The StartUp Circle
Founder - The StartUp Circle | Startup, VC & Angel Content Creator | LinkedIn Growth Strategist for HNIs, Founders & Investors | LinkedIn Optimization | Brand Collaboration & Marketing | 28K+ Followers | IIM Calcutta
The StartUp Circle focuses on providing content for Indian startup founders and corporate professionals, particularly around career growth and networking. Their most distinctive move is using direct address and clear calls to action to drive massive comment engagement, often around WhatsApp group invitations.
11.6/wk
151 posts in 30d
1.1K
avg per post
75.2%
comments / total
0.8%
reposts / total
problem-solution
Fri · 8 PM CET
Voice & tone
The StartUp Circle uses a direct, helpful, and slightly formal tone. They sound like a friendly advisor offering exclusive access. Their writing is clear and benefit-driven, focusing on what the reader will gain. Notice the consistent use of phrases like "We have created a WhatsApp Group especially for..." to establish a helpful, community-focused persona.
Signature phrases
- “Dear Corporate Professionals,”
- “We have created a WhatsApp Group especially for...”
- “All the members will get a chance to...”
- “Well regulated group with 0 Spamming.”
- “𝗣𝗹𝗲𝗮𝘀𝗲 𝗦𝗲𝗻𝗱 𝗠𝗲 𝗮 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 (𝗜𝗳 𝗪𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱) 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 "𝗔𝗗𝗗".”
- “Thank you & Welcome 👍”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
Dear Corporate Professionals, We have created a WhatsApp Group especially for Corporate Professionals starting from early stage employees to Hiring Managers and senior professionals. We will discuss about Job opportunities, Career Growth, Career Switches, Future job trend, Major employee Issues and Reformations. All the members will get a chance to share about their employment journey, Growth path and future movement. It will be closed knit group who will support each other. Well regulated group with 0 Spamming. 100% Verified Profiles will only be added and genuine participants. 700+ Verified Professionals Joined the Community. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗦𝗲𝗻𝗱 𝗠𝗲 𝗮 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 (𝗜𝗳 𝗪𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱) 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 "𝗔𝗗𝗗". 𝗜 𝘄𝗶𝗹𝗹 𝗗𝗠 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗽 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝗹𝗶𝗻𝗸. Connect :- Debajyoti Thank you & Welcome 👍
The hook "Dear Corporate Professionals," immediately filters the audience. It speaks directly to the intended reader, increasing the likelihood of engagement.
The post follows a simple structure: direct address, value proposition (WhatsApp group benefits), social proof (700+ members), and a clear call to action.
- Direct Address - Personalizes the message
- Benefit Stacking - Lists multiple advantages of joining
- Social Proof - "700+ Verified Professionals Joined"
The CTA is a two-step process: connect and comment "ADD". This creates friction, ensuring only genuinely interested people join, and boosts comment count.
Use direct address to speak to your ideal audience and make the call to action very specific.
Dear Corporate Professionals, We have created a WhatsApp Group especially for Corporate Professionals starting from early stage employees to Hiring Managers and senior professionals. We will discuss about Job opportunities, Career Growth, Career Switches, Future job trend, Majo…
Identical to post 1. The repetition reinforces the effectiveness of the direct address.
Identical to post 1. The consistency is key.
- Repetition - Reinforces the message
- Benefit Stacking - Lists multiple advantages of joining
- Social Proof - "700+ Verified Professionals Joined"
Identical to post 1. The two-step CTA continues to drive high engagement.
Don't be afraid to repeat a winning formula; consistency can build recognition and trust.
Dear Corporate Professionals, We have created a WhatsApp Group especially for Corporate Professionals starting from early stage employees to Hiring Managers and senior professionals. We will discuss about Job opportunities, Career Growth, Career Switches, Future job trend, Majo…
Identical to post 1 and 2. The direct address is clearly a winning strategy.
Identical to post 1 and 2. The structure is simple and effective.
- Direct Address - Personalizes the message
- Benefit Stacking - Lists multiple advantages of joining
- Social Proof - "700+ Verified Professionals Joined"
Identical to post 1 and 2. The two-step CTA continues to generate comments.
When you find a hook and structure that works, stick with it and refine it over time.
What drives their engagement
The specific call to action to "comment 'ADD'" is the primary driver of comments. The two-step process of connecting and commenting filters for highly engaged users.
