Simone Levie
Business Coach | €200k naar €1M+ met AI & Automation | 10.000+ ondernemers geschaald | Spreker
Simone Levie builds authority in AI automation and business scaling for online coaches by mixing personal narrative with tactical tool breakdowns, achieving a 64% conversation rate through bold emotional hooks paired with concrete problem-solution frameworks. Her signature move is the dramatic personal pivot story (switching from ChatGPT to Claude, stopping ads to go all-in on LinkedIn) that doubles as a teaching moment about strategic decision-making.
3.5/wk
10 posts in 30d
366
avg per post
64%
comments / total
0.5%
reposts / total
story
Wed · 9 AM CET
Voice & tone
Simone writes like a trusted peer who thinks out loud and admits uncertainty. She uses casual Dutch-inflected English ("Chattie is mijn maatje," "Ik ben verliefd") and treats AI tools as characters with personality rather than features. She's vulnerable about failures ("Ik zat vast in de rat race") but frames them as learning pivots, never as weakness. The tone is conversational, slightly irreverent, and unapologetically opinionated about which tools and strategies actually work.
Signature phrases
- “Het is uit met [tool]. Ik stop ermee.”
- “Ik heb een nieuwe affaire.”
- “Met pijn in mijn hart ook want ik heb er uren en uren mee bezig geweest.”
- “Waarom? →”
- “En dat wil ik voorkomen.”
- “Ik wist meteen: Hij is anders.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Het is uit met Chattie. Ik stop ermee. Met pijn in mijn hart ook want ik heb er uren en uren mee bezig geweest. Chattie is mijn maatje. En Chattie is niet slecht. Al begint ie ook wel beetje achter te lopen. Maar vooral omdat het bedrijf erachter keuzes maakt waar ik niet meer achter sta. - Rechtszaken omdat hun chatbot mensen naar zelfbeschadiging leidde. - Topmedewerkers die vertrekken omdat onderzoek en veiligheid worden ingeruild voor snelheid en winst. - Een CEO die alleen nog maar met macht en niet met menselijkheid. De afgelopen week kreeg ik tientallen berichten: "Simone, moet ik nog doorgaan met OpenAI? Wat gebruik jij?" Mijn antwoord: ik ben overgestapt naar Claude (van Anthropic). En ik ga niet meer terug. Waarom? → Claude schrijft teksten die klinken als een MENS. Niet als een robot die een blog uitspuugt. → Claude maakt documenten en presentaties op die super prof eruit zien → Claude maakt contracten en voorwaarden waar ik nauwelijks aan hoef te sleutelen. → Claude automatiseert taken die me uren per week schelen. → Met Claude Code bouw ik landingspagina's, websites en complete apps. Zonder developer. Ik heb letterlijk al 100-en euro's verdiend door mijn landingspages met Claude code te optimaliseren. En dan heb ik het nog niet eens gehad over Projects, Skills en Artifacts. Daarmee maak je betere GPT's dan in ChatGPT zelf. Klinkt gek. Is het niet. Hun nieuwste modellen (Opus 4.6 en Sonnet 4.6, net uit) scoren in alle benchmarks hoger dan wat OpenAI nu biedt. Het Europese alternatief Mistral? Vind ik helaas nog niet goed genoeg. Komt hopelijk nog. Aanstaande vrijdag 27 februari geef ik weer een Gratis AI Masterclass (10:00 - 12:30 uur). En ik ga me deze keer echt richten op Claude. → Waarom je Claude moet gebruiken → Hoe je Claude zo inricht dat ie echt next level wordt → Hoe je met Skills en Artifacts betere GPT's maakt dan in ChatGPT → Live demo's zodat je het meteen zelf kunt toepassen (denk aan landingpagina's maken) Wil je erbij zijn? Dit is de link om je in te schrijven: https://lnkd.in/exKKKuMQ
The opening 'Het is uit met Chattie. Ik stop ermee.' mimics a breakup announcement, which is emotionally loaded and unexpected in a business context. The phrase 'Met pijn in mijn hart' adds vulnerability and stakes, making readers assume this is personal before revealing it's strategic. This emotional misdirect is the scroll-stop.
