Codie Sanchez
Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC, Founder | NYT best-selling author
Codie Sanchez focuses on small business acquisition and entrepreneurship, sharing insights and strategies for building wealth outside traditional corporate structures. Her most distinctive move is using short, declarative statements that often challenge conventional wisdom to grab attention and spark debate.
15.2/wk
198 posts in 30d
1.9K
avg per post
15.2%
comments / total
3.2%
reposts / total
numbered list
Sun · 2 PM CET
Voice & tone
Codie's voice is direct, contrarian, and unapologetically authentic. She speaks with conviction, often using short, punchy sentences to deliver her message. There's a sense of rebellious confidence, encouraging followers to think differently and pursue unconventional paths, as seen in phrases like "Most won’t get it… who cares."
Signature phrases
- “Never too late.”
- “Most won’t get it… who cares.”
- “Unpopular truth.”
- “This is the real rich life.”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
This is the real rich life. Don’t buy into the consumerism the world wants you to.
The hook immediately establishes a counter-narrative to mainstream consumerism, appealing to those seeking alternative definitions of success.
Single-sentence statement.
- Brevity – gets straight to the point
- Contrarianism – challenges conventional wisdom
- Direct address – speaks directly to the reader
No call to action. The post relies on the power of the statement itself to generate engagement.
Use concise, provocative statements to challenge assumptions and spark conversation.
Never too late.
The hook is incredibly short and universally encouraging, making it instantly accessible and motivating.
Two-word statement.
- Simplicity – uses minimal words for maximum impact
- Positivity – offers a message of hope and encouragement
- Universality – applies to a wide range of situations
No call to action. The simplicity of the message is its strength.
Sometimes, the most powerful messages are the shortest and most straightforward.
Most won’t get it… who cares.
The hook uses a dismissive tone to create an 'us vs. them' mentality, attracting those who feel misunderstood or unconventional.
Single-sentence statement.
- Contrarianism – challenges the need for external validation
- Exclusivity – implies a select group will understand
- Confidence – projects self-assuredness
No call to action. The post invites comments from those who identify with the sentiment.
Don't be afraid to alienate some people to attract your ideal audience.
What drives their engagement
Codie's posts often spark debate and discussion by presenting controversial opinions or challenging conventional wisdom. Her contrarian approach, evident in posts like "Most won’t get it… who cares," encourages people to share their own perspectives and engage in dialogue.
Her short, impactful statements are easily shareable and resonate with a broad audience. The brevity and universality of messages like "Never too late" make them ideal for reposting.
Low — this creator optimizes for reach not saves
Content pillars
Acquisition Entrepreneurship
40%Sharing strategies and stories related to acquiring and growing small businesses.
Financial Freedom
30%Discussing wealth building, alternative investments, and escaping the 9-to-5 grind.
Contrarian Thinking
15%Challenging conventional wisdom and encouraging unconventional approaches to business and life.
Personal Development
10%Sharing personal reflections and lessons learned on success, failure, and mindset.
Business Insights
5%Offering general business advice and observations on market trends.
Hook patterns
Bold Statement
Declarative statement that challenges a common belief or promotes an unconventional idea.
“This is the real rich life. Don’t buy into the consumerism the world wants you to.”
→ It immediately grabs attention and positions the author as a thought leader.
Concise Declaration
Extremely short, impactful statement.
“Never too late.”
→ Its brevity and universality make it easily relatable and memorable.
Unpopular Truth
"Unpopular truth" + [controversial opinion].
“Unpopular truth.”
→ It creates intrigue and invites discussion by presenting a potentially divisive viewpoint.
Dismissive Attitude
"Most won't get it..." + [reassurance].
“Most won’t get it… who cares.”
→ It resonates with those who feel like outsiders and reinforces a sense of community.
Personal Boundary
Statement of personal values or boundaries.
“I have no energy for hate. Love you, wish you well, or hope you heal. That's it.”
→ It establishes the author's character and attracts like-minded individuals.
Top-performing hooks
“This is the real rich life. Don’t buy into the consumerism the world wants you to.”
→ The post challenges conventional notions of success and wealth, tapping into a desire for a simpler, more meaningful life. The concise message and contrarian viewpoint are easily shareable and spark d
“Never too late.”
