LinkedIn Statistics & Benchmarks
Aggregate data from 44,000+ analyzed LinkedIn posts. Used by B2B founders, consultants, and agencies to benchmark performance and identify where to improve.
LinkedIn Engagement Rate Benchmarks by Industry →
Average engagement rates, reactions, and comments across 8 B2B industries. Find out whether your numbers are above or below your industry baseline.
5.2%
Highest industry avg
Coaching & Training
3.2%
Platform average
Personal creator posts
B2B LinkedIn Conversion Rate Benchmarks →
The full funnel from impressions to closed deal - by ICP type. Where most founders leak pipeline and what the top 10% do differently.
10K
Avg impressions per call
Across all ICP types
40–55%
Top DM reply rate
Warm, value-first DMs
LinkedIn Content Performance by Post Type →
Carousels vs text vs video vs polls - ranked by engagement rate and reach. Plus best posting times by timezone and hook patterns that outperform.
4.8%
Top format avg
Carousel / document
−60%
External link penalty
vs no-link posts
LinkedIn Impressions Benchmarks by Follower Count →
Average impressions per LinkedIn post by follower tier, and what separates a top-quartile creator from a stalled account. Based on 44,000+ analyzed posts.
0.30–0.50×
Healthy ratio
Impressions ÷ followers per post
0.80–1.20×
Top creator ratio
Engagement-loop optimized
LinkedIn Follower Growth Rate Benchmarks →
How fast a healthy LinkedIn account actually grows, and how to tell if your account is stalling or compounding.
3–6%/mo
Healthy growth rate
Most B2B niches, 2,500+ followers
8–15%/mo
Above-average
Active commenter + content compound
How Often to Post on LinkedIn for Maximum Growth →
There's an actual sweet spot for LinkedIn posting cadence, and 'more is better' is usually wrong. Here's the data on what frequency drives the most reach and pipeline.
3–5×/week
Optimal cadence
Maximum reach + sustained engagement rate
2×/week
Minimum viable
Below this, algorithm distribution decays
Average LinkedIn Click-Through Rate (CTR) Benchmarks →
Average LinkedIn CTR is 0.8–1.5% on an organic post with the link in the first comment, and 0.4–0.6% on single-image Sponsored Content. The tables below keep organic posts and LinkedIn Ads apart, because the two behave nothing alike.
0.8–1.5%
B2B average organic CTR
Link in first comment, not body
DM trigger word
Best-performing format
8–15% conversion rate
LinkedIn Carousel Engagement Benchmarks →
Carousels (document posts) consistently outperform every other LinkedIn format. Here's the data on what slide counts, design choices, and topics drive the best results.
9–12
Optimal slide count
Sweet spot for engagement + completion
1080×1350
Recommended dimensions
4:5 portrait, fills mobile feed
LinkedIn Social Selling Index (SSI) Benchmarks →
LinkedIn's Social Selling Index scores you 0–100 across four dimensions. Here's what good looks like, and the honest answer about whether SSI actually predicts pipeline.
32
LinkedIn average
Across all users globally
70+
Sales pro target
Top quartile of B2B sellers
How the LinkedIn Algorithm Works in 2026 →
LinkedIn's algorithm is mostly four levers stacked on top of each other. Here's how distribution actually works in 2026, ranked by how much each factor moves reach.
0–60 min
Distribution wave 1
Tested on 5–10% of followers
60–180 min
Distribution wave 2
If wave 1 strong → expand to 30–50%
LinkedIn InMail Response Rate Benchmarks →
InMail reply rates depend almost entirely on personalization and message length. Here's the data on what's actually working in 2026, and what the LinkedIn average hides.
18%
LinkedIn-reported industry avg
Skewed by recruiter use
10–15%
Realistic B2B sales avg
Cold, outbound, no warm-up
LinkedIn Connection Request Acceptance Rate Benchmarks →
Connection acceptance rate is one of the easiest LinkedIn metrics to move, and one of the most under-optimized. Here's what works in 2026.
25–40%
B2B average
Cold outbound, no warm-up
50%+
Healthy target
Personalized, role-relevant
How to Get More Impressions on LinkedIn →
The median account in our impressions sample earns 975 impressions on a typical post, while the 75th percentile account earns 2,174 and the 25th percentile account earns 363. That six-fold spread is the room most accounts have to work with, and four levers close most of it: early engagement, keeping links out of the post body, cadence, and a format that holds attention.
