Nicky Goringe Larkin BA(Hons) ACMA CGMA
I’m an entrepreneurial accountant, business advisor, & the founder of Goringe Accountants and Goringe Brokers. I help fellow entrepreneurs make sense of their numbers and build businesses they can be proud to run or sell
Nicky Goringe Larkin builds authority in accounting firm recruitment and talent development by posting 13 times per week with a 21.8% conversation rate, proving her niche rewards consistent, personal storytelling. Her most distinctive move is opening with specific UK statistics or counterintuitive claims about female representation in her industry, then pivoting to a call-to-action or broader insight that invites comment.
13/wk
169 posts in 30d
20
avg per post
21.8%
comments / total
6.9%
reposts / total
announcement
Tue · 3 PM CET
Voice & tone
Nicky writes as a female founder-operator who is unafraid to name her own achievement while championing others. She balances professional credibility (ACMA CGMA credentials) with conversational warmth. Her tone is direct and observational, often starting with a fact or story before revealing why it matters to her audience. She uses phrases like 'I am one of these' and 'I have never come across' to signal lived experience and invite dialogue.
Signature phrases
- “There are over 30,000 accountancy practices in the UK. However, less than 0.1% are over £1m+ turnover with a female founder. I am one of these.”
- “I have never come across a female plumber before”
- “I think representation is important, for example females need to see there is a female in the field achieving”
- “we are swamped in red tape”
- “Only just found out that Goringe Accountants and I have been nominated and shortlisted”
- “Thank you to whoever nominated us and to the judges for shortlisting us”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
There are over 30,000 accountancy practices in the UK. However, less than 0.1% are over £1m+ turnover with a female founder. I am one of these. If any exhibitions/business shows are looking for a speaker, here I am.
Opens with a market-size statistic (30,000 practices) that establishes scale, then narrows to a shocking rarity (0.1% female founders over £1m), then lands the personal claim ('I am one of these'). This three-step funnel moves from objective fact to subjective achievement, making the claim feel earned rather than boastful.
Hook (statistic + claim) + soft CTA (speaker inquiry) + implicit call to dialogue (no explicit ask, but the statement invites comment and validation).
- Specificity over vagueness: 0.1% is more credible than 'very few'
- Contrast word ('However') signals a pivot and keeps reader engaged
- First-person reveal ('I am one of these') personalizes the statistic and invites identification
Soft CTA: 'If any exhibitions/business shows are looking for a speaker, here I am.' This is non-aggressive and positions her as a resource, not a seller. The brevity and confidence drive comments because readers feel invited to nominate or engage rather than sold to.
Lead with a surprising statistic that frames your achievement as rare, then claim it personally in one short sentence to make the boast feel factual rather than arrogant.
Only just found out that Goringe Accountants and I have been nominated and shortlisted for the Thames Valley Business & Community Awards, whoever nominated us thank you. Goringe Accountants are short listed for the SME of the year award and I am short listed for Female Entreprene…
Opens with genuine surprise ('Only just found out') and immediate gratitude ('whoever nominated us thank you'). This disarms the reader's skepticism about award announcements by signaling authentic emotion rather than planned PR. The hook is short and conversational, mimicking how you'd tell a friend good news.
Surprise announcement + dual recognition (firm + personal) + gratitude + team tag list. The tag list is strategic: it names 20+ people, expanding reach and signaling that the award reflects team effort, not solo achievement.
- Genuine surprise tone ('Only just found out') feels more authentic than 'I'm proud to announce'
- Dual nomination (SME of the year + Female Entrepreneur) shows breadth of recognition
- Extensive tagging (20+ names) turns a personal win into a team celebration, increasing likelihood of shares and comments from tagged members
No explicit CTA. The post ends with gratitude and a hashtag (#TVBCA). The lack of a hard ask makes the post feel generous and humble, which paradoxically drives more engagement because readers feel the win is shared, not gatekept.
