Mark Tweed
Helped 80+ Agency owners build predictable revenue using proven sales & systems frameworks
Mark Tweed builds authority in agency sales and systems by sharing personal career pivots and contrarian takes on what actually drives revenue and trust. His most distinctive move is the timeline hook—stacking age milestones with counterintuitive career moves to flip reader expectations before revealing the deeper philosophy underneath.
1.6/wk
21 posts in 30d
43
avg per post
25.6%
comments / total
0.9%
reposts / total
story
Thu · 9 AM CET
Voice & tone
Conversational, grounded, and unapologetically human. Tweed writes like someone who's been in the trenches and is tired of corporate jargon. He favors short declarative sentences ('That never sat right with me.' 'That's normal.') and speaks directly to ambition without pretense. The tone says: I've seen what works, I'm not selling you hype, and I actually care about the person on the other end.
Signature phrases
- “From the outside, that looks like [X]. In reality, it was [Y].”
- “That's the part most [people/businesses] get wrong.”
- “Because I don't love [surface goal]. I love [deeper truth].”
- “That never sat right with me.”
- “That's worth more than [transactional outcome].”
- “Get honest about [your reality]. Then put yourself in rooms that [fill the gap].”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Age 23: Working as an electrician Age 25: Working at a $700,000 per month agency Age 26: Joining a company with 0 clients From the outside, that looks like a step backwards. In reality, it was a step towards what I actually love doing. At the larger agency, the numbers were huge. Revenue. Dashboards. Growth targets. But over time, people became line items. Names in a CRM. Stats on a board. If someone left, the machine kept moving. That never sat right with me… Because I don’t love “scaling businesses”. I love helping people I genuinely believe in build a life they actually deserve. I love sitting with someone who doubts themselves and helping them see what’s possible. I love being in the trenches. I love responsibility, pressure, and watching confidence grow before revenue ever does. That’s why I chose to build this alongside Nigel Thomas, the founder of Undeniable. And Micah Dixon the Operations God. Undeniable wasn’t created to be the biggest. It was created to be done properly. Clients aren’t numbers here. They’re people. With families. With stress. With ambition. Starting from zero meant we could build it the right way. Small. Intentional. Human. REAL. No volume for the sake of it. No treating someone’s future like a KPI. No scaling at the cost of someone’s trust. To me, people matter way more than metrics. Always have. Always will. This isn’t the fastest path. But it's the one I'm most proud to be on. That's Undeniable.
The timeline hook (Age 23 → 25 → 26) creates narrative momentum and curiosity. The apparent step backward triggers cognitive dissonance—readers want to know why he'd leave a $700k/month agency. This forces them to read deeper.
Opens with timeline reversal. Builds tension by describing the 'big' agency (Revenue. Dashboards. Growth targets.) in short, staccato lines. Pivots to the emotional truth (people became line items). Introduces the new venture and its values (Small. Intentional. Human. REAL.) using the same short-line technique. Closes with a values statement rather than a CTA.
- Staccato noun lists (Revenue. Dashboards. Growth targets.) to convey overwhelm and dehumanization
- Repetition of 'I love' to build emotional resonance and clarify values
- Capitalized single words (REAL) for emphasis without shouting
- Naming specific co-founders (Nigel Thomas, Micah Dixon) to add credibility and humanity
No explicit CTA. The post ends with a values statement ('No volume...') that invites readers to either relate or question their own choices. This drives comments because readers want to either affirm the philosophy or push back on it.
Use timeline hooks to create narrative tension, then flip the reader's assumption by revealing a deeper truth—this forces engagement because people want to understand the logic.
Age 23: Working as an electrician Age 25: Working at a $700,000 per month agency Age 26: Joining a company with 0 clients From the outside, that looks like a step backwards. In reality, it was a step towards what I actually love doing. At the larger agency, the numbers were …
The location-specific observation (Gran Canaria, marina) combined with 'smartest piece of marketing I've seen in a long time' signals insider knowledge and makes the reader curious about what's coming. The specificity is credible; vague claims don't trigger the same curiosity.
Opens with observed behavior. Describes the conventional approach (shouting menus, pushing, selling). Introduces the contrarian move (feeding fish). Shows the result (crowd gathers). Explains the psychology (people love to people watch, doesn't feel salesy). Pivots to the broader lesson (best marketing doesn't feel like marketing). Closes with a principle statement.
- Contrast structure (Most guys... This guy...) to highlight the unconventional approach
- Short questions (Why?) to break up the narrative and invite reader thinking
- Repetition of negation (He never pitched. He never chased.) to emphasize the non-salesy approach
- Principle statement at the close (It feels like something worth stopping for.) that readers can apply to their own work
Ends with a principle ('It feels like something worth stopping for.') that's both memorable and actionable. No ask, which makes it feel like wisdom-sharing rather than selling, driving comments from people who want to discuss the idea.
Use a real-world observation as proof of a principle, then state the principle clearly—this makes abstract ideas concrete and shareable.