975
Median account
Impressions on a typical post. Computed from 1,679 posts across 13 accounts.
363
Bottom quartile
25th percentile account, same sample. Below this, something is broken.
What Counts as a LinkedIn Impression? →
A LinkedIn impression is counted each time your post is rendered on a member's screen, whether or not anyone reads a word of it. One person who meets the same post on three separate scrolls generates up to three impressions and one unique viewer, which is why impressions always run higher than reach, typically by 1.2 to 1.7 times on organic B2B posts.
1 render
Impression
Counted every time the post is displayed to a member.
1 person
Unique impression, or reach
Counted once per member per post, however often they see it.
LinkedIn Impressions by Post Format →
Carousels earn the most impressions per follower, at 1.2 to 2.0 times a plain text post, and external link posts earn the least, at 0.2 to 0.4 times. The format effect on impressions is smaller than most people expect: in our own computed sample, posts carrying media had a median of 983 impressions and posts without media had 1,033. The format effect on engagement is much larger, where posts with media run 2.1 times ahead.
983
Posts with media
Median impressions. Computed from 1,343 posts across 15 accounts.
1,033
Posts without media
Median impressions. Computed from 360 posts across 10 accounts.
How Long Does a LinkedIn Post Keep Getting Impressions? →
A LinkedIn post earns 70 to 85 percent of its lifetime impressions in the first 24 hours, and 88 to 97 percent within 7 days. After that it keeps collecting a thin tail from profile visits, search and reposts, usually under 5 percent of the total across the following three weeks. The practical consequence is that the first 60 to 90 minutes decide the size of the whole number.
3–6 hours
Half life
By this point half the lifetime impressions are in.
7 days
Effectively finished
88 to 97 percent of the lifetime total.
Why LinkedIn Impressions Drop, and How to Diagnose It →
Most impression drops trace to one of eight causes, and the first three explain the majority of them: an external link in the post body, a dead first hour, and a cadence that fell below two posts a week. Before treating a drop as a penalty, check the size of it. In our computed sample the 25th percentile account earns 363 impressions per post against a median of 975, so a single post at 400 is ordinary variance rather than a signal.
363
Impressions floor
25th percentile account per post. 1,679 posts, 13 accounts.
12
Engagement floor
25th percentile account, reactions plus comments. 67,569 posts, 433 accounts.
LinkedIn Impressions vs Reach vs Views →
An impression is one render of your post on a member's screen. Reach, which LinkedIn reports as unique impressions or members reached, counts the distinct people behind those renders and typically runs at 60 to 80 percent of the impression count. A view is a third thing again: on a video it means the play started, and on your profile it means someone opened your profile page.
975
Median impressions per post
Computed from 1,679 posts across 13 accounts.
34
Median engagement per post
Reactions plus comments. 67,569 posts, 433 accounts.
How Much Engagement Should a LinkedIn Post Get? →
The median LinkedIn account earns 34 reactions and comments on a typical post. The bottom quartile sits at 12 and the top quartile at 117, computed from 67,569 posts across 433 distinct accounts. Those three numbers are the scale you should judge your own posts against, and the tables below cut them by media, language, recency and posting volume.
34
Median account
Reactions plus comments on a typical post
12
Bottom quartile
Below this, distribution is the problem
Do LinkedIn Posts With Images Get More Engagement? →
Yes, and the gap is 2.1×. LinkedIn posts carrying an image, document or video earn a median 57 reactions and comments per post, against 27.8 for posts with no media. The media figure is computed from 33,242 posts across 333 accounts and the text-only figure from 30,871 posts across 324 accounts, and the gap holds in every cut we tried.
57
Posts with media
33,242 posts across 333 accounts
27.8
Posts without media
30,871 posts across 324 accounts
How Many Comments Does the Average LinkedIn Post Get? →
The median LinkedIn account gets 5.5 comments on a typical post. A quarter of accounts get 1 or fewer, and the top quarter get 30 or more. Those figures are computed from 67,569 posts across 433 distinct accounts, and the spread between 1 and 30 is far wider than the spread on reactions, which is what makes comments the more useful number to track.
