Hana Jacover, ACC
Executive Coach (ICF-ACC) | Hogan Certified | Leadership Development Partner | Behavior Change at Scale | Trusted by Senior Leaders at Microsoft, Google, McDonald’s, Audible & more | PCC Level Training
Hana Jacover builds authority in executive coaching by publishing 13.8 posts per week with a 30% problem-solution format that averages 177 engagement per post. Her most distinctive move is opening with direct questions that reframe coaching misconceptions, then positioning herself as the credentialed expert who solves that confusion.
13.8/wk
179 posts in 30d
74
avg per post
7.9%
comments / total
11.3%
reposts / total
problem-solution
Sun · 7 PM CET
Voice & tone
Hana writes with quiet confidence and empathy. She avoids jargon while naming real problems her audience faces ("Anyone can call themselves a coach"). Her tone is conversational but authoritative, grounded in certifications and client proof points. She uses short declarative sentences followed by clarifying questions that invite the reader into discovery rather than lecturing.
Signature phrases
- “In coaching, YOU are the subject matter expert.”
- “Because the truth is, you hold the answers within you.”
- “It's time to change that.”
- “Are you ready to take the first step towards self-empowerment?”
- “If that sounds like something you're ready for”
Top 3 posts, dissected
Their highest-engagement posts, broken down line by line. Steal the structure.
2023 was an amazing year, and what better way to recap an incredible year than by counting down the content that you most enjoyed! What did you find most inspiring, valuable, and educational? Take a look at your top post of the year! 🙌 🎉 - - - Looking for someone to tell you what to do? That's not what coaching is about. It's about equipping you with the tools and guidance to discover your own solutions. Because the truth is, you hold the answers within you. Coaching simply helps you unlock and harness your full potential. Are you ready to take the first step towards self-empowerment? #Coaching #PersonalGrowth #SelfDiscovery
The hook uses celebration and curiosity (year-end recap + question about what readers enjoyed) to create low-friction entry. It's not selling; it's inviting reflection. The emoji (🙌 🎉) signals warmth and removes corporate stiffness.
The post opens with celebration, then shifts to a core coaching principle (you hold the answers), then closes with a question that invites commitment. It's a three-beat structure: celebrate, educate, activate.
- Celebration before pitch — builds goodwill before asking for action
- Italicized emphasis on 'you' (🫵) to personalize the message
- Short sentences after the hook to maintain momentum
- Rhetorical question at close to invite self-reflection rather than demand action
Ends with 'Are you ready to take the first step towards self-empowerment?' This is a soft CTA that appeals to intrinsic motivation rather than FOMO. It generated 4,953 engagement because it respects the reader's autonomy.
Lead with celebration or shared wins before introducing your core idea; it primes readers to be receptive to your message.
Coaching is often confused with other modalities like consulting and mentoring, but there is one big differentiator: In coaching, YOU are the subject matter expert. 🫵 In consulting and mentoring, someone else is the expert. In coaching, you set your objectives and goals, tap i…
The hook names a widespread confusion (coaching vs. consulting vs. mentoring) and promises clarity in the next sentence. It's a pattern interrupt because most posts don't acknowledge the reader's confusion; this one does immediately.
Hook states the problem, then three short paragraphs each explain one modality. The structure is: problem, three-part comparison, CTA with link. It's a mini-listicle disguised as prose.
- Capitalized 'YOU' to emphasize the reader's role as expert
- Parallel sentence structure (In coaching... In consulting... In mentoring) for rhythm and retention
- Emoji (🫵) to reinforce the 'you are the expert' principle
- Link placement at the end to guide action without interrupting the teaching
Closes with 'If that sounds like something you're ready for, visit [link] to get started on your coaching journey!' The conditional ('If that sounds like') respects reader autonomy while the link provides a clear next step.
Use parallel sentence structure to explain complex distinctions; it makes comparisons memorable and scannable.
Anyone can call themselves a coach, so how do we know if they’re really qualified? 🤔 Discover the difference with an ICF-Credentialed coach! With expertise in coaching competencies and a dedication to ethical standards, they're your ideal partner for success. Find your ICF-Cr…
The hook is a simple question that names a real problem (anyone can call themselves a coach) and signals that the post will solve it. The emoji (🤔) adds curiosity without cuteness.
Hook asks the question, then one sentence provides the answer (ICF credentials), then a brief explanation of what that means, then a link to find credentialed coaches. It's ultra-short and direct.
- Question hook that mirrors reader skepticism
- One-sentence answer to build authority quickly
- Benefit statement (expertise in competencies, ethical standards) rather than feature list
- Link as the primary CTA, positioned as a resource not a sales pitch
Ends with a link to find ICF-credentialed coaches. This is a soft CTA that positions Hana as a guide to solutions, not the only solution. It generated 1,113 engagement because it's helpful without being pushy.