I was in Gran Canaria a few weeks ago and watched a guy run the smartest piece of marketing I've seen in a long time. He worked for a restaurant. His job was to fill the place. Most guys doing that role stand on the street shouting menus at tourists. Pushing. Selling. Asking the…
The stranger's question ('What do I have to do to think like you?') is relatable and creates immediate identification. The phrase 'It caught me off guard' signals vulnerability and honesty, which makes readers trust what comes next.
Opens with stranger's question. Responds with humility (I'm not special). Lists what he doesn't have (No university degree. No PhD. No book.) using short lines for rhythm. Pivots to what he does have (years around smart people). Explains the mechanism (you start to see how they break down problems). Introduces a counterintuitive insight (you can be great at one thing and average at others). Closes with actionable advice (Get honest. Put yourself in rooms that fill the gaps.).
- Humility opening (I'm not special) to disarm reader skepticism
- Negation lists (No university degree. No PhD.) to reframe what success doesn't require
- Mechanism explanation (That's where it changes.) to make the advice feel earned, not prescriptive
- Repetition of 'Get honest about' to create a memorable call to self-reflection
Closes with a reframed question ('So if you want to think differently') followed by three concrete steps. This is actionable without being pushy, which drives comments from people who want to discuss how to apply it.
Use a relatable question from a stranger to open a post, then provide a mechanism-based answer that feels earned—this drives comments because readers see themselves in the question and want to discuss the solution.
What drives their engagement
Tweed's posts end with either a principle statement that invites debate or a reframed question that makes readers want to share their own experience. His contrarian claims (The best salespeople don't sell) trigger pushback and affirmation in equal measure, both of which show up as comments. The 25.6% conversation index is high because he rarely includes a hard CTA—instead, he leaves space for readers to think and respond.
Repost rate is low (0.9%) because his content is deeply personal and philosophy-driven rather than universally applicable. People comment to engage with his thinking, but they don't repost because the posts feel specific to his journey and audience, not broadly shareable frameworks.
Content pillars
Career Philosophy & Pivots
38%Stories of unconventional career moves that prioritize meaning over metrics, framed as contrarian wisdom for ambitious founders.
Sales & Trust Psychology
29%Tactical insights on how the best salespeople actually operate—by not selling, by asking better questions, by telling the truth about fit.
Marketing & Attention
19%Observations on how real marketing works by being interesting rather than pushy, using real-world examples to flip conventional wisdom.
Thinking & Peer Influence
14%How to shift your mindset by surrounding yourself with people who think differently, and the role of self-awareness in growth.
Hook patterns
Timeline Reversal
Age X: [conventional achievement]. Age Y: [bigger achievement]. Age Z: [apparent step backward]. From the outside, that looks like [negative frame]. In reality, [positive reframe].
“Age 23: Working as an electrician. Age 25: Working at a $700,000 per month agency. Age 26: Joining a company with 0 clients. From the outside, that looks like a step backwards. In reality, it was a step towards what I actually love doing.”
→ The timeline creates narrative momentum and curiosity; the reversal surprises the reader and forces them to keep reading to understand the logic.
Contrarian Claim + Proof
[Bold claim that contradicts conventional wisdom]. [Specific example or observation that proves it].
“The best salespeople I know don't sell. They sound like someone you trust.”
→ Opens with a statement that makes readers stop and think, then immediately validates it with a concrete reframe that feels true.
Observed Behavior Story
I was [specific location/situation] and watched [someone do something smart]. [Description of what happened]. Why? [Insight]. That's the part most [people/businesses] get wrong.
“I was in Gran Canaria a few weeks ago and watched a guy run the smartest piece of marketing I've seen in a long time. He stood at the edge of the marina just outside and started feeding the fish.”
→ Third-party observation feels less salesy and more like insider knowledge; the specificity (Gran Canaria, fish) makes it memorable and credible.
Direct Question from Stranger
A guy came up to me at [event/place] and said: '[Question that reveals a common misconception].' It caught me off guard.
“A guy came up to me at an event and said: 'What do I have to do to think like you?' It caught me off guard.”
→ Creates immediate relatability; the reader recognizes themselves in the stranger's question, and the 'caught me off guard' signals honesty.
Philosophical Negation
I don't love [surface-level goal]. I love [deeper, human-centered goal].
“Because I don't love 'scaling businesses'. I love helping people I genuinely believe in build a life they actually deserve.”
→ Flips the reader's assumptions about what success means and signals values alignment with people who care about meaning, not just metrics.
Top-performing hooks
“Age 23: Working as an electrician”
→ The post uses a relatable career progression narrative to challenge conventional success metrics, then positions the founder's values-aligned approach as superior, building credibility while subtly pr
“I was in Gran Canaria a few weeks ago and watched a guy run the smartest piece of marketing I've seen in a long time.”