5.5
Median account
Comments on a typical post
1
Bottom quartile
A quarter of accounts sit here or below
What Is a Good CTR on LinkedIn? →
A good organic LinkedIn CTR is 0.8% to 1.5%, measured with the link sitting in the first comment. Below 0.4% is poor, 1.5% to 3% is strong, and 3% to 5% puts you in the top quartile. This page is the verdict scale only: where your own number sits and whether it needs fixing. Creator's benchmark tables for every organic and paid format live on the click-through rate page.
0.8–1.5%
Good organic CTR
Link in first comment
3–5%
Top quartile
Tight promise-to-destination match
How Do You Improve Your LinkedIn CTR? →
The fastest way to improve LinkedIn CTR is to stop putting the link in the post body and to put one clear ask above the point where LinkedIn truncates the text. Those two changes move more than any rewrite. This page is the fix list in priority order. For whether your current number is good, use the good CTR page. For format ranges, use the CTR by format page.
Link placement
Fix first
Body to first comment, largest single move
One ask
Fix second
A single CTA beats two or three
LinkedIn CTR by Content Format: Post, Newsletter, Article, Sponsored →
Format changes LinkedIn CTR more than copy does, because each format reaches its audience through a different surface. A newsletter edition runs 2% to 5% because subscribers are told it exists. A feed post with the link in the first comment runs 0.8% to 1.5% because it has to win attention in a scroll. This page covers the formats Creator's main CTR benchmark page does not: newsletter, article, video, poll and document.
How Many LinkedIn Follow-Up Messages Are Worth Sending →
Across 10,922 conversations we started, 21.5% replied to the opener and 58.8% of every reply we ever received came from that first message. Follow-up one converts 15.9% of the conversations that receive it, follow-up two 12.5%, and by the fifth message the sequence has recovered 35.4% in total against 36.5% eventually.
58.8%
Replies from the opener
Computed. 2,345 of 3,988 replies
19.3%
Recovered by follow-up one
Computed. 770 replies from 4,831 follow-ups sent
How Many LinkedIn Followers Before Content Compounds →
Inbound usually starts somewhere between 1,000 and 2,500 followers, and compounding shows up above roughly 5,000. Those are compiled ranges. What we can measure is whether content actually improves with tenure, and for the median account it does not: comparing each account's first 30 posts with its most recent 30, the median ratio is 0.83 and only 38.6% of 249 accounts improved.
249
Accounts measured
Computed. At least 80 posts spanning at least 180 days
0.83x
Median first-30 vs last-30 ratio
Computed. p25 0.51x, p75 1.44x
LinkedIn DM Response Time Benchmarks →
The median LinkedIn reply arrives 2.2 hours after the message that earned it, 41.2% arrive within the first hour and 91.2% of the replies you will ever get arrive within seven days. Answering that reply within an hour is associated with 55.3% of conversations reaching three or more messages from the other person, against roughly 42% when the answer takes longer.
2.2 hrs
Median wait for a reply
Computed. From the message that earned it, 3,988 conversations
41.2%
Replies in the first hour
Computed. 25th percentile is about 10 minutes
LinkedIn CTR Benchmarks by Industry →
Organic LinkedIn CTR averages 0.8% to 1.5% across B2B, and the spread between sectors is about threefold. Recruitment and education sit at 1.0% to 2.0%. Manufacturing, healthcare and life sciences sit at 0.5% to 1.0%. The table below gives an organic and a paid range for ten sectors, so you can judge your own number against the audience you actually post to.
1.0–2.0%
Highest sector band
Recruitment, education and training
0.8–1.5%
B2B middle
Software, consulting, professional services
What Is the Average LinkedIn CTR in 2026? →
The average organic LinkedIn CTR in 2026 is 0.8% to 1.5% with the link in the first comment, and 0.4% to 0.6% on single-image Sponsored Content. Both have drifted down since 2022, when the same organic placement ran 1.2% to 2.0%. Reach did not fall with it. Creator's own computed engagement figures rose across the same period, from a median of 37.5 reactions and comments per post for content published from 2024 onward to 48 for content published from 2026 onward.
