How Much Engagement Should a LinkedIn Post Get?
The median LinkedIn account earns 34 reactions and comments on a typical post. The bottom quartile sits at 12 and the top quartile at 117, computed from 67,569 posts across 433 distinct accounts. Those three numbers are the scale you should judge your own posts against, and the tables below cut them by media, language, recency and posting volume.
Last updated: September 2026 · Next update: December 2026 · Methodology
Engagement per post across 433 accounts
Median account
34
Reactions plus comments on a typical post
Bottom quartile
12
Below this, distribution is the problem
Top quartile
117
3.4× the median account
Reactions, comments and total engagement per post
| Metric | Bottom 25% | Median |
|---|---|---|
| Reactions plus comments | 12 | 34 |
| Reactions (likes) only | 10 | 27 |
| Comments only | 1 | 5.5 |
Computed on 2026-09-09 with benchmark_within_sender(). Each account contributes its own median first, then the percentiles are taken across accounts. Reactions and comments are counted at scrape time, so a post keeps accruing after we read it.
Engagement per post by segment
| Segment | Bottom 25% | Median |
|---|---|---|
| All posts | 12 | 34 |
| Posts with media | 22 | 57 |
| Posts without media | 9.4 | 27.8 |
| Published 2025 onward | 13 | 42 |
| Published 2026 onward | 14 | 48 |
| English-language posts | 14 | 44 |
| Dutch-language posts | 14 | 20 |
| Excluding reposts | 11 | 34 |
| Accounts with 120+ posts | 19.8 | 54.5 |
Every row is a separate call to benchmark_within_sender(). Rows do not sum, because each one re-derives the whole distribution over the posts that match it. The 120+ posts row raises the account floor from 30 posts to 120, which is why its median is higher: it drops accounts that barely post.
Engagement rate by follower band (compiled ranges)
| Follower count | Typical rate |
|---|---|
| 0–1,000 | 3.5–6% |
| 1,000–5,000 | 3–5% |
| 5,000–10,000 | 2.5–4.5% |
| 10,000–25,000 | 2–3.5% |
| 25,000–50,000 | 1.5–3% |
| 50,000+ | 1–2.5% |
These are compiled planning ranges, not Creator measurements. Engagement rate here means reactions plus comments plus shares, divided by impressions. Creator cannot compute this cut: follower_count_at_posting is 0 on all 68,706 rows in the dataset, so no computed figure on this page can be split by follower size. Rates fall as follower counts rise because LinkedIn shows a post to a shrinking share of a growing audience.
How to compare your own account against these numbers
- 1
Take the median of your last 20 posts, not the average
One post that did 900 will drag an average up and tell you nothing. Sort your last 20 posts by reactions plus comments and take the middle value. That is the number the tables above are built to be compared against.
- 2
Place yourself against 12, 34 and 117
Below 12 puts you in the bottom quarter of accounts. Around 34 is the median. Above 117 puts you in the top quarter. These are per-account medians, so a single strong week does not move you.
- 3
Split your own posts by media before drawing conclusions
Posts with media run a median of 57 and posts without run 27.8. If most of your posts are plain text, compare against 27.8 first, then decide whether the media gap is worth closing.
- 4
Check comments separately from reactions
The median account gets 27 reactions and 5.5 comments. Reactions are cheap and comments are not. If your reactions are near the median but your comments sit at 1, your posts are being seen and not answered, which is a writing problem rather than a distribution problem.
- 5
Re-measure after 60 days, not after one post
The accounts in this dataset each contribute at least 30 posts. A fair read on your own account needs a similar window. Judge a change in approach on 20 to 30 posts.
Frequently asked questions
What is a good engagement rate on LinkedIn?
Judged in absolute terms, the median LinkedIn account earns 34 reactions and comments per post, computed from 67,569 posts across 433 accounts. Below 12 is the bottom quartile and above 117 is the top quartile. Judged as a percentage of impressions, typical rates run 3 to 5% for accounts under 5,000 followers and 1 to 2.5% above 50,000 followers, because LinkedIn shows a post to a smaller share of a bigger audience.
How many likes should a LinkedIn post get?
The median account gets 27 reactions on a typical post. The bottom quartile gets 10 and the top quartile gets 82. Those figures come from 67,569 posts across 433 distinct accounts, with each account's own median taken first so no heavy poster distorts the benchmark.