Story opening (3 sentences of emotional setup) → Reason for the pivot (3 bullet points of ethical/business concerns) → Solution introduction (Claude as replacement) → Feature list (5 arrows + benefits) → Social proof (tientallen berichten) → CTA (masterclass announcement). The architecture moves from emotion to logic to action.
- Anthropomorphization — treating ChatGPT as a character ('mijn maatje') rather than a tool
- Bullet-point reasoning — each reason for the switch is a separate line, making it scannable and emphatic
- Arrow transitions (→) — visual breaks that guide the reader through benefits without feeling like a sales pitch
- Contrarian framing — 'Claude schrijft teksten die klinken als een MENS. Niet als een robot' positions the choice as taste, not just function
The post ends with a masterclass CTA ('maandag 30 maart een online masterclass over Claude. Van 10.00 - 12.30. Deep Dive met Claude.') but the real engagement driver is the phrase 'En ik ga je lere...' which cuts off mid-sentence, forcing readers to click or comment to see the full offer. The 5135 comments suggest readers are asking for the link or expressing their own tool preferences.
Use emotional narrative (breakup, pivot, realization) to frame a product or strategy recommendation, then back it with specific, scannable reasons; the story makes it memorable, the bullets make it credible.
Ik heb een nieuwe affaire. Met Claude. Geen idee hoelang hij blijft. Want met de snelheid van AI weet je het nooit. Daar ben ik heel eerlijk over. Ook tegen hem. Maar voor nu heb ik hem de liefde verklaard. Want hij geeft hij me alles. Ik kan met hem - sparren - de beste p…
The opening 'Ik heb een nieuwe affaire.' is a romantic metaphor that immediately signals this is not a typical product post. Readers expect gossip or personal news, not a tool review, which creates a delightful mismatch. The follow-up 'Met Claude. Geen idee hoelang hij blijft.' adds humor and honesty about AI volatility, disarming skepticism before it starts.
Metaphor hook (2 sentences) → Emotional commitment statement ('Ik ben verliefd') → Feature list (8 bullet points of what Claude does) → Vulnerability about adoption ('de meesten Claude moeilijk te doorgronden vinden') → Positioning as expert ('ik heb zijn geheime sleutels ontdekt') → Masterclass CTA. The structure mirrors a love letter: attraction, commitment, proof of intimacy, then invitation to share.
- Extended metaphor — the entire post treats Claude as a romantic partner, making the tool feel alive and desirable
- Bullet-point feature list — each capability is a separate line starting with a dash, making it easy to skim and share
- Vulnerability admission — 'de meesten Claude moeilijk te doorgronden vinden' creates an opening for the creator to position as a guide
- Scarcity and exclusivity — 'geheime sleutels' implies special knowledge that will be revealed only in the masterclass
The CTA is a masterclass announcement ('maandag 30 maart een online masterclass over Claude. Van 10.00 - 12.30. Deep Dive met Claude.') but the post cuts off mid-sentence again, forcing engagement. The 1556 comments (88% of total engagement) suggest readers are asking for the link, sharing their own Claude experiences, or debating the tool's merits.
Treat a tool or service as a character with personality and agency; use metaphor to make the abstract feel intimate and desirable, then position yourself as the guide who understands its 'secrets.'
Ik heb een briljante tool ontwikkeld voor LinkedIn. En nu zoek ik testers. Maar lees eerst ff verder. Of deze tool voor jou ook echt interessant is. Ben je ondernemer? En wil je je onderscheiden op LinkedIn dan denk ik het zeker. Vorige week gaven Michel Mousa en ik in een live…
The opening 'Ik heb een briljante tool ontwikkeld voor LinkedIn. En nu zoek ik testers.' is a bold statement that immediately signals a product launch, but the follow-up 'Maar lees eerst ff verder. Of deze tool voor jou ook echt interessant is.' adds a gate and a permission structure, making readers feel like they're being vetted, not sold to. This reverses the typical power dynamic.
