Ravi Gupta
Founder@Touras ,Angel Investor for 100+Start-Ups,Board Advisory & Management
Ravi Gupta is a fintech/payments industry leader who uses LinkedIn to announce awards, recruit talent, and source investment opportunities. His most distinctive move is leading with emotional validation language ('Proud and honored,' 'Humbled and Honoured') on recognition posts that generate 3-4x higher engagement than his functional recruitment posts.
1.8/wk
24 posts in 30d
89
avg per post
17.2%
comments / total
1.9%
reposts / total
mixed
Wed · 12 PM CET
Voice & tone
Ravi writes with genuine gratitude and professional warmth, treating LinkedIn as both a celebration platform and a business development channel. He uses phrases like 'Great Moment' and 'Humbled and Honoured' that feel personal without being casual, and he maintains a helpful, open-door tone when recruiting or sourcing. The voice is earnest and direct, never salesy, which builds trust in a B2B fintech context.
Signature phrases
- “Great Moment - Proud and honored to be recognised”
- “Humbled and Honoured to receive”
- “Hi All,”
- “We are looking for”
- “Kindly share your profiles at”
- “Thanks”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Great Moment -Proud and honored to be recognised as one of India’s Top 50 Most Influential Payment Professional by World Payment congress . Thank you for the recognition #worldpaymentcongress
The hook 'Great Moment - Proud and honored to be recognised as one of India's Top 50 Most Influential Payment Professional by World Payment congress' stops scroll because it combines a time-stamped emotion ('Great Moment') with a specific, verifiable accolade. The specificity of 'Top 50' and 'World Payment congress' makes it credible, not boastful.
Two-sentence structure: hook + gratitude. The post is minimalist. First sentence is the achievement. Second sentence is the thank you with hashtag. No story, no explanation, no filler.
- Capitalization of 'Great Moment' signals importance and emotion
- Repetition of 'recognized' and 'recognition' in hook reinforces the award
- Hashtag placement at end (#worldpaymentcongress) tags the awarding body and makes the post discoverable
No explicit CTA. The post closes with a thank you and hashtag. The implicit CTA is 'congratulate me,' which drives the 90 comments (21.8% of engagement). People comment to celebrate, not to take action.
When announcing a third-party achievement, lead with the emotion and the specific award name, then get out of the way. Let your network do the celebrating.
Humbled and Honoured to receive “Top50 Most Influential Payment Professional” award again this year .Thanx to ETnow and world Payment congress for this . #fintech #worldpaymentcongress #startupecosystem #payments #ETNow #acquiring #fintechstartups #fintechnews #
The hook 'Humbled and Honoured to receive "Top50 Most Influential Payment Professional" award again this year' works because 'again this year' signals this is a repeating achievement, not a one-time win. The quotation marks around the award name add formality and credibility.
Single sentence with multiple clauses: emotion + award + timing + gratitude to two parties + hashtags. Denser than post 1, but still under 50 words in the hook.
- British spelling of 'Honoured' signals professionalism and international audience
- Phrase 'again this year' creates a pattern narrative
- Multiple hashtags (#fintech #worldpaymentcongress #startupecosystem #payments #ETNow #acquiring #fintechstartups #fintechnews) cast a wide net for discoverability
Closes with hashtags only. No ask. The engagement (59 comments, 18% of 328 total) comes from the same congratulatory impulse as post 1, but the 'again this year' language may trigger slightly more comments because it invites people to acknowledge a pattern.
Repeat the same achievement announcement with slight variations (add 'again this year') to extend the shelf life of a win and signal consistency to your network.
Hi All, We are looking for peoples who can join Fintech Payments startup having experience in payments,wallets, prepaid business in various profiles like product management,Merchant acquiring, Alliances ,technology & Operations.Please share your CV at [email protected]
The hook 'Hi All,' is deliberately casual and non-threatening. It's a micro-hook (2 words) that sets up the ask without triggering sales resistance. The reader expects a conversation, not a pitch.
Greeting + multi-line body paragraph with specific job categories (product management, Merchant acquiring, Alliances, technology & Operations) + email CTA. The structure is a soft ask: 'We are looking for peoples' (note the grammatical quirk) rather than 'We are hiring.'
- Casual greeting disarms the reader before the business ask
- Specific job functions listed (product management, Merchant acquiring) show the startup is organized and knows what it needs
- Email CTA ([email protected]) is direct and low-friction
- No hashtags, which keeps the post focused on the ask rather than discoverability
Closes with 'Please share your CV at [email protected].' The directness of the CTA and the specific email address drive action. The 26 comments (13.6% of 191 engagement) likely come from people asking clarifying questions or tagging friends.
For recruitment posts, lead with a casual greeting to lower defenses, then list specific roles and skills needed, then close with a direct email CTA. Skip hashtags to keep the post focused.
What drives their engagement
Recognition and award announcements drive the highest comment volume (90 and 59 comments on posts 1 and 2). People comment to congratulate and celebrate. Recruitment and investment posts drive fewer comments (26-28) because they're transactional, not celebratory.
Repost rate is very low (1.9% average). Post 3 has 10 reposts (5.2% of engagement), likely because it's a job opportunity that people want to share with their networks. Award posts get 0-3 reposts because they're personal celebrations, not broadly useful content.
Low. This creator optimizes for reach and immediate engagement, not for evergreen value. Posts are time-sensitive (awards, job openings, investment windows) so people engage now or not at all.
Content pillars
Award & Recognition
17%Personal achievement announcements tied to industry accolades that position Ravi as a thought leader in payments.
Talent Recruitment
33%Direct hiring calls for fintech startups across product, operations, and merchant acquiring roles with email CTAs.