0.8–1.5%
Organic CTR, 2026
Link in first comment
0.4–0.6%
Sponsored CTR, 2026
Single-image Sponsored Content
Organic vs Sponsored LinkedIn CTR: Which Converts Better? →
Organic LinkedIn posts run about double the click-through rate of comparable paid ones. An organic post with the link in the first comment averages 0.8% to 1.5%. Single-image Sponsored Content averages 0.4% to 0.6%. Paid buys reach that organic cannot reach, which is the trade being made, and the page below puts the two scales side by side so a paid number never gets judged against an organic bar.
0.8–1.5%
Organic, link in first comment
Top quartile 3–5%
0.4–0.6%
Sponsored Content, single image
Top quartile 1.0–1.5%
LinkedIn CTR by Company Size →
Smaller senders get more clicks per impression. Solo operators and teams under ten run a compiled 1.2% to 2.2% organic CTR, while accounts at companies over 5,000 people run 0.4% to 0.9%. The reason is audience composition rather than copy quality: a small account's followers mostly chose to follow that person, and a large company's audience accumulated for many other reasons.
1.2–2.2%
Solo and under 10
Warm audience, one clear topic
0.6–1.2%
Mid-market, 201–1,000
Mixed audience, several topics
LinkedIn Newsletter CTR Benchmarks →
A LinkedIn newsletter edition runs 2% to 5% click-through rate, with the top quartile at 6% to 10%. A feed post with the link in the first comment runs 0.8% to 1.5%. The gap comes from the audience: newsletter subscribers opted in and are told when you publish, so the edition is not fighting to be noticed in a scroll. This page covers the numbers specific to the newsletter format, including open rate and what happens to the rate as the subscriber list grows.
2–5%
Typical edition CTR
Clicks on links inside the edition
6–10%
Top quartile edition CTR
Narrow topic, one clear ask
LinkedIn CTR by Campaign Goal: Traffic, Leads, Awareness →
A single CTR target across three different goals is the most common way a working LinkedIn campaign gets judged a failure. Sending traffic to a free article runs 1.0% to 1.8% organic. Asking for an email in exchange for a named asset runs 0.6% to 1.2%. An awareness post that carries a link almost as an afterthought runs 0.3% to 0.8%. The bands below are what each goal should be measured against.
1.0–1.8%
Traffic
Free read, no form, one tap
0.6–1.2%
Lead capture
Reader trades contact details
B2B LinkedIn CTR Benchmarks by Funnel Stage and Buyer Role →
B2B LinkedIn CTR is 0.8% to 1.5% overall on an organic post with the link in the first comment, and the number splits cleanly by where the reader sits in a buying process. Top-of-funnel posts sending people to a free read run 1.0% to 1.8%. Bottom-of-funnel posts asking for a demo run 0.3% to 0.7%. Buyer role moves the number almost as much: talent and marketing audiences click roughly twice as often as procurement and finance ones.
1.0–1.8%
Top of funnel
Free read, no commitment behind the click
0.6–1.2%
Middle of funnel
Named asset in exchange for contact details
LinkedIn CTR by Country and Region →
LinkedIn CTR varies by market by roughly two times. The United States and United Kingdom sit at the global B2B band of 0.8% to 1.5%. India and Southeast Asia run higher at 1.0% to 2.2%, where platform use is heavier and the feed is less saturated with B2B selling. DACH and France run lower at 0.6% to 1.3%. Creator can compute one piece of this directly: English-language accounts reach a median of 44 reactions and comments per post against 20 for Dutch-language accounts.
1.0–2.2%
India and Southeast Asia
Heavy platform use, less B2B saturation
0.8–1.5%
US, UK and Ireland
The global B2B reference band
LinkedIn Impressions by Industry →
The median account in our computed sample earns 975 impressions on a typical post, and industry moves that figure by roughly 0.6 to 1.5 times. Marketing, sales and recruiting sit at the top because their audiences live on LinkedIn all day. Manufacturing, construction and healthcare sit at the bottom because most of their buyers do not. The spread between industries is smaller than the spread inside any one of them: the 25th and 75th percentile accounts in our sample sit at 363 and 2,174, a 6.0 times gap that no industry effect comes close to.
975
Median account
Impressions on a typical post. Computed, 1,679 posts across 13 accounts.
363
Bottom quartile
25th percentile account, same computed sample.
