Thibaut Souyris
The Sales Creator Agent | I help Sales Creators find, negotiate, and close brand partnerships
Thibaut Souyris helps sales creators find and close brand partnerships. He uses personal storytelling and contrarian takes to build a community around his expertise.
15.4/wk
200 posts in 30d
85
avg per post
38.5%
comments / total
1.2%
reposts / total
story
Sun · 3 PM CET
Voice & tone
Thibaut's voice is direct, personal, and often humorous. He blends professional advice with relatable anecdotes, creating a conversational tone. He's not afraid to challenge conventional wisdom, often using phrases like "That's it." to deliver a point with impact. He aims to be seen as an insider and a friend.
Signature phrases
- “Let's make it official!”
- “That's it.”
- “Comment "[KEYWORD]" and I'll send you my free guide.”
- “My outbound [THING] in [NUMBER] steps:”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
We met at work. He was a sales manager. I was a BDR. He is from France. I am from Mexico. I knew right from the beginning he was the sweetest, genuine, and most complaining guy I ever met. We started dating, we grew together, we traveled, we married, we built a house, we became parents, we suffered the biggest loss, we recovered together. We moved with two kids and suitcases to the other side of the world. We are and did all that, but still, sometimes, we just need to rewind and remember when we just met… he was a sales manager and me a BDR. To keep growing together Thibaut Souyris!
The hook "We met at work." is effective because it's simple, relatable, and immediately creates curiosity. It's a classic story opening.
The post is structured as a short, chronological story told in brief sentences and paragraphs. It builds a narrative arc, culminating in a personal message.
- Micro-paragraphs for emphasis
- Simple, declarative sentences
- Emotional vulnerability
The post ends with a personal dedication, reinforcing the emotional connection and making it memorable.
Use personal stories to build connection and relatability with your audience.
Let's make it official! After 6 months and over $500,000 closed for my 60+ creators, I'm now going full time as the CEO & Founder of The Sales Creator Collective. Can't wait to crush 7-figures and grow that business!
The hook "Let's make it official!" is a bold statement that immediately grabs attention. It signals a significant announcement and creates anticipation.
The post is a concise announcement of a major career milestone. It includes key details about the business and future goals.
- Enthusiastic tone
- Direct and concise language
- Focus on quantifiable results ($500,000 closed)
The post ends with an expression of excitement and ambition, reinforcing the positive message.
Announce milestones with confidence and enthusiasm to generate excitement.
Let's make it official! After 6 months and over $500,000 closed for my 60+ creators, I'm now going full time as the CEO & Founder of The Sales Creator Collective. Can't wait to crush 7-figures and grow that business!
The hook "My outbound Clawdbot in 4 steps:" is effective because it promises a simple, actionable solution to a common problem. The term 'Clawdbot' adds intrigue.
The post is structured as a numbered list, outlining a satirical process. It uses humor to critique a specific trend.
- Sarcasm and irony
- Step-by-step instructions
- Call to action with a specific keyword
The post ends with a call to action, inviting readers to comment a specific keyword to receive a free guide. This drives engagement and lead generation.
Use humor and satire to critique industry trends and drive engagement.
What drives their engagement
Thibaut drives comments by asking direct questions and prompting specific responses, like "Comment 'SNAKE OIL'". His contrarian takes also spark debate.
Reposts are driven by the relatability of his personal stories and the shareability of his actionable advice.
Low — this creator optimizes for reach not saves
Content pillars
Brand Partnerships
30%Sharing insights and strategies for sales creators to secure and manage brand partnerships.
Sales Creator Life
25%Offering a glimpse into the daily life, challenges, and triumphs of a sales creator.
Outbound Sales Tactics
20%Providing actionable tips and tricks for effective outbound sales strategies.
Personal Anecdotes
15%Sharing personal stories and experiences to build connection and relatability.
Industry Commentary
10%Offering opinions and analysis on current trends and news in the sales and creator space.