Answer your own hook question in one sentence, then expand; it builds trust by proving you understand the problem deeply.
What drives their engagement
Questions that invite personal reflection or debate drive comments. Posts about pay equity, HR burnout, and coaching definitions generate 40+ comments because they touch on real workplace pain. Comments are 7.9% of total engagement, suggesting her audience prefers likes and reposts to extended discussion.
Posts that name a widespread misconception or offer a reframe that readers want to share with their networks. The 11.3% repost rate is driven by posts that position the reader as the expert ("In coaching, YOU are the subject matter expert") or validate unseen labor (HR burnout, BIPOC pay gaps).
Low. This creator optimizes for reach and conversation, not evergreen reference material. Posts are timely (year-end recaps, International Women's Day) and designed to be shared in the moment, not bookmarked.
Content pillars
Coaching Credibility & Differentiation
30%Posts that clarify what real coaching is versus consulting or mentoring, emphasizing ICF credentials and the coach-as-guide model.
Leadership Behavior Change
25%Tactical posts about how senior leaders shift mindsets, manage teams through complexity, and model vulnerability.
Equity & Inclusion in Organizations
20%Posts addressing pay gaps, BIPOC representation, and HR burnout, positioning coaching as a tool for systemic change.
Self-Discovery & Personal Growth
15%Motivational posts about unlocking potential, taking ownership, and the power of asking better questions.
Announcements & Social Proof
10%Posts celebrating client wins, free coaching offers, and partnerships with Fortune 500 companies.
Hook patterns
Direct Question Hook
Open with a question that names a widespread misconception or pain point, then answer it with a reframe.
“Anyone can call themselves a coach, so how do we know if they're really qualified? 🤔”
→ Questions stop scrolling and create cognitive tension that demands resolution. This creator's question hooks average 421 engagement.
Empathy Statement Hook
Lead with a statement that validates a specific group's struggle, then position coaching as the solution.
“HR is always there for everyone else. Now it's time we show up for HR.”
→ Naming unseen labor and burnout creates emotional resonance. This post generated 346 engagement and a free coaching offer.
Statistic Shock Hook
Open with a specific, inequitable number that contradicts what readers assume is fair.
“Today is International Women's Day, but BIPOC women continue to face the deepest inequity - getting paid between 51-80 cents for every dollar White, non-Hispanic men make.”
→ Concrete numbers make abstract problems real. This creator's statistic hooks average 139 engagement.
Bold Differentiator Hook
State a clear distinction between coaching and similar services in one sentence, then expand.
“Coaching is often confused with other modalities like consulting and mentoring, but there is one big differentiator:”
→ Clarity cuts through noise. This post generated 1,666 engagement by immediately answering a common question.
Year-End Recap Hook
Celebrate shared wins with the audience, then pivot to a coaching principle or call to action.
“2023 was an amazing year, and what better way to recap an incredible year than by counting down the content that you most enjoyed!”
→ Nostalgia and celebration lower defenses. This post is the top performer at 4,953 engagement.
Top-performing hooks
“2023 was an amazing year, and what better way to recap an incredible year than by counting down the content that you most enjoyed! What did you find most inspiring, valuable, and educational? Take a look at your top post of the year! 🙌 🎉”
→ The post addresses a common misconception about coaching (being told what to do) and reframes it as a journey of self-discovery. The encouraging tone and call to action make it relatable and engaging,
“Coaching is often confused with other modalities like consulting and mentoring, but there is one big differentiator:”
→ The post clearly differentiates coaching from similar services, highlighting the value proposition for individuals seeking self-directed growth. The direct call to action with a link makes it easy for
“Anyone can call themselves a coach, so how do we know if they’re really qualified? 🤔”
→ The post addresses a common concern about the coaching industry (lack of qualification standards) and offers a clear solution (ICF-credentialed coaches), building trust and positioning ICF as a reliab
“HR is always there for everyone else. Now it’s time we show up for HR.”
→ The post effectively highlights a common problem faced by HR professionals (lack of support) and offers a valuable solution (free coaching). The inclusion of a quote from a respected leader at Kraft H
“Today is International Women's Day, but BIPOC women continue to face the deepest inequity - getting paid between 51-80 cents for every dollar White, non-Hispanic men make.”
→ The post leverages a shocking statistic to grab attention and highlights a critical issue (pay inequity). It positions the company as a solution by offering a platform that promotes pay transparency,
“UPDATE: Thank you all so much for the overwhelming response! I'll be responding to any additional messages I've received the last 24 hours and then will be archiving this post for now.”