LinkedIn Impressions by Company Size →
Company size changes impressions per post by roughly 0.7 to 1.4 times around a computed median of 975. Solo operators and small teams run at or slightly above the median because they post in a personal voice. Enterprise employees run below it, because approval cycles slow cadence and flatten the writing. The effect is real and it is small next to the 6.0 times spread between the 25th and 75th percentile account in the same computed sample, 363 against 2,174.
975
Median account
Computed, 1,679 posts across 13 accounts, floor of 30 posts per account.
6.0x
Spread inside one size band
363 at the 25th percentile against 2,174 at the 75th. Same computed sample.
How Many Impressions Do Text-Only LinkedIn Posts Get? →
Text-only posts earn a computed median of 1,033 impressions per post, slightly ahead of the 983 median for posts carrying media. Both figures come from the same query run on 9 September 2026, over 360 text-only posts from 10 accounts and 1,343 posts with media from 15 accounts. The gap runs the other way on engagement, where posts with media earn a median of 57 reactions plus comments against 27.75 without, across 64,113 posts and more than 300 accounts on each side.
1,033
Text-only median
Impressions. Computed, 360 posts across 10 accounts.
983
With media median
Impressions. Computed, 1,343 posts across 15 accounts.
LinkedIn Impressions by Day of the Week →
Wednesday earns the highest computed median at 1,089 impressions per post, followed by Tuesday at 997, Monday at 986, Thursday at 878 and Friday at 771. Every one of those figures comes from a within-account median across 13 or 14 accounts, run on 9 September 2026. The gap between the best and worst weekday is 1.4 times. The gap between the 25th and 75th percentile account on any single weekday is closer to 6 times, which is the honest way to read this table: the day helps, and the account matters far more.
1.4x
Best to worst weekday
Wednesday 1,089 against Friday 771. Computed.
5–8x
Spread inside one weekday
25th to 75th percentile account on the same day. Computed.
The Best Time to Post on LinkedIn for Impressions →
Publishing between 08:00 and 09:59 local time earns a computed median of 943 impressions per post across 608 posts and 13 accounts, ahead of the 10:00 to 11:59 slot at 798 and the 14:00 to 16:59 slot at 881. The early morning slot before 08:00 shows the highest median in our data at 1,084, but it rests on 7 accounts and sits below the floor we publish at, so it is marked as directional rather than settled. Time of day moves the number by roughly 1.2 times between the published buckets. The account moves it by six.
08:00–09:59
Best published window
Median 943 impressions. Computed, 608 posts across 13 accounts.
1.2x
Spread across published windows
943 against 798. Computed.
Company Page vs Personal Profile: LinkedIn Impressions Compared →
Personal profiles earn roughly 5 to 8 times the impressions of a company page with the same audience size. That multiple is a compiled range, and it is the most consistent finding in LinkedIn organic reach. The personal side of the comparison is computed: a median of 975 impressions per post across 1,679 posts and 13 accounts, all of them personal profiles. Our dataset holds no company page with impression data, so we publish the personal figure as computed, the comparison as compiled, and say which is which.
975
Median personal profile
Impressions per post. Computed, 1,679 posts across 13 personal accounts.
363
Bottom quartile
25th percentile account, same computed sample.
How Many Impressions Should a New LinkedIn Account Expect? →
A new account posting consistently should expect 80 to 250 impressions per post in its first fortnight, 250 to 600 by the end of month one and 500 to 1,200 by the end of month three. Those are compiled ranges. The figure to hold them against is computed: the 25th percentile established account in our sample earns 363 impressions per post and the median earns 975, from 1,679 posts across 13 accounts. Crossing 363 consistently is the point where a new account stops being new.
363
The floor
25th percentile account, impressions per post. Computed, 13 accounts.
975
The median
50th percentile account, same computed sample.
LinkedIn Impressions per Follower: What Ratio Is Healthy? →
A healthy LinkedIn post earns impressions equal to 30 to 50 percent of your follower count, and top-quartile accounts reach 80 to 120 percent. Those are compiled ranges, and they are the right way to compare two accounts of different sizes. We cannot compute the ratio ourselves: follower_count_at_posting is recorded as 0 on all 68,706 rows in our dataset, so there is no denominator to divide by. What we can compute is the numerator, and the median account earns 975 impressions per post across 1,679 posts and 13 accounts.
975
Median impressions per post
Computed, 1,679 posts across 13 accounts. This is the numerator.
0
Follower counts on file
follower_count_at_posting is 0 on all 68,706 rows. No computed denominator exists.