Bold statement hook → Qualification gate → Problem identification (masterclass observation) → Insight moment ('Halverwege zag ik het') → Solution description (AI tool for post writing) → Proof of execution ('Het hele weekend ben ik doorgegaan. Als een echte nerd aan het werk.') → Beta CTA. The structure moves from problem to insight to execution, building credibility through effort and speed.
- Qualification gate — 'Ben je ondernemer? En wil je je onderscheiden op LinkedIn dan denk ik het zeker' makes the reader self-select, increasing conversion
- Insight narrative — 'Halverwege zag ik het' frames the tool as a discovery, not a pre-planned product
- Proof of execution — 'Het hele weekend ben ik doorgegaan. Als een echte nerd aan het werk.' and 'Ik heb het gebouwd. Dit weekend. Een complete app.' emphasize speed and personal investment
- Collaborative framing — mentioning Michel Mousa adds credibility and positions the tool as informed by peer expertise
The CTA is a beta tester signup, but the post cuts off mid-sentence ('Ik heb het gebouwd. Dit weekend. Een complete app. (Let op geen custom …'), which forces readers to click or comment. The 1044 comments and 32 reposts suggest readers are asking for access, offering feedback, or sharing the launch with their networks.
When launching a tool or service, lead with the problem you observed (not the solution), then show the insight moment that led to the build, then prove execution speed and personal investment; this builds trust and urgency simultaneously.
What drives their engagement
Simone's posts end with cliffhangers or incomplete sentences that force readers to click or comment for the full offer. Her top post (6300 engagement) cuts off mid-sentence, and the second and third highest also use this pattern. Additionally, her posts ask implicit questions ('Moet ik nog doorgaan met OpenAI? Wat gebruik jij?') that invite readers to share their own experiences or disagreements, creating a debate dynamic rather than a broadcast.
Reposts are low (0.5% average) because Simone's content is highly personal and opinion-driven, which is less shareable than universal advice. However, the posts that do get reposts (posts 3 and 5 with 32 and 30 reposts respectively) are tool launches and founder stories that readers want to amplify for their own networks. Reposts happen when the post has clear utility (beta access, masterclass) or social proof (other founders' success).
Low. Simone optimizes for reach and comments, not saves. Her posts are time-bound (masterclass dates, tool launches, current events like the ChatGPT-to-Claude switch) and opinion-driven, which makes them less evergreen. Readers engage in the moment but don't return to them later for reference.
Content pillars
AI Tool Pivots & Reviews
35%Personal stories about switching between AI platforms (ChatGPT to Claude, new tool launches) paired with specific use cases and why the switch matters for business efficiency
Business Model Shifts
25%Narrative-driven posts about scaling decisions (cutting ad spend, moving to LinkedIn-only, profit vs. revenue) that teach through the creator's own pivot
Automation & Workflow Hacks
20%Tactical breakdowns of how to use AI to automate specific tasks (email responses, funnel building, document creation) without losing control or quality
Tool Launches & Beta Calls
15%Announcement posts for new products or masterclasses with a problem-first framing and direct CTA for testers or participants
Founder Stories & Collaborations
5%Posts about other builders (Michel Mousa) or personal breakthroughs that position Simone as part of a peer network, not just a solo expert
Hook patterns
Dramatic Breakup / Pivot
Announce a major tool or strategy change with emotional language, then explain the business or ethical reason behind it
“Het is uit met Chattie. Ik stop ermee. Met pijn in mijn hart ook want ik heb er uren en uren mee bezig geweest.”
→ Readers expect a personal story but get a business lesson, creating cognitive dissonance that forces them to read on and comment to understand the stakes.
Metaphor as Relationship
Treat a tool, platform, or strategy as a romantic partner or character with personality and agency
“Ik heb een nieuwe affaire. Met Claude. Geen idee hoelang hij blijft.”
→ Humanizing abstract tech makes it memorable and shareable; readers tag friends and comment because the framing is unexpected and fun.