Reposts are low (0.8%), suggesting the content is more about direct engagement and community building than broad sharing.
Low. The content is designed for immediate action (joining a group) rather than long-term reference.
Content pillars
Career Growth
30%Insights and advice on career advancement, switches, and future trends.
Networking Opportunities
30%Promoting their WhatsApp community and other networking events.
Startup Insights
20%Content related to early-stage startups and the Indian startup scene.
Employee Issues
10%Discussions around employee challenges and potential solutions.
LinkedIn Growth
10%Tips and strategies for LinkedIn optimization and growth.
Hook patterns
Direct Address + Offer
"Dear [Target Audience]," + Benefit-driven offer
“"Dear Corporate Professionals, We have created a WhatsApp Group especially for Corporate Professionals..."”
→ Immediately grabs the attention of the intended audience and presents a valuable opportunity.
Direct Invitation
Directly invite the audience to join a community or event.
“𝗣𝗹𝗲𝗮𝘀𝗲 𝗦𝗲𝗻𝗱 𝗠𝗲 𝗮 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 (𝗜𝗳 𝗪𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱) 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 "𝗔𝗗𝗗".”
→ Clear and concise, leaving no ambiguity about the desired action.
Direct Question
Pose a question relevant to the target audience's interests or pain points.
“(No direct question examples in top posts, but this could be adapted)”
→ Engages the audience's curiosity and prompts them to consider their own situation.
Direct Announcement
Announce a new resource, event, or initiative.
“(No direct announcement examples in top posts, but this could be adapted)”
→ Creates a sense of urgency and excitement around the offering.
Benefit-Driven Statement
Highlight the key benefits of joining the community or taking a specific action.
“All the members will get a chance to share about their employment journey, Growth path and future movement.”
→ Appeals to the audience's desire for self-improvement and professional growth.
Top-performing hooks
“Dear Corporate Professionals,”
→ The post directly offers access to a valuable resource (a networking group) and simplifies the joining process with a clear call to action, leveraging the exclusivity and community aspect to drive eng
What works
- Direct address in the hook, like "Dear Corporate Professionals," consistently generates high engagement (avg 3885 eng).
- A clear and direct offer, such as an invitation to a WhatsApp group, drives action (avg 2758 eng).
- Request-based invitations, where users must connect and comment, significantly boost comment count (5066 comments in top posts).
- Medium-length posts (80-180 words) strike the right balance between information and brevity (avg 2636 eng).
- Promoting a community with tangible benefits, like job opportunities and career growth, resonates with the audience.
- Social proof, such as mentioning "700+ Verified Professionals Joined," builds trust and encourages participation.
Steal this for your own LinkedIn
- Start your posts with a direct address to your target audience to immediately grab their attention.
- Offer a tangible benefit or resource in your hook to entice engagement.
- Use a two-step call to action to increase commitment and filter for highly interested users.
- Keep your posts concise and focused on the key benefits for the reader.
- Incorporate social proof to build credibility and encourage participation.
- Promote a community or resource that provides real value to your audience.
Compare The with…
vs Noah Kagan
Noah Kagan vs The StartUp Circle: Reach versus conversation on LinkedIn
vs Sahil Bloom
Sahil Bloom vs The StartUp Circle: Reach versus Conversation on LinkedIn
vs Codie Sanchez
Codie Sanchez vs The StartUp Circle: Reach versus conversation on LinkedIn
vs Debajyoti Jena
Debajyoti Jena vs The StartUp Circle: Nearly identical, one subtle edge
vs Pietro Montaldo
Pietro Montaldo vs The StartUp Circle: Niche mastery beats broad community play
Get the full The StartUp Circle playbook
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Posting patterns
The StartUp Circle posts frequently, averaging 11.6 posts per week, indicating a consistent effort to stay top-of-mind.
Posts perform best on Fridays around 19:00 UTC, suggesting the target audience is more active at the end of the work week.
Medium length posts (80-180 words) perform well, averaging 2636 engagements. This length provides enough detail without overwhelming the reader.
Engagement by day
Content mix
avg 185 engagements per post
avg 196 engagements per post
avg 2.7K engagements per post
avg 1.9K engagements per post
avg 5.9K engagements per post
avg 1.9K engagements per post
The format mix works because it balances informational content (problem-solution, stories) with direct calls to action and invitations, creating a funnel that attracts and converts the target audience into active community members. The focus on community building through WhatsApp groups is a key differentiator.