LinkedIn Engagement Rate by Industry →
Industry engagement rates on LinkedIn sit between roughly 1.2% and 6.5%, with education, nonprofit and professional services at the top and finance, insurance and large retail at the bottom. Those are compiled planning ranges. The computed anchor underneath them is 34 reactions and comments on a typical post for the median B2B account, measured across 67,569 posts and 433 distinct accounts. This page puts both side by side so you know which number is measured and which is a planning range.
34
Median account
Reactions plus comments per post, 433 accounts
12
Bottom quartile
A quarter of accounts sit below this
LinkedIn Engagement by Company Size →
Engagement per post falls as company size rises. Creator's measured corpus is made almost entirely of solo operators and small teams: 63,191 posts across 404 accounts tagged as small accounts, running a median of 38 reactions and comments per post against 34 for the corpus as a whole. Enterprise accounts sit at the bottom of every compiled range, typically 1.5 to 3%, because approval chains flatten the writing and the audience is spread across many posters.
38
Median account
Reactions plus comments, 404 small accounts
12
Bottom quartile
Small accounts below this need format work
LinkedIn Engagement by Post Type →
Post type separates LinkedIn accounts more sharply than almost anything else in the data. Posts carrying more than one media item run a median of 99.8 reactions and comments, posts with a single media item run 43, and text-only posts run 24. Those figures are computed from 66,085 posts across 449 distinct accounts, with each account's own median taken first. The gap between the top and bottom type is roughly 4 times, which is larger than the gap between any two industries in published reporting.
99.8
More than one media item
90 accounts, 2,275 posts
43
One media item
392 accounts, 29,589 posts
LinkedIn Engagement by Day of the Week →
The day you publish moves LinkedIn engagement far less than most calendars assume. Across 63,732 posts, weekday medians sit in a narrow band: Monday 42.3, Wednesday 40, Thursday 40, Friday 39, Tuesday 38. Saturday and Sunday read higher at 57 and 56, but only 183 and 169 accounts post enough at the weekend to enter those rows against roughly 370 on a weekday, so the weekend figures describe a small and unusually active group rather than a scheduling opportunity.
42.3
Highest weekday
Monday, 356 accounts, 10,462 posts
38
Lowest weekday
Tuesday, 374 accounts, 11,639 posts
Engagement Rate or Engagement Count on LinkedIn →
Track the count and use the rate as a sanity check. Engagement count is present on every one of the 67,569 posts in Creator's corpus, giving a firm benchmark of 12 at the bottom quartile, 34 at the median and 117 at the top quartile across 433 accounts. Engagement rate needs impressions in the denominator, and LinkedIn shows impressions only to the account that published the post, which is why the same corpus carries impressions on just 1,679 posts across 13 accounts. A rate you cannot verify against a peer set is a number you can only compare to yourself.
67,569
Posts with a count
Reactions and comments, 433 accounts
1,679
Posts with impressions
Only 13 accounts, owner-visible only
What Is Good LinkedIn Engagement for a Small Account? →
For a small LinkedIn account, 12 reactions and comments on a typical post already clears the bottom quartile of 433 measured accounts, and 34 reaches the median. The tenth percentile sits at 5. 93 of those 433 accounts run a median under 10 and 160 run under 20, so single-digit engagement is ordinary rather than a sign that something is broken. The numbers that matter for a small account are the floor, the step up, and how many posts it takes to know which one you are on.
5
10th percentile
A tenth of accounts sit at or below this
12
Bottom quartile
Clear this and you are out of the bottom quarter
Comments or Reactions: What the Split Should Look Like →
Comments make up 19.2% of total engagement for the median LinkedIn account, with a bottom quartile at 11.1% and a top quartile at 30.2%. In plain terms the median account earns 4.2 reactions for every comment. Those figures are computed across 67,569 posts and 433 distinct accounts. The split matters because reactions and comments fail differently: reactions cluster tightly around the median while comments spread from 1 at the bottom quartile to 30 at the top, so your comment share separates you from other accounts far more sharply than your reaction count does.