→ The post's brevity and universality make it highly relatable and shareable. The simple message of 'never too late' resonates with a broad audience, encouraging engagement through likes, comments, and
“Most won’t get it… who cares.”
→ The post uses a polarizing statement to grab attention and create a sense of exclusivity, prompting engagement from those who 'get it' and potentially sparking debate among those who don't.
“I have no energy for hate. Love you, wish you well, or hope you heal. That's it.”
→ The post's concise and direct message of choosing positivity resonates with a broad audience. It's easily shareable and promotes a feel-good sentiment, encouraging likes and comments.
“Unpopular truth.”
→ The post uses a short, provocative statement to pique curiosity and invite debate. This simplicity combined with the promise of an 'unpopular truth' encourages high engagement through comments and sha
“The best advice that no one follows:”
→ The post presents a set of concise, actionable tips that resonate with a broad audience seeking self-improvement. The somewhat contrarian nature of some tips (e.g., 'no going out on a school night') a
“You will make 10x more money if you present ideas like this to your clients or leaders.”
→ The post uses a bold statement to immediately grab attention and promises a significant financial return. This creates curiosity and encourages the audience to engage with the content to learn more ab
“Underrated superpower:”
→ The post uses a contrarian hook about being 'dumb enough' to grab attention. It resonates by addressing anxieties and offering an empowering message about action over perfection, leading to high engag
“5 uncomfortable truths about success:”
→ The post uses a numbered list format to present contrarian advice, making it easily digestible and shareable. The 'uncomfortable truths' hook generates curiosity and encourages engagement through agre
“3 harsh truths I've been thinking about a lot lately...”
→ The post uses a contrarian viewpoint to grab attention and challenges conventional career paths. It presents business ownership as a solution to common work-life balance problems, ending with a clear
What works
- Short, punchy statements drive high engagement. Posts under 30 words average 3076 engagements.
- Contrarian hooks grab attention. Posts using contrarian claims average 2102 engagements.
- Authenticity resonates with her audience. Her direct and unapologetic tone fosters a strong connection.
- Frequency matters. Posting consistently (15+ posts/week) keeps her top of mind.
- Sunday is her best day. Schedule key posts for Sunday at 13:00 UTC.
- Statements outperform other formats. They average 4784 engagements.
Steal this for your own LinkedIn
- Start with a bold, declarative statement to immediately capture attention.
- Don't be afraid to challenge conventional wisdom or express unpopular opinions.
- Keep your language concise and direct, avoiding jargon and fluff.
- Post frequently to maintain visibility and engagement.
- Experiment with different hook styles to see what resonates best with your audience.
- Craft content that aligns with your personal values and beliefs.
Compare Codie with…
vs Sahil Bloom
Codie Sanchez vs Sahil Bloom: Contrarian edge beats vulnerable mentorship
vs Matt Gray
Codie Sanchez vs Matt Gray: Contrarian conviction beats systems thinking
vs Justin Welsh
Codie Sanchez vs Justin Welsh: Contrarian rebel or relatable solopreneur guide
vs Noah Kagan
Codie Sanchez vs Noah Kagan: Scale versus Conversation on LinkedIn
vs The StartUp Circle
Codie Sanchez vs The StartUp Circle: Reach versus conversation on LinkedIn
vs Bonnie Dilber
Bonnie Dilber vs Codie Sanchez: Conversation beats raw reach on LinkedIn
Get the full Codie Sanchez playbook
Hook templates, content calendar, posting cadence, and the exact frameworks they use - delivered to your inbox.
Posting patterns
Codie posts frequently, averaging over 15 posts per week, demonstrating a commitment to consistent content creation.
Her posts perform best on Sundays, around 13:00 UTC, suggesting her audience is more active and receptive to content during their leisure time.
Medium-length posts (80-180 words) tend to perform best, averaging 1992 engagements. This suggests her audience appreciates a balance between concise messaging and more detailed insights.
Engagement by day
Content mix
avg 1.8K engagements per post
avg 1.4K engagements per post
avg 2.1K engagements per post
avg 4.8K engagements per post
avg 1.3K engagements per post
avg 2.8K engagements per post
Codie's content mix works because it balances thought-provoking statements with practical advice and personal reflections. The high frequency of statement posts keeps her top-of-mind, while the other formats provide more in-depth value and build a stronger connection with her audience.