When announcing a win, lead with genuine surprise and gratitude, then tag your team generously. This transforms a self-promotion into a community moment and multiplies reach through tagged members' networks.
The University has opened applications for the next round of Scale up 4 Growth (S4G) funding! From 16 February 2026, SMEs across the region can apply for 50% match funded grants to support growth projects valued £20,000 - £80,000. S4G is designed to help SMEs scale, innovate an…
Opens with a simple opportunity announcement ('The University has opened applications') without hype or urgency language. The hook works because it's immediately useful: readers know within the first sentence whether this applies to them. The specificity (£20,000-£80,000 range, 50% match funding, 16 February 2026 deadline) removes guesswork and positions Nicky as a curator of concrete resources.
Opportunity name + open date + grant range and match percentage + 3 use cases (tech adoption, product development, operational expansion) + link. The structure is scannable and action-oriented, with no fluff.
- Concrete dates and amounts (16 February 2026, £20,000-£80,000) remove friction and build credibility
- Three use cases make the funding feel accessible to different business types
- Short link at the end lowers barrier to action
Implicit CTA via link ('More | https://brnw.ch/21wZVD2'). The word 'More' is action-oriented without being pushy. Readers who need this information will click; those who don't won't feel sold to.
When sharing opportunities, lead with the name and deadline, then stack specific numbers (grant range, match %, eligibility criteria) before use cases. Concrete details drive clicks and saves because readers can immediately assess fit.
What drives their engagement
Nicky's top posts by comment count (21, 19, 18 comments) all use personal revelation or gratitude as the hook. Posts that invite readers to validate her experience ('I have never come across a female plumber') or celebrate her team generate dialogue because they feel like an invitation to participate, not a broadcast.
Her repost rate is low (6.9%), but her highest-repost post (18 reposts) is the opportunity announcement (S4G funding). Reposts spike when the content is immediately useful to a reader's network. Funding announcements, event promotions, and awards with team tags drive shares because readers want to amplify the resource or celebrate the team member.
Low. Nicky optimizes for reach and conversation, not evergreen reference material. Her posts are timely (funding deadlines, event dates, award announcements) and personal (stories, gratitude), which drives immediate engagement but not long-term saves. Her audience engages in the moment rather than bookmarking for later.
Content pillars
Female Founder & Representation Stories
28%Personal narratives about being a rare female founder in accounting, paired with observations about why representation matters in male-dominated trades and professions.
Awards, Recognition & Social Proof
22%Announcements of nominations, shortlistings, and wins for her firm and herself, often with gratitude tags to team members and nominators to build community.
Business Funding & Growth Opportunities
18%Timely announcements of grants, funding rounds, and growth programs available to SMEs in her region, with application deadlines and eligibility details.
Business Blueprint Seminars & Events
18%Promotion of her own educational seminars on KPI dashboards, business management, and operational topics, with open invitations and testimonials.
SME Challenges & Red Tape Commentary
14%Observations about the burden of admin, regulation, and operational friction that small business owners face, positioning her firm as a solution.
Hook patterns
Statistic + Counterintuitive Claim
Specific number about market size or prevalence + 'However' or 'But' + rare achievement or gap + personal claim of ownership
“There are over 30,000 accountancy practices in the UK. However, less than 0.1% are over £1m+ turnover with a female founder. I am one of these.”
→ The specificity (0.1%) makes the claim credible; the personal reveal ('I am one of these') creates immediate relatability and authority.
Story Opening with Broader Insight
Start with a recent event or observation + 'However' or redirect + extract 2-3 non-partisan takeaways
“Overnight there was a very interesting by-election. However, I am not going to talk politics here, what I thought was very good was that the winner, Green candidate, Hannah Spencer, is a plumber & a gas engineer.”
→ Disarms reader expectations, then pivots to a relatable angle (representation, SME experience) that feels earned rather than preachy.
