Michelle J Raymond
Company Page Led Growth > Scale with employee advocacy on LinkedIn. Work with me - Company Page Management, Page Admin Training. Employee LinkedIn Training. #Timfluencer
Michelle J Raymond helps B2B companies grow using LinkedIn, focusing on company page management and employee advocacy. Her distinctive move is injecting humor and personality into LinkedIn marketing advice, often through relatable anecdotes and playful observations.
15.4/wk
200 posts in 30d
107
avg per post
38.2%
comments / total
1.8%
reposts / total
problem-solution
Sun · 7 PM CET
Voice & tone
Michelle's voice is friendly, approachable, and often humorous. She speaks to her audience like a peer, sharing her own struggles and wins with refreshing honesty. Her tone is lighthearted and encouraging, even when discussing serious topics, as seen in phrases like "Kinda hard to be the Company Page Cheer Squad if I don't even have one. 🤣"
Signature phrases
- “Dear LinkedIn,”
- “Cheers”
- “Perfectly imperfect!”
- “Maybe I can cover for...”
- “Only question is - which flavour will I test first? Which would you pick?”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Dear LinkedIn, having you disappear my Company Page because your system has flagged artificial engagement was not on my 2026 bingo card. You see, I came into the new year full of enthusiasm and decided today would be the day to finally update my Page with a new banner, tagline, and About section. Oh, and I would have updated my Featured section too, except I can't see my content now ☹️ The fact is, I haven't even used my Page to comment on anything, so I'm not sure how it got flagged. Don't get me wrong. I'm all for your systems trying to prevent that insane amount of fake stuff that goes on, especially with the automated AI comments. We all want that to stop. If you could review my appeal sooner rather than later, I would greatly appreciate it. Kinda hard to be the Company Page Cheer Squad if I don't even have one. 🤣 Cheers UPDATE 4/1/2026: The Page has been restored. I have to wait 48 hours for everything to restore. Not ideal but far better than losing the whole thing!
The hook uses a bold, unexpected statement framed as a complaint to LinkedIn itself. It immediately creates curiosity and implies a frustrating situation.
The post is structured as a personal story, detailing the author's experience with her company page being flagged. It follows a chronological order, from the initial enthusiasm to the frustrating outcome.
- Humorous Understatement: Uses phrases like "was not on my 2026 bingo card" to downplay the seriousness of the situation.
- Relatable Frustration: Expresses common frustrations with platform algorithms and fake engagement.
- Personal Anecdote: Shares a specific experience to make the issue more relatable.
The post ends with a playful sign-off and a request for LinkedIn to review the appeal, followed by an update showing resolution. The humor encourages comments.
Use humor and personal stories to connect with your audience when addressing platform issues.
Recently, I've been struggling with writing my LinkedIn posts. Yes - me! The same person in this photo, standing in front of hundreds of people and talking about LinkedIn, goes through moments when my brain doesn't want to engage. > It's not that I don't have ideas. I have so…
The hook uses a vulnerable question, admitting a struggle with content creation despite being an expert. This immediately humanizes the author and invites empathy.
The post is structured as a personal reflection, exploring the internal challenges of content creation. It uses bullet points to highlight specific struggles and ends with a call to action.
- Vulnerability: Shares personal struggles to build trust.
- Relatable Problem: Addresses a common challenge faced by many content creators.
- Simple Language: Uses easy-to-understand language to connect with a broad audience.
The post closes with a question, "Can you relate?", which encourages comments and creates a sense of community.
Don't be afraid to show vulnerability and share your struggles to connect with your audience.
Dear Santa 🎅, We have definitely been good this year and so these are our Christmas wishes… 1) Links in posts don’t get penalised. 2) Bring back pinned comments. 3) LinkedIn Stories should make a come back too. They were fun. 4) Every Company Page Admin should get a little ex…
The hook uses a humorous request to Santa, immediately grabbing attention and setting a playful tone.
The post is structured as a numbered list of Christmas wishes, each addressing a specific issue or desire related to LinkedIn and social media marketing.
- Humor: Uses playful requests and observations to entertain the audience.
- Industry Specific: Addresses specific challenges and desires within the social media marketing industry.
- Collaborative Tone: Includes a co-author and references their podcast.
The post ends with a warm sign-off and a playful PS, reinforcing the humorous tone and encouraging engagement.
Use humor and relatable industry-specific wishes to create engaging and shareable content.
What drives their engagement
Michelle drives comments by asking questions, sharing personal struggles, and using humor. Her conversational tone and relatable content make it easy for people to share their own experiences.
Reposts are driven by content that is either highly informative or entertaining. The "Tim Tam Tip" post, for example, likely got reposted for its humor and shareable video format.
Low — this creator optimizes for reach not saves
Content pillars
Company Page Strategy
40%Strategies and tips for effective LinkedIn company page management.
Employee Advocacy
30%How to build and implement successful employee advocacy programs on LinkedIn.
LinkedIn Algorithm
15%Insights and updates on the LinkedIn algorithm and how to optimize content for visibility.
Content Creation
10%Tips and tricks for creating engaging and effective LinkedIn content.
Humorous LinkedIn Life
5%Relatable and funny observations about the realities of working on LinkedIn.
Hook patterns
Unexpected Complaint
"Dear [Platform], [Unexpected problem]"
“"Dear LinkedIn, having you disappear my Company Page because your system has flagged artificial engagement was not on my 2026 bingo card."”
→ Grabs attention with a relatable frustration presented in an unusual way.
Vulnerable Admission
"Recently, I've been struggling with..."
“"Recently, I've been struggling with writing my LinkedIn posts. Yes - me!"”
