LinkedIn Banner
The LinkedIn banner is the 1584 × 396px background image on a profile, visible before a visitor reads a single word.
The LinkedIn banner is the full-width background image displayed above a profile picture. At 1584 × 396px, it's one of the largest pieces of visual real estate on the platform and one of the least well-used. Most people leave it on the default abstract blue gradient LinkedIn provides.
What works: banners that state the value proposition in large text, include a recognizable brand element (logo, headshot in context), and match the profile's color scheme. The banner should function as a billboard. readable in 2 seconds, answering "who is this person and what do they do?"
What doesn't: stock photography with no text, generic "motivational" landscapes, oversized logos with tiny unreadable taglines. The banner is also mobile-truncated. the left and right 15% are cropped on most mobile views, so place critical text in the center 70%.
Related terms
- Personal BrandOn LinkedIn, a personal brand is the public reputation a professional builds through consistent content, point of view, and audience relationships.
- LinkedIn HeadlineThe LinkedIn headline is the 220-character field directly under your name, visible in search results, feed comments, and connection requests.
- Creator ModeCreator Mode is a LinkedIn account setting that replaces the Connect button with Follow, unlocks analytics, and enables LinkedIn Live and Audio Events.
See linkedin banner in practice
Real creators · data-backed strategy breakdowns
