Szymon Wloch
I build systematic trading strategies for HNW investors & allocators | Co-Founder, Xenith Capital | Discretion is a liability & we replaced it with up to 44 subsystems, a performance-fee-only model, and a live dashboard.
Szymon Wloch operates across fintech (Xenith Capital), public sector (Carmarthenshire County Council), and personal brandโpublishing 6.6 posts/week with deliberately long-form storytelling (76% of posts are 180-350 words). His most distinctive move is leading with emotional vulnerability or counterintuitive business claims, then backing them with transparent data or personal narrative.
6.6/wk
86 posts in 30d
2
avg per post
10.6%
comments / total
8.4%
reposts / total
mixed
Mon ยท 10 AM CET
Voice & tone
Szymon writes like someone who's built something real and wants to prove it through honesty, not hype. He uses casual confidence ('people thought we were mad'), direct address ('Here's what we've learnt'), and strategic vulnerability. The tone is approachable but authoritative, mixing personal stakes with business insight without sounding salesy.
Signature phrases
- โThis one's special ๐โ
- โHere's what we've learnt:โ
- โWhen your fees depend entirely on client success, everything changesโ
- โNo sugar-coating, no excusesโ
- โWe're building something differentโ
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
This oneโs special ๐ When I first came to the UK at 19, far from home, my brother LUKASZ took me under his roof. He showed me the ropes, supported my goal of graduating from university, and taught me that with hard work, vision, and the right attitude, anything is possible. Now, having him by my side as CSO at Xenith Capital makes me proud every day. Weโve come a long way โ and itโs exciting to keep building something meaningful together. Hereโs to family, growth, and the journey ahead ๐ #ProudBrother #FamilyFirst #Inspiration
'This one's special ๐' works because it's vague enough to create curiosity (what makes it special?) while the emoji signals emotional weight. Readers expect business content; this signals something personal is coming.
Opens with emotional hook, moves into chronological narrative (19 years old, brother's support, university), then pivots to present-day business context (brother as CSO at Xenith Capital), closes with forward-looking statement and hashtags.
- Capitalization of brother's name (LUKASZ) to emphasize importance
- Specific age anchor (19) to ground the story in vulnerability
- Parallel structure: 'showed me the ropes, supported my goal, taught me that' creates rhythm
- Shift from past tense to present ('Now, having him by my side') to collapse time and show ongoing impact
Closes with gratitude statement and three hashtags (#ProudBrother #FamilyFirst #Inspiration) that invite others to relate and share. No explicit CTA, which paradoxically drives comments because readers feel invited to share their own family stories.
Lead with the personal truth first, then reveal the business relevance. Readers engage with humans, not roles.
I'm excited to announce that we're expanding our team at Carmarthenshire County Council and are seeking a dedicated and motivated individual to join us as a Technical Claims Officer. If you have a passion for delivering exceptional customer service and possess strong analytical sโฆ
The bold-formatted opening statement 'When your fees depend entirely on client success, everything changes' is a business claim disguised as a universal truth. It stops scroll because it's specific enough to be credible but broad enough to feel important.
Hook states thesis, then explains Xenith's transparency model (shares performance numbers openly), then introduces counterargument ('But here's what we've learnt'), then reframes trust as honesty not wins, then explains the performance-fee-only model as proof, closes with team size and forward momentum.
- Italicized emphasis on key insight: 'real trust isn't built just by showing the wins'
- Rhetorical question to surface objection: 'No upfront fees? How do you possibly survive?'
- Contrast structure: 'most investment firms hide behind complex jargon and quarterly reports, we do the opposite'
- Admission of unconventional thinking: 'people thought we were mad'
Post cuts off mid-sentence ('We're might be a small team, but we're building something different, something we've been proud of since Da...'), which creates curiosity and forces readers to click 'see more.' This is a structural CTA.
Use contrast (what others do vs. what you do) to make your positioning clear. Admit the counterargument before your reader thinks it, then answer it.
๐ช๐ต๐ฒ๐ป ๐๐ผ๐๐ฟ ๐ณ๐ฒ๐ฒ๐ ๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ๐น๐ ๐ผ๐ป ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐, ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ๐. That's been our experience building Xenith Capital with complete transparency. Whilst most investment firms hide behind complex jargon and quarterly reโฆ
'A Strong Start for Xenith Investors!' is a branded headline that combines celebration with specificity. It's not 'Great news' (generic) but 'A Strong Start' (implies momentum and narrative arc).
Headline, one sentence of context with specific number (+10.9% gain on day 1), one sentence about strategy, one sentence forward-looking, then risk disclaimer.
- Specific percentage (not 'strong gains' or 'positive returns') to anchor credibility
- Phrase 'day 1 of trading' to emphasize recency and momentum
- Phrase 'systematic, data-driven investing' to position strategy as repeatable, not luck
- Risk disclaimer at end to signal maturity and legal awareness, which paradoxically increases trust
No explicit CTA. The post ends with a forward-looking statement ('Looking forward to seeing how the journey unfolds!') that invites readers to stay tuned. The risk disclaimer is the real closer, signaling professionalism.
Short posts (this is ~80 words) can outperform long ones if they're specific, timely, and end with a credibility signal rather than a hard ask.
What drives their engagement
Personal narrative and vulnerability drive comments. Post 1 ('This one's special ๐') earned 3 comments because readers felt invited to share their own family stories. Posts that admit struggle or unconventional thinking (like 'people thought we were mad') create permission for readers to engage authentically.
Specific numbers and contrarian business claims drive reposts. Post 3 ('+10.9% gain') and posts about performance-fee-only models get shared because they contain quotable insights or proof points that readers want to amplify to their networks.
Low. Szymon optimizes for reach and conversation, not reference value. His posts are timely (hiring announcements, performance updates) rather than evergreen frameworks readers would save.