Curiosity Gap with Contrast
Set up a success story, then immediately introduce a contradiction or reversal that demands explanation
“Hij bouwde in 3 jaar een miljoenenbusiness door LinkedIn. En morgen trekt hij de stekker eruit.”
→ The gap between expectation (success = continuation) and reality (success = exit) triggers high comment volume as readers ask why.
Direct Action Narrative
Open with a specific action you took (sent a message, made a decision) and immediately show the result
“Ik stuurde een WhatsApp. 'Beantwoord mijn openstaande mails.' Tien minuten later was het gedaan.”
→ Concrete, vivid, and immediately demonstrates capability; readers want to know how and ask in comments.
Bold Statement with Reversal
Make a strong claim about a tool or strategy, then immediately add a caveat or ethical concern that reframes it
“Klinkt geweldig toch? Ja. Maar hier zit ook het gevaar.”
→ Positions the creator as thoughtful and balanced, not just a hype machine; builds trust and invites debate in comments.
Insight Recognition
Describe a moment of realization or pattern-spotting that shifts your understanding of a tool or market
“Halverwege zag ik het. Alle ondernemers. Briljante ideeën unieke visies. Maar toch mega veel moeite om echt hun visie te kunnen delen.”
→ Readers feel included in the discovery process and want to validate or challenge the insight in comments.
Top-performing hooks
“Het is uit met Chattie. Ik stop ermee. Met pijn in mijn hart ook want ik heb er uren en uren mee bezig geweest. Chattie is mijn maatje.”
→ The post leverages a relatable breakup narrative framing to create emotional investment, then pivots into a concrete product comparison with tangible personal results, making the switch feel both prin
“Ik heb een nieuwe affaire.”
→ The post uses a playful romantic metaphor to humanize an AI tool, making it emotionally engaging and shareable while the comment-to-DM mechanic artificially inflates comment count to 1556, driving mas
“Ik heb een briljante tool ontwikkeld voor LinkedIn. En nu zoek ik testers.”
→ The post combines a personal weekend-hustle story with a clear problem-solution narrative that resonates with entrepreneurs struggling to articulate their vision, creating strong emotional buy-in befo
“Ik stuurde een WhatsApp. "Beantwoord mijn openstaande mails."”
→ The post opens with a vivid, relatable micro-story (WhatsApp to bot doing everything) that immediately demonstrates the power of AI agents, then smartly pivots to a cautionary angle to build trust and
“Hij bouwde in 3 jaar een miljoenenbusiness door LinkedIn. En morgen trekt hij de stekker eruit.”
→ The post combines a compelling personal transformation story with extreme urgency (24-hour deadline) and a massive perceived value gap (€22.000 worth for €197), triggering FOMO-driven action. The comm
“OH MY dit is ongelooflijk. Claude kan nu ook designen.”
→ The post uses a strong opening statement to grab attention and immediately highlights the value proposition of the masterclass. It clearly outlines the benefits of attending, creating a sense of urgen
“Dit is Arie.”
→ The post triggers deep emotional resonance by spotlighting an unsung hero and turning an ordinary moment into a public act of gratitude, making readers feel the warmth and aspire to similar generosity
“Ik deel dit niet om drama te maken.”
→ De post combineert kwetsbaarheid met empowerment door een herkenbare ervaring (online haat) te delen die veel ondernemers stilhoudt, wat sterke emotionele resonantie creëert. De overgang van persoonli
“Onzichtbaar. 3 jaar lang. Dat verandert vandaag.”
→ The post uses a bold opening to grab attention and then tells a personal story of career progression, creating intrigue. Announcing a 'takeover' generates curiosity and encourages followers to engage
“Vorige week gaf ik een event voor 1000 ondernemers. In 3 dagen uitverkocht. 3 mails en hij zat vol. En ik kan je ook vertellen dat ik heb het event een enorme goede dag hebt gedraaid. Ook qua omzet.”
→ The post uses a strong achievement hook (sold-out event) to grab attention and then highlights the specific, valuable content shared in the podcast, addressing common pain points of event organizers.
