Kyle Coleman
Global VP Marketing @ ClickUp
Kyle Coleman shares sales development and marketing insights for B2B SaaS, often drawing from his own experiences. His most distinctive move is using vulnerable questions and personal anecdotes to build rapport and make his advice relatable.
15.2/wk
198 posts in 30d
348
avg per post
13.9%
comments / total
1%
reposts / total
problem-solution
Sun · 7 PM CET
Voice & tone
Kyle's voice is authentic, approachable, and slightly self-deprecating. He avoids corporate jargon and writes like he's chatting with a colleague. His tone is conversational and encouraging, often using phrases like "Way easier said than done" to acknowledge the challenges his audience faces. He aims to be helpful and relatable, not preachy or superior.
Signature phrases
- “Plenty of work to do, of course.”
- “Way easier said than done.”
- “Here's to new beginnings.”
- “I don't know what I'm most excited about...”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
I’m thrilled to announce my new role as Global VP Marketing at ClickUp, leading all things positioning and pipeline. ClickUp’s goals are incredibly ambitious, and they’re the reason I’m here. We’re uniquely suited to be the answer to the biggest question everyone is asking: “How will work get done in the future?” Software is converging, AI is here to stay, the landscape is changing at a blistering pace. Our platform offers a killer convergence of apps. Our AI is powered by unique data sets for every customer. Our roadmap is exactly what the market is demanding. Nail all of this, and we become a legendary company. Plenty of work to do, of course. And that’s exactly what I signed up for. Let’s go. 🚀🚀🚀
The hook is effective because it's a direct announcement of a significant career move. It immediately establishes credibility and sets the stage for a discussion about the future of work.
The post follows a simple announcement structure, transitioning into a discussion of ClickUp's mission and value proposition. It ends with a call to action and a motivational sign-off.
- Enthusiastic Tone: Uses words like "thrilled" and phrases like "Let's go. 🚀🚀🚀"
- Future-Focused: Frames ClickUp as the solution to the future of work.
- Benefit-Oriented: Highlights the benefits of ClickUp's platform, such as convergence of apps and AI.
The post ends with a simple "Let's go. 🚀🚀🚀" which is motivational and creates a sense of excitement. The high comment count is likely due to people congratulating him on the new role.
Announce big news directly and tie it to a larger industry trend.
I was shocked the first time I saw an email thread between CEOs. ➡️ Super short sentences ➡️ Improper punctuation 🙀 Spelling errors!! It was more like a text thread than a formal business convo. But the more exposure I got to exec-to-exec comms, the more I saw this happening…
The hook is intriguing because it creates a sense of surprise and challenges assumptions about executive communication. The word "shocked" is key.
The post is structured as a personal story, starting with a surprising observation and culminating in a practical takeaway. It uses short paragraphs and bullet points for easy readability.
- Short Sentences: Uses very short sentences for emphasis and clarity.
- Relatable Language: Uses informal language like "convo" and "text thread".
- Problem/Solution: Presents a problem (formal email) and a solution (authentic communication).
The post ends with a promise of improved replies, which is a tangible benefit that resonates with the audience. The #sales #sdr hashtags increase visibility.
Use personal stories to illustrate a point and offer practical advice.
I go to bed embarrassingly early (I have a young son who refuses to sleep past 5:00am). 🦉 The problem? Many of my co-workers (including my CEO + COO) are night owls. I wake up to a flurry of overnight activity and need to get up to speed fast. 🦸♀️ Enter, my Overnight Round…
The hook is relatable and vulnerable, immediately connecting with parents and early risers. The mention of a "young son" adds a personal touch.
The post follows a problem-solution format, describing a personal challenge and the solution he implemented. It ends with a request for advice, inviting engagement.
- Personal Anecdote: Shares a personal experience to illustrate a common problem.
- Clear Problem/Solution: Clearly defines the problem and presents a specific solution.
- Call for Help: Asks for advice, encouraging comments and interaction.
The post closes with a direct request for advice, which encourages comments and creates a sense of community. The vulnerability makes people want to help.
Share personal struggles and ask for help to build community and engagement.
What drives their engagement
Kyle drives comments by asking questions, sharing personal stories, and being vulnerable. His posts often invite opinions or advice, creating a sense of community. For example, post #3 asks for advice on getting his son to sleep in.
Reposts are driven by announcements and insights that others find valuable or want to share with their network. Post #1, announcing his new role, had 8 reposts.
Low — this creator optimizes for reach not saves
Content pillars
Sales Development
30%Tactics and strategies for improving sales development processes and outcomes.
Marketing Leadership
25%Insights on marketing leadership, team management, and career growth.
Personal Anecdotes
20%Sharing personal experiences and lessons learned from his career and life.
Product Marketing
15%Positioning and messaging strategies for B2B SaaS products.
Work-Life Balance
10%Navigating the challenges of work-life balance, especially as a parent.
Hook patterns
Intriguing Question
Question that sparks curiosity about a common problem or experience.
