Nina Welt
Strategy sprints & paid ads for high-ticket B2B/B2C | DACH & BENELUX | Founder @ monoko media (4 client spots open this quarter)
Nina Welt is a growth marketing specialist for startups and sustainability-focused companies who builds trust through personal vulnerability and professional wins. Her most distinctive move is anchoring professional milestones (2-year anniversary, new rebrand) in deeply human moments (shyness, identity, belonging), which drives 58 engagement on her top post.
2.8/wk
36 posts in 30d
23
avg per post
12.3%
comments / total
2.7%
reposts / total
mixed
Mon · 10 AM CET
Voice & tone
Nina writes like a mentor who's earned credibility through lived experience, not just credentials. She's warm but direct, mixing emojis with substance. Notice how she says 'Time flies when you are accelerating the energy transition' instead of 'I hit my 2-year mark'—she centers impact over ego. Her tone invites readers into her world without asking permission.
Signature phrases
- “Time flies when you are accelerating the energy transition”
- “Thanks to great mentorship and an empowering company culture”
- “I'm incredibly thankful to all you who”
- “Over the years, I've”
- “Belonging, I've learned, isn't about”
- “If you're looking for expertise in personalized growth hacking”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Time flies when you are accelerating the energy transition: this month marks my two years at evoyo GmbH! 😱🎉 ✨ But that's not the only reason to celebrate: Last month we finally got to reveal our all new name and a fully revamped website that we worked so hard to create. ✨ 📈 So much growth developed over the last 2 years: the company, my amazing colleagues and myself. Thanks to great mentorship and an empowering company culture, I gathered valuable experience to enrich my skillset and expertise and grow as a specialist brand & growth marketing. 📈 💐 I'm incredibly thankful to all you who put in so much effort and dedication into the rebranding over the last months all the while keeping up the positive energy! 💐 Jana Emily Thomas Clarisse Saman Dylan Toni Angèle Nicoline Tessel Jorrit Sebastian Lea Marcel and many more... #marketing #growth #brand #energytransition #womeninenergy #heatpumps #solarpower #greenenergy #startup #growthhacking
The hook 'Time flies when you are accelerating the energy transition' reframes a cliché (time flies) through her professional identity. It's not 'I've been here 2 years'—it's 'I've been part of something bigger.' The emoji cluster (😱🎉) signals celebration without overselling.
Announcement (2-year milestone) → Context (rebrand reveal) → Personal growth reflection → Gratitude + team shout-out → Hashtags. The post moves from company news to individual development to community appreciation, creating multiple reasons to engage.
- Emoji as punctuation, not decoration (✨ before and after the rebrand reveal creates visual emphasis)
- Gratitude as engagement driver (naming 15+ people by name invites them to like/comment)
- Growth narrative (company growth + personal growth + colleague growth) shows systemic impact
- Hashtag strategy (11 tags including #womeninenergy) targets niche communities
No explicit CTA. Instead, the post ends with a long list of tagged names. This is a soft CTA that rewards people for reading to the end and incentivizes their networks to engage.
When celebrating a win, tie it to broader impact and name the people who made it possible—this creates multiple engagement loops and feels generous rather than self-promotional.
Een zomerse brandfilm schieten terwijl het stormt? ☀️🌪️ ⛈️ Check hier de behind the scenes van onze shoot van de brandfilm voor Ambiance Wellness 🎬 Wat een dag! 🤩 Crew: Youk Brussel• Rick U. • Sjoerd Hageman • Harm Koekkoek • Carien Stamsnijder - Waaijer • Koert van de…
The Dutch-language hook 'Een zomerse brandfilm schieten terwijl het stormt?' uses a question format and emoji contrast (sun + storm) to create intrigue. The language choice signals insider status and community belonging.
Hook (scenario question) → Call to action (check the behind-the-scenes) → Reaction (Wat een dag! 🤩) → Crew list. This is the shortest structure of the top 5, relying on visual/video content to carry the story.