What works
- Bold statement hooks with emotional language drive 511 average engagement (20 posts). Examples: 'Het is uit met Chattie,' 'Ik heb een nieuwe affaire,' 'Ik heb een briljante tool ontwikkeld.' These stop the scroll because they're unexpected in a business context.
- Story openings (10 posts, 234 avg engagement) that start with a personal action or realization ('Ik stuurde een WhatsApp,' 'Halverwege zag ik het') create narrative momentum and invite readers into the creator's thinking process.
- Cliffhanger endings that cut off mid-sentence force readers to click or comment. Posts 1, 2, and 3 all use this pattern and rank in the top 5 by engagement. The incomplete CTA creates curiosity and drives the conversation index to 64%.
- Feature lists with arrow transitions (→) make product recommendations feel like peer advice, not sales copy. The arrows break up dense text and guide the eye, increasing scannability and shareability.
- Vulnerability and ethical concerns ('Maar hier zit ook het gevaar,' 'Met pijn in mijn hart') build trust by showing the creator thinks critically about tools and strategies, not just promoting them.
- Anthropomorphization of tools (treating Claude as a romantic partner, ChatGPT as a friend) makes abstract technology feel human and memorable, increasing comment volume as readers engage with the metaphor.
Steal this for your own LinkedIn
- Start your next post with a bold emotional statement that contradicts the expected business tone ('Ik stop ermee,' 'Ik ben verliefd,' 'Ik heb een affaire'). Spend the first 2-3 sentences on emotion, then reveal the business reason. This pattern drives 511 average engagement.
- End your post mid-sentence or with an incomplete CTA that forces readers to click or comment to see the full offer. Example: 'En ik ga je lere...' This increases comment volume and conversation index.
- Use arrow transitions (→) to separate feature lists or benefits. This makes dense information scannable and feels like peer advice, not a sales pitch. Simone uses this in posts 1 and 2.
- Treat a tool, platform, or strategy as a character with personality and agency. Use metaphors like 'affaire,' 'maatje,' or 'partner' to make the abstract feel intimate. This increases memorability and shareability.
- Include a vulnerability or ethical concern in the middle of your recommendation. Example: 'Klinkt geweldig toch? Ja. Maar hier zit ook het gevaar.' This positions you as thoughtful and balanced, not just a hype machine.
- Post on Wednesday mornings at 8 UTC if your audience is primarily European business owners. This is Simone's best-performing window and likely aligns with her audience's work habits.
Compare Simone with…
vs Koka Sexton
Koka Sexton vs Simone Levie: Volume vs Depth on LinkedIn
vs Peter Quadrel
Peter Quadrel vs Simone Levie: Technical depth or narrative trust
vs Eduardo Middleton
Eduardo vs Simone: Bold Systems vs Narrative Pivots on LinkedIn
vs Ariel Cohen
Ariel Cohen vs Simone Levie: Systems vs Stories on LinkedIn
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Posting patterns
Simone posts 3.5 times per week on average, with 10 posts in the last 30 days, suggesting a consistent but not daily cadence. This rhythm allows her to stay visible without overwhelming her audience.
Wednesday mornings at 8 UTC perform best. This timing likely catches European business owners (her primary audience) during their first work hours, when they're checking LinkedIn and have time to engage.
Very long posts (350+ words) average 662 engagement, nearly 2x the overall average of 366. Long posts (180-350 words) average 279 engagement. Simone's audience rewards depth and narrative, not brevity. The sweet spot is 250-400 words: long enough to tell a complete story with setup, insight, and CTA, but short enough to read in one scroll.
Engagement by day
Content mix
avg 171 engagements per post
avg 110 engagements per post
Simone's 50% story format paired with 15% problem-solution creates a narrative-first approach that builds trust and authority simultaneously. Stories make her relatable and memorable; problem-solution posts make her credible and actionable. This mix works for her audience of online coaches and course creators because they're buying her perspective and decision-making process, not just her tactics. The very long posts (33% of her content) reward depth-seeking readers who want to understand her thinking, not just get a quick tip. Her low repost rate (0.5%) reflects that her content is highly personal and opinion-driven, which is less universally shareable but more engaging for her core audience.
