Mohandeep Singh
Founder@Agiliux | Building AI-Native System for Insurance Brokers
Mohandeep Singh builds authority in InsurTech by mixing personal narrative with industry thought leadership, posting 5.7x per week with story-driven hooks that average 86 engagement. His most distinctive move is opening with casual, relatable life moments ('Well, it's been 3 weeks now in London!!') before pivoting to professional wins, which creates permission for his audience to see him as human first, expert second.
5.7/wk
74 posts in 30d
22
avg per post
10.4%
comments / total
2.7%
reposts / total
story
Thu · 12 PM CET
Voice & tone
Mohandeep writes like a peer who's excited to share wins without pretense. He uses casual punctuation (double exclamation marks, emoji, lowercase asides), self-deprecating humor ('I don't know what the superlative for MASSIVE is 😄'), and direct address to make InsurTech feel accessible rather than corporate. The tone says: 'I'm in the trenches with you, and here's what I'm learning.'
Signature phrases
- “Well, it's been [timeframe] now in [location]!!”
- “Thrilled to share”
- “Spread the word!!”
- “Lot more to come!!”
- “Super excited to be”
- “I'm happy to share that I'm starting”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Well, it's been 3 weeks now in London!! Besides, adjusting to the cold weather here, have transformed my look also to be lot more formal, to talk to genuinely formal guys around here 😃 so for now, jeans and tshirts are passe!! #newlook #agiliuxinuk #insuretech #london
The hook 'Well, it's been 3 weeks now in London!!' stops scroll because it's hyper-specific (exact duration, named city) and casual (double exclamation, lowercase 'well'). Readers expect a travel post, not a professional one, so the pivot to formal dress and business context feels like a pleasant surprise.
Opens with personal narrative (weather, wardrobe change), adds self-aware humor, then tags industry hashtags (#agiliuxinuk #insuretech). No explicit CTA; the structure is pure story with embedded brand signals.
- Casual punctuation (!! instead of !) to signal approachability
- Self-deprecating emoji (😃) after a style observation to avoid seeming vain
- Hashtag clustering at close to signal industry relevance without disrupting narrative flow
No explicit CTA; the post closes with hashtags. The high comment count (26) suggests readers are asking follow-up questions about the move, the role, or the company, which means the post's ambiguity is a feature, not a bug.
Lead with a personal detail that feels unrelated to your industry, then reveal the professional angle; this creates narrative tension that drives comments as readers ask clarifying questions.
I’m happy to share that I’m starting a new position as Partner at Agiliux AI Solutions! Agiliux AI Solutions is a specialist provider of AI-driven automation, consulting, and training services tailored for the insurance and financial services industries. We design intelligent AI…
The hook 'I'm happy to share that I'm starting a new position as Partner at Agiliux AI Solutions!' uses warm, direct language ('I'm happy') that feels earned rather than hype-y. The title 'Partner' signals seniority and autonomy, which makes the announcement feel significant without needing superlatives.
Announcement (1 sentence) + company description (3 sentences explaining what Agiliux does, who it serves, and why it matters) + soft CTA ('Spread the word!!') + emoji. The structure is: credibility hook, value prop, ask.
- Warm opening verb ('I'm happy to share') instead of 'excited' or 'thrilled' to feel more grounded
- Specific customer segments (insurance brokers, MGAs, insurers) to show domain expertise
- Casual CTA ('Spread the word!!') with double exclamation to match his voice
Ends with 'Spread the word!! 😃' which is a soft ask for shares/comments. The 37 comments suggest readers are congratulating him or asking about opportunities, which means the CTA works because it feels like an invitation to celebrate, not a demand.
When announcing a role change, spend 60% of the post explaining what the company does and why it matters to your audience's problems; this converts the announcement into thought leadership and gives readers a reason to engage beyond congratulations.
If last year I said in one word "MASSIVE" this year... I don't know what the superlative for MASSIVE is 😄 Met hundreds of people, from maybe hundreds of countries, it was amazing!! Thanx to Insurtech Insights, we got a bigger exhibition booth this time, giving us much wider…
The hook 'If last year I said in one word MASSIVE this year... I don't know what the superlative for MASSIVE is 😄' uses comparative escalation and self-aware humor to create curiosity. Readers want to know what happened to warrant the escalation, so they read on.
Hook (comparative superlative) + narrative payoff (conference attendance, booth size, panel details) + specific names (Ron Rock, Anthony Borgman, Mirjam Bamberger, Paul Prendergast) + personal reflection (breaking LinkedIn invitation limits) + forward-looking close ('Lot more to come!!') + hashtags. The structure is: curiosity, story, social proof, vulnerability, promise.