Positive Announcement with Gratitude
Lead with unexpected good news + immediate gratitude to nominator/judge + tag team members
“Only just found out that Goringe Accountants and I have been nominated and shortlisted for the Thames Valley Business & Community Awards, whoever nominated us thank you.”
→ Genuine surprise and humility lower defensiveness; tagging team members expands reach and signals collaborative culture.
Opportunity Announcement with Specifics
Program or funding name + open date + grant range or eligibility + 2-3 use cases
“The University has opened applications for the next round of Scale up 4 Growth (S4G) funding! From 16 February 2026, SMEs across the region can apply for 50% match funded grants to support growth projects valued £20,000 - £80,000.”
→ Concrete dates and amounts remove friction; positioning as a curator of opportunities builds trust and positions her as a resource.
Social Proof + Testimonial Lead
Thank you to [name] at [company] + descriptor of value + segue to related event or offer
“Thank you to Franny Hornblow at PR Motors Tidmarsh for this fantastic video testimonial.”
→ Third-party validation is more credible than self-promotion; naming the person and company makes it feel authentic and shareable.
Vulnerable Question
Observation of rarity or gap + question that invites reflection or agreement
“I have never come across a female plumber before, I am sure there must be a sprinkling of them”
→ Admitting a blind spot invites readers to fill the gap with their own experience, driving comments and dialogue.
Top-performing hooks
“There are over 30,000 accountancy practices in the UK. However, less than 0.1% are over £1m+ turnover with a female founder. I am one of these.”
“Only just found out that Goringe Accountants and I have been nominated and shortlisted for the Thames Valley Business & Community Awards, whoever nominated us thank you. Goringe Accountants are short listed for the SME of the year award and I am shor”
→ The post leverages social proof through award recognition and creates engagement by thanking the nominator and celebrating team members, encouraging comments and congratulations from the network.
“The University has opened applications for the next round of Scale up 4 Growth (S4G) funding!”
→ The post clearly communicates a time-sensitive funding opportunity with specific eligibility criteria and benefits, making it highly relevant to target SMEs seeking growth capital. The structured form
“Overnight there was a very interesting by-election. However, I am not going to talk politics here, what I thought was very good was that the winner, Green candidate, Hannah Spencer, is a plumber & a gas engineer.”
→ The post combines timely news commentary with non-partisan observations that resonate with SME owners, while weaving in personal business insights and event promotion that feels organic rather than sa
“Thank you to Franny Hornblow at PR Motors Tidmarsh for this fantastic video testimonial.”
→ The post leverages social proof through a video testimonial to build credibility, then immediately pivots to a clear event promotion with urgency (limited spaces) and specific date, making it an effec
“Working full time whilst also studying for exams is hard work, & you need to be disciplined to do it successfully. It is 27 years since I finished my CIMA exams, however, being my son’s “study buddy” plus presenting on the Small and Mighty Group pro”
→ The post builds authority by combining personal experience (27 years of credibility) with practical, comparative frameworks that business owners can immediately apply. It addresses a pain point many l
“The deadline to submit your entry to the 2026 Thames Valley Chamber of Commerce Business Awards is midnight tomorrow. Our Awards celebrate the amazing achievements of businesses from across the region, large and small, and with 12 Awards available, ”
“Networking events can be really boring or awkward. When we started the Goringe Accountants business networking events we decided to be different and do the following:”
“A year ago on 28th March I completed my first acquistion. As I spend most of my days advising others re their business exit or their acquisitions, it was about time that I made my first purchase.”
→ The post builds credibility by sharing authentic first-hand acquisition experience with specific lessons, positioning the author as an expert advisor who practices what they preach. The vulnerability
“The Thames Valley has a long history of excellence in innovation. In the early 18th century, Jethro Tull of Basildon, Berkshire invented the seed drill. This invention transformed agricultural productivity and helped to start the British Agricultural”
→ The post establishes authority by drawing sophisticated parallels between historical innovation and modern AI trends, positioning the accounting firm as a thought leader while seamlessly integrating e
What works
- Statistic + personal claim combo: Post 1 opens with '30,000 accountancy practices' and '0.1% female founders over £1m' before claiming 'I am one of these.' This specific, verifiable framing generates 92 engagement because it feels factual rather than boastful.
