Lashay Lewis
Founder @ BOFU.ai | Bottom-of-funnel Content Systems for Growth-Stage B2B SaaS | The BOFU Queen
Lashay Lewis is the "BOFU Queen," creating bottom-of-funnel content systems for B2B SaaS. She excels at blending personal stories with actionable AI-driven content strategies, often prompting high engagement by sharing behind-the-scenes looks at her frameworks.
15.4/wk
200 posts in 30d
117
avg per post
24%
comments / total
1.5%
reposts / total
story
Sun · 3 PM CET
Voice & tone
Lashay's voice is authoritative yet approachable, blending expertise with a conversational style. She's confident in her knowledge, often making bold statements like "My clients are starting to show up in LLM's," but balances it with a willingness to share her processes and frameworks. Her tone is direct and practical, focused on delivering tangible value to her audience. She uses phrases like "Here's how it works:" to guide her readers.
Signature phrases
- “I've narrowed it down to two core reasons:”
- “Here's how it works:”
- “If you'd like to grab it just leave me a comment...”
- “One of my absolute favorite things that’s happening right now?”
- “Want to do competitive research that positions your product to win?”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Yesterday, two creators I really respect DMed me after I shared my new offer. One of them builds premium brands on LinkedIn. The other creator has around 500,000 followers across several platforms. They told me: "I work with founders, but their in-house design teams just can't figure out LinkedIn". "I'm trying out Figma and enjoying it but it takes damn long". Another 7-figure creator said: "I can't deny the value of design in content nowadays but I'm just not creative enough to do them." Now, most people are covered: - They use templates in Canva - They create action figures with AI - They use billboards and whiteboard mockups It works for entertainment or surface-level awareness. But if you're trying to attract customers or grow credibility, it's not enough. Tactical infographics and carousels (the kind that convert) require more than just tools. You can ideate with AI. You can generate visuals quickly. But if you can't judge whether it's on-brand, on-message, or effective... It won't resonate with your ideal audience. You see, most teams still use a one-size-fits-all content strategy across every platform focusing on “awareness.” But awareness without clarity is just noise. I was asked: "Do you also offer Content Design beyond LinkedIn?" The answer is no. We do copy and design exclusively for LinkedIn. Because that’s where your content has to do the most work, in the least amount of space. It’s where ideas need to hit fast. Where complexity needs to be simplified. And where quality pays off.
The hook uses a story opening, immediately drawing the reader in with social proof by mentioning respected creators. It creates curiosity about the offer and the problem it solves.
The post uses a problem-solution format. It starts with testimonials, then outlines common solutions and their shortcomings, before hinting at a better approach.
- Name dropping – instantly establishes credibility
- Relatable pain points – 'I work with founders, but their in-house design teams just can't figure out LinkedIn'
- Contrasting – highlights the inadequacy of existing solutions
The post doesn't have a direct CTA in the truncated text, but the implication is to learn more about her offer, which likely drives comments and DMs.
Use social proof early to establish credibility and highlight the problem you solve.
For months people have been asking me how I am creating BOFU content with AI. Today, I'm finally showing it. With a behind-the-scenes walkthrough of one of my frameworks. The reason I’m able to get such good first drafts? Is because I use my framework as the initial prompt. I …
The hook uses an intriguing question, directly addressing a common inquiry from her audience. It promises a behind-the-scenes look, creating a sense of exclusivity.
The post follows a problem-solution format, revealing her framework as the solution to creating high-quality BOFU content with AI.
- Teasing – builds anticipation by hinting at a 'secret'
- Process breakdown – explains the framework step-by-step
- Value proposition – highlights the results achieved with the framework
The CTA is to leave a comment to grab the framework, which encourages engagement and lead generation.
Share your unique processes and frameworks to demonstrate expertise and provide value.
My clients are starting to show up in LLM's. I've narrowed it down to two core reasons: - Contextual relevance - Authoritative mentions Contextual relevance meaning does your article explain in-depth who your solution is for and how it helps solve customer problems? Authorit…
The hook uses a bold statement, immediately establishing her expertise and the positive results her clients are achieving. It creates curiosity about the reasons behind their success.
The post uses a problem-solution format, outlining the two core reasons for her clients' success in LLMs.
- Concise explanations – simplifies complex concepts
- Numbered list – makes the information easy to digest
- Webinar promotion – provides an opportunity for further learning
The CTA is to register for a webinar, which drives leads and positions her as an authority.
Share your insights and expertise to establish yourself as a thought leader.
What drives their engagement
Lashay drives comments by asking direct questions and offering valuable resources in exchange for engagement, like the framework in post #2. Her behind-the-scenes content also sparks discussion.
Her repost rate is 1.5%. Reposts are driven by sharing actionable advice and frameworks that others find valuable and want to share with their network, as seen in post #4 with 42 reposts.
Low — this creator optimizes for reach not saves
Content pillars
AI-Powered BOFU
40%Strategies and frameworks for using AI to create bottom-of-funnel content that drives leads and conversions.
Content Strategy
25%Tactics for developing content strategies that align with business goals and resonate with target audiences.
Competitive Intelligence
15%Methods for researching competitors and positioning products for success.
LinkedIn Growth
10%Tips and insights for building a strong LinkedIn presence and engaging with followers.
Industry Commentary
10%Observations and opinions on current trends and events in the B2B SaaS and AI space.
Hook patterns
The Credibility Drop
"[Authority figure/client] said [compelling quote/problem]"
“Yesterday, two creators I really respect DMed me after I shared my new offer.”
→ Social proof and relatable pain points grab attention.
The Direct Question
"Want to [achieve a specific outcome]?"
“Want to do competitive research that positions your product to win?”