- Naming specific co-panelists and attendees to build network credibility and encourage them to engage
- Admitting a personal limit was broken ('I broke my weekly invitation sending limit') to show authenticity and effort
- Emoji use (😄, 😅) to soften boasts and keep tone conversational
- Hashtag clustering (#insurtech #insurtechinsights #agiliuxinlondon #digitaltransformation) to signal event relevance and searchability
Closes with 'Lot more to come!!' which is a promise, not a direct ask. The 9 comments (lower than post 1 and 2) suggest this post drives more lurking than engagement; readers are absorbing the narrative and social proof rather than asking questions.
Use a comparative hook to create curiosity, then deliver the payoff with specific names and vulnerable admissions (breaking your own limits, learning from panelists); this builds trust and makes your wins feel earned rather than lucky.
What drives their engagement
Story openings with unresolved tension drive comments because readers want clarification or congratulations. Posts 1 and 2 average 32 comments combined; the casual, personal angle invites readers to ask follow-up questions rather than just react with likes. Naming specific people also tags them, which brings their networks into the comment thread.
Repost rate is very low (2.7% across all posts), suggesting Mohandeep's audience values personal connection over scalable insights. Posts that announce events or wins get reposts from co-panelists or company accounts, but his narrative-driven posts rarely get shared because they're too specific to his journey.
Low. This creator optimizes for reach and comment-driven conversation, not evergreen reference material. Posts are time-bound (event announcements, conference reflections, role changes) and personal, so readers engage in the moment but don't save for later.
Content pillars
Personal Milestone + Professional Pivot
35%Shares life updates (relocations, new roles, conference attendance) then connects them to InsurTech growth and Agiliux positioning.
Event Announcements & Networking
28%Promotes speaking engagements, conference booths, and panel discussions while naming co-panelists and offering specific meeting logistics.
Thought Leadership & Publications
22%Shares editorial contributions, industry insights, and reflections on InsurTech trends with calls to download or subscribe.
Company Updates & Wins
15%Announces new positions, product launches, and organizational growth tied to Agiliux Cloud Insurance or Agiliux AI Solutions.
Hook patterns
Story Opening with Time/Place Anchor
Well, it's been [duration] now in [location]!! + casual observation about adjustment
“Well, it's been 3 weeks now in London!! Besides, adjusting to the cold weather here, have transformed my look also to be lot more formal”
→ Specificity (3 weeks, London) makes it feel real and invites readers into a narrative they want to follow to the professional payoff.
Celebratory Announcement with Emoji
[Emoji] + [Superlative verb] to share + [specific achievement]
“🎉 Starting 2025 on a high note! Thrilled to share my editorial contribution to Asia Insurance Review's January 2025 issue!”
→ Emoji signals positive news immediately; specificity (publication name, month) builds credibility before the ask.
Comparative Superlative (Year-over-Year)
If last year I said [word], this year... [escalation or playful uncertainty]
“If last year I said in one word 'MASSIVE' this year... I don't know what the superlative for MASSIVE is 😄”
→ Creates curiosity and humor; reader wants to see what happened to warrant the escalation.
Direct Role Announcement
I'm happy to share that I'm starting a new position as [title] at [company]!
“I'm happy to share that I'm starting a new position as Partner at Agiliux AI Solutions!”
→ Warm, direct, and immediately establishes credibility; the follow-up description of the company's value prop keeps engagement high.
Event Excitement + Specific Details
Super excited to be [action] at [event name], this [timeframe]. [Why it matters] + [specific logistics]
“Super excited to be Speaking at Insurtech Insights flagship event in London, this March. The event draws c-suite executives... Meet Agiliux Cloud Insurance at our booth A56 or book a meeting with me on the Brella app!”
→ Specificity (booth number, app name, time slot) removes friction for readers who want to connect; naming co-panelists adds social proof.
Top-performing hooks
“Well, it's been 3 weeks now in London!!”
→ The post uses relatable personal vulnerability and humor to create connection, while the casual tone and lifestyle pivot make it conversational and comment-worthy. The hashtags anchor it to profession
“I’m happy to share that I’m starting a new position as Partner at Agiliux AI Solutions!”
“If last year I said in one word "MASSIVE"”
→ The post combines genuine enthusiasm with relatable humor (the 'MASSIVE' superlative joke) and specific wins (booth visibility, panel discussion, LinkedIn connections) that resonate with B2B professio
“Super excited to be Speaking at Insurtech Insights flagship event in London, this March.”