19.2%
Comment share, median
Comments as a share of total engagement
4.2
Reactions per comment
Median account ratio
LinkedIn Company Page Engagement Benchmarks →
LinkedIn company pages typically run between 0.5% and 2% engagement, against 3% to 6% for personal profiles of similar audience size. Those are compiled ranges. The measured bar underneath them comes from personal profiles: a median of 34 reactions and comments per post across 67,569 posts and 433 distinct accounts. Creator's corpus contains no company pages, so this page states clearly which figures are measured, which are compiled, and what a page should target given the gap.
34
Profile median
Reactions plus comments, 433 measured accounts
12
Profile bottom quartile
A page matching this is doing well
LinkedIn Follower Growth Rate by Industry →
An established LinkedIn account grows 3 to 6% a month, and industry moves that band by roughly 3x from end to end. Recruiting and agency profiles compound at 5 to 10% a month, manufacturing and legal profiles at 1.5 to 3%, and the table below places the rest.
5–10%/mo
Fastest industry band
Staffing, recruiting, agencies
1.5–3%/mo
Slowest industry band
Manufacturing, legal
LinkedIn Follower Growth Rate by Company Size →
Personal profiles at companies under 10 people grow 4 to 8% a month. The same profile inside a 1,000-person company grows 2 to 3%. Company pages grow slowest of all at 0.5 to 2% a month, which is why the growth target belongs on a person, not a logo.
4–8%/mo
Small-company profile
Under 10 employees, 2,500+ followers
2–3%/mo
Enterprise profile
1,000+ employees
How Long Does It Take to Reach 1,000 LinkedIn Followers? →
From a standing start, 60 to 90 days. That assumes 3 to 5 posts a week and about 30 minutes a day commenting on other people's posts, which is where most of the followers actually come from. Cut either input in half and the timeline roughly doubles.
60–90 days
Standard timeline
From zero, 3–5 posts/wk plus 30 min/day
35–60
Posts required
At 3–5 per week over the same window
How Long Does It Take to Reach 5,000 and 10,000 LinkedIn Followers? →
5,000 followers takes 6 to 9 months of consistent publishing, and 10,000 takes 12 to 18 months. Growth rate falls at every milestone while the absolute number of new followers per month keeps rising, which is why the account feels slower and performs better at the same time.
What Is a Good LinkedIn Follower-to-Engagement Ratio? →
Aim for 8 to 20 reactions and comments per 1,000 followers on a typical post. In absolute terms the median LinkedIn account earns 34 reactions and comments per post, computed from 67,569 posts across 433 accounts, so a 2,000-follower account at 34 is running a healthy ratio and a 20,000-follower account at 34 is not.
8–20
Healthy ratio
Reactions plus comments per 1,000 followers
34
Median post
Computed, 67,569 posts / 433 accounts
LinkedIn SSI Score Benchmarks by Role →
Recruiters carry the highest average SSI at 60, followed by account executives at 56 and sales reps at 55. Founders average 42 and marketing managers 38, against a platform-wide average of 32. The gap is mostly search and messaging volume, which two of the four SSI pillars measure directly.
60
Highest-scoring role
Recruiters, average
42
Founder average
Against a 60+ good threshold
LinkedIn SSI Score Benchmarks by Industry →
Staffing and recruiting carries the highest industry average SSI at 58 and construction the lowest at 25, against a platform-wide average of 32. The spread tracks how much of an industry's daily work happens inside LinkedIn, not how well those industries sell.
58
Highest industry
Staffing and recruiting
25
Lowest industry
Construction
How to Raise Each LinkedIn SSI Pillar →
SSI is four pillars of 25 points each, and consistent activity adds 5 to 10 points a month to the total. Find the right people moves fastest because search volume is entirely under your control. Establish your professional brand moves slowest because it partly depends on how other people respond to your posts.
LinkedIn InMail Response Rate by Industry →
Cold B2B InMail lands between 10% and 18% in most industries, and the gap between the strongest and weakest sector is closer to two to one than ten to one. We cannot measure InMail itself, because it is a paid format for messaging non-connections and we do not send it. We can measure who answers a first LinkedIn message: across 6,661 outbound conversations where the recipient's headline names a sector, reply rates run from 35.3% to 54.6%.