Hook patterns
Personal Milestone
Statement of personal achievement or change.
“"Let's make it official!"”
→ Capitalizes on curiosity and invites congratulations.
Contrarian Claim
Presenting an unconventional or unexpected perspective on a common topic.
“"My outbound Clawdbot in 4 steps:"”
→ Challenges assumptions and sparks debate.
Personal Introduction
Briefly introducing oneself and one's background.
“"We met at work."”
→ Creates an immediate sense of connection and relatability.
Empathy Statement
Acknowledging a common pain point or struggle within the target audience.
“N/A”
→ Demonstrates understanding and builds trust.
Bold Statement
Making a declarative statement about the future or a current situation.
“"Let's make it official!"”
→ Commands attention and conveys confidence.
Numbered List Teaser
Introducing a list of steps or tips related to a specific topic.
“"My outbound Clawdbot in 4 steps:"”
→ Promises actionable advice in an easily digestible format.
Top-performing hooks
“We met at work.”
→ The post uses a relatable and heartwarming personal story to connect with the audience. The narrative structure and emotional vulnerability create a strong engagement loop, encouraging likes and comme
“Let's make it official!”
→ The post leverages a significant achievement (closing $500k) to establish authority and credibility. The bold statement and future goal create excitement and inspire confidence in the founder's expert
“My outbound Clawdbot in 4 steps:”
→ The post uses a controversial and humorous approach to critique a specific automation tactic, sparking debate and engagement. The clear steps and call to action make it easy for users to participate a
“Today I'm turning 35.”
→ The post is relatable and inspiring, sharing a personal journey towards achieving life goals. The vulnerability and expression of gratitude resonate with the audience, fostering engagement.
“I'm so proud of my wife, Aracely Escobedo!”
→ The post leverages a personal connection (proud husband) to introduce a new LinkedIn user and their content pillars. It's a warm, supportive introduction that encourages engagement and provides clear
“We've been living in Mexico 🇲🇽 for 18 months.”
→ The post uses a relatable personal anecdote about adapting to a different culture's reliance on WhatsApp, posing a thought-provoking question that encourages discussion and taps into the audience's cu
What works
- Personal stories drive high engagement. His top post, a personal anecdote, garnered 271 engagements.
- Contrarian hooks grab attention. Posts with contrarian claims average 146 engagements.
- Numbered lists offer actionable advice. These posts average 83 engagements.
- He uses specific CTAs to drive comments. Asking people to comment a specific word is effective.
- Medium-length posts (80-180 words) perform well, suggesting his audience prefers concise content.
- Sunday is his best day for posting, indicating higher audience activity.
Steal this for your own LinkedIn
- Start posts with a personal anecdote to build immediate connection.
- Challenge conventional wisdom with a contrarian claim to spark debate.
- Use numbered lists to present actionable advice in an easily digestible format.
- Incorporate humor and satire to critique industry trends.
- Ask direct questions or prompt specific responses to drive comments.
- Post consistently, aiming for at least 15 posts per week.
Compare Thibaut with…
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Aryan Mahajan vs Thibaut Souyris: Systems vs Stories on LinkedIn
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Get the full Thibaut Souyris playbook
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Posting patterns
Thibaut posts frequently, averaging 15.4 posts per week, demonstrating a commitment to consistent content creation.
His posts perform best on Sundays around 2 PM UTC, suggesting optimal audience availability and engagement during this time.
Medium-length posts (80-180 words) perform best, averaging 90 engagements. This suggests his audience appreciates concise and easily digestible content.
Engagement by day
Content mix
avg 97 engagements per post
avg 75 engagements per post
avg 83 engagements per post
avg 74 engagements per post
avg 75 engagements per post
avg 78 engagements per post
Thibaut's content mix works because it balances personal connection (stories), actionable advice (lists), and thought-provoking commentary (contrarian claims). This variety keeps his audience engaged and provides value on multiple levels.
