Prakhar Sharma
They call me the LinkedIn guy || Building authority & pipeline for founders, coaches, & b2b leaders through LinkedIn content
Prakhar Sharma helps founders and B2B leaders build authority on LinkedIn through content. He excels at crafting relatable stories about his work, often involving humorous interactions with his family, which drive high engagement.
15.4/wk
200 posts in 30d
284
avg per post
34.5%
comments / total
0.5%
reposts / total
problem-solution
Fri · 8 PM CET
Voice & tone
Prakhar's voice is conversational, self-deprecating, and humorous. He presents himself as relatable and down-to-earth, even while discussing his expertise. He's not afraid to poke fun at himself, as seen in phrases like "I've made my peace with the fact that not everyone will get what I do."
Signature phrases
- “This might sound super weird but...”
- “Tried explaining my work to my dad again yesterday.”
- “Overheard my mum explaining my job to her friends yesterday.”
- “I've made my peace with...”
- “Some battles you don't fight.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
This might sound super weird but... The fact that Elon Musk hates LinkedIn makes me want to double down here more. There's just something about proving a billionaire wrong.
The hook "This might sound super weird but..." uses vulnerability to immediately grab attention. It hints at a potentially controversial opinion, making readers curious.
The post is a short, punchy statement of defiance. It's only two sentences after the hook.
- Contrarian stance
- Short sentences
- Personal conviction
There is no explicit call to action. The post ends on a note of personal conviction, which invites agreement or disagreement in the comments.
Don't be afraid to share unpopular opinions if they align with your values.
This might sound super weird but... The fact that Elon Musk hates LinkedIn makes me want to double down here more. There's just something about proving a billionaire wrong.
The hook "Tried explaining my work to my dad again yesterday." is relatable. Many people struggle to explain their jobs to older relatives.
The post is structured as a dialogue between Prakhar and his father. This format makes it easy to read and understand.
- Dialogue format
- Relatable family dynamic
- Self-deprecating humor
The post ends with a soft call to action: "But if you want your LinkedIn audience to get what you do, we should probably talk." This is subtle and non-pushy.
Use dialogue to make complex topics more accessible and engaging.
Tried explaining my work to my dad again yesterday. Him: "So you write posts on the internet for people?" Me: "Yeah, basically." Him: "And they pay you for that?" Me: "Yes, dad." Him: "How much?" Me: "Dad." Him: "What? I'm just asking." Me: sighs Him: "So let me get thi…
The hook "Overheard my mum explaining my job to her friends yesterday." creates instant intrigue. It suggests a humorous and potentially embarrassing situation.
The post is another dialogue-driven story, this time involving his mother and her friends. It follows a clear narrative arc.
- Third-person perspective
- Humorous misunderstanding
- Acceptance of imperfection
The post concludes with a humorous acceptance: "Some battles you don't fight. You just leave the room." This reinforces his relatable persona.
Embrace humor and self-deprecation to build connection with your audience.
What drives their engagement
Prakhar's stories about family interactions spark a lot of comments. People share their own similar experiences and offer words of support or amusement, resulting in a conversation index of 34.5%.
His repost rate is low at 0.5%. His content is highly personal and conversational, which may not always translate into shareable insights for a broader audience.
Low — this creator optimizes for reach not saves
Content pillars
LinkedIn Meta
30%Insights and opinions about LinkedIn as a platform and content strategy.
Client Stories
20%Showcasing the impact of his LinkedIn content services for clients.
Content Creation
25%Tips and tricks for writing engaging LinkedIn content.
Entrepreneurial Life
15%Sharing personal experiences and challenges of running a business.
Family Humor
10%Funny anecdotes about family interactions related to his work.
Hook patterns
Vulnerable Question
Question that reveals a personal struggle or insecurity.
“This might sound super weird but...”
→ Creates instant relatability and encourages empathy.
Story Opening
Start with a scene or dialogue that immediately draws the reader in.
“Tried explaining my work to my dad again yesterday.”
→ Taps into our natural love for stories and creates curiosity.