Is 100 likes on LinkedIn good?
Yes. 100 reactions on a single post puts that post above the 82 reaction mark that separates the top quartile of accounts, and above the 34 median for total engagement. Sustaining it matters more than hitting it once, since the benchmark is built from each account's median rather than its best post.
Why is my LinkedIn engagement so low?
Three causes account for most of it. First, format: posts without media run a median of 27.8 against 57 for posts with media, so an all-text feed is starting at half the ceiling. Second, volume: accounts contributing 120 or more posts to this dataset run a median of 54.5 against 34 overall, so infrequent posting sits at the bottom of the range by default. Third, comments: the median account gets only 5.5 comments, and posts that ask nothing get fewer than that.
How is LinkedIn engagement rate calculated?
Engagement rate is reactions plus comments plus shares, divided by impressions, times 100. Some tools divide by followers instead, which gives a much higher number on the same post. Always check which denominator a benchmark uses before comparing yourself against it. Creator's computed figures on this page are counts per post rather than rates, because the dataset carries no follower count at time of posting.
Does engagement rate drop as you gain followers?
Yes, as a percentage. LinkedIn does not show every post to every follower, so the share of your audience reached falls as the audience grows. Compiled ranges put accounts under 1,000 followers at 3.5 to 6% and accounts above 50,000 at 1 to 2.5%. Absolute engagement usually still rises, which is why judging on the rate alone can make a growing account look like a failing one.
What counts as engagement on LinkedIn?
Reactions, comments, reposts and shares are the counted actions. Clicks, profile visits and dwell time are engagement signals the algorithm uses but does not publish on the post. Creator's computed benchmarks on this page count reactions and comments only, because those are the two figures present on all 67,569 posts in the sample.
Has LinkedIn engagement gone up or down?
In this dataset it has risen. The median account sits at 34 across the whole window, 42 for posts published from 2025 onward, and 48 for posts published from 2026 onward. Part of that is genuine and part is measurement: recent posts come from a narrower, more active set of accounts, 309 of them for the 2026 cut against 433 overall.
How many posts do I need before these benchmarks apply to me?
About 30. Every account in the sample contributes at least 30 posts, which is the floor the benchmark engine enforces before an account is allowed into the distribution. Under that, a single strong post moves your median too much for the comparison to mean anything.
Methodology
Computed figures come from Creator's LinkedInPost table, queried live through the benchmark_within_sender() Postgres function on 2026-09-09. The function takes each account's own median first, then reports the 25th, 50th and 75th percentile across accounts. That is why one viral account cannot move the benchmark.
Sample: 67,569 posts across 433 distinct accounts for the all-posts cut. Every segment row states its own post and account count, because the cuts have different samples. Accounts with fewer than 30 posts are excluded, and any cut resolving to fewer than 20 accounts is withheld rather than published.
Posts are B2B founder, consultant, agency and operator accounts. Company pages and sponsored posts are not in the sample. Engagement is read at scrape time, so a post can keep accruing after we count it, which biases every figure here slightly low rather than high.
Reposts sit far above original posts in this data, at a median of 119 across 39 accounts. We read that as a measurement artefact rather than a content lesson, because a repost's counters travel with the post being shared. The excluding-reposts row is published alongside so you can see the difference.
The follower band table is compiled from public industry reporting, not computed. follower_count_at_posting is 0 on all 68,706 rows in the dataset, so Creator cannot cut any computed figure by follower size and does not pretend to.
Computed rows: Creator LinkedInPost dataset via benchmark_within_sender(), 2026-09-09. Compiled follower-band ranges draw on published social benchmark reporting including Socialinsider's LinkedIn benchmarks and Hootsuite's social trends reporting, and are stated as ranges for that reason.
Understand the terms
Engagement Rate
Reactions plus comments plus shares, divided by impressions.
Within-Account Median
Each account's own median taken first, so heavy posters cannot skew the benchmark.
Percentile
The p75 figure is the level a quarter of accounts beat.
Reaction
A like, celebrate, insightful or similar one-tap response.
Reach
Unique people who saw a post, always lower than impressions.
Sample Floor
Minimum accounts and posts required before a figure is published.
LinkedIn Content Playbook
The weekly system behind the accounts in the top quartile of this dataset.
More LinkedIn benchmarks
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