“How will work get done in the future?”
→ It immediately engages the reader's attention and makes them want to know the answer.
Vulnerable Question
A question that reveals a personal struggle or challenge.
“Any pointers are appreciated.”
→ It builds trust and relatability by showing vulnerability.
Bold Statement
A declarative statement that challenges conventional wisdom or announces something significant.
“I was shocked the first time I saw an email thread between CEOs.”
→ It grabs attention and positions the author as someone with strong opinions.
Statement of Change
Announcing a change or transition in life or career.
“Goodbye, Denver. It’s been a great 5 years.”
→ It creates a sense of anticipation and invites the audience to share in the experience.
Direct Question
A straightforward question that addresses a specific pain point.
“How will work get done in the future?”
→ It directly engages the reader and makes them consider their own situation.
Top-performing hooks
“I’m thrilled to announce my new role as Global VP Marketing at ClickUp, leading all things positioning and pipeline.”
→ The post leverages a personal achievement (new role) to highlight the company's vision and potential. It taps into current industry trends (AI, software convergence) and positions the company as a sol
“I was shocked the first time I saw an email thread between CEOs.”
→ The post uses a relatable personal story to challenge conventional wisdom about formal communication. It offers a practical takeaway (prioritize clarity and brevity) that resonates with sales professi
“I go to bed embarrassingly early (I have a young son who refuses to sleep past 5:00am).”
→ The post uses a relatable pain point (early wake-up calls and needing to catch up quickly) and presents a simple solution, making it engaging for other working parents. The concluding question encoura
“I don't know what I'm most excited about...”
→ The post highlights impressive company milestones, immediately grabbing attention. It then clearly articulates the problem they solve and positions ClickUp as a leader in the AI-powered workspace, dri
“Goodbye, Denver. It’s been a great 5 years.”
→ The post is relatable and taps into the universal experience of new beginnings. The personal details make it engaging and invite connection from those in similar situations or locations.
“2018: Outbound is dead! Thanks, Outreach.”
→ The post uses a recurring contrarian hook to grab attention and then offers a balanced perspective on the role of AI in outbound sales, emphasizing the continued importance of human skills. This reson
“I was told to hire Ivy League grads with business degrees.”
→ The post uses a compelling anecdote to challenge conventional hiring wisdom. The quantifiable results ($100m+ revenue, $2.6b acquisition) add significant credibility and make the contrarian approach m
“I’ve been in a VP / C-Level role for 6+ years. I’ve only gotten this kind of outreach once.”
→ The post provides a concrete, actionable sales strategy ('Climbing the Ladder') that addresses a common problem (difficulty reaching senior stakeholders). The inclusion of a sample email makes the adv
“The top question I got when I joined ClickUp:”
→ The post leverages a common question to position ClickUp as an AI leader, backing it up with a G2 ranking. This combines addressing user concerns with social proof, making it effective in building aut
“In 90 seconds, I can create a custom landing page for any account.”
→ The post opens with a compelling claim about efficiency, immediately grabbing attention. It then presents a problem (inefficient GTM processes) and offers a solution (GTM AI), ending with a future-ori
What works
- Vulnerable Questions: Asking vulnerable questions like "Any pointers are appreciated" generates high engagement.
- Personal Stories: Sharing personal anecdotes, like the email thread between CEOs, makes content relatable and memorable.
- Problem-Solution Format: Presenting a problem and offering a solution, as seen in the "Overnight Roundup Agent" post, provides value to the audience.
- Bold Statements: Making bold statements, such as "I was shocked the first time I saw an email thread between CEOs," grabs attention.
- Medium-Length Posts: Posts in the 80-180 word range perform best, balancing brevity and depth.
- Consistent Posting: Posting frequently (15.2 posts/week) keeps him top-of-mind with his audience.
Steal this for your own LinkedIn
- Ask vulnerable questions to invite engagement and build rapport.
- Share personal stories to illustrate your points and make your content more relatable.
- Use the problem-solution format to provide value and demonstrate your expertise.
- Write in a conversational tone, avoiding jargon and corporate speak.
- Post consistently to stay top-of-mind with your audience.
- End posts with a clear call to action, whether it's asking for advice or directing people to a resource.
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Posting patterns
Kyle posts frequently, averaging 15.2 posts per week, demonstrating a commitment to consistent content creation.
Kyle's posts perform best on Sundays around 6 PM UTC, suggesting his audience is active during their downtime.
Medium-length posts (80-180 words) perform best for Kyle, averaging 412 engagements. This length allows him to provide enough context without losing the reader's attention.
Engagement by day
Content mix
avg 274 engagements per post
avg 424 engagements per post
avg 286 engagements per post
avg 451 engagements per post
avg 1.8K engagements per post
avg 272 engagements per post
Kyle's content mix works because it balances personal stories, practical advice, and career updates. The problem-solution format addresses specific pain points, while personal anecdotes build trust and relatability. Announcements keep his audience informed about his career and company.