→ Builds trust and relatability by showing vulnerability.
Humorous Request
"Dear Santa 🎅, [List of wishes]"
“"Dear Santa 🎅, 1) Links in posts don’t get penalised."”
→ Uses humor to make a point and engage the audience.
Dare to Laugh
[Topic] - 📢Watch with sound on and I dare you not to laugh. 🤣
“Tim Tam Tip - 📢Watch with sound on and I dare you not to laugh. 🤣”
→ Challenges the reader and promises entertainment.
Future Prediction
Something was not on my [year] bingo card.
“having you disappear my Company Page because your system has flagged artificial engagement was not on my 2026 bingo card.”
→ Uses humor to make a point and engage the audience.
Top-performing hooks
“Dear LinkedIn, having you disappear my Company Page because your system has flagged artificial engagement was not on my 2026 bingo card.”
→ The post uses a relatable story of frustration with the LinkedIn platform, creating empathy and encouraging engagement. The update provides a resolution, adding a positive note and demonstrating the p
“Recently, I've been struggling with writing my LinkedIn posts. Yes - me! The same person in this photo, standing in front of hundreds of people and talking about LinkedIn, goes through moments when my brain doesn't want to engage.”
→ The post leverages vulnerability and relatability by discussing the author's struggles with content creation, a common pain point for many users. The encouraging message and open-ended question invite
“Dear Santa 🎅,”
→ The post uses a relatable and humorous approach (Santa wish list) to address common frustrations and desired improvements within the LinkedIn marketing community. The numbered list format makes it eas
“Tim Tam Tip - 📢Watch with sound on and I dare you not to laugh. 🤣”
→ The post uses humor and relatability to connect with the audience. It also encourages engagement by asking a question about flavor preferences, making it more likely for people to comment and share th
“LinkedIn has fundamentally changed the algorithm. They're taking us away from vanity metrics (eg our addiction to impressions). Are you ready?”
→ The post immediately grabs attention by addressing a significant change in the LinkedIn algorithm, a pain point for many B2B professionals. It offers a solution by highlighting shared insights and enc
“It's not often I'm lost for words. But today is that day. My brain is telling me to write the "perfect post" around the mass shooting here in Sydney during a Hanukkah event, but the truth is my heart is broken, and no words seem right.”
→ The post's vulnerability and expression of shared grief resonate with readers, fostering a sense of community. The focus on positive values and unity provides comfort and encourages engagement during
“$2M order from a LinkedIn post > I quit on the spot to protect my reputation, a few weeks later. Yep, that's how my Founder story starts.”
→ The post uses a compelling 'quit my job' hook and a personal story to build trust and credibility. The vulnerability and gratitude resonate with the audience, while showcasing achievements subtly posi
“Have you noticed you're no longer seeing posts from people you actually want to hear from? You're not imagining it, and this post is for you.”
→ The post addresses a common frustration among LinkedIn users and offers actionable advice based on the platform's algorithm changes. It establishes the author as an expert by simplifying complex infor
“Tim Tam Tip - time to celebrate two key milestones. What better way than with a Tim Tam Slam. Not sure what it is? Watch and learn.”
→ The post provides actionable tips for LinkedIn growth in a clear, numbered format. It addresses common frustrations and offers realistic advice, making it relatable and valuable for the target audienc
What works
- Humor drives high engagement. The "Tim Tam Tip" post and the "Dear Santa" post achieved high engagement with humorous hooks.
- Vulnerability builds connection. The post about struggling with content creation resonated with many, generating 329 engagements.
- Personal stories are effective. The post about her company page disappearing garnered 352 engagements, showing the power of relatable anecdotes.
- Lists are popular. Numbered lists, like the "Dear Santa" post, simplify information and increase readability, averaging 119 engagements.
- Asking questions encourages interaction. The post about content creation ends with "Can you relate?", prompting comments.
- Longer posts perform better. Posts in the 180-350 word range average 127 engagements, suggesting a preference for detailed content.
Steal this for your own LinkedIn
- Incorporate humor into your LinkedIn content to make it more engaging and relatable.
- Share personal stories and struggles to build trust and connect with your audience on a deeper level.
- Use numbered lists to present information in a clear and organized manner.
- Ask questions at the end of your posts to encourage comments and start conversations.
- Don't be afraid to be vulnerable and share your authentic self on LinkedIn.
- Experiment with longer post formats to provide more value and depth to your audience.
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Michelle J Raymond vs Sakshi Tyagi: Humor beats vulnerability on LinkedIn
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Michelle J Raymond vs Prakhar Sharma: Reach vs Engagement on LinkedIn
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Alina Qasim vs Michelle J Raymond: Gratitude beats humor on LinkedIn
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Debajyoti Jena vs Michelle J Raymond: Community funnel vs algorithm mastery
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Michele Torti vs Michelle J Raymond: Urgency or Approachability on LinkedIn
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Posting patterns
Michelle posts frequently, averaging 15.4 posts per week, demonstrating a commitment to consistent content creation.
Her posts perform best on Sundays around 6 PM UTC, suggesting her audience is most active during their leisure time.
Long posts (180-350 words) perform best, averaging 127 engagements. This suggests her audience appreciates more in-depth content.
Engagement by day
Content mix
avg 93 engagements per post
avg 136 engagements per post
avg 119 engagements per post
avg 112 engagements per post
avg 107 engagements per post
avg 62 engagements per post
Michelle's content mix works because it balances informative content with entertaining and relatable posts. The problem-solution format addresses common challenges, while stories and humorous posts keep the audience engaged and entertained.