“🎉 Starting 2025 on a high note!”
→ The post leverages third-party credibility (Asia Insurance Review publication) to establish authority while combining celebration of a personal achievement with a clear lead magnet CTA, making it both
“Back to Singapore for ITC Asia – and what a fantastic week it was!”
→ The post combines personal relatability (returning to Singapore) with concrete product innovation details and social proof (overwhelming response), establishing founder credibility while generating in
“August 2020, we got our first Agiliux client, an insurance broker in Singapore, when we never even had any product, he agreed to help us develop the product and we gave him generous discounts, worked hard for 8 months and got our version 1.0 of Agili”
→ The post combines authentic founder vulnerability with tangible progress metrics, establishing credibility while inspiring similar entrepreneurs. The narrative arc from zero product to multi-country p
“Hi Guys,”
→ The post combines genuine achievement celebration with a clear, low-friction CTA (voting takes <10 seconds), leveraging social proof and community support to drive action while positioning the company
“Not sure, why but this always get pushed back in priority!!”
→ The post uses relatable vulnerability about delayed priorities combined with a celebratory win to create emotional resonance, while the hashtags target a specific community (InsurTech professionals) w
“Happy New year Guys!! May this new year bring lots of joy, health and happiness to you and your loved ones!! 🎉”
What works
- Story openings with time/place specificity (Post 1: '3 weeks now in London') average 86 engagement, 4x higher than contrarian claims (9 eng). Readers engage more with personal narrative than abstract arguments in this niche.
- Naming specific co-panelists, attendees, and collaborators (Post 3 names 4 panelists; Post 4 names 4 panelists) drives both comments and reposts because tagged users and their networks engage. This is a low-cost way to expand reach.
- Warm, direct opening verbs ('I'm happy to share,' 'Thrilled to share,' 'Super excited') outperform bold statements (avg 3 eng). Mohandeep's audience responds to genuine enthusiasm, not contrarian positioning.
- Closing with a forward-looking promise ('Lot more to come!!') instead of a direct CTA keeps the conversation open. Readers feel invited to follow his journey rather than pressured to act.
- Emoji use (🎉, 😃, 😄, 😅) in casual contexts softens boasts and makes wins feel human. Posts with emoji average higher engagement than those without, suggesting his audience appreciates personality over polish.
Steal this for your own LinkedIn
- Start your next announcement with a personal detail unrelated to your industry (weather, wardrobe, location adjustment), then pivot to the professional win. This creates narrative tension and makes your audience feel like they're learning something about you, not just hearing a press release.
- When announcing a role or company, spend 50-60% of the post explaining what the organization does and who it serves. This converts the announcement into thought leadership and gives readers a reason to engage beyond congratulations.
- Name specific people in your posts (co-panelists, collaborators, attendees). Tag them if possible. This expands your reach at zero cost because their networks engage when they're mentioned.
- Use comparative language ('If last year... this year...') to create curiosity and escalation. Readers want to know what changed, so they read to the end and comment with questions.
- Close with a promise ('Lot more to come!!') rather than a direct ask ('Download here' or 'Comment below'). This keeps your audience invested in your journey and makes them more likely to follow your next post.
- Post on Thursday at 11 UTC if your audience is UK/Europe-based. Mohandeep's data shows this is his peak window; test this timing for your own content.
Compare Mohandeep with…
Get the full Mohandeep Singh playbook
Hook templates, content calendar, posting cadence, and the exact frameworks they use, delivered to your inbox.
Posting patterns
Mohandeep posts 5.7 times per week (74 posts in 74 days), maintaining relentless consistency. This high cadence keeps him visible and signals active engagement in the InsurTech space.
Thursday at 11 UTC performs best. This timing likely catches UK and European professionals during mid-morning work hours when they're checking LinkedIn between meetings.
Medium-length posts (80-180 words) average 28 engagement, outperforming long posts (180-350 words, avg 16 eng) and micro posts (under 30 words, avg 10 eng). The sweet spot allows for narrative setup and company context without overwhelming readers or requiring them to click 'more.'
Engagement by day
Content mix
avg 98 engagements per post
avg 15 engagements per post
Mohandeep's mix of personal milestones (35%), event announcements (28%), thought leadership (22%), and company updates (15%) works because his audience is following him as a person and industry insider, not just consuming InsurTech news. The high cadence (5.7 posts/week) keeps him visible, while the narrative-driven format (story openings, named collaborators, casual tone) makes him feel accessible despite his seniority. This mix builds trust and community, not just awareness.