Investment & M&A Sourcing
25%Outreach to founders and startups in payments, fintech, and ERP space signaling acquisition or investment appetite.
Ecosystem Building
25%Initiatives like training programs and certifications that position Ravi as an industry infrastructure builder.
Hook patterns
Emotional Recognition Hook
Emotion word (Proud/Humbled/Honoured) + specific award name + awarding body
“Great Moment - Proud and honored to be recognised as one of India's Top 50 Most Influential Payment Professional by World Payment congress.”
→ Combines personal emotion with third-party validation, triggering congratulatory comments and likes from network.
Casual Greeting + Business Ask
Informal opener (Hi All/Hello All) + direct statement of need + email CTA
“Hi All, We are looking for peoples who can join Fintech Payments startup having experience in payments, wallets, prepaid business...”
→ The conversational opener disarms the reader before the ask, making recruitment feel like an invitation rather than a job posting.
Repeated Award Announcement
Award name + 'again this year' + gratitude to multiple parties + hashtags
“Humbled and Honoured to receive 'Top50 Most Influential Payment Professional' award again this year. Thanx to ETnow and world Payment congress for this.”
→ The phrase 'again this year' signals consistency and repeated recognition, which builds credibility and invites engagement from people who saw the first announcement.
Opportunity Broadcast
We are looking to [action] + specific domain + desired company profile + contact method
“We are looking to invest or acquire startups in the space of payments, Fintech & ERP providers having tractions and have their own technology platforms...”
→ Specificity about what you're seeking (tractions, own tech) filters for serious founders and generates high-intent engagement.
Equity + Board Seat Sweetener
Program/initiative announcement + equity offer + board participation + email CTA
“Suitable profiles will be offered equity as well as will be the part of company board.”
→ Equity and board seats are rare offers that stop scrolling and trigger comments from people interested in co-founder-level opportunities.
Top-performing hooks
“Great Moment -Proud and honored to be recognised as one of India’s Top 50 Most Influential Payment Professional by World Payment congress .”
“Humbled and Honoured to receive “Top50 Most Influential Payment Professional” award again this year .Thanx to ETnow and world Payment congress for this . #fintech #worldpaymentcongress #startupecosystem #payments”
“Hello All,”
“I’m #hiring for an open role. Know anyone who would be a good fit? #fintech”
“Hello Everyone ,”
“Congratulations to Safexpay Team for making in”
“I’m #hiring for an open role. Know anyone who would be a good fit?”
“Hey folks, we're hiring at Safexpay for multiple positions like Customer Services, and MIS Executive :)”
“Happy new year to everyone !”
“updazz.com Safexpay - Digital Marketing Role (4-6 yrs) https://lnkd.in/eiQgZ5J #updazz”
What works
- Award announcement with emotional opener drives 3-4x higher engagement than functional posts. Posts 1 and 2 (award announcements) averaged 370 engagement vs. posts 3-5 (recruitment/investment) averaged 172 engagement. The emotion word ('Proud,' 'Humbled') is the difference.
- Specific third-party validation (World Payment congress, ETnow, Top 50 ranking) makes self-promotion feel credible. Post 1 got 412 engagement because the award is named and attributed to a real organization, not just claimed.
- Direct email CTAs in recruitment posts drive action. Posts 3, 4, and 5 all include specific email addresses ([email protected], [email protected], [email protected]), which lowers friction and makes the ask feel personal.
- Repeating the same achievement announcement with variations extends engagement. Post 2 repeats post 1's core message ('Top 50 award') but adds 'again this year,' which signals consistency and still generates 328 engagement.
- Equity and board seat offers trigger high-intent engagement. Post 5 mentions 'equity as well as will be the part of company board,' which is a rare offer that stops scrolling and drives comments from co-founder-track professionals.
- Casual greeting ('Hi All,' 'Hello All') before a business ask reduces sales resistance. Posts 3, 4, and 5 all open with casual greetings, which makes the ask feel like an invitation rather than a pitch.
Steal this for your own LinkedIn
- Start your next award or recognition post with an emotion word + 'Great Moment' or 'Humbled and Honoured' + the specific award name. This formula generated 412 and 328 engagement for Ravi. Test it on your next achievement.
- When recruiting or sourcing, open with 'Hi All,' or 'Hello All,' then list 3-5 specific roles or company profiles you're seeking, then close with a direct email CTA. This keeps the post conversational and action-oriented.
- If you announce the same achievement twice, add 'again this year' to the second post to signal consistency and extend the engagement window. Ravi got 370 engagement from two award posts in a row.
- Include equity, board seats, or other rare offers in your CTAs. Post 5 mentioned 'equity as well as will be the part of company board,' which is a high-intent signal that stops scrolling.
- Post on Wednesday at 11 AM UTC (or your local equivalent of late afternoon) when professionals are wrapping up work and scrolling. Ravi's best day is Wednesday, and his best hour is 11 UTC.
- Favor micro posts (under 30 words) for consistency and ease, but recognize that short posts (30-80 words) drive 2.25x higher engagement per post. If you have time, invest in short-form posts with specific details and CTAs.
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Posting patterns
Ravi posts 1.8 times per week with perfect consistency (24 posts in 24 weeks), suggesting a disciplined content calendar tied to business development activities.
Wednesday at 11 AM UTC performs best. This timing likely catches the India business day (4:30 PM IST) when professionals are wrapping up work and scrolling LinkedIn.
Micro posts under 30 words average 64 engagement but represent 63% of his output. Short posts (30-80 words) average 144 engagement and represent 29% of output. Ravi's best engagement-per-post comes from short posts, but he favors micro posts for consistency and ease of production.
