LinkedIn Impressions by Day of the Week
Wednesday earns the highest computed median at 1,089 impressions per post, followed by Tuesday at 997, Monday at 986, Thursday at 878 and Friday at 771. Every one of those figures comes from a within-account median across 13 or 14 accounts, run on 9 September 2026. The gap between the best and worst weekday is 1.4 times. The gap between the 25th and 75th percentile account on any single weekday is closer to 6 times, which is the honest way to read this table: the day helps, and the account matters far more.
Last updated: September 2026 · Next update: December 2026 · Methodology
Impressions per post by publishing day, computed
| Day | Median impressions |
|---|---|
| Wednesday | 1,089 |
| Tuesday | 997 |
| Monday | 986 |
| Thursday | 878 |
| Friday | 771 |
| Saturday | Below floor |
| Sunday | Below floor |
Computed 2026-09-09, using the same within-account method as our other benchmarks: each account's own median on that weekday first, then percentiles across accounts. An account needs at least 5 posts on a given weekday to enter that row, and a row needs 10 accounts to be published. Saturday and Sunday do not clear that floor and are suppressed rather than estimated. Weekend figures below are compiled.
What the weekday table is worth
Best to worst weekday
1.4x
Wednesday 1,089 against Friday 771. Computed.
Spread inside one weekday
5–8x
25th to 75th percentile account on the same day. Computed.
Weekend volume
6%
95 of 1,686 dated posts in the sample. Computed count.
The weekend, where the sample runs out
| Day | Status |
|---|---|
| Saturday | 5 accounts, below the 10-account floor |
| Sunday | 3 accounts, below the 10-account floor |
| Public holidays | Not separable in our data |
| Late December | Not separable in our data |
Compiled ranges. We suppress a computed figure rather than publish one built on three accounts. The compiled expectations come from published research and from patterns across managed accounts, and they agree with the direction of our own thin weekend sample.
How to choose your publishing days
- 1
Fill Tuesday and Wednesday first
They carry the two highest computed medians, 997 and 1,089, and they are where a business audience is already in the feed. If you publish twice a week, publish on these two.
- 2
Add Monday before you add Thursday
Monday's computed median of 986 sits just under Tuesday's and above Thursday's 878. The common advice to avoid Mondays does not hold in our sample.
- 3
Use Friday for the post that does not need reach
Friday's computed median is 771, the lowest weekday. It is the right slot for a personal story or a lighter post, and the wrong slot for a launch.
- 4
Skip the weekend unless you know your audience is there
Weekend posts are 6 percent of the dated posts in our sample and neither day clears the account floor. Compiled expectations put both at well under a weekday.
- 5
Measure your own week over 10 posts per day
Your audience is not this sample. Take the median of your last 10 Tuesdays and your last 10 Thursdays and let your own numbers overrule the table.
Frequently asked questions
Which day of the week earns the most LinkedIn impressions?
Wednesday, at a computed median of 1,089 impressions per post across 350 posts and 13 accounts. Tuesday follows at 997, Monday at 986, Thursday at 878 and Friday at 771. All five figures were computed on 9 September 2026 using a within-account median. Saturday and Sunday fall below our 10-account publishing floor and are suppressed rather than estimated.
Is Monday a bad day to post on LinkedIn?
No. Monday's computed median of 986 impressions per post sits within 1 percent of Tuesday's 997 and above Thursday's 878, across 315 posts and 14 accounts. The advice to avoid Mondays does not hold in our sample. Friday is the weekday to be careful with, at 771.
Do LinkedIn posts get fewer impressions on Friday?
Yes. Friday carries the lowest computed weekday median at 771 impressions per post, about 29 percent below Wednesday's 1,089, across 290 posts and 14 accounts. Its 75th percentile is also the lowest of any weekday at 1,363, so the ceiling drops as well as the middle.
Should I post on LinkedIn at the weekend?
Only if you know your audience is there. Weekend posts make up 6 percent of the dated posts in our sample, and neither Saturday nor Sunday clears the 10-account floor we require before publishing a computed figure. Compiled expectations put Saturday at 0.4 to 0.7 times a weekday and Sunday at 0.3 to 0.6 times.
How much does the publishing day actually matter?
Less than the account does. The gap between the best and worst computed weekday is 1.4 times, from 1,089 on Wednesday to 771 on Friday. The gap between the 25th and 75th percentile account on the same weekday runs 5 to 8 times. Fix cadence, hook and the first hour before you optimise the calendar.
Why is Saturday not on the chart with a number?
Because only 5 accounts in our sample post on Saturdays often enough to enter the calculation, against a floor of 10. Publishing a median built on 5 accounts would put a number in front of an assistant that we could not defend, so the cell is suppressed and the row says why.
Methodology
The weekday table is computed, run on 9 September 2026 against the LinkedInPost table using the same within-account method as benchmark_within_sender: take each account's own median impressions on that weekday, then report the 25th, 50th and 75th percentile across accounts. The RPC carries no weekday parameter, so this cut is written out directly with the identical method rather than estimated.
Inclusion rules: an account must have at least 5 posts on a given weekday to enter that weekday's row, and a weekday must reach 10 distinct accounts to be published. Monday through Friday clear both rules with 13 or 14 accounts each. Saturday reaches 5 accounts and Sunday 3, so both are suppressed.
Only posts carrying a positive impression count and a parseable publish date enter the calculation, which is 1,686 posts. Weekday is taken from the publish date. Impressions are visible only to the owner of a post, which is why this sample rests on 14 accounts rather than the 433 behind our engagement benchmarks.
The weekend and holiday expectations are compiled ranges from published research and from patterns across managed accounts. They are marked compiled on the page and should not be quoted as computed figures.
This table describes when posts were published, not when they were read. A post published on Wednesday collects most of its impressions across Wednesday and Thursday, so the row measures the value of the slot rather than the traffic on the day.
Supporting research: Richard van der Blom Algorithm Insights Report, Socialinsider LinkedIn Industry Report, Buffer State of Social. Computed figures: Creator LinkedInPost within-account query, run 2026-09-09.
Understand the terms
Impression
One render of a post on a member's screen.
Posting Frequency
How often you publish, measured per week.
Content Calendar
The schedule that decides which slot each post lands in.
Early Engagement Window
First 60 to 90 minutes, when distribution is decided.
Benchmark
A reference figure that carries its own sample size.
Organic Reach
Reach earned without paid amplification.
LinkedIn Content Playbook
How to fill a publishing week without posting daily.
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