- Team tagging at scale: Post 2 tags 20+ team members by name and credential, expanding reach through their networks. This single post generated 88 engagement and likely drove shares from tagged members, proving that generosity in credit multiplies reach.
- Opportunity curation with concrete details: Post 3 announces S4G funding with exact dates (16 February 2026), grant range (£20,000-£80,000), and match percentage (50%). This specificity generated 81 engagement and 18 reposts because readers can immediately assess fit and share with relevant contacts.
- Story-to-insight pivot: Post 4 starts with a by-election, then pivots to female representation in trades and SME burden in parliament. This narrative arc (hook + broader insight) generated 57 engagement and 18 comments because it feels like a conversation with a thoughtful peer, not a lecture.
- Gratitude-first announcements: Posts 2 and 5 lead with 'Thank you' or 'Only just found out,' signaling genuine emotion before the news. This humility drives comments because readers feel invited to celebrate rather than sold to.
Steal this for your own LinkedIn
- Start your next post with a specific, surprising statistic about your industry, then claim a rare achievement personally in one sentence. Example: 'Only 12% of [your field] are [your demographic]. I'm one of them.' This frames your credibility as data-backed, not self-promotional.
- When announcing a win or award, lead with genuine surprise ('Only just found out') and gratitude ('whoever nominated us thank you') before the details. Then tag your team generously by name and credential. This turns a personal win into a team moment and multiplies reach.
- Curate timely opportunities (grants, events, programs) for your audience with concrete details: exact dates, dollar amounts, eligibility criteria, and 2-3 use cases. Skip the hype language. Readers will share this with their network because it's immediately useful.
- Use a story opening (recent event, observation, anecdote) to hook, then pivot to a broader insight that connects to your niche. Example: 'Overnight there was a by-election. However, I'm not going to talk politics. What struck me was...' This feels like a peer's perspective, not a sales pitch.
- Post on Tuesday at 2 PM UTC if your audience is UK-based professionals. This mid-week, mid-afternoon window maximizes visibility during the workday and comment velocity.
- Keep your posts in the 80-180 word range. This length allows for a hook, supporting context, and a soft CTA without overwhelming the reader. Avoid micro posts (under 30 words) unless they're pure questions, as they average only 12 engagement for this creator.
Compare Nicky with…
Get the full Nicky Goringe Larkin BA(Hons) ACMA CGMA playbook
Hook templates, content calendar, posting cadence, and the exact frameworks they use, delivered to your inbox.
Posting patterns
Nicky posts 13 times per week with 100% consistency over 30 and 90 days, signaling a disciplined content calendar. This frequency is high but sustainable because her posts are short-to-medium length (median 80-180 words) and often tied to timely events or announcements.
Tuesday at 2 PM UTC (14:00). This is mid-week, mid-afternoon, when UK professionals are likely checking LinkedIn during a work break. Posting at this time maximizes visibility in the feed and comment velocity during the workday.
Medium length (80-180 words, 25% of posts, avg 25 eng) performs best. This range allows for a hook, 2-3 supporting sentences, and a soft CTA without overwhelming the reader. Micro posts (under 30 words) average only 12 engagement, suggesting her audience wants context and story, not just headlines.
Engagement by day
Content mix
avg 26 engagements per post
avg 25 engagements per post
avg 21 engagements per post
avg 7 engagements per post
avg 15 engagements per post
avg 26 engagements per post
Nicky's mix of 28% representation stories, 22% awards, 18% funding opportunities, 18% seminars, and 14% SME commentary works because it balances personal brand-building with audience service. Awards and representation stories build her authority and invite dialogue; funding and seminar posts position her as a curator and educator. This mix keeps her feed from feeling self-promotional while maintaining consistent visibility and engagement.