Relatable Scenario
Describe a common situation that your audience can easily recognize.
“Overheard my mum explaining my job to her friends yesterday.”
→ Builds connection through shared experiences.
Contrarian Claim
Present an opinion that goes against conventional wisdom.
“The fact that Elon Musk hates LinkedIn makes me want to double down here more.”
→ Sparks debate and encourages people to share their own views.
Bold Statement
Make a confident assertion about your expertise or the value you provide.
“I help them not sound boring.”
→ Positions you as an authority and grabs attention.
Top-performing hooks
“This might sound super weird but...”
→ The post leverages a popular figure (Elon Musk) and a contrarian viewpoint to immediately grab attention. The 'us vs. them' mentality (small creator vs. billionaire) is inherently engaging and relatab
“Tried explaining my work to my dad again yesterday.”
→ The post uses a relatable and humorous story to highlight a common challenge faced by content creators: explaining their value. The self-deprecating humor and relatable family dynamic make it engaging
“Overheard my mum explaining my job to her friends yesterday.”
→ The post is relatable and humorous, tapping into the common experience of having family misunderstand one's career. The lighthearted tone and universal theme of generational differences make it highly
“If you're using ChatGPT to write your LinkedIn posts, you're a fool.”
→ The post uses a strong, polarizing statement to grab attention and sparks debate by suggesting an alternative AI tool. The brevity and directness make it easily digestible and encourage quick response
“Me trying to write a LinkedIn post this morning:”
→ The post is relatable and humorous, highlighting a common struggle of content creation. The self-deprecating tone and honesty make it engaging and shareable.
What works
- Storytelling is a winner. 28% of his posts are stories, averaging 374 engagements.
- Humorous family anecdotes resonate strongly with his audience, driving high comment rates.
- Vulnerable questions in hooks grab attention. The four posts using this style averaged 379 engagements.
- He uses dialogue effectively to make his posts more engaging and relatable.
- He maintains a high posting frequency (15.4 posts/week) to stay top-of-mind with his audience.
- Short, punchy statements can be effective, as seen in his top-performing post.
Steal this for your own LinkedIn
- Share personal stories, especially those involving family, to build relatability.
- Use dialogue to make your posts more engaging and easier to read.
- Don't be afraid to be vulnerable and share your struggles.
- Experiment with contrarian opinions to spark debate and engagement.
- Maintain a consistent posting schedule to stay top-of-mind with your audience.
- Craft hooks that create instant curiosity or relatability.
Compare Prakhar with…
vs Sakshi Tyagi
Prakhar Sharma vs Sakshi Tyagi: Humor beats vulnerability in LinkedIn engagement
vs Michelle J Raymond
Michelle J Raymond vs Prakhar Sharma: Reach vs Engagement on LinkedIn
vs Alina Qasim
Alina Qasim vs Prakhar Sharma: Gratitude beats humor on LinkedIn
vs Diksha Burnwal
Diksha Burnwal vs Prakhar Sharma: Contrarian edge versus relatable humor
vs Pietro Montaldo
Pietro Montaldo vs Prakhar Sharma: AI tools or LinkedIn meta
vs Charlie Phillips
Charlie Phillips vs Prakhar Sharma: Niche depth beats platform breadth on LinkedIn
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Posting patterns
Prakhar posts frequently, averaging 15.4 posts per week, demonstrating a commitment to consistent content creation.
His posts perform best around 19:00 UTC, which likely corresponds to peak engagement times in his target audience's time zones.
Medium-length posts (80-180 words) perform best for Prakhar, averaging 284 engagements. This length allows him to tell a story or share an idea without losing the reader's attention.
Engagement by day
Content mix
avg 250 engagements per post
avg 374 engagements per post
avg 231 engagements per post
avg 258 engagements per post
avg 288 engagements per post
avg 218 engagements per post
Prakhar's content mix works because it balances valuable insights with personal stories. The insights establish his expertise, while the stories make him relatable and human, fostering a strong connection with his audience.