- Language switching (Dutch) signals authenticity and local community connection
- Exclamation-heavy tone (Wat een dag! 🤩) conveys energy and experience
- Crew list as social proof (15+ names tagged, making each person a potential engager)
- Behind-the-scenes framing (not the final product, but the chaos) humanizes the work
The crew list IS the close. By tagging everyone involved, Nina creates a network effect where each person's followers see the post.
For collaborative work, tag generously and lead with the unexpected moment (storm during summer shoot) rather than the polished outcome.
3️⃣5️⃣ candles on this cake! 🎂 On Saturday, I celebrated my birthday. And no worries.. I’m not sharing 35 insights today. Just a few things you might not know about me: 🌿 When I was younger, I was incredibly shy and quiet. It took intention (and a lot of practice) to become t…
The numeric hook '3️⃣5️⃣ candles on this cake! 🎂' uses emoji-formatted numbers to feel playful and celebratory. The exclamation signals joy without being performative.
Birthday announcement → Disclaimer (not 35 insights) → Three personal revelations (shyness, migration, music) with emoji bullets → Closing question. This is a classic 'things you might not know' structure that invites readers to see the human behind the professional.
- Preemptive disclaimer ('I'm not sharing 35 insights today') disarms reader skepticism and sets realistic expectations
- Three-part personal reveal (shyness, movement, music) creates rhythm and shows different dimensions of identity
- Vulnerability first (shyness, then overcoming it) builds trust before positioning strength
- Closing question ('Do you ever feel torn between places too?') invites comment-based conversation
The post ends with a question that mirrors her own experience, making readers feel seen and invited to share. This drives the 14 comments (highest comment rate in top 5).
Use birthday/milestone posts to reveal the non-obvious parts of yourself, then ask readers a question that mirrors your own vulnerability—this converts lurkers to commenters.
What drives their engagement
Nina's top 3 posts by comment rate (12.3% avg) all use closing questions or vulnerability hooks that invite personal response. Post 3 (birthday) has 14 comments because it asks 'Do you ever feel torn between places too?'—a question that makes readers feel understood before asking them to respond.
Posts with clear professional value (post 4: 'Looking to strengthen your market position') and behind-the-scenes crew content (post 2: 6 reposts) get shared. Reposts happen when the post benefits the sharer's network, not just Nina's.
Low. Nina optimizes for reach and conversation over saves. Her posts are moment-driven (milestones, birthdays, shoots) rather than evergreen advice, so readers engage in real-time rather than bookmarking.
Content pillars
Professional Milestones & Growth
28%Celebrates company wins, personal career progress, and team achievements while tying them to broader impact (energy transition, sustainability).
Personal Identity & Belonging
22%Shares vulnerable stories about shyness, migration, cultural identity, and finding home to build emotional connection with readers.
Behind-the-Scenes & Creative Work
19%Pulls back the curtain on production shoots, team collaborations, and creative projects to humanize her brand and celebrate crew.
Growth Marketing & Services Positioning
19%Offers expertise in lead generation, market expansion, and funnel building for startups, positioning availability and inviting collaboration.
Life Reflections & Lessons
12%Birthday posts, personal milestones, and reflective moments that reveal values (music, intentional growth, resilience).
Hook patterns
Time-Passage Anchor
Time flies when [meaningful context]: [milestone announcement]
“Time flies when you are accelerating the energy transition: this month marks my two years at evoyo GmbH! 😱🎉”
→ Combines universal relatability (time passing) with specific professional identity, making the milestone feel earned rather than boastful.
Contrasting Scenario Hook
[Unexpected scenario]? [Emoji cluster] [Follow-up question or reveal]
“Een zomerse brandfilm schieten terwijl het stormt? ☀️🌪️ ⛈️”
→ Creates cognitive friction (summer shoot + storm) that makes readers curious about the behind-the-scenes story.
Numeric Milestone + Personal Reveal
[Number] [object]! [Emoji] [Transition to personal facts]
“3️⃣5️⃣ candles on this cake! 🎂”
→ Emoji-formatted numbers feel celebratory and stop the scroll, then the 'things you might not know' structure invites deeper engagement.
Problem-Agitation Hook
Looking to [pain point or goal]? [Emoji] [Credential reveal]
“Looking to strengthen your market position or enter new markets? 🚀”
→ Directly addresses reader need and immediately positions Nina as the solution, lowering friction to DM.
Negation + Reframe
I [didn't/didn't do X]. Not because [surface reason], but because [deeper truth].
“I didn't vote today. Not because I don't want to, but because I can't.”
→ Subverts expectation and signals vulnerability, making readers lean in to understand the full story.
Top-performing hooks
“Time flies when you are accelerating the energy transition: this month marks my two years at evoyo GmbH! 😱🎉”
“Een zomerse brandfilm schieten terwijl het stormt? ☀️🌪️ ⛈️”
“3️⃣5️⃣ candles on this cake! 🎂”
“Looking to strengthen your market position or enter new markets? 🚀”
“I didn’t vote today.”
“DACH Netzwerk, ich bin die nächsten Wochen in München und Hannover/Braunschweig unterwegs, bevor es in die Schweiz geht. Lust auf Kaffee und neue Projekte?”
“Over 100 days of meditation in the pocket and it has absolutely nothing to do with willpower.”
“I scaled the marketing department in a solar company from 0 to €85k/mo, directly managing €30k/mo. in Google Ads. Here's how:”
“After generating 8-figures in pipeline value across 15+ companies in DACH and BENELUX, here are the six common traits shared by the most successful ones:”
“Why I love working for econic..?”
What works
- Named gratitude at scale. Post 1 tags 15+ people by name, driving 47 likes. Each tag is a potential engager and signals genuine appreciation over performative thanks.
- Vulnerability as credibility. Post 3 (shyness, migration, identity) gets 52 engagement by leading with non-obvious truths. Readers trust people who admit struggle before claiming expertise.
- Emoji as visual hierarchy. Posts use emoji clusters (✨, 📈, 💐) to break up text and guide eye movement. This increases readability and makes posts feel less corporate.
- Question-based closes. Posts ending with 'Do you ever feel torn between places too?' and 'let's connect! Send me a DM' drive 3-14 comments by making engagement feel like conversation, not broadcasting.
- Behind-the-scenes as content. Post 2 (storm shoot) gets 55 engagement by showing process over product. Readers engage with chaos and crew more than polished outcomes.
- Niche positioning through hashtags. Post 1 uses #womeninenergy and #energytransition to reach specific communities. This drives quality engagement from people who care about her niche.
Steal this for your own LinkedIn
- Start your next milestone post with 'Time flies when [your impact area]' instead of 'I'm excited to announce.' This frames your win as part of something bigger than you.
- End a personal story post with a question that mirrors your own vulnerability. Don't ask 'What do you think?' Ask 'Have you ever felt this way too?' This converts reads to comments.
- Tag 10+ people by name when celebrating a team win. Each tag is a network effect. Make it easy for people to find themselves in your gratitude.
- Use emoji-formatted numbers (3️⃣5️⃣) for milestone hooks instead of plain text. The visual novelty stops the scroll and signals celebration without being loud.
- Lead with the unexpected scenario (storm during summer shoot) rather than the polished outcome. Readers engage with behind-the-scenes chaos more than final products.
- Write in 150-250 words, not 350+. Nina's medium-length posts (80-180 words) average 31 engagement vs. 21 for very long posts. Respect reader attention span.
Compare Nina with…
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Posting patterns
Nina posts 2.8 times per week (36 posts in 90 days) with consistent presence, showing reliability without oversaturation.
Monday at 9 AM UTC performs best. This timing catches European morning scrolling (Amsterdam-based audience) when engagement is highest.
Medium-length posts (80-180 words, 31 avg engagement) outperform longer posts. Nina's top posts average 200-250 words—enough for story but short enough to read in one scroll. Avoid very long posts (350+ words, 21 avg engagement) unless the story demands it.