Content pillars
Xenith Capital Transparency & Strategy
35%Explains how performance-fee-only models align incentives, shares specific metrics (drawdowns, ROIs, Sharpe Ratio), and positions radical honesty as competitive advantage.
Hiring & Team Building
25%Job announcements for Carmarthenshire County Council and Xenith Capital roles, framed as invitations to join something meaningful rather than transactional postings.
Personal & Family Narrative
20%Stories about his brother Lukasz, immigration journey to the UK at 19, and lessons learned from lived experience that connect to business philosophy.
Investment Performance & Market Updates
20%Celebrates investor wins ('+10.9% gain on day 1'), explains systematic investing approach, and includes risk disclaimers to build credibility.
Hook patterns
Emotional Anchor + Reveal
Short emotional statement (often with emoji) followed by a personal story that reframes into business insight
โThis one's special ๐ / When I first came to the UK at 19...โ
โ The emoji and brevity stop scroll; the personal detail makes readers care before the business lesson lands.
Counterintuitive Business Claim (Bold Text)
Formatted statement that contradicts conventional wisdom, often in bold or special characters, followed by explanation of why it's true
โ๐ช๐ต๐ฒ๐ป ๐๐ผ๐๐ฟ ๐ณ๐ฒ๐ฒ๐ ๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ๐น๐ฌ ๐ผ๐ป ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐, ๐ฒ๐๐ฒ๐ฟ๐๐ต๐ต๐ถ๐ป๐ด ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ๐.โ
โ Bold formatting forces attention; the claim is provocative enough to create cognitive friction that demands explanation.
Urgent Announcement (Emoji Alert)
Short declarative statement with alarm emoji, followed by role details and deadline
โWe're hiring! ๐จโ
โ The emoji creates visual urgency; brevity respects reader time and invites them to click for details.
Positive Milestone (Branded Celebration)
Celebratory headline naming the achievement, then context about what it means for investors/community
โA Strong Start for Xenith Investors!โ
โ Positions the reader as part of a winning team; specific number (+10.9%) proves the claim isn't hype.
Opportunity Framing (Inclusive Language)
Job posting that leads with impact and culture fit rather than requirements, using 'join my team' language
โI'm excited to announce that we're expanding our team at Carmarthenshire County Council and are seeking a dedicated and motivated individual...โ
โ Shifts from 'we need to fill a role' to 'this is your chance to make a real impact,' which attracts mission-driven candidates.
Top-performing hooks
โThis oneโs special ๐โ
โI'm excited to announce that we're expanding our team at Carmarthenshire County Council and are seeking a dedicated and motivated individual to join us as a Technical Claims Officer. If you have a passion for delivering exceptional customer service aโ
โ๐ช๐ต๐ฒ๐ป ๐๐ผ๐๐ฟ ๐ณ๐ฒ๐ฒ๐ ๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ๐น๐ ๐ผ๐ป ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐, ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ๐.โ
โWe're hiring! ๐จโ
โA Strong Start for Xenith Investors!โ
โI turned 35 on Sunday.โ
โWe started Xenith Capital with a simple belief: institutional-grade investment strategies should be more accessible.โ
โWhy do most retail traders fail? ๐ค Emotional trading, poor risk management, and over-leveraging are just the tip of the iceberg.โ
โTrading psychology is pivotal. Yet, often overlooked. At Xenith, we dissect emotions. Fear and greed - they can sabotage strategies.โ
What works
- Emoji + emotional anchor in opening (Post 1: 'This one's special ๐'). Engagement: 17. The emoji signals tone shift and makes the post feel personal rather than corporate.
- Specific numbers in performance updates (Post 5: '+10.9% gain on day 1'). Engagement: 8. Specificity kills skepticism and gives readers something concrete to believe.
- Counterintuitive business claims in bold text (Post 3: 'When your fees depend entirely on client success, everything changes'). Engagement: 9. Bold formatting forces attention; the claim creates cognitive friction that demands explanation.
- Rhetorical questions that surface objections (Post 3: 'No upfront fees? How do you possibly survive?'). This tactic invites readers into the thinking process and makes them feel smart for following the logic.
- Risk disclaimers at the end of investment posts (Post 5). Paradoxically increases trust by signaling maturity and legal awareness, which makes the positive claims more credible.
Steal this for your own LinkedIn
- Start your next post with an emotional statement or vague hook (emoji optional) before revealing the business insight. This stops scroll and makes readers care about the lesson.
- Use bold or special formatting for your core claim, not your supporting details. Make the reader's brain work to understand why the claim is true.
- Include a specific number (percentage, date, age, metric) in every post. Specificity kills skepticism and makes claims feel real.
- Admit the counterargument before your reader thinks it ('people thought we were mad,' 'No upfront fees? How do you possibly survive?'). This builds credibility by showing you've thought through objections.
- Post on Monday mornings (9 AM UTC or your local equivalent). Szymon's data shows this is when his audience is most receptive.
- Write 200-300 words per post. This is long enough for narrative depth but short enough to respect reader attention. Szymon's 76% long-form rate works because each post tells a complete story, not a fragment.
Compare Szymon withโฆ
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Posting patterns
Szymon posts 6.6 times per week (86 posts in 30 days), maintaining relentless consistency. This high frequency keeps him visible in followers' feeds and signals active engagement with his audience.
Monday at 9 AM UTC performs best. This is early-week, early-morning timing when professionals are checking LinkedIn before their workday begins.
180-350 words (76% of posts). This length allows for narrative depth and specific detail without demanding too much attention. Medium-length posts (80-180 words) average 4 engagements vs. 1 for long posts, but Szymon prioritizes long-form because it builds authority and allows him to tell complete stories.
Engagement by day
Post length distribution
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