10–18%
Cold B2B InMail baseline
Compiled. Same band as our InMail benchmarks page
19.3 pts
Widest computed sector gap
Computed. 54.6% healthcare against 35.3% unclassified
LinkedIn InMail Response Rate by Seniority →
Seniority runs the wrong way in B2B outreach. Across 6,661 outbound conversations where the recipient's headline names a job level, consultants and specialists replied 49.0% of the time and managers 45.4%, while C-level contacts replied 31.1% and VPs or directors 29.5%. Founders and owners sat in the middle at 38.5%. The more senior the title, the lower the reply rate, with one exception noted below.
49.0%
Reply rate to consultants and specialists
Computed. 961 conversations, 17 accounts
29.5%
Reply rate to VPs and directors
Computed. 410 conversations, 16 accounts
How Long Should a LinkedIn InMail Be? →
Keep a first LinkedIn message under 500 characters, and aim for about 175. Across 10,877 openers we sent, the median was 176 characters, messages under 500 characters were replied to 39.1% of the time, and messages of 500 characters or more were replied to 21.9% of the time. That is a 17.2 point penalty for writing a long first message.
176 chars
Median opener length
Computed. 10,877 first messages, p25 113, p75 282
39.1%
Reply rate under 500 chars
Computed. 9,179 messages
What Is the Best Day to Send a LinkedIn Message? →
Sunday and Saturday earn the highest reply rates in our data, 48.0% and 46.9%, and Monday earns the lowest at 29.6%. Tuesday through Thursday sit close together between 37.2% and 37.9%. The weekend lift survives a within-account control, but weekend sending is only 9.9% of our volume and it is hand-picked, so it is a real effect on a small, selected slice rather than a reason to move a whole outreach program to Sunday.
LinkedIn Connection Acceptance Rate by Industry →
Cold connection requests are accepted 25% to 40% of the time across most B2B industries, and personalized ones reach 45% to 60%. Industry moves that band by roughly 15 points end to end. What industry changes more is what happens next: in our computed data, conversations with coaching and training contacts reached three or more replies 28.2% of the time, against 13.4% in finance and accounting.
25–40%
Cold acceptance band, most B2B
Compiled. Same band as our acceptance benchmarks page
~15 pts
Spread across compiled industries
Compiled. Coaching high band against government low band
LinkedIn Connection Acceptance Rate by Seniority →
Acceptance falls as seniority rises, and so does everything after it. Cold requests to individual contributors and managers are accepted 30% to 48% of the time, while C-level requests land between 15% and 28%. The computed half of this page shows the second penalty: once the connection exists, C-level contacts replied to a first message 31.1% of the time and VPs 29.5%, against 45.4% for managers and 49.0% for consultants.
38–48%
Cold acceptance, individual contributor
Compiled. Top of the job-level table
15–28%
Cold acceptance, C-level
Compiled. Bottom of the job-level table
LinkedIn Connection Request: With a Note or Without? →
A personalized note is accepted 45% to 60% of the time and a blank request 30% to 40%, so the note is worth roughly 15 to 20 points when it says something specific. A generic note is accepted 20% to 28%, below the blank request, which makes the templated note the only version that costs you acceptance. The measured half of this page covers what the connection is worth afterwards: once connected, our first messages were replied to 43.5% of the time, against 1.1% when the chat was open but no connection existed.
+15 to +20 pts
Personalized note against blank
Compiled. 45–60% against 30–40%
−10 to −12 pts
Generic note against blank
Compiled. 20–28% against 30–40%
Cold Versus Warm LinkedIn Outreach: What the Difference Is Worth →
A warm conversation is worth about two and a half cold ones. Across 14,577 LinkedIn conversations from 17 accounts, the 10,922 we started reached three or more messages from the other person 14.0% of the time. The 3,655 they started reached that depth 35.8% of the time. Cold outreach still works, at a 36.5% reply rate, but it takes roughly three conversations to buy what one inbound conversation delivers.
10,922
Conversations we started
Computed. 17 sending accounts
3,655
Conversations they started
Computed. Same 17 accounts
About this data
All benchmarks are derived from Creator's aggregate dataset of LinkedIn posts published by B2B founders, consultants, and agency owners. Data is anonymized, updated quarterly, and triangulated against publicly available LinkedIn research from Socialinsider, HubSpot, and Richard van der Blom's annual algorithm report.
Methodology notes are included on each data page. If you notice a figure that doesn't match your experience, the industry breakdown matters - coaching and recruiting consistently outperform SaaS and finance, so comparing against the wrong baseline will mislead.