positi
“Congrats to Lori Richardson on being honored yesterday at the Women Elevating Women conference in recognition of her ability to form strategic and meaningful relationships.”
→ The post celebrates a specific achievement of a respected individual, tapping into positive emotions and encouraging engagement through congratulations and shared excitement. The personal touch of bei
“In sales, nothing is more important than a long-term relationship grounded in trust. I shared an example of this from my career with the LinkedIn Sales Solutions team. Read it here: https://bit.ly/2IOUcts #BuyerFirst #sales”
→ The post leverages a personal anecdote to illustrate the importance of trust in sales, a relatable concept for many in the field. The mention of LinkedIn Sales Solutions adds credibility and relevance
“Supporting women in sales!”
→ The post celebrates a significant achievement for women in sales, tapping into a strong sense of community and shared values. The congratulatory tone and relevant hashtags encourage engagement and amp
“I haven't written for a while--but this homeless man was my inspiration to get going again.”
→ The post uses a relatable struggle (writer's block) and connects it to an unexpected source of inspiration, creating curiosity and emotional resonance. The brevity and implied story invite engagement
“After decades of not talking about this, I finally come clean. Recent news on the presidential race, makes it imperative to speak up now. #whatsreallypossible #insights #change #problemsolving #community”
→ The post uses a strong opening statement to pique curiosity and hints at a personal story related to a current, highly relevant political event. This combination of vulnerability and topicality is lik
“My Christmas gift to you! After a lifetime in sales, I'm giving away all the content I've created over the years. Seriously—it's all free on my JillKonrath website at https://lnkd.in/gNnPZdFY”
→ Offering free, valuable resources immediately attracts the target audience. The post clearly states the benefits and provides a direct link, making it easy for users to access the content.
“They said I asked dumb questions, but I didn't buy it. Instead, I fought back, telling them why that information was so vital. Ultimately, it paid off.”
→ The post uses a relatable story of overcoming adversity to build credibility and connect with the audience. It also promotes an event, leveraging the author's personal brand and expertise.
What works
- Story openings grab attention. Her top post starts with "Love this story from Shari Levitin."
- Celebrating others boosts engagement. The post congratulating Lori Richardson received 237 engagements.
- Concise posts are effective. 75% of her posts are micro (<30 words).
- Bold statements create intrigue. "It’s the end of an era—my career in sales is officially over" garnered 538 engagements.
- Problem-solution framing resonates. The Metaplane announcement received 1223 engagements.
- Personal anecdotes foster connection. Sharing her own experiences makes her relatable.
Steal this for your own LinkedIn
- Open with a story or anecdote to draw readers in.
- Celebrate the achievements of others in your network.
- Keep your posts concise and easy to read.
- Use bold statements to grab attention and create intrigue.
- Frame your content around a problem and offer a solution.
- Share personal stories to build deeper connections with your audience.
Compare Jill with…
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Jill Konrath vs Kyle Coleman: Reach versus Resonance on LinkedIn
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Jasmin Alić vs Jill Konrath: Volume beats depth on LinkedIn
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Jill Konrath vs Rutger Bregman: Volume beats depth on LinkedIn
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Posting patterns
Jill posts frequently, averaging 15.2 posts per week, demonstrating a commitment to consistent content creation.
Her posts perform best on Sundays around 2 PM UTC.
Micro posts (less than 30 words) perform well, averaging 43 engagements, likely because they are easy to consume and share quickly.
Engagement by day
Content mix
avg 43 engagements per post
avg 127 engagements per post
avg 32 engagements per post
avg 58 engagements per post
avg 39 engagements per post
avg 11 engagements per post
Jill's content mix works because it balances valuable sales insights with personal stories and celebrations of others, creating a supportive and engaging community around her brand. The focus on short, easily digestible content ensures maximum reach and impact.