→ It immediately qualifies the reader and promises a solution.
The Behind-the-Scenes
"Today, I'm showing [secret/framework]"
“For months people have been asking me how I am creating BOFU content with AI. Today, I'm finally showing it.”
→ Exclusivity and transparency build trust and curiosity.
The Bold Claim
"[Unexpected result] because of [reason]"
“My clients are starting to show up in LLM's. I've narrowed it down to two core reasons:”
→ It challenges assumptions and piques interest.
The Hot Take
"One of my absolute favorite things that’s happening right now? [Controversial topic]"
“One of my absolute favorite things that’s happening right now? China’s response to this trade war.”
→ It sparks debate and showcases a unique perspective.
Top-performing hooks
“Yesterday, two creators I really respect DMed me after I shared my new offer.”
→ The post uses social proof (quotes from respected creators) to highlight a common problem, then positions the author's niche expertise as the solution. It resonates by addressing a specific pain point
“For months people have been asking me how I am creating BOFU content with AI. Today, I'm finally showing it. With a behind-the-scenes walkthrough of one of my frameworks.”
→ The post offers a free, valuable tool addressing a specific pain point (creating effective BOFU content with AI). The exclusivity on the Moonlit Platform and the request for comments increase engageme
“My clients are starting to show up in LLM's. I've narrowed it down to two core reasons:”
→ The post highlights a timely problem (clients not showing up in LLMs) and offers a solution (webinar). The specific advice and co-hosting with a relevant expert add credibility and drive sign-ups.
“Want to do competitive research that positions your product to win?”
→ The post offers a clear, actionable framework for competitive research, appealing to product managers seeking to improve their product positioning. The promise of a BOFU playbook in the comments incen
“One of my absolute favorite things that’s happening right now? China’s response to this trade war.”
→ The post leverages a controversial and timely topic (trade war) with a strong, opinionated stance. It taps into consumer curiosity about brand transparency and the hidden costs of manufacturing, makin
“Use this visual as a guide for best practices in getting recommend in LLM’s.”
→ The post provides a clear, actionable guide to optimizing content for AI search, which is a relevant and emerging topic for SaaS companies. The numbered list format makes the information easy to diges
“People are always surprised when I tell them how many kids I have.”
→ The post leverages a relatable struggle (parenting while building a business) and flips it into a source of strength and motivation. The vulnerability and personal transformation resonate with other p
“I turn 32 today. I won’t give you the 32 lessons thing but I’ll say this.”
→ The post's vulnerability and relatable story about overcoming personal limitations resonate with the audience. Sharing a personal journey and expressing gratitude fosters a sense of connection and enc
“🤰🏽Due date: October 9th”
→ The post uses a surprising and relatable hook ('giving birth') to grab attention, then quickly pivots to promoting an AI-related newsletter. The unexpected juxtaposition and clear call to action likel
“I worked my ass off for two years to build Authority Plug. Outgrew everything. And burned it all down. The last 3 months in a snapshot:”
→ The post is relatable because it shares a vulnerable account of a founder's journey, including the struggles and pivots. The transparency and focus on personal growth resonate with other entrepreneurs
What works
- Story openings in hooks work well, averaging 117 engagements, as seen in post #1: "Yesterday, two creators I really respect DMed me after I shared my new offer."
- Problem-solution format resonates with her audience, averaging 115 engagements across 64 posts.
- Numbered lists are effective, averaging 144 engagements, as demonstrated in post #4.
- Bold statements capture attention, averaging 120 engagements across 90 posts.
- Intriguing questions in hooks generate high engagement, averaging 147 engagements, exemplified by "For months people have been asking me how I am creating BOFU content with AI. Today, I'm finally showing it."
- Sharing behind-the-scenes looks at her frameworks drives high engagement, as seen in post #2.
Steal this for your own LinkedIn
- Start your posts with a story opening that creates curiosity and draws the reader in.
- Use the problem-solution format to address common pain points and offer actionable solutions.
- Incorporate numbered lists to make your content easy to digest and follow.
- Make bold statements to capture attention and establish your expertise.
- Ask intriguing questions in your hooks to pique interest and encourage engagement.
- Share your unique processes and frameworks to demonstrate your value and build trust.
Compare Lashay with…
vs Diksha Burnwal
Diksha Burnwal vs Lashay Lewis: Contrarian takes or frameworks that convert?
vs Ophir Tal
Lashay Lewis vs Ophir Tal: Authority beats relatability on LinkedIn
vs Alina Qasim
Alina Qasim vs Lashay Lewis: Community warmth beats expert authority
vs Timi Merivirta
Lashay Lewis vs Timi Merivirta: BOFU frameworks vs lead-gen systems
vs Oskar Moen
Lashay Lewis vs Oskar Moen: Framework Queen vs Metrics Machine
Get the full Lashay Lewis playbook
Hook templates, content calendar, posting cadence, and the exact frameworks they use - delivered to your inbox.
Posting patterns
Lashay posts frequently, averaging 15.4 posts per week, demonstrating a commitment to consistent content creation.
Her posts perform best on Sundays around 2 PM UTC, suggesting her audience is active on weekends.
Long posts (180-350 words) perform best, averaging 134 engagements, indicating her audience appreciates in-depth content.
Engagement by day
Content mix
avg 116 engagements per post
avg 115 engagements per post
avg 144 engagements per post
avg 127 engagements per post
avg 77 engagements per post
avg 127 engagements per post
Lashay's content mix works because it balances informative and actionable content (AI-Powered BOFU, Content Strategy, Competitive Intelligence) with personal insights and industry commentary, creating a well-rounded and engaging experience for her audience. The inclusion of LinkedIn Growth tips further caters to her audience of B2B marketers and founders.