→ The post clearly states the job opportunity and requirements, targeting a specific niche (B2B content marketers). The direct call to action (DM for details) makes it easy for interested candidates to
“Finding the right coach for your org can seem daunting at first. You need to define what’s important to your culture and your people. ✍”
→ The post addresses a common pain point (finding the right coach) and offers a solution by emphasizing the importance of aligning coach values with organizational culture. The clear call to action driv
“Is there anything more energizing than meeting up, in person, with a group of rockstar women to strategize around a mission that’s near and dear to everyone’s hearts?”
→ The post celebrates a significant event (in-person meeting and new board members) within a specific community, fostering a sense of belonging and shared purpose. The mini-profiles add a personal touch
“When I envisioned the next chapter of my career a while back, I knew I wanted to build on my experience as a consultant—creating strong, meaningful partnerships by becoming an extension of the teams I work with. But instead of just embedding myself w”
→ The post announces a new role, leveraging the excitement of a career move to build authority. The mention of a respected figure (Ciara Pressler) and the link to Pregame HQ add credibility and social p
“I'm so excited to announce that I've joined the Executive Coach bench at Untapped Leaders!”
→ The post announces a new role, leveraging social proof and excitement. It clearly outlines the value proposition of the coaching program and includes a limited-time offer to incentivize sign-ups, incr
What works
- Question hooks outperform all other hooks by 5x. Her 15 question-hook posts average 421 engagement versus 49 for bold statements. Lead with a question that names a real problem.
- Problem-solution format dominates at 30% of posts and averages 177 engagement. This works because it mirrors how her audience thinks: they have a problem (coaching confusion, leadership gaps) and want a solution (credentialed coach, behavior change framework).
- Social proof via client names (Microsoft, Google, McDonald's, Audible) appears in the headline and top posts. This is her credibility anchor and justifies her positioning as an expert worth following.
- Soft CTAs outperform hard sells. Posts ending with 'Are you ready?' or 'If that sounds like something you're ready for' generate more engagement than posts with aggressive link placement. Her audience responds to autonomy.
- Equity and inclusion angles drive reposts. Posts about pay gaps and HR burnout have higher repost rates than generic leadership content, suggesting her audience wants to amplify messages about systemic change.
Steal this for your own LinkedIn
- Start your next post with a direct question that names a misconception your audience holds. Test this against your usual hook style and measure engagement.
- Use parallel sentence structure to explain complex distinctions (In coaching... In consulting... In mentoring). This makes comparisons stick and improves scannability on mobile.
- End with a soft CTA that respects reader autonomy ('If that sounds like something you're ready for') rather than a demand. This increases conversion without feeling pushy.
- Batch your content to post 2-3 times per day at consistent times. Hana's 13.8 posts per week suggests she's not writing daily; she's batching and scheduling for consistency.
- Lead with celebration or validation before introducing your core idea. Hana's top post opens with 'what an incredible year' before pivoting to coaching principles. This primes readers to be receptive.
- Name specific client companies in your headline or top posts. This is your credibility anchor and justifies why someone should follow you over a generalist.
Compare Hana with…
vs Molly Sonsteng
Hana Jacover vs Molly Sonsteng: Volume beats virality on LinkedIn
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Hana Jacover vs Hana Jacover, ACC: Same niche, different engagement math
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Hana Jacover vs Mark Pfister: Volume beats consistency on LinkedIn growth
vs Vitalii Dodonov
Hana Jacover vs Vitalii Dodonov: Authority through questions or hiring announcements
vs Tibor Olgers
Hana Jacover vs Tibor Olgers: Volume beats depth on LinkedIn
vs Brad Ziemer
Brad Ziemer vs Hana Jacover: Niche depth beats posting volume on LinkedIn
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Posting patterns
Hana posts 13.8 times per week with 100% consistency across the last 30 and 90 days, suggesting a batched content calendar or daily publishing discipline.
Sunday at 6 PM UTC performs best. This timing likely catches professionals reflecting on the week ahead or reviewing content during weekend downtime.
Medium posts (80-180 words) average 137 engagement and represent 39% of her output. This length allows for a hook, explanation, and CTA without overwhelming mobile readers. Long posts (180-350 words) average only 25 engagement, suggesting her audience prefers brevity.
Engagement by day
Content mix
avg 177 engagements per post
avg 14 engagements per post
avg 48 engagements per post
avg 48 engagements per post
avg 24 engagements per post
avg 16 engagements per post
Hana's 30% problem-solution format works because her audience (senior leaders and HR professionals) are problem-aware and solution-seeking. The 16% question-answer format serves as a secondary engagement driver for readers with specific coaching questions. The remaining 54% (stories, announcements, lists) provides variety and social proof without diluting her core teaching mission. This mix keeps her feed educational without feeling like a sales funnel.