→ The post uses a relatable real-world anecdote to illustrate a counterintuitive marketing principle, making the lesson memorable and shareable while positioning the author as someone who observes and u
“The best salespeople I know don't sell.”
→ The post challenges conventional sales wisdom with a counterintuitive truth that resonates with experienced salespeople, using repetition and philosophical framing to build credibility while positioni
“A guy came up to me at an event and said:”
→ The post combines relatable vulnerability (admitting lack of credentials) with credible insight (proximity to high-performers), then reframes the reader's problem from 'how do I think differently' to
“2.9 million people bought Alex Hormozi $100M Money Models in 24 hours.”
→ The post leverages counterintuitive math and brutal honesty to challenge conventional wisdom about self-help, positioning the author as a truth-teller while reframing the competitive landscape in an e
“I spoke at an event in London with 50+ founders.”
→ The post leverages vulnerability and a relatable mistake to establish authority while providing immediately applicable wisdom. The clear problem-solution structure with a memorable rule ('If you confu
“Getting more leads won’t help you if you still can’t figure out why the ones you already have are on the call.”
→ The post uses a relatable pain point (sales feeling draining) to challenge a common misconception (needing more leads), then provides a clear framework for improvement. This positions the author as an
“The hardest stage in business is the middle.”
→ The post resonates deeply by naming the often-unspoken struggle of the middle stage, validating the audience's pain while positioning the author as someone who understands this specific challenge, whi
“At 19 I risked everything and failed.”
→ The post combines authentic vulnerability with a clear transformation narrative that resonates with ambitious young professionals, establishing credibility through lived experience while the closing q
“F1 drivers can’t hesitate at 200mph.”
→ The post uses a compelling F1 racing analogy to reframe sales psychology, making abstract concepts (conviction, confidence) concrete and relatable. It positions the author as someone who understands b
What works
- Timeline hooks with reversal (Age 23 → 26 step backward) generate 205 engagement by creating narrative tension and forcing readers to understand the logic. This is his highest-performing format.
- Contrarian claims (The best salespeople don't sell) average 61 engagement across 9 posts because they flip reader expectations and invite either agreement or debate.
- Story openings with specific locations (Gran Canaria, marina) average 50 engagement because third-party observations feel credible and less salesy than first-person advice.
- Principle statements at the close (It feels like something worth stopping for) drive comments because they're memorable and invite readers to apply the idea to their own work.
- Humility and self-awareness (No university degree. No PhD.) build trust and make the advice feel earned rather than prescriptive, which increases comment depth.
Steal this for your own LinkedIn
- Start your next post with a timeline of your own career moves, then flip the reader's assumption about what looks like a step backward. This forces engagement because people want to understand your logic.
- End with a principle statement or reframed question instead of a hard CTA. This makes your post feel like wisdom-sharing rather than selling, which drives more authentic comments.
- Use staccato noun lists (Revenue. Dashboards. Growth targets.) to convey overwhelm or dehumanization in 2-3 lines. This rhythm is memorable and easier to scan than full sentences.
- Include a specific location or third-party observation in your hook (I was in [place] and watched [person] do [thing]). This makes your advice feel credible and less preachy.
- Repeat a short phrase (Get honest about... Get honest about...) to create rhythm and make your advice stick. Tweed uses this to build momentum in his closes.
- Name specific people in your posts (Nigel Thomas, Micah Dixon) when crediting ideas or collaborators. This adds humanity and makes your network visible, which builds trust.
Compare Mark with…
vs Mark A. Pfister - 'The Board Architect'
Mark A. Pfister vs Mark Tweed: Celebration vs Vulnerability on LinkedIn
vs Molly Sonsteng
Mark Tweed vs Molly Sonsteng: Vulnerability beats boldness on LinkedIn
vs Hana Jacover
Hana Jacover vs Mark Tweed: Reach vs Conversation on LinkedIn
vs Genieke Hertoghs
Genieke Hertoghs vs Mark Tweed: Psychology vs Sales Philosophy
vs Jakub Zajicek
Jakub Zajicek vs Mark Tweed: Systems vs Stories on LinkedIn
Get the full Mark Tweed playbook
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Posting patterns
Consistent 1.6 posts per week over 90 days (21 posts total) shows reliable cadence without oversaturation, which builds trust without algorithm fatigue.
Thursday mornings around 8 UTC perform best, suggesting his audience is checking LinkedIn early in the workday, likely in Europe or early-morning US time zones.
Long-form posts (180-350 words) dominate at 71% of output and average 54 engagement, significantly outperforming short posts (11 engagement). The length allows for narrative setup, contrast, and principle-building—all core to his voice.
Engagement by day
Content mix
avg 69 engagements per post
Tweed's 48% story format combined with 71% long-form posts works because his audience is ambitious professionals and founders who want depth, not quick tips. Stories create emotional resonance and make abstract principles concrete; long-form gives him space to build narrative tension and explain the mechanism behind his thinking. This mix signals that he's not chasing viral moments—he's building trust through sustained, thoughtful